CRM migration

Migrate from Actimo to Salesforce Sales Cloud

Field-level mapping, validation, and rollback between Actimo and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.

Actimo logo

Actimo

Source

Salesforce Sales Cloud

Destination

Salesforce Sales Cloud logo

Compatibility

85%

11 of 13

objects map 1:1 between Actimo and Salesforce Sales Cloud.

Complexity

BStandard

Timeline

48–96 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Actimo is a mobile-first employee engagement platform — not a traditional CRM — built around employee contacts, message campaigns, learning paths, pulse surveys, and one-on-one feedback. Its data model centers on employee records, message threads, learning-path enrollments, survey responses, and engagement analytics. Salesforce Sales Cloud models business data as Account, Contact, Lead, Opportunity, Task, Event, and custom objects. There is no native Actimo-to-Salesforce connector and no direct object-level translation, so every record type requires a custom mapping strategy. FlitStack AI extracts Actimo data via its export API and bulk export endpoints, transforms employee records into Salesforce Contacts, maps message engagement and survey completions to Salesforce Tasks and custom engagement fields, converts learning-path enrollments into custom Course__c and Enrollment__c objects, and surfaces the non-migratable automation logic (learning flows, survey triggers, pulse cadences) as export-for-rebuild documentation for your Salesforce admin. The migration runs against Salesforce Bulk API 2.0 with a 24–48 hour delta-pickup window.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Actimo logo

Actimo

What's pushing teams away

  • Limited API documentation makes automated migration and deep integration technically challenging
  • Pricing is per-active-user and not publicly published, creating uncertainty during vendor evaluation
  • Small review sample (12 Capterra reviews, 1 G2 review) makes independent validation difficult
  • Platform is narrowly focused on engagement and lacks CRM-style pipeline, deal, or account management objects
  • Competitors like Connecteam offer broader workforce management features at comparable or lower price points

Choosing

Salesforce Sales Cloud logo

Salesforce Sales Cloud

What's pulling them in

  • The AppExchange marketplace with 5,000+ prebuilt apps gives enterprises integrations for nearly every business workflow without custom development.
  • Native Einstein AI for lead scoring, opportunity insights, and predictive forecasting adds intelligence without a separate platform purchase.
  • Territory management, multi-currency support, and advanced forecasting satisfy the needs of complex B2B sales organizations with structured revenue teams.
  • Slack, Tableau, and CPQ are deeply integrated into the core platform, keeping the sales stack unified for teams already in the Salesforce ecosystem.
  • Organizations with a large, established Salesforce implementation choose it because switching costs — integrations, custom code, trained admins — are prohibitive.

Object mapping

How Actimo objects map to Salesforce Sales Cloud

Each row shows how a Actimo object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Actimo

Employee / Contact

maps to

Salesforce Sales Cloud

Contact

1:1
Fully supported

Actimo employee records map directly to Salesforce Contacts. Each employee's name, email, phone, department, and location become Contact fields. The primary company association in Actimo maps to Contact.AccountId — if no company field exists in Actimo, FlitStack creates a placeholder Account or flags the record for manual assignment.

Actimo

Employee / Contact

maps to

Salesforce Sales Cloud

Lead

1:many
Fully supported

Actimo records flagged as 'prospect employees' (pre-hire onboarding records) route to Salesforce Lead instead of Contact. The split is based on Actimo's employee_status field: 'active' or 'inactive' maps to Contact; 'invited' or 'pending' maps to Lead with a custom Actimo_Status__c field preserved for reference.

Actimo

Message Campaign

maps to

Salesforce Sales Cloud

Campaign + Campaign Member

1:1
Fully supported

Actimo message campaigns (news posts, announcements) become Salesforce Campaigns. Each employee's open/click action on a message becomes a Campaign Member record with custom Engagement_Type__c (Opened / Clicked / Bounced) and Activity_Date__c — allowing you to report on engagement within Salesforce's campaign model.

Actimo

Learning Path

maps to

Salesforce Sales Cloud

Course__c (custom object)

1:1
Fully supported

Actimo learning paths have no Salesforce native equivalent. FlitStack creates a Course__c custom object with fields for path name, description, estimated_duration, and module_count. This custom object must be deployed to Salesforce before data migration — FlitStack delivers the setup manifest as part of the migration plan.

