CRM migration
Field-level mapping, validation, and rollback between Striven and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.
Striven
Source
Nutshell
Destination
Compatibility
9 of 12
objects map 1:1 between Striven and Nutshell.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Moving from Striven to Nutshell is a consolidation migration as much as a platform switch. Striven bundles CRM with ERP modules (Vendors, Employees, Items, Chart of Accounts, Invoices, Bills) that have no direct Nutshell equivalents, so we scope which ERP-layer records to migrate as reference data versus which to archive or re-create manually in a dedicated accounting tool post-migration. The CRM core (Customers, Companies, Deals, and Custom Fields) maps cleanly: Striven Customers and Companies land as Nutshell People and Accounts, and Striven Deals become Nutshell Opportunities with pipeline stage mapping applied. Striven Workflows cannot be exported and do not migrate; we deliver a written workflow inventory for the customer's admin to rebuild in Nutshell. The API transition from Striven's undocumented-rate-limit REST API to Nutshell's JSON-RPC interface requires a calibration step, which we run before production migration begins.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Striven object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Striven
Customer
Nutshell
Person
1:1Striven Customer records map directly to Nutshell Person. Contact name, email address, phone number, mailing address, and custom fields transfer to the Person object. We resolve duplicate Persons during import using email as the dedupe key. If a Striven Customer has an associated Company record, we create the Nutshell Account first and link the Person via the accountId field to preserve the relationship structure.
Striven
Company
Nutshell
Account
1:1Striven Company records map to Nutshell Account. Company name, website, address, industry, and custom fields transfer directly. Account is created before Person import so the lookup relationship is satisfied at Person insert time. Striven Companies without a Person relationship create standalone Nutshell Accounts for organization-level records.
Striven
Deal
Nutshell
Opportunity
1:1Striven Deals map to Nutshell Opportunity. The deal name becomes the Opportunity name, deal amount transfers to the Amount field, and deal stage maps to the Nutshell pipeline stage via a pre-migration stage mapping configuration. We preserve deal open/closed status and assign the Opportunity to the resolved Account and Owner at migration time.
Striven
Custom Field (global-level)
Nutshell
Custom Field
1:1Striven global-level Custom Fields visible on all records of a type map to Nutshell custom fields on the corresponding entity. We pre-create custom fields in Nutshell during schema setup, matching field type as closely as possible (text to text, number to number, date to date). Field-level visibility scoping is resolved during discovery against the full Striven custom field audit.
Striven
Custom Field (type-level)
Nutshell
Custom Field
lossyStriven type-level Custom Fields scoped to specific entity subtypes require explicit mapping during migration. We audit the full custom field schema during discovery to identify type-level fields, then either create Nutshell custom fields scoped to the relevant entity or flag them for manual review if the scoping concept does not translate directly to Nutshell's entity-level custom field model.
Striven
Item (Product/Service)
Nutshell
Product
1:1Striven Items (products and services) map to Nutshell Products. Item name, SKU, unit price, and description transfer to the Product object. Products must exist in Nutshell before Deal line items referencing them can be created, so we sequence Product migration before Deal migration. Active/inactive status maps directly.
Striven
Sales Order
Nutshell
Opportunity (with Products)
1:1Striven Sales Orders map to Nutshell Opportunity with Product associations. Order headers transfer as Opportunity records, and line items referencing Items map to Nutshell Product entries on the Opportunity. Approval workflows attached to Sales Orders are not importable; we document them in the workflow inventory for manual rebuild.
Striven
Project
Nutshell
Opportunity or Task
1:1Striven Projects have no direct Nutshell equivalent. For CRM-focused migrations where projects represent sales-related deliverables, we map project headers to Nutshell Opportunity and project tasks to Task records linked to the Opportunity. For operational projects (service delivery, internal work), we recommend archiving project records as Activity notes and rebuilding project management in a dedicated tool post-migration.
Striven
Employee
Nutshell
User (reference only)
1:1Striven Employee records are required prerequisites for accounting migration but have no Nutshell CRM equivalent. If the customer needs Employee data for HR purposes, we recommend a separate HR system migration. For CRM-layer migrations, we extract Employee records as a reference export (CSV) and use employee email addresses to match Owner/User records in Nutshell during contact and deal migration.
Striven
Vendor
Nutshell
Account (reference)
1:1Striven Vendors have no direct Nutshell equivalent since Nutshell is a CRM and not an accounting system. We map Vendors to Nutshell Account records with a vendor flag custom field so the customer can distinguish supplier records from customer accounts. Full Accounts Payable history (Bills, Purchase Orders) does not migrate to Nutshell and should be archived or moved to a dedicated accounting platform.
Striven
Chart of Accounts
Nutshell
(Archive)
lossyStriven Chart of Accounts records are accounting infrastructure required for Striven's financial module but have no Nutshell CRM equivalent. We export the Chart of Accounts as a structured CSV reference document during discovery and recommend the customer archive it or transfer it to a dedicated accounting platform (QuickBooks, Xero, Wave) as part of their post-migration ERP rationalization.
