CRM migration
Field-level mapping, validation, and rollback between Splio and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
Splio
Source
Salesforce Sales Cloud
Destination
Compatibility
9 of 12
objects map 1:1 between Splio and Salesforce Sales Cloud.
Complexity
BStandard
Timeline
4-8 weeks
Overview
Migrating from Splio to Salesforce is a contact-centric and loyalty-aware migration. Splio's primary objects—Contacts, Orders, Products, Loyalty memberships, Rewards, Stores, and Interactions—form a tightly linked graph where orders reference products and contacts, loyalty points and tiers attach to contacts, and memberships carry card codes and quantized or non-quantized point balances. Salesforce has no native loyalty object; we create a Loyalty_Membership__c custom object with q_points, nq_points, tier, and card_code fields, and map it to the Contact record via lookup. The highest-risk step is Splio's silent export exclusion: any contact without list membership is not included in a standard export. We audit list membership before export, flag orphan contacts, and verify post-export counts match the full contact total. Splio campaign filters also require migrated contacts to exist first, which means campaign rebuild sequencing is a hard dependency on data migration completion. Workflows, automations, and campaign scenarios do not migrate; we deliver a written inventory for the customer's admin to rebuild in Salesforce Flow.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Splio object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Splio
Contact
Salesforce Sales Cloud
Contact
1:1Splio Contact records map to Salesforce Contact. The critical migration step is the list-membership audit before export: Splio silently excludes any contact not assigned to at least one list. We flag orphan contacts, assign them to a catch-all list or segment, verify the post-export count matches the full contact total, and then import all contacts into Salesforce. Email address is the dedupe key. Custom fields scoped to contacts migrate as Salesforce custom fields on Contact with equivalent data types.
Splio
Order
Salesforce Sales Cloud
Opportunity
1:1Splio Order records map to Salesforce Opportunity. Each order links to a contact (the buyer) and carries order_items referencing products. The Splio order_id is preserved as Opportunity.Splio_Order_ID__c and becomes the dedupe key for the import. If an order with the same order_id is re-imported, Splio replaces the existing record; we use Upsert semantics in Salesforce with the Splio Order ID as the external key to replicate this behavior.
Splio
Order_item
Salesforce Sales Cloud
OpportunityLineItem
1:1Splio order_items (individual line items) map to Salesforce OpportunityLineItem. Splio requires the parent order to exist before order_items can be imported; we enforce the same dependency in Salesforce by importing Opportunities first, then resolving the OpportunityId and PricebookEntryId before inserting line items. Quantity, unit price, and product reference map directly.
Splio
Product
Salesforce Sales Cloud
Product2
1:1Splio Products are standalone items referenced by order_items. Product attributes and custom fields (products scope) map to Salesforce Product2 and PricebookEntry. ProductCode from Splio maps to ProductCode. We create Standard Price Book entries during import so that OpportunityLineItems can reference them.
Splio
Loyalty membership
Salesforce Sales Cloud
Loyalty_Membership__c
1:1Splio Loyalty memberships carry card_code, q_points (quantized points), nq_points (non-quantized points), and tier. These have no Salesforce standard equivalent, so we create a Loyalty_Membership__c custom object with those fields plus a lookup to Contact. Point balances migrate as numeric fields. Fractional values are preserved if present in Splio. Tier name migrates as a text or picklist field depending on program complexity. Membership creation date and last activity date migrate as custom date fields.
Splio
Reward
Salesforce Sales Cloud
Reward__c
1:1Splio Rewards are defined at the program level; attributions track which contacts received which rewards. Both interact with the Loyalty scope. We create a Reward__c custom object with reward name, type, value, and attribution fields, linked to Loyalty_Membership__c via lookup. Attributions migrate as Reward_Attribution__c records or as a junction object depending on whether Splio tracks multiple reward types per membership.
Splio
Store
Salesforce Sales Cloud
Account
1:1Splio Store records represent physical retail locations and e-commerce sites with location attributes. We map Store to Salesforce Account using Account Name as the primary field and Store ID as an external key. Location attributes (address, city, country) map to standard Account address fields. Custom fields scoped to stores migrate as custom fields on Account.
Splio
List
Salesforce Sales Cloud
Campaign
lossySplio Lists drive contact segmentation and export eligibility. We map list membership to Salesforce Campaign membership (CampaignMember records) with Campaign as the segment container. List names become Campaign names. Blocklists migrate as suppression campaigns or a custom Suppression_List__c field on Contact to ensure these contacts are excluded from outbound campaigns in Salesforce.
