CRM migration

Migrate from m-savvy to Nutshell

Field-level mapping, validation, and rollback between m-savvy and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.

m-savvy logo

m-savvy

Source

Nutshell

Destination

Nutshell logo

Compatibility

75%

6 of 8

objects map 1:1 between m-savvy and Nutshell.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from m-savvy to Nutshell is a schema translation exercise where a unified m-savvy data model is decomposed into Nutshell's distinct People, Companies, and Deals structure. M-savvy stores contacts and leads in a single object model with lifecycle-stage properties; Nutshell separates these as People (individuals), Companies (organizations), and Deals (pipeline records). We resolve the Person-Company relationship during scoping, flag any pipeline stage name differences, and migrate Activity history as People Activity log entries. M-savvy's limited public API documentation requires us to inspect the live org during discovery to enumerate custom object schemas before we can design the Nutshell destination. We do not migrate workflows, automations, or sequences; we deliver a written inventory for the customer's admin to rebuild.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

m-savvy logo

m-savvy

What's pushing teams away

  • Very limited public footprint — minimal independent reviews on G2, Capterra Canada, or major software directories makes vendor due diligence and benchmarking difficult.
  • No published pricing, feature list, or API documentation on independent listings, requiring direct vendor engagement for every basic question.
  • Small market share means few third-party connectors or community-built integrations compared to mainstream Canadian CRM alternatives.
  • Public technical and roadmap information is sparse, raising concerns about long-term platform investment for prospects evaluating five-year stacks.
  • Confusion with similarly named products (SavvyCal, SavvySuite CRM, CapSavvy CRM, Payment Savvy, m-savvy at m-savvy.com) creates friction in vendor research and procurement.

Choosing

Nutshell logo

Nutshell

What's pulling them in

  • Lowest cost entry point among mid-market CRMs—Foundation plan starts at $13/user/month, making it accessible for teams validating CRM fit before committing.
  • Integrated sales automation and email sequencing on Pro plans without requiring a separate email marketing platform, per verified Capterra reviews.
  • Consistently praised for intuitive interface and fast onboarding, with case studies reporting 100% team adoption rates within initial deployment periods.
  • Strong customer support responsiveness cited across G2 reviews, with dedicated support tiers available on Enterprise plans.
  • Native integrations with WhatsApp, Facebook Messenger, Instagram, and Slack reduce reliance on third-party middleware for common communication channels.

Object mapping

How m-savvy objects map to Nutshell

Each row shows how a m-savvy object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

m-savvy

Contact

maps to

Nutshell

Person

1:1
Fully supported

M-savvy Contact records map directly to Nutshell Person records. The Person's email field serves as the primary dedupe key during import. Standard fields (name, email, phone, address) migrate directly; lifecycle stage properties from m-savvy become custom Person fields or tags in Nutshell. The original m-savvy contact owner is resolved to the corresponding Nutshell Person if the owner is also a CRM user, otherwise the record is assigned to the migrating team member for reassignment post-import.

m-savvy

Account (Company)

maps to

Nutshell

Company

1:1
Fully supported

M-savvy Account records map to Nutshell Company records. The Account-Contact relationship is preserved by linking each Person to its parent Company during import using Company as the parent record inserted before Person. Industry, size, billing address, and website fields migrate directly. Companies with no linked Contacts in m-savvy import as standalone Company records.

m-savvy

Deal (Opportunity)

maps to

Nutshell

Deal

1:1
Fully supported

M-savvy Deals map to Nutshell Deals with stage, amount, close date, and probability preserved. The m-savvy dealstage property maps to Nutshell's stage field; we flag any custom stage names that differ from Nutshell's default stage values and document the mapping. Each Deal is linked to its parent Company and Person at migration time using resolved IDs. Closed-won and closed-lost reasons migrate as custom fields if present in m-savvy.

m-savvy

Lead

maps to

Nutshell

Person (with lead lifecycle preserved)

1:many
Fully supported

M-savvy does not separate Leads from Contacts as distinct objects; leads are Contacts with specific lifecycle-stage property values. We extract all Contacts where the lifecycle stage indicates an unqualified or in-progress prospect status and import them as Nutshell Persons with a custom field ms_original_lifecycle__c preserving the original value. M-savvy's lead source property migrates to a custom Person field or tag.

m-savvy

Pipeline and Pipeline Stages

maps to

Nutshell

Deal Stages

lossy
Fully supported

M-savvy pipeline definitions and custom stage names are read from the m-savvy schema during discovery. We map each m-savvy stage to the closest Nutshell Deal stage value, flagging any stages that cannot map directly to a Nutshell default. If m-savvy has more stages than Nutshell's configured pipeline supports, we consolidate adjacent stages and document the grouping. The customer confirms the stage mapping before production migration begins.

