CRM migration
Field-level mapping, validation, and rollback between CINC and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.
CINC
Source
Nutshell
Destination
Compatibility
10 of 10
objects map 1:1 between CINC and Nutshell.
Complexity
BStandard
Timeline
48–72 hours
Overview
CINC Systems targets real estate teams and HOA/condo association managers with a platform that combines lead generation, pipeline management, and community association tools under one roof. Its data model centers on Leads, Contacts, Companies, and Deals, with custom fields and engagement activity tracked per record. Nutshell is an SMB-oriented CRM built around People (contacts), Companies, Leads, Deals, Tasks, and Notes — offering a simpler object graph with custom fields on People, Companies, and Leads only. The migration transfers all standard CINC objects to their Nutshell equivalents, preserving original timestamps and owner email matches, re-uploading attachment files, and surfacing CINC custom property definitions as a rebuild reference for Nutshell custom fields. Nutshell's JSON-RPC API handles write operations; CINC's REST API provides the read side with standard rate limits. All workflows, automation rules, and behavioral messaging sequences require manual rebuilding in Nutshell's Sales Email sequences or through manual reconfiguration — these constructs do not transfer automatically. The migration scope covers data and schema only, ensuring a clean handoff while maintaining full transparency about what requires post-migration setup.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a CINC object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
CINC
Lead
Nutshell
Lead
1:1CINC Leads map 1:1 to Nutshell Leads. All standard lead fields (name, email, phone, source, status) transfer directly. Owner resolution runs against Nutshell user emails before migration commits. Unresolved owners attach to a fallback Nutshell user or are flagged for manual assignment before the full run.
CINC
Contact
Nutshell
Person
1:1CINC Contacts map to Nutshell People — the primary person record object. Primary company association transfers as a lookup to the corresponding Nutshell Company record. Multi-company contacts in CINC collapse to one primary company link in Nutshell with additional company relationships surfaced as secondary links if the Nutshell configuration supports it.
CINC
Company
Nutshell
Company
1:1CINC Companies map directly to Nutshell Companies. Parent-child company hierarchies in CINC map to Nutshell's parent-company field. Company type, industry, and address fields transfer as-is where field names align. Nutshell Company does not support custom fields in all tiers — this is surfaced in the pre-migration schema plan.
CINC
Deal / Pipeline
Nutshell
Deal
1:1CINC Deals map to Nutshell Deals (the opportunity-equivalent). CINC pipeline stages map to Nutshell Deal stages by value. CINC deal amounts, close dates, and owners transfer directly. Note that Nutshell Deals do not support custom fields — any CINC deal-level custom properties must be moved to custom fields on the linked Person or Company record, which is documented in the migration plan before data lands.
CINC
Engagement Activity (Call / Email / Meeting / Note)
Nutshell
Task / Event / Note
1:1CINC engagement records map to Nutshell's activity objects: calls and emails become Tasks, meetings become Events, and free-text notes become Nutshell Notes. Original timestamps, owner email matches, and parent-record links (Person, Company, or Deal) are preserved across all activity types.
CINC
Custom Fields (Leads, Contacts, Companies)
Nutshell
Custom Fields (People, Companies, Leads)
1:1CINC custom property definitions are exported as a structured field catalog. Each custom field is reviewed against Nutshell's supported types (text, number, date, picklist, checkbox, currency, URL). Nutshell custom fields on People, Companies, and Leads are created in the destination account before migration. Deal-level custom fields in CINC require re-parenting to Person or Company records — this is explicitly flagged and requires a decision from the customer's admin.
CINC
Lead Source / Attribution
Nutshell
Custom field on Lead / Person
1:1CINC tracks lead source (MLS, website, referral, etc.) as a standard or custom field depending on the CINC configuration. This maps to a Nutshell custom pick-list field (Lead_Source__c) on both Lead and Person records for attribution continuity. Original source attribution timestamps also transfer as a date field if present in CINC.
CINC
Attachment / File
Nutshell
File attachment on Person / Company / Deal
1:1CINC document attachments (images, PDFs, uploaded files) on Contacts, Companies, and Deals are downloaded and re-uploaded to the corresponding Nutshell record. File size limits and inline image handling follow Nutshell's storage conventions. All original file names and upload timestamps are preserved in Nutshell's file metadata.
