CRM migration
Field-level mapping, validation, and rollback between Splio and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Splio
Source
monday CRM
Destination
Compatibility
7 of 9
objects map 1:1 between Splio and monday CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Splio is an omnichannel marketing automation and loyalty platform built for retail brands; Monday.com CRM is a board-based sales CRM that grew from project management roots. The two platforms share a contact-centric model but differ fundamentally in how loyalty, orders, and engagement history are structured. Splio exports silently drop any Contact not assigned to a list, which we catch during scoping by auditing list membership before any extract begins. Monday.com CRM has no native loyalty engine, so Splio loyalty memberships (card codes, quantized and non-quantized points, tier levels) require a custom Board with typed columns and a lookup relationship to the Contact Item. We sequence data migration before any Monday.com automations are rebuilt, since Splio's filter-based campaign targets require migrated contacts to exist first. We do not migrate Splio campaigns, filters, or loyalty program rules as code; we deliver a written inventory of every active campaign and automation for your team to rebuild in Monday.com's Automation Centre.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Splio object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Splio
Contact
monday CRM
Contact Item (on CRM Board)
1:1Splio Contacts map to Contact Items on a Monday.com CRM Board. We resolve the list-membership exclusion by auditing every Splio contact before export: contacts without any list assignment are flagged as orphans, assigned to a catch-all segment, and re-exported to ensure full coverage. The Splio contact email field becomes the Contact Item's email column; first_name and last_name map to name columns. Custom contact fields (phone, address, birthdate) map to Monday.com text, number, or date columns as appropriate.
Splio
Order
monday CRM
Deal Item (on Deals Board)
1:1Splio Orders map to Deal Items in Monday.com CRM. Each Splio order links to a contact (which must migrate first) and carries order_id as the dedupe key. Monday.com does not have a native order object, so we create a Deals Board where each Item represents an order, with columns for order_id, order_date, total_amount, currency, and status. The Order-to-Contact relationship becomes a Connect board column linking the Deal Item to the Contact Item.
Splio
Order_items
monday CRM
Subitems on Deal Item
1:manySplio order_items (individual line items) map to Subitems on the corresponding Monday.com Deal Item. Each subitem carries product_name, quantity, unit_price, and total_price. Subitem ordering is preserved by the creation sequence. This requires the parent Deal Item to exist before subitem creation; we sequence the order import before any subitem batch.
Splio
Product
monday CRM
Product Item (on Products Board)
1:1Splio Products are standalone items referenced by order_items. We create a Products Board in Monday.com with Items for each product, carrying sku (hs_sku), product_name, price, and any custom product fields from Splio's products scope. Products are migrated before order_items so that product references can be resolved at subitem creation time.
Splio
Loyalty membership
monday CRM
Loyalty Board Item linked to Contact
1:1Splio loyalty memberships carry card_code, q_points (quantized balance), nq_points (non-quantized balance), and tier. Monday.com CRM has no native loyalty object. We create a dedicated Loyalty Board with Items linked to Contact Items via a Connect board column. Columns capture card_code (text), q_points (number), nq_points (number), and tier (status column with tier values). Point values migrate as numeric; the customer configures any redemption logic or tier thresholds in Monday.com after migration.
Splio
Rewards and rewards attributions
monday CRM
Rewards Board
1:1Splio rewards are defined at the program level; attributions track which contacts received which rewards. We map reward definitions to a Rewards Board (as reference data) and reward attributions to a Rewards Attribution Board linked to both the Contact and the Reward. This is a configuration mapping: the semantic meaning of each reward migrates; the redemption automation is documented for the customer to rebuild in Monday.com automations.
Splio
Store
monday CRM
Location Item (on Locations Board)
1:1Splio Store records represent physical retail locations and e-commerce sites. We create a Locations Board in Monday.com with Items for each store, carrying store_name, address, city, country, and store_type (status column: physical, ecommerce). Store locations are referenced by Splio order records; we preserve the store reference as a Connect board column or status column on the related Deal Item.
Splio
Interactions (custom events)
monday CRM
Activity log columns or separate Activity Board
1:1Splio Interactions are custom events sent via API for loyalty point credits and campaign triggers. We export interaction event logs as a record set and map them to a dedicated Activity Board in Monday.com, with columns for event_type, timestamp, contact reference, and event_payload. If the customer requires a native-looking activity timeline on the Contact Item, we configure a connected Activity Board linked via Connect column. Interaction event type values become Activity Board Items.
