CRM migration

Migrate from Splio to monday CRM

Field-level mapping, validation, and rollback between Splio and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Splio logo

Splio

Source

monday CRM

Destination

monday CRM logo

Compatibility

78%

7 of 9

objects map 1:1 between Splio and monday CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Splio is an omnichannel marketing automation and loyalty platform built for retail brands; Monday.com CRM is a board-based sales CRM that grew from project management roots. The two platforms share a contact-centric model but differ fundamentally in how loyalty, orders, and engagement history are structured. Splio exports silently drop any Contact not assigned to a list, which we catch during scoping by auditing list membership before any extract begins. Monday.com CRM has no native loyalty engine, so Splio loyalty memberships (card codes, quantized and non-quantized points, tier levels) require a custom Board with typed columns and a lookup relationship to the Contact Item. We sequence data migration before any Monday.com automations are rebuilt, since Splio's filter-based campaign targets require migrated contacts to exist first. We do not migrate Splio campaigns, filters, or loyalty program rules as code; we deliver a written inventory of every active campaign and automation for your team to rebuild in Monday.com's Automation Centre.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Splio logo

Splio

What's pushing teams away

  • Steep onboarding curve—multiple users report it took significant time to train team members, especially for advanced features beyond basic automation.
  • Data integration complexity—contacts and sales data require list membership to be included in exports, which is not immediately obvious and causes unexpected data gaps.
  • Social media integration is limited compared to dedicated social tools, making cross-channel social posting and monitoring difficult within Splio.
  • Limited B2B functionality since the platform is primarily designed for retail and DTC brands, making it a poor fit for companies with complex B2B sales cycles.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Splio objects map to monday CRM

Each row shows how a Splio object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Splio

Contact

maps to

monday CRM

Contact Item (on CRM Board)

1:1
Fully supported

Splio Contacts map to Contact Items on a Monday.com CRM Board. We resolve the list-membership exclusion by auditing every Splio contact before export: contacts without any list assignment are flagged as orphans, assigned to a catch-all segment, and re-exported to ensure full coverage. The Splio contact email field becomes the Contact Item's email column; first_name and last_name map to name columns. Custom contact fields (phone, address, birthdate) map to Monday.com text, number, or date columns as appropriate.

Splio

Order

maps to

monday CRM

Deal Item (on Deals Board)

1:1
Fully supported

Splio Orders map to Deal Items in Monday.com CRM. Each Splio order links to a contact (which must migrate first) and carries order_id as the dedupe key. Monday.com does not have a native order object, so we create a Deals Board where each Item represents an order, with columns for order_id, order_date, total_amount, currency, and status. The Order-to-Contact relationship becomes a Connect board column linking the Deal Item to the Contact Item.

Splio

Order_items

maps to

monday CRM

Subitems on Deal Item

1:many
Fully supported

Splio order_items (individual line items) map to Subitems on the corresponding Monday.com Deal Item. Each subitem carries product_name, quantity, unit_price, and total_price. Subitem ordering is preserved by the creation sequence. This requires the parent Deal Item to exist before subitem creation; we sequence the order import before any subitem batch.

Splio

Product

maps to

monday CRM

Product Item (on Products Board)

1:1
Fully supported

Splio Products are standalone items referenced by order_items. We create a Products Board in Monday.com with Items for each product, carrying sku (hs_sku), product_name, price, and any custom product fields from Splio's products scope. Products are migrated before order_items so that product references can be resolved at subitem creation time.

Splio

Loyalty membership

maps to

monday CRM

Loyalty Board Item linked to Contact

1:1
Fully supported

Splio loyalty memberships carry card_code, q_points (quantized balance), nq_points (non-quantized balance), and tier. Monday.com CRM has no native loyalty object. We create a dedicated Loyalty Board with Items linked to Contact Items via a Connect board column. Columns capture card_code (text), q_points (number), nq_points (number), and tier (status column with tier values). Point values migrate as numeric; the customer configures any redemption logic or tier thresholds in Monday.com after migration.

