Migrate from Actimo to Mailchimp

Actimo employee profiles with name, email, phone, job title, and department map directly to Mailchimp subscriber records. The email address serves as the unique identifier in Mailchimp. Contacts without valid email addresses are flagged for review before migration. We validate email format and check for duplicates within the target Mailchimp audience.

Actimo workspaces represent organizational units within the platform. Multiple workspaces can be consolidated into a single Mailchimp audience using tags for segmentation, or mapped to separate Mailchimp audiences per workspace. The migration plan documents which approach fits your Mailchimp account structure.

Actimo training completion data (courses completed, quiz scores, completion dates, and learning path progress) has no native Mailchimp equivalent. We map these to custom merge fields (TRAINING_COMPLETE, QUIZ_SCORE, COURSE_NAMES) so the data remains attached to each contact record for segmentation and future reference purposes.

Actimo pulse survey responses and aggregated engagement scores migrate as custom merge fields on the Mailchimp contact. Survey question responses that used pick-list values in Actimo become pick-list merge fields in Mailchimp for consistent formatting and dropdown behavior in the Mailchimp interface.

Actimo team and group assignments (Department, Location, Role) map to Mailchimp tags or groups depending on whether the data is flat (tags) or hierarchical (groups). Tags enable simple segmentation for straightforward categories; groups enable multi-select categorization within Mailchimp's interface for more complex organizational structures.

Actimo message open rates, click rates, and engagement timestamps from internal communications store as custom merge fields in Mailchimp. This preserves historical engagement context even though Mailchimp will generate its own engagement data from future campaigns. The historical data remains available for reporting purposes.

Actimo onboarding flow step completion status migrates as a combination of tags (ONBOARDED, IN_PROGRESS, NOT_STARTED) and merge fields tracking which specific steps were completed. Mailchimp's automation workflows then trigger based on tag membership and merge field values for subscriber journey management.

Actimo active employee status maps to Mailchimp 'subscribed' status; inactive or archived employees map to 'unsubscribed' or 'archived' based on your preference. Contacts flagged as bounced in Actimo map to Mailchimp 'bounced' status for proper email handling and list hygiene.

Actimo device tokens, app installation records, and push notification preferences have no Mailchimp equivalent. These are documented in the migration report but excluded from the Mailchimp transfer since Mailchimp communicates via email only. Mobile push notification capabilities require separate tooling after migration.

Actimo gamification badges and achievement records map to Mailchimp tags for segmentation purposes (BADGE_TOP_LEARNER, BADGE_SURVEY_CHAMPION). Tags enable filtering contacts by achievement history for targeted campaigns, even though Mailchimp has no native gamification or rewards feature.

Actimo manager-employee reporting relationships migrate as MANAGER_EMAIL merge fields on each contact record. This preserves organizational context for segmentation and reporting purposes, even though Mailchimp has no native organizational hierarchy or reporting structure model.