Splio
Lists and blocklists
monday CRM
Tags or Groups on Contact Board
lossySplio Lists drive contact segmentation and export eligibility. We preserve list memberships as Tags on Contact Items in Monday.com CRM. The tag-based approach mirrors Splio's list logic and is filterable via Monday.com's group and filter features. Blocklists migrate as a separate Suppression Board; any imported contacts matching blocklist email addresses are flagged before insertion and reported in the reconciliation manifest.
| Splio | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact Item (on CRM Board)1:1 | Fully supported | |
| Order | Deal Item (on Deals Board)1:1 | Fully supported | |
| Order_items | Subitems on Deal Item1:many | Fully supported | |
| Product | Product Item (on Products Board)1:1 | Fully supported | |
| Loyalty membership | Loyalty Board Item linked to Contact1:1 | Fully supported | |
| Rewards and rewards attributions | Rewards Board1:1 | Mapping required | |
| Store | Location Item (on Locations Board)1:1 | Fully supported | |
| Interactions (custom events) | Activity log columns or separate Activity Board1:1 | Mapping required | |
| Lists and blocklists | Tags or Groups on Contact Boardlossy | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Splio gotchas
Contacts without list membership are silently excluded from exports
Filter preview counts differ from actual export counts
Campaign migration requires sequential data-then-filters ordering
API rate limits are not publicly documented
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and data audit
We audit the Splio account across contacts, orders, products, loyalty memberships, rewards, stores, and interaction events. The first action is the list-membership audit: we query every Splio contact's list assignments to identify orphan contacts excluded from standard exports. We also document active Splio campaigns, loyalty program rules, and reward definitions for the rebuild inventory. The discovery output is a written migration scope with record counts, object dependency graph, and a list-membership remediation plan.
Monday.com CRM schema design
We design the Monday.com CRM board structure based on the Splio data model: a Contact Board, a Deals Board (mapped from Splio Orders), a Products Board, a Loyalty Board, a Locations Board, and an Activity Board. For each board we define column types (text, number, date, status, connect, subitems) and configure Connect board relationships. Board design is validated in a sandbox workspace with a small sample of migrated records before production schema is finalized.
List-membership remediation and data export
We assign orphan Splio contacts (those without any list membership) to a catch-all Splio list to unblock export. Contacts are exported with all standard fields plus custom fields from the contacts scope. Order data, product data, loyalty membership data, reward data, and store data are exported in parallel. Interaction event logs are exported as a separate dataset with timestamps preserved. Each export is reconciled against the Splio UI count to confirm no silent exclusions occurred.
Data transformation and Monday.com import
We transform exported Splio data into Monday.com column format: text fields map to Monday.com text columns, numeric fields to number columns, dates to date columns, loyalty tier to status column values, and card codes to text columns. Loyalty point values (q_points, nq_points) are stored as numeric columns with the customer's decimal precision preserved. Contact list memberships are translated to Tags on the Contact Item. We import records in dependency order: Products first, then Contacts, then Loyalty, then Stores, then Deals with Subitems, then Activity logs.
Board relationship configuration
With all core records imported, we configure the Connect board columns that link Deals to Contacts (Order-to-Contact relationship), Loyalty Items to Contacts, and any other cross-board references. Subitems on Deal Items are created by resolving the parent Deal Item ID and batch inserting line items. Board Groups are configured to mirror any Splio segmentation logic that was preserved as Tags.
Cutover, validation, and automation handoff
We freeze Splio writes during cutover, run a delta migration of any records modified during the migration window, and validate the Monday.com CRM data against the Splio source manifest. We deliver the campaign and automation inventory document listing every Splio campaign, filter, and loyalty automation requiring rebuild in Monday.com's Automation Centre. We support a one-week post-migration review window for reconciliation issues. We do not rebuild Splio campaigns, loyalty redemption rules, or marketing automations as part of the standard migration scope.
Platform deep dives
Splio
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Splio and monday CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Splio: Not publicly documented in the developer hub — confirmed per integration during scoping.
Data volume sensitivity
Splio exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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