m-savvy

Activities (Emails, Calls, Tasks, Meetings)

maps to

Nutshell

Person Activities

1:1
Fully supported

M-savvy Activities (emails, calls, tasks, meetings) linked to Contacts or Deals migrate as People Activities in Nutshell. Each activity is linked to the corresponding Person by resolved ID and carries the original timestamp for timeline ordering. M-savvy's activity type maps to the activity kind in Nutshell (email, call, task, meeting). Activity metadata (duration, disposition, recording URL for calls; location for meetings) migrates to custom activity fields.

m-savvy

Custom Objects

maps to

Nutshell

Custom Objects (Person or Company linked)

1:1
Mapping required

M-savvy does not publish a public schema reference for custom objects. During discovery we inspect the live org via API to enumerate each custom object type, its fields, and its relationships to standard objects. Each discovered custom object is then configured in Nutshell as a custom record type linked to Person or Company, and the field-level map is shared with the customer for confirmation before migration. Custom object data migrates after all standard objects to ensure parent-record lookups are satisfied.

m-savvy

Attachment

maps to

Nutshell

File (attached to Person or Deal)

1:1
Fully supported

Attachment files stored in m-savvy are not embedded in record exports; they require a separate file-export pass using m-savvy's file storage endpoints. We download files to our staging environment, re-upload to Nutshell, and relink each file to its parent Person or Deal record by resolved ID. Files whose parent record failed to migrate are flagged and held in a manual review queue. File metadata (filename, size, upload date) is preserved on the Nutshell file record.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

m-savvy logo

m-savvy gotchas

High

Custom object schemas require manual discovery before migration

Medium

Plan tier restrictions limit exportable record volumes

Medium

Attachment files are not embedded in record exports

Nutshell logo

Nutshell gotchas

High

Contact tier limits enforced on import

Medium

No bulk API endpoint requires paginated extraction

Medium

Email sequences not exportable via API

Medium

Foundation plan disables key sales features

Pair-specific challenges

  • Custom object schema requires live-org discovery before migration

    M-savvy does not publish a public schema reference for custom objects. We must inspect the live org via API during the discovery phase to enumerate custom object types, field definitions, and their relationships to standard objects. This adds a scoping step that is not required for platforms with open documentation. We build a schema map from the live API response and share it with the customer for confirmation before any data is touched. If the m-savvy plan restricts API access, a temporary plan upgrade may be required to complete discovery.

  • Attachment files migrate in a separate pass from records

    Attachment files in m-savvy are stored separately from record data and are not included in standard record exports. We run a dedicated file-export pass using m-savvy's file API endpoints, store files in our staging environment, then re-upload each file to Nutshell and relink it to the resolved parent record ID. If a parent record fails to migrate, its attachments are held in a flagged queue rather than orphaned. Customers with large attachment volumes (over 5,000 files) should expect this pass to add one to three days to the migration timeline.

  • Plan-tier export restrictions can limit visible record volumes

    M-savvy's entry-tier plans restrict API access and export volumes. Organizations on lower tiers may hit pagination limits or lose access to bulk export endpoints, resulting in incomplete record sets available for migration. We identify the customer's current plan during scoping and advise on any pre-migration plan upgrade needed to access full data export capabilities. If upgrading is not feasible, we document which records will be missed and flag them for manual post-migration entry.

  • Pipeline stage names may not map directly to Nutshell defaults

    M-savvy's Salesforce-based architecture supports custom pipeline stage names that do not map one-to-one to Nutshell's default stage values. During discovery we read the m-savvy pipeline schema and compare stage names against Nutshell's configured stages. Any stages that cannot map directly require either a custom Nutshell stage configuration (available from Professional tier) or a documented consolidation of adjacent stages. This mapping is confirmed with the customer before production migration begins; skipped mappings result in Deals landing in an incorrect stage on the Nutshell side.

Migration approach

Six steps for a successful m-savvy to Nutshell data migration

  1. Discovery and plan assessment

    We audit the m-savvy org via live API to enumerate all standard objects (Contacts, Accounts, Deals, Activities), custom object schemas, pipeline definitions, stage names, and owner assignments. We simultaneously assess the customer's m-savvy plan tier to identify any export volume restrictions that affect the migration scope. If API access is gated by plan tier, we advise on a temporary upgrade before proceeding. The discovery output is a written schema map and migration scope confirming all source objects, record counts, and custom field mappings.

