CRM

Migrate your Splio data

omnichannel marketing automation and loyalty platform built for retail brands, combining campaign orchestration with AI-driven personalization across email, SMS, push, and mobile wallet channels.

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In its favor

Why people choose Splio

The signal that keeps Splio on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

All-in-one platform consolidating email, SMS, push, loyalty, and mobile wallet into a single tool, reducing the need to manage multiple vendor contracts and integrations.

Integrated loyalty engine with points, tiers, and rewards natively connected to the marketing automation, so loyalty and campaign data live in the same system.

AI-powered personalization acquired through the 2023 Tinyclues deal, offering predictive targeting and product recommendation capabilities within the campaign workflow.

European data residency and GDPR tooling, making it a natural fit for retail brands operating in EU markets with strict consent requirements.

Responsive email and mobile wallet creation included in managed migration services, reducing the technical burden on in-house marketing teams.

Steep onboarding curve—multiple users report it took significant time to train team members, especially for advanced features beyond basic automation.

Data integration complexity—contacts and sales data require list membership to be included in exports, which is not immediately obvious and causes unexpected data gaps.

Social media integration is limited compared to dedicated social tools, making cross-channel social posting and monitoring difficult within Splio.

Limited B2B functionality since the platform is primarily designed for retail and DTC brands, making it a poor fit for companies with complex B2B sales cycles.

Reasons to switch

Why people leave Splio

The recurring reasons buyers give for replacing Splio. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Splio fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Native loyalty engine combining points, tiers, and rewards with campaign automation in a single platform.Acquired Tinyclues AI for predictive targeting and product recommendation within the campaign builder.Omnichannel reach across email, SMS, push notifications, and mobile wallet passes.GDPR and consent management tooling built into the platform for EU market compliance.Managed migration services available for campaign design, filter creation, and responsive email coding.

Weaknesses

Requires significant onboarding investment; advanced features require technical knowledge beyond the standard UI.Export behavior silently excludes contacts without list membership, causing unexpected data gaps during migration.Social media integration is limited and not competitive with dedicated social management tools.Primarily designed for B2C retail; B2B use cases require significant customization and may not fit well.Pricing is not publicly documented, making budget planning and vendor comparison difficult without direct sales engagement.

Where it works

B2C retail brands with physical stores and e-commerce operations that need loyalty points, tiers, and rewards managed alongside campaign automation in a single system.European retail companies operating in markets with strict GDPR consent and data residency requirements, where built-in compliance tooling reduces legal overhead.Mid-to-large retail organizations running coordinated campaigns across email, SMS, push notifications, and mobile wallet passes from a unified platform.Brands with established transactional loyalty programs that want to link points redemption and tier progression directly to campaign triggers and customer journeys.Marketing teams with dedicated staff who can invest time in onboarding and are comfortable managing list membership rules to ensure complete contact exports.

Where it struggles

Small retail teams or solo marketers without dedicated marketing operations staff, since the platform requires significant onboarding investment to use advanced features.Companies requiring deep social media integration for cross-channel posting, monitoring, and social advertising, as Splio's social capabilities are limited compared to dedicated social tools.B2B companies with complex multi-stakeholder sales cycles, as Splio is primarily designed for retail and DTC workflows rather than account-based or enterprise B2B models.Organizations with limited technical resources that cannot manage the list membership export requirement, which silently excludes contacts not assigned to any list.Teams needing transparent, predictable pricing without direct sales engagement, as Splio does not publicly document pricing tiers or costs.

Pricing tiers

Splio pricing overview

Splio does not publish pricing on its website. The platform appears to be sold as a negotiated enterprise contract, with pricing tied to contact volume, active channels, and included modules (core CRM, loyalty, mobile wallet). Prospective customers must contact Splio's sales team for a quote.