Splio

Rewards and rewards attributions

maps to

monday CRM

Rewards Board

1:1
Mapping required

Splio rewards are defined at the program level; attributions track which contacts received which rewards. We map reward definitions to a Rewards Board (as reference data) and reward attributions to a Rewards Attribution Board linked to both the Contact and the Reward. This is a configuration mapping: the semantic meaning of each reward migrates; the redemption automation is documented for the customer to rebuild in Monday.com automations.

Splio

Store

maps to

monday CRM

Location Item (on Locations Board)

1:1
Fully supported

Splio Store records represent physical retail locations and e-commerce sites. We create a Locations Board in Monday.com with Items for each store, carrying store_name, address, city, country, and store_type (status column: physical, ecommerce). Store locations are referenced by Splio order records; we preserve the store reference as a Connect board column or status column on the related Deal Item.

Splio

Interactions (custom events)

maps to

monday CRM

Activity log columns or separate Activity Board

1:1
Mapping required

Splio Interactions are custom events sent via API for loyalty point credits and campaign triggers. We export interaction event logs as a record set and map them to a dedicated Activity Board in Monday.com, with columns for event_type, timestamp, contact reference, and event_payload. If the customer requires a native-looking activity timeline on the Contact Item, we configure a connected Activity Board linked via Connect column. Interaction event type values become Activity Board Items.

Splio

Lists and blocklists

maps to

monday CRM

Tags or Groups on Contact Board

lossy
Mapping required

Splio Lists drive contact segmentation and export eligibility. We preserve list memberships as Tags on Contact Items in Monday.com CRM. The tag-based approach mirrors Splio's list logic and is filterable via Monday.com's group and filter features. Blocklists migrate as a separate Suppression Board; any imported contacts matching blocklist email addresses are flagged before insertion and reported in the reconciliation manifest.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Splio logo

Splio gotchas

High

Contacts without list membership are silently excluded from exports

Medium

Filter preview counts differ from actual export counts

Medium

Campaign migration requires sequential data-then-filters ordering

Low

API rate limits are not publicly documented

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Splio silently excludes contacts without list membership from exports

    Splio's standard export mechanism skips any Contact record that is not assigned to at least one list. This is documented Splio behavior, not an error, but it catches most migration teams off guard. When we export from Splio, we run a list-membership audit during scoping to identify orphan contacts, assign them to a catch-all list or flag them explicitly, and then verify the post-export contact count matches the total contact database. Without this step, a customer can silently lose a significant portion of their database during migration to Monday.com CRM.

  • Monday.com CRM has no native loyalty object

    Splio's loyalty engine (points, tiers, card codes, and rewards) has no direct Monday.com CRM equivalent. Migrating loyalty data requires designing a custom Loyalty Board with typed columns, a Connect relationship to the Contact Item, and tier thresholds re-implemented as status column values or automations. We create the schema before migration but do not rebuild loyalty redemption logic or tier-based campaign triggers; those are documented for your admin to configure post-migration.

  • Monday.com's board model requires schema design before contact import

    Monday.com CRM organizes data as Boards containing Items and Groups, not as normalized database tables with foreign keys. Before migrating Contacts, we design the board structure (Contact Board, Deals Board, Loyalty Board, etc.) and column types (text, number, date, status, connect) so that imported records land in the correct schema. Changes to column types after data is imported require manual correction. We complete board and column design in a sandbox walkthrough before production migration begins.

  • Splio campaign filters cannot migrate as code to Monday.com automations

    Splio campaign targeting filters (audience segments based on contact properties, loyalty status, order history) have no direct Monday.com Automation Centre equivalent. We export the filter definitions and list memberships during scoping and deliver a written campaign inventory with each filter's criteria, logic, and target audience size. Your admin rebuilds these as Monday.com filters and automation triggers after contacts are in place. Filter rebuild is not included in the standard migration scope.

  • Monday.com subitem and board-linking API calls require careful rate management

    Monday.com's API enforces rate limits that vary by workspace and account tier. When we create Deals with Subitems (order line items) and Connect board relationships (linking Deals to Contacts, Loyalty to Contacts, etc.), we batch requests and apply exponential backoff on 429 responses. We confirm rate limits with the customer during scoping by testing against their specific workspace before running bulk production imports.