  2. Destination schema design and stage mapping

    We configure the Nutshell destination org: custom Person and Company fields aligned to m-savvy properties, Deal stage mapping (documenting any non-default stages that require Professional-tier configuration), and custom object structures for any discovered m-savvy custom objects. We share the stage mapping and schema design with the customer for written sign-off before any data is prepared. If Nutshell's default stages do not cover all m-savvy pipeline stages, we document the required stage additions and the customer configures them in Nutshell before migration begins.

  3. Attachment file export pass

    We run a dedicated file-export pass using m-savvy's file storage API endpoints, downloading all attachment files to our staging environment. Files are organized by parent record ID for later relinking. This pass runs in parallel with data preparation so that the attachment queue is ready to re-upload as soon as record migration is validated in Nutshell.

  4. Record migration in dependency order

    We run production migration in record-dependency order: Companies (first, as parent to Persons), Persons (with lifecycle stage preserved in a custom field), Deals (with resolved Company and Person IDs), Activities (linked to Persons by resolved ID), then Custom Objects (last, because they may have lookups to standard objects). Each phase emits a row-count reconciliation report before the next phase begins. Owner assignment is resolved by email match against Nutshell Users; unmapped owners are flagged for the customer's admin to provision.

  5. Attachment re-upload and relinking

    After all record phases are validated, we re-upload attachment files to Nutshell and relink each file to its parent Person or Deal record using the resolved IDs from the migration. Files whose parent record failed to migrate are held in a flagged queue and reported separately. The customer reviews the flagged queue and either resolves the parent record issue or accepts manual file re-entry.

  6. Cutover, validation, and handoff

    We freeze m-savvy writes during cutover and run a final delta migration of any records modified during the migration window. We validate record counts and spot-check 20-30 records against the m-savvy source. We deliver the automation and workflow inventory (what we do not migrate, listed by type and trigger) to the customer's admin team for rebuild planning. We support a one-week hypercare window for reconciliation issues. Workflows, automations, and sequences do not migrate as code; those are outside standard migration scope.

Platform deep dives

Context on both ends of the pair

m-savvy logo

m-savvy

Source

Strengths

  • Salesforce backbone means familiar object model for teams with prior CRM experience.
  • Canadian data residency satisfies domestic compliance requirements for provincial and federal regulations.
  • Bundled marketing automation reduces licensing overhead for small marketing teams.
  • Integrated reporting provides out-of-the-box dashboards without requiring a BI tool.

Weaknesses

  • Limited public API documentation makes pre-migration discovery time-intensive.
  • Smaller market share means fewer third-party integration connectors than major CRMs.
  • Feature parity with enterprise platforms requires higher-tier subscriptions.
  • Custom object support varies by plan, potentially restricting what data can move.
Nutshell logo

Nutshell

Destination

Strengths

  • Simple, intuitive interface with minimal learning curve for sales teams new to CRM
  • Per-seat pricing is transparent and predictable, with annual billing reducing monthly cost
  • Full data export tool available for all account data including backups
  • Open JSON-RPC API allows programmatic access to all core objects
  • Native multichannel engagement (email, SMS, WhatsApp) without third-party add-ons for communication

Weaknesses

  • Reporting and analytics are considered weak, requiring manual Excel exports for detailed analysis
  • No bulk API endpoint—migration requires paginated API reads that must be rate-limited carefully
  • JSON-RPC API is less common than REST, requiring custom integration code compared to standard REST CRMs
  • Add-on costs (Forms, Nutshell IQ, Email Marketing) are per-company charges that stack on top of per-seat pricing
  • Feature restrictions on entry-level plans mean teams often need mid-tier to get basic automation

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across m-savvy and Nutshell.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    m-savvy: Not publicly documented.

  • Data volume sensitivity

    B

    m-savvy doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your m-savvy to Nutshell migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about m-savvy to Nutshell data migrations

Answers to the questions buyers ask most during m-savvy to Nutshell migration scoping. Not seeing yours? Book a call.

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Straightforward migrations under 5,000 People, 1,000 Deals, and no custom objects typically complete in two to four weeks. Migrations with custom objects, large attachment file volumes, or m-savvy plans with restricted export access move to six to ten weeks because of live-schema discovery time, stage-name reconciliation, and the separate attachment file pass. The customer's Nutshell plan tier (Starter vs Professional) does not significantly affect migration duration; Professional is required only if custom Deal stages beyond Nutshell's defaults are needed.

Adjacent paths

Related migrations to explore

Ready when you are

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