Splio Customer Platform (sales-led)

Tier 1 of 1

Custom (sales-led — not publicly listed)

What's included

Modular suite: Marketing Automation, CDP, Loyalty, AI (Tinyclues) - priced as a bundlePricing typically scales with active contact count, channel mix (email, SMS, push, mobile wallet) and loyalty programme sizeAdobe Commerce extension dedicated support is sold separately at EUR 100/month + taxUsed by 500+ brands, primarily B2C retail in EU marketsQuote via direct contact with Splio sales; no self-serve trial publishedManaged migration services available for campaign design and responsive email coding

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Pricing is informational. FlitStack AI does not bill on Splio's schedule — see our quote-based pricing →

What gets migrated

Splio object support

Object-by-object support for Splio migrations. Per-pair details surface during scoping.

Contacts

Mapping required

Contacts export cleanly but Splio silently excludes any contact not assigned to at least one list. We flag these orphan contacts during scoping, assign them to a catch-all segment, and verify the post-import count matches pre-export totals. System fields (email, phone, preferences) map 1:1; custom contact properties require scope-aware field declaration.

Orders

Fully supported

Orders are the most structurally complex object—each order links to a contact and carries order_items referencing products. Splio replaces an existing order if the same order_id is re-imported and deletes all prior line items. We detect order ID collisions during the planning phase and surface the replacement behavior to the customer before migration.

Order_items

Fully supported

Order_items (individual line items within an order) are tied to the parent order via a required link. Splio will reject any order_item record if the linked order does not already exist. We sequence order_item migration after order migration and validate the parent-child linkage on every batch.

Products

Fully supported

Products are standalone items referenced by order_items. The platform supports product-level custom fields via the products scope. We export product attributes and map them to the destination's product or item object, preserving pricing and categorization fields where present.

Loyalty memberships

Mapping required

Memberships carry the card_code, nq_points (non-quantized), q_points (quantized), and tier. Point balances are numeric but may include fractional values depending on program rules. We export the membership snapshot, map points to the destination loyalty engine's balance model, and flag any tier that requires a qualification threshold not present in the target.

Rewards and rewards attributions

Mapping required

Rewards are defined at the program level; attributions track which contacts received which rewards. Both objects interact with the Loyalty scope. We map reward definitions to the destination's reward catalog and preserve attribution history as a contact custom field or activity log.

Stores

Fully supported

Store records represent physical retail locations and e-commerce sites. The stores scope supports custom fields. We export store data with location attributes and map to the destination's equivalent location or store object, preserving any custom store-level properties.

Interactions (custom events)

Mapping required

Interactions are custom events sent via API to trigger specific use cases such as loyalty point credits. These are event objects in Splio's CDP schema. We export interaction event logs as activity records and map them to the destination's event or engagement timeline, noting that the triggering logic (automations relying on events) must be rebuilt.

Lists and blocklists

Mapping required

Lists drive contact segmentation and export eligibility. We preserve list memberships as tags or segments in the destination. Blocklists are treated as suppression lists; we ensure these are honored during import to prevent bounced or blocked contacts from reactivating.

Gotchas

What to watch for in Splio migrations

Issues we've hit on past Splio migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

Contacts without list membership are silently excluded from exports

Medium

Filter preview counts differ from actual export counts

Medium

Campaign migration requires sequential data-then-filters ordering

Low

API rate limits are not publicly documented

How a Splio migration works

Four steps, Splio-specific

Connect

JWT Bearer tokens — POST /authenticate exchanges credentials for a JWT valid for 1 hour. All subsequent calls use Authorization: Bearer <JWT>. Trigger API requires a separate Trigger API-specific key per Splio universe. into Splio. Scopes limited to read-only on the data we move.

Map

We translate Splio-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Splio quirks before production.

Migrate

Full migration with Splio rate-limit handling. Rollback available throughout.

FAQ

Splio migration FAQ

Answers to the questions buyers ask most during Splio migration scoping. Not seeing yours? Book a call.

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Most Splio migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

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