CINC
User / Owner
Nutshell
Nutshell User
1:1CINC owner IDs are resolved by email match against Nutshell user accounts. Nutshell's API supports impersonation for write operations when the API key permits it, allowing FlitStack to attribute records to the correct Nutshell user. Owners without a matching Nutshell account are flagged pre-migration so the team can create accounts or assign a fallback owner before the run.
CINC
CINC Workflows / Behavioral Messaging / Speed-to-Lead
Nutshell
Not Migrated
1:1CINC's Speed-to-Lead auto-tracking, behavioral messaging sequences, and custom workflow rules have no equivalent in Nutshell's object model. FlitStack exports a configuration reference document detailing each CINC workflow's trigger conditions and action sequence so the customer's Nutshell admin can rebuild equivalent automations using Nutshell's Sales Email sequences and task triggers.
| CINC | Nutshell | Compatibility | |
|---|---|---|---|
| Lead | Lead1:1 | Fully supported | |
| Contact | Person1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal / Pipeline | Deal1:1 | Fully supported | |
| Engagement Activity (Call / Email / Meeting / Note) | Task / Event / Note1:1 | Fully supported | |
| Custom Fields (Leads, Contacts, Companies) | Custom Fields (People, Companies, Leads)1:1 | Fully supported | |
| Lead Source / Attribution | Custom field on Lead / Person1:1 | Fully supported | |
| Attachment / File | File attachment on Person / Company / Deal1:1 | Fully supported | |
| User / Owner | Nutshell User1:1 | Fully supported | |
| CINC Workflows / Behavioral Messaging / Speed-to-Lead | Not Migrated1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
CINC gotchas
No audit trail for accounting transactions
Lead data export requires dashboard access
Cephai AI activity records do not export
Single-owner constraint on unit records
Nutshell gotchas
Contact tier limits enforced on import
No bulk API endpoint requires paginated extraction
Email sequences not exportable via API
Foundation plan disables key sales features
Pair-specific challenges
Migration approach
Discovery and schema planning
FlitStack connects to CINC via API to audit all Leads, Contacts, Companies, Deals, and custom property definitions. We simultaneously inspect the target Nutshell account for existing custom fields, user list, and pipeline configuration. The discovery output includes a full field-mapping spreadsheet that names every CINC field and its Nutshell destination, flags CINC deal-level custom fields that need re-parenting to Person/Company, and lists owner email mismatches that require Nutshell account creation before migration. This plan requires your admin sign-off before any data moves.
Create Nutshell custom fields and pipelines
Before data lands, FlitStack creates the Nutshell custom fields identified in discovery — including Lead_Source__c, Original_Create_Date__c, and Source_System_ID__c on People and Leads, plus any re-parented deal custom fields on Person records. If CINC has multiple pipelines, we create matching Nutshell Deal pipelines and configure stage names per pipeline. Nutshell account admins can review all new fields and pipelines in Settings before the migration run starts.
Owner resolution and user pre-matching
FlitStack runs an owner-resolution pass that matches every CINC owner email to a Nutshell user account by email. Unmatched owners are reported in a blocking issues list — the migration cannot complete for records assigned to unresolved owners. Your team resolves the list by inviting users to Nutshell or designating a fallback owner, then FlitStack re-runs the resolution check. This step prevents orphaned records in Nutshell where the owner field is blank or points to a deleted user.
Sample migration with field-level diff
A representative slice of CINC records — typically 100–500 spanning Leads, Contacts, Companies, Deals, and activity records — migrates to Nutshell. FlitStack generates a field-level diff report that shows the exact value placed in each Nutshell field for each migrated record. Your team reviews the diff in Nutshell alongside the source CINC records to verify stage mapping, owner assignment, custom field population, and note attachment integrity. No full run begins until the sample diff is approved.
Full migration run with delta-pickup window
After sample approval, the full CINC dataset migrates to Nutshell. CINC remains fully operational during this phase — FlitStack uses read-only API access scoped to the specific object types being migrated. A delta-pickup window of 24–48 hours captures any CINC records created or modified during the cutover period. All operations are logged in an audit trail. If reconciliation fails — record counts do not match, required fields are blank, or owner resolution breaks — FlitStack rolls back the full migration run with a single click and re-runs after the issue is resolved.
Platform deep dives
CINC
Source
Strengths
Weaknesses
Nutshell
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across CINC and Nutshell.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
CINC: Not publicly documented.
Data volume sensitivity
CINC doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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