CRM migration

Migrate from Splio to Nutshell

Field-level mapping, validation, and rollback between Splio and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.

Splio logo

Splio

Source

Nutshell

Destination

Nutshell logo

Compatibility

40%

4 of 10

objects map 1:1 between Splio and Nutshell.

Complexity

BStandard

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Splio and Nutshell serve different functions, and this migration requires acknowledging that upfront. Splio is an omnichannel marketing automation and loyalty platform built for retail and DTC brands; Nutshell is a sales CRM for small-to-mid-market B2B teams. The migration delivers Contacts, Companies, Deals, and standard Activities (calls, emails, meetings, notes) into Nutshell's native People, Accounts, and Opportunities objects. Splio's loyalty programs (points, tiers, rewards), order and product data, campaign automation, and interaction event logs do not map to standard Nutshell CRM objects and require either manual rebuild or alternative tooling post-migration. The highest-risk migration step is Splio's silent exclusion of contacts without list membership from any export—we audit this before data moves. Nutshell's unlimited contacts on all paid tiers and per-user pricing model (starting at $13/user/month) make it a cost-effective replacement for Splio customers who need a structured sales CRM rather than continued marketing automation.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Splio logo

Splio

What's pushing teams away

  • Steep onboarding curve—multiple users report it took significant time to train team members, especially for advanced features beyond basic automation.
  • Data integration complexity—contacts and sales data require list membership to be included in exports, which is not immediately obvious and causes unexpected data gaps.
  • Social media integration is limited compared to dedicated social tools, making cross-channel social posting and monitoring difficult within Splio.
  • Limited B2B functionality since the platform is primarily designed for retail and DTC brands, making it a poor fit for companies with complex B2B sales cycles.

Choosing

Nutshell logo

Nutshell

What's pulling them in

  • Lowest cost entry point among mid-market CRMs—Foundation plan starts at $13/user/month, making it accessible for teams validating CRM fit before committing.
  • Integrated sales automation and email sequencing on Pro plans without requiring a separate email marketing platform, per verified Capterra reviews.
  • Consistently praised for intuitive interface and fast onboarding, with case studies reporting 100% team adoption rates within initial deployment periods.
  • Strong customer support responsiveness cited across G2 reviews, with dedicated support tiers available on Enterprise plans.
  • Native integrations with WhatsApp, Facebook Messenger, Instagram, and Slack reduce reliance on third-party middleware for common communication channels.

Object mapping

How Splio objects map to Nutshell

Each row shows how a Splio object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Splio

Contact

maps to

Nutshell

Person

1:1
Fully supported

Splio Contacts map to Nutshell People. The critical migration step is Splio's list-membership exclusion: any Splio contact without at least one list assignment is silently skipped during export. We run a list-membership audit during scoping, flag orphan contacts, assign them to a catch-all list, and verify the post-export count matches the full contact total before declaring migration complete. Contact email, name fields, phone, address, and any contact-scoped custom fields migrate directly.

Splio

Company (optional)

maps to

Nutshell

Account

1:1
Fully supported

Splio Store records representing business entities map to Nutshell Account. Store name becomes Account name; store address maps to billing address fields. If the Splio customer used contacts linked to store locations (rather than true company records), we create Account records from the store location data during migration. Account custom fields migrate from Splio's stores scope.

Splio

Deal

maps to

Nutshell

Opportunity

1:1
Fully supported

Splio Deals map to Nutshell Opportunities. Deal name, amount, stage, expected close date, and owner migrate directly. Splio Deal stages map to Nutshell pipeline stages. If Splio Deals carry order_id references, we store the original Splio order_id in a Nutshell custom text field for audit. Splio does not have a native opportunity pipeline object; deals exist as a flat list with a stage property, so we create a Nutshell pipeline structure before migration.

Splio

Order

maps to

Nutshell

Opportunity (with custom fields)

lossy
Fully supported

Nutshell has no native order object. Splio Orders (with order_id, contact reference, total amount, order_items) are migrated as Opportunities with custom fields capturing order metadata: order_id in a text field, order total in amount, and order date in a custom date field. Order_items are summarized in the Opportunity description or a custom long-text field. If the customer requires granular line-item history, we document the order_items schema separately for them to evaluate Nutshell custom objects or a third-party quoting tool.

Splio

Product

maps to

Nutshell

Custom Object or Opportunity field

lossy
Fully supported

Splio Products are standalone items referenced by order_items. Nutshell has no native product catalog. We assess whether the customer needs product-level reporting. If yes, we create a Nutshell custom object Product with fields for name, SKU, price, and category, and link it to the Opportunity via a lookup relationship. If product history is minimal, we store product name as a text field on the Opportunity.

Splio

Loyalty membership

maps to

Nutshell

Person (custom fields)

lossy
Fully supported

Splio Loyalty memberships carry card_code, q_points (quantized points), nq_points (non-quantized points), and tier. Nutshell has no native loyalty object. We map these to Person custom fields: card_code__c (text), loyalty_points__c (number), loyalty_tier__c (text), and membership_date__c (date). Points balance and tier history are static snapshots at migration time; ongoing loyalty accrual requires rebuilding in a loyalty platform or custom Nutshell integration post-migration.

Splio

Rewards and attributions

maps to

Nutshell

Person (custom fields)

lossy
Fully supported

Splio Rewards are defined