Actimo

Learning Enrollment

maps to

Salesforce Sales Cloud

Enrollment__c (custom junction object)

1:1
Fully supported

Each employee's enrollment in a learning path maps to a custom Enrollment__c junction object linking Contact (WhoId) to Course__c (WhatId). Enrollment fields include start_date, completion_date, score, and status (In Progress / Completed / Overdue). The junction object is required because Salesforce standard objects cannot express this N:1 employee-to-course relationship natively.

Actimo

Pulse Survey

maps to

Salesforce Sales Cloud

Survey__c (custom object) + SurveyResponse__c

1:1
Fully supported

Actimo pulse surveys with their question-and-answer structure require a custom Survey__c parent object and SurveyResponse__c child object per employee response. Each response row carries question text, answer value, and submission timestamp. This schema is non-trivial and must be pre-built in Salesforce before migration runs.

Actimo

One-on-One Feedback

maps to

Salesforce Sales Cloud

Task

1:1
Fully supported

Actimo one-on-one feedback entries map to Salesforce Tasks. The feedback subject maps to Task.Subject, the content maps to Task.Description, the scheduled date maps to Task.ActivityDate, and the employee maps to Task.WhoId (Contact lookup). FlitStack preserves the feedback thread structure by creating a chain of Tasks with a common custom Feedback_Thread_Id__c field.

Actimo

Message Engagement Event

maps to

Salesforce Sales Cloud

Task (Type = 'Engagement')

many:1
Fully supported

Actimo message-level engagement events (opens, clicks, replies) are merged into Salesforce Tasks with a custom Type value of 'Engagement'. Each Task's Subject carries the message title, WhoId links to the Contact, and a custom Engagement_Type__c pick-list stores the specific action. This consolidates disparate event types into a single Salesforce object.

Actimo

Employee Manager Hierarchy

maps to

Salesforce Sales Cloud

Contact (Manager__c lookup) + User

1:1
Fully supported

Actimo's manager-on-employee relationship maps to a custom Manager__c lookup field on Contact pointing to another Contact record. If the manager is also a Salesforce user, FlitStack resolves the email match to link the Contact's Manager__c to the corresponding User record — enabling Salesforce's hierarchical reporting features.

Actimo

Actimo User / Owner

maps to

Salesforce Sales Cloud

User

1:1
Fully supported

Actimo admin users who created content or owned campaigns become Salesforce Users, matched by email. FlitStack flags any Actimo user without a corresponding Salesforce User as an Unmatched_Owner__c record — your admin either provisions a Salesforce license or reassigns ownership to an existing user before migration commits.

Actimo

Engagement Score / NPS

maps to

Salesforce Sales Cloud

Custom field Engagement_Score__c on Contact

1:1
Fully supported

Actimo's composite engagement score or NPS per employee has no Salesforce native field. FlitStack migrates the numeric score to a custom Number field on Contact. If Actimo stores multiple score types (engagement, pulse, eNPS), each stores in its own custom field — Engagement_Score__c, NPS_Score__c — as defined in the migration plan.

Actimo

File / Attachment

maps to

Salesforce Sales Cloud

ContentDocument / Salesforce Files

1:1
Fully supported

Files attached to Actimo messages, learning paths, or survey content are downloaded and re-uploaded to Salesforce Files (ContentDocument / ContentVersion model). File size limits apply — Salesforce Files default to 25MB per file. Inline images in Actimo content are extracted and rehosted as Salesforce Files linked to the relevant Contact or custom object.

Actimo

Workflow / Automated Flow

maps to

Salesforce Sales Cloud

Salesforce Flow

1:1
Fully supported

Actimo's automated onboarding sequences, survey triggers, and message drip campaigns have no Salesforce equivalent that migrates automatically. FlitStack exports the Actimo flow definitions as a JSON-structured rebuild reference document — documenting trigger conditions, action sequences, timing rules, and employee segments — so your Salesforce admin can reconstruct equivalent Flows in Salesforce.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Actimo logo

Actimo gotchas

High

No public API means migration relies on UI exports

Medium

Learning Path media assets are not data records

Medium

Workspace isolation means no cross-org analytics export

Low

Integration credentials are not portable

Salesforce Sales Cloud logo

Salesforce Sales Cloud gotchas

High

Workflow Rules and Process Builder are retired

High

Bulk API batch quota exhaustion during large imports

Medium

Storage overage billing is non-obvious

Medium

Account-Contact many-to-many relationship mapping

Low

Territory and team member import ordering dependencies

Pair-specific challenges

  • Actimo has no native Salesforce connector — every object requires custom mapping

    Actimo was designed as a standalone employee engagement platform with no API-first migration path to Salesforce. Unlike HubSpot or Pipedrive, Actimo does not publish a documented public API schema compatible with Salesforce's Bulk API. FlitStack works from Actimo's CSV/Excel export format, which flattens nested objects (learning paths with module trees, survey questions with conditional branches) into denormalized rows. Re-normalizing these into Salesforce's relational model — Courses with Enrollments, Surveys with Responses — requires pre-building custom objects in Salesforce. Teams that skip the custom object setup manifest before migration run into validation errors at load time because Salesforce rejects records referencing non-existent custom object IDs.