Striven
Invoice / Bill
Nutshell
(Archive)
lossyOpen Striven Invoices and Bills require a populated Chart of Accounts and accounting infrastructure that Nutshell does not provide. We do not migrate Invoices or Bills to Nutshell. We export invoice and bill records as CSV reference files and recommend the customer migrate financial records to a dedicated accounting platform. Historical invoice amounts and customer balances can be recorded as notes on Nutshell Account or Person records for CRM reference purposes.
| Striven | Nutshell | Compatibility | |
|---|---|---|---|
| Customer | Person1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Custom Field (global-level) | Custom Field1:1 | Fully supported | |
| Custom Field (type-level) | Custom Fieldlossy | Fully supported | |
| Item (Product/Service) | Product1:1 | Fully supported | |
| Sales Order | Opportunity (with Products)1:1 | Fully supported | |
| Project | Opportunity or Task1:1 | Fully supported | |
| Employee | User (reference only)1:1 | Fully supported | |
| Vendor | Account (reference)1:1 | Fully supported | |
| Chart of Accounts | (Archive)lossy | Fully supported | |
| Invoice / Bill | (Archive)lossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Striven gotchas
Accounting migration requires a strict five-object prerequisite chain
Workflows (Triggers and Actions) cannot be exported or migrated
Custom Fields have global vs. type-level scoping that affects migration mapping
API rate limits are undocumented and must be empirically determined
Convenience Fees and Discounts are tied to payment integration settings, not to invoice records
Nutshell gotchas
Contact tier limits enforced on import
No bulk API endpoint requires paginated extraction
Email sequences not exportable via API
Foundation plan disables key sales features
Pair-specific challenges
Migration approach
Discovery and scope definition
We audit the source Striven portal for Customer count, Company count, Deal volume, active Sales Orders, Custom Field schemas (global and type-level), active Workflows, and any ERP-layer records (Vendors, Employees, Chart of Accounts, Invoices, Bills) the customer wants to preserve. We pair this with a Nutshell plan review to confirm custom field limits per entity type and whether the customer needs Teams or territory features. The discovery output is a written migration scope document that explicitly states which objects migrate to Nutshell, which export as reference CSV, and which do not have a destination.
Schema setup in Nutshell
We create all required Nutshell custom fields during a pre-migration setup phase, matching Striven field names and types as closely as possible. For any type-level Striven Custom Fields that require entity-specific scoping, we create Nutshell custom fields on the appropriate entity type (Person, Account, or Opportunity) and document the scoping decision in the mapping spec. We configure pipeline stages in Nutshell to match the customer's Striven deal stages and probability percentages before any Opportunity records are imported.
API calibration and test migration
We calibrate rate limit handling against Nutshell's JSON-RPC API using a small batch of Person and Account records. We verify Basic authentication (with impersonation permissions if applicable), confirm entity type labels match our mapping expectations, and establish safe throughput before scaling to full migration. Any authentication failures (401 responses) or schema mismatches are resolved in this phase. We run a test migration of 50-100 records into a Nutshell sandbox or trial account for customer reconciliation before production migration begins.
ERP-layer reference export
We export all ERP-layer records (Vendors, Employees, Chart of Accounts, Invoices, Bills) as structured CSV files during discovery, tagging Vendors with a vendor flag for optional Account import and extracting Chart of Accounts data as a reconciliation reference for the customer's new accounting platform. This step happens before production migration so the customer can initiate an accounting platform setup in parallel if needed.
Production migration in dependency order
We run production migration in record-dependency order: Nutshell Accounts (from Striven Companies, first so Person lookups resolve), Nutshell Persons (from Striven Customers with accountId resolved), Products (from Striven Items), Opportunities (from Striven Deals with stage and probability mapped), Opportunity Product associations (from Sales Order line items), and Custom Field values on all migrated entity types. Owner resolution uses email matching against Nutshell Users. Workflows are not migrated; they are documented in the Workflow Inventory delivered at this step.
Cutover, validation, and workflow rebuild handoff
We freeze writes in Striven during the cutover window, run a final delta migration of any records modified during the migration phase, then confirm Nutshell as the system of record. We deliver the CSV reference exports for ERP-layer records, the Workflow Inventory document for manual rebuild, and a reconciliation report comparing record counts by entity type. We support a one-week hypercare window for reconciliation issues. Post-migration admin rebuild of Workflows in Nutshell, and migration of financial records to a dedicated accounting platform, are outside standard migration scope.
Platform deep dives
Striven
Source
Strengths
Weaknesses
Nutshell
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Striven and Nutshell.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Striven: Not publicly documented — must be empirically calibrated.
Data volume sensitivity
Striven doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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