Splio
Interaction (custom event)
Salesforce Sales Cloud
Task or Event
1:1Splio Interactions are custom events sent via API to trigger loyalty point credits and other use cases. We export interaction event logs as Salesforce Task or Event records linked to the Contact. Event type, timestamp, and any payload fields migrate as custom fields on the activity record.
Splio
Custom fields (contacts scope)
Salesforce Sales Cloud
Contact custom fields
lossySplio custom fields are scoped per object type (contacts, stores, products, orders, rewards, loyalty). Each custom field has a defined scope in Splio. We export the custom field definitions during scoping, pre-create the equivalent custom fields on the matching Salesforce object, and then import data with the custom fields populated. Field types are mapped from Splio to Salesforce (text to text, number to number, date to date, picklist to picklist or multi-select picklist).
Splio
Custom fields (orders scope)
Salesforce Sales Cloud
Opportunity custom fields
lossyOrder-scoped custom fields in Splio migrate to custom fields on the Salesforce Opportunity object. These are created in the schema design phase before Opportunity import begins.
Splio
Owner
Salesforce Sales Cloud
User
1:1Splio Owner references on contacts, orders, and loyalty memberships map to Salesforce User by email match. Owners without a matching Salesforce User go to a reconciliation queue for admin provisioning before record import resumes.
| Splio | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Order | Opportunity1:1 | Fully supported | |
| Order_item | OpportunityLineItem1:1 | Fully supported | |
| Product | Product21:1 | Fully supported | |
| Loyalty membership | Loyalty_Membership__c1:1 | Fully supported | |
| Reward | Reward__c1:1 | Fully supported | |
| Store | Account1:1 | Fully supported | |
| List | Campaignlossy | Fully supported | |
| Interaction (custom event) | Task or Event1:1 | Fully supported | |
| Custom fields (contacts scope) | Contact custom fieldslossy | Fully supported | |
| Custom fields (orders scope) | Opportunity custom fieldslossy | Fully supported | |
| Owner | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Splio gotchas
Contacts without list membership are silently excluded from exports
Filter preview counts differ from actual export counts
Campaign migration requires sequential data-then-filters ordering
API rate limits are not publicly documented
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Scoping and list-membership audit
We audit the Splio universe across all scopes: contacts, orders, products, loyalty memberships, rewards, stores, and interactions. The first technical output is a list-membership audit identifying orphan contacts not assigned to any list. We assign these to a catch-all segment in Splio or flag them explicitly, then run a test export to confirm the post-export count matches the full contact total. This step is mandatory before any contact data leaves Splio.
Schema design and custom object creation
We design the destination schema in Salesforce. Loyalty memberships and rewards require new custom objects (Loyalty_Membership__c, Reward__c) with the appropriate fields and lookups to Contact. We create custom fields on standard objects (Contact, Opportunity, Account, Task, Event) matching the Splio custom field definitions by scope. Record Types and Sales Processes are configured if the order data uses multiple pipelines. Schema is deployed to a Salesforce Sandbox first for validation.
Sandbox migration and reconciliation
We run a full migration into a Salesforce Sandbox using production-like data volumes. The customer's admin reconciles record counts across all objects, spot-checks field values against the Splio source, and validates loyalty point balances and tier assignments. The Splio Managed Services team can review the sandbox data to begin planning campaign filter reconstruction. Any mapping corrections happen here.
Data migration in dependency order
We run production migration in record-dependency order: Accounts (from Splio Stores), Contacts (with loyalty membership data staged for immediate follow-on import), Products and Pricebook entries, Opportunities (with Order ID as the external key for upsert semantics), OpportunityLineItems, Loyalty_Membership__c records (with Contact lookup resolved), Reward__c records and attributions, Lists mapped to Campaign and CampaignMember, and Interaction event logs mapped to Task or Event. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover and loyalty program handoff
We freeze Splio writes during cutover, run a final delta migration of records modified during the migration window, then enable Salesforce as the system of record. We deliver a written inventory of campaign filters and trigger scenarios requiring rebuild in Salesforce Flow, a loyalty program data dictionary describing the Loyalty_Membership__c and Reward__c schema, and a list of any Splio Lists that should become Salesforce Campaigns. We support a one-week hypercare window for reconciliation issues.
Workflow, automation, and campaign rebuild handoff
Splio campaign filters and trigger scenarios do not migrate as code. We deliver a written map of every active campaign with its trigger, conditions, contact segment, and recommended Salesforce Flow equivalent. The customer's admin or a Salesforce implementation partner rebuilds campaign logic in Flow post-migration. We do not rebuild Splio automations or workflows as part of the data migration scope.
Platform deep dives
Splio
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Splio and Salesforce Sales Cloud.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Splio: Not publicly documented in the developer hub — confirmed per integration during scoping.
Data volume sensitivity
Splio exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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