  • Actimo engagement scores are composite indices with no Salesforce native field

    Actimo calculates a proprietary engagement score per employee based on message open rates, learning completion rates, and pulse survey responses. Salesforce Contacts have no native engagement_score field — FlitStack stores the Actimo score as a custom Engagement_Score__c number field on Contact, but this value is a snapshot at migration time. Salesforce's own engagement scoring (Einstein Activity Capture, Sales Cloud Einstein) operates on different data signals and will overwrite or conflict with imported scores unless your admin explicitly disables Einstein scoring for imported records or sets the custom field as read-only post-migration.

  • Actimo automated flows cannot migrate to Salesforce Flow

    Actimo's onboarding flows, survey-triggered message sequences, and pulse survey cadences are built on Actimo's own automation engine — they have no Salesforce Flow equivalent. FlitStack exports Actimo flow definitions as a JSON rebuild reference (trigger conditions, step sequences, timing rules, employee segment filters), but the automation must be reconstructed from scratch in Salesforce Flow by your admin. Teams that rely heavily on Actimo's automated learning-path progression (auto-enrollment when an employee completes a prerequisite) will need to rebuild that logic using Salesforce Flow's path-based or record-triggered flow types.

  • Salesforce file attachment limits apply to re-uploaded Actimo content

    Actimo stores files attached to messages, learning modules, and surveys up to the platform's own file size ceiling. When FlitStack re-uploads these files to Salesforce, the Salesforce Files model (ContentVersion) enforces a 25MB per-file default limit. Files exceeding 25MB must be split, archived, or linked via external URLs. Additionally, Salesforce's storage allocation (5GB per Enterprise license, 10GB per Unlimited) fills differently than Actimo's per-employee storage model — large teams with heavy file attachment history may hit Salesforce storage overages post-migration that require Data Storage add-ons.

  • Manager hierarchy mapping requires pre-resolving email-to-UserId relationships

    Actimo's employee-manager relationship is stored as a manager email on the employee record. FlitStack resolves this to a Contact.Manager__c lookup by matching the manager email against Salesforce Users. If the manager does not have a Salesforce User account at migration time, the Contact record is created with a blank Manager__c field and flagged for post-migration reconciliation. This is particularly problematic for organizations where Actimo admins managed engagement but are not Salesforce users — their Actimo records become Salesforce Contacts with no owner, breaking reporting hierarchies until manually resolved.

Migration approach

Six steps for a successful Actimo to Salesforce Sales Cloud data migration

  1. Extract Actimo data via bulk export

    FlitStack pulls all Actimo data using the platform's bulk export feature — employee records, message campaign lists with engagement metrics, learning path definitions, enrollment histories, survey questions and responses, one-on-one feedback threads, and file attachments. Each export is validated for row completeness, date-range consistency, and referential integrity (e.g., all enrolled employees exist in the employee export). FlitStack flags any orphaned foreign keys before writing the mapping plan.

  2. Build Salesforce custom objects and fields

    Before data loads, FlitStack delivers a Salesforce setup manifest: the exact custom objects (Course__c, Enrollment__c, Survey__c, SurveyResponse__c), custom fields (Engagement_Score__c, Actimo_Status__c, Source_System_ID__c, Engagement_Type__c on CampaignMember, and others), and field-level security profiles required for the migration. Your Salesforce admin deploys these using Salesforce Setup, a scratch org, or a Change Set. FlitStack validates the custom object IDs are live in the destination org before proceeding.

  3. Resolve owners and users by email

    Actimo admin users and feedback owners are matched against Salesforce Users by email address. Any Actimo user without a matching Salesforce User is flagged in a pre-flight report with three resolution options: provision a Salesforce User license, reassign their records to a fallback owner, or demote them to Contact-only records. No data loads until owner resolution is confirmed, preventing Salesforce Task and Engagement records from landing without an OwnerId.