Migration approach

Six steps for a successful Splio to monday CRM data migration

  1. Discovery and data audit

    We audit the Splio account across contacts, orders, products, loyalty memberships, rewards, stores, and interaction events. The first action is the list-membership audit: we query every Splio contact's list assignments to identify orphan contacts excluded from standard exports. We also document active Splio campaigns, loyalty program rules, and reward definitions for the rebuild inventory. The discovery output is a written migration scope with record counts, object dependency graph, and a list-membership remediation plan.

  2. Monday.com CRM schema design

    We design the Monday.com CRM board structure based on the Splio data model: a Contact Board, a Deals Board (mapped from Splio Orders), a Products Board, a Loyalty Board, a Locations Board, and an Activity Board. For each board we define column types (text, number, date, status, connect, subitems) and configure Connect board relationships. Board design is validated in a sandbox workspace with a small sample of migrated records before production schema is finalized.

  3. List-membership remediation and data export

    We assign orphan Splio contacts (those without any list membership) to a catch-all Splio list to unblock export. Contacts are exported with all standard fields plus custom fields from the contacts scope. Order data, product data, loyalty membership data, reward data, and store data are exported in parallel. Interaction event logs are exported as a separate dataset with timestamps preserved. Each export is reconciled against the Splio UI count to confirm no silent exclusions occurred.

  4. Data transformation and Monday.com import

    We transform exported Splio data into Monday.com column format: text fields map to Monday.com text columns, numeric fields to number columns, dates to date columns, loyalty tier to status column values, and card codes to text columns. Loyalty point values (q_points, nq_points) are stored as numeric columns with the customer's decimal precision preserved. Contact list memberships are translated to Tags on the Contact Item. We import records in dependency order: Products first, then Contacts, then Loyalty, then Stores, then Deals with Subitems, then Activity logs.

  5. Board relationship configuration

    With all core records imported, we configure the Connect board columns that link Deals to Contacts (Order-to-Contact relationship), Loyalty Items to Contacts, and any other cross-board references. Subitems on Deal Items are created by resolving the parent Deal Item ID and batch inserting line items. Board Groups are configured to mirror any Splio segmentation logic that was preserved as Tags.

  6. Cutover, validation, and automation handoff

    We freeze Splio writes during cutover, run a delta migration of any records modified during the migration window, and validate the Monday.com CRM data against the Splio source manifest. We deliver the campaign and automation inventory document listing every Splio campaign, filter, and loyalty automation requiring rebuild in Monday.com's Automation Centre. We support a one-week post-migration review window for reconciliation issues. We do not rebuild Splio campaigns, loyalty redemption rules, or marketing automations as part of the standard migration scope.

Platform deep dives

Context on both ends of the pair

Splio logo

Splio

Source

Strengths

  • Native loyalty engine combining points, tiers, and rewards with campaign automation in a single platform.
  • Acquired Tinyclues AI for predictive targeting and product recommendation within the campaign builder.
  • Omnichannel reach across email, SMS, push notifications, and mobile wallet passes.
  • GDPR and consent management tooling built into the platform for EU market compliance.
  • Managed migration services available for campaign design, filter creation, and responsive email coding.

Weaknesses

  • Requires significant onboarding investment; advanced features require technical knowledge beyond the standard UI.
  • Export behavior silently excludes contacts without list membership, causing unexpected data gaps during migration.
  • Social media integration is limited and not competitive with dedicated social management tools.
  • Primarily designed for B2C retail; B2B use cases require significant customization and may not fit well.
  • Pricing is not publicly documented, making budget planning and vendor comparison difficult without direct sales engagement.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Splio and monday CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Splio: Not publicly documented in the developer hub — confirmed per integration during scoping.

  • Data volume sensitivity

    A

    Splio exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Splio to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Splio to monday CRM data migrations

Answers to the questions buyers ask most during Splio to monday CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Splio to monday CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Splio migrations land between three and five weeks for accounts with straightforward loyalty configuration and under 10,000 contacts. Migrations with complex loyalty programs (quantized and non-quantized point balances, multiple reward types), multi-location store records, interaction event histories exceeding 50,000 events, or custom product catalogs requiring subitem-linked Deals move to six to ten weeks because of board schema design time and subitem batch sequencing.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Splio.
Land in monday CRM, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

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