  4. Run a sample migration with field-level diff

    A representative sample — typically 200–500 Actimo records spanning employees, message engagements, learning enrollments, and survey responses — is migrated first. FlitStack generates a field-level diff comparing source Actimo values against the loaded Salesforce records, surfacing mapping gaps, value-mapping misses, and custom field data-type mismatches. Your project team reviews the diff alongside FlitStack engineers, identifies any missing pick-list values or incorrectly routed object types, and formally approves the corrected mapping before the full run commits — reducing the risk of bulk-load errors on your production dataset.

  5. Full migration with delta-pickup cutover

    The full Actimo dataset loads into Salesforce using Bulk API 2.0. A delta-pickup window of 24–48 hours after the initial run captures any records created or modified in Actimo during the cutover period. All operations are logged in a Salesforce Campaign audit log. One-click rollback is available if reconciliation against the Actimo export count reveals record gaps or duplication — FlitStack reverts the Salesforce org to its pre-migration state without touching Actimo.

  6. Deliver automation rebuild reference and post-migration reconciliation

    FlitStack exports Actimo's automated flow definitions as a structured JSON document describing trigger conditions, employee segment filters, action sequences, and timing rules. Your Salesforce admin uses this document to rebuild equivalent Flows in Salesforce. A final reconciliation report cross-checks Actimo record counts against Salesforce loaded counts for each object type, flagging any discrepancies above a 0.5% threshold for manual review.

Platform deep dives

Context on both ends of the pair

Actimo logo

Actimo

Source

Strengths

  • Purpose-built for deskless workers without relying on desktop login or email
  • Gamified onboarding and microlearning reduce time-to-productivity for front-line staff
  • Automated HR system sync keeps employee rosters current without manual maintenance
  • Real-time engagement dashboards surface participation gaps by location or team
  • Multi-language support enables deployment across multinational workforces

Weaknesses

  • No publicly documented API or bulk data export endpoints, limiting programmatic migration options
  • Pricing is opaque and requires direct sales engagement, making cost-of-migration estimates difficult
  • Minimal independent review presence (12 Capterra, 1 G2) limits peer validation during vendor evaluation
  • Platform lacks account management, deal tracking, or pipeline objects—narrowly scoped to engagement
  • Competitors offer broader workforce management features while Actimo remains focused on comms and learning
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Destination

Strengths

  • Largest enterprise app ecosystem in CRM with 5,000+ AppExchange integrations covering nearly every vertical workflow.
  • Native Einstein AI delivers lead scoring, opportunity insights, and predictive forecasting without a third-party layer.
  • Advanced territory management, multi-currency, and flexible forecasting satisfy complex B2B revenue structures.
  • Deep platform extensibility: Custom Objects, Apex, Flow, and the Metadata API allow full schema customization.
  • Well-documented REST API, Bulk API, and Composite API with published rate limits for programmatic migration.

Weaknesses

  • Pricing model is layered and opaque in practice: per-seat fees plus storage overages, add-on subscriptions, and annual uplifts compound to 30–40% above sticker price.
  • Workflow Rules and Process Builder are deprecated, forcing all orgs onto Salesforce Flow — a migration task that catches many teams by surprise.
  • Steep administrative complexity: meaningful configuration requires a dedicated Salesforce admin or consultant.
  • API rate limits are edition-gated (100k/day base for Enterprise) and easily exhausted by large historical imports without throttling.
  • Data export is exportable via Data Loader but preserving relationship integrity across 30+ objects requires careful ETL sequencing.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Actimo and Salesforce Sales Cloud.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Actimo: Not publicly documented.

  • Data volume sensitivity

    B

    Actimo doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Actimo to Salesforce Sales Cloud migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Actimo to Salesforce Sales Cloud data migrations

Answers to the questions buyers ask most during Actimo to Salesforce Sales Cloud migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Actimo-to-Salesforce migrations complete in 48–96 hours of clock time for under 25,000 total records. The longest single step is building and deploying the Salesforce custom objects (Course__c, Enrollment__c, Survey__c) before data can load — that pre-work takes 3–5 business days depending on your Salesforce admin's availability. Larger setups with 250,000+ records across learning enrollments and message engagement events extend to 7–14 days, primarily because the field-level diff validation across custom objects requires manual sign-off per object type.

Adjacent paths

Related migrations to explore

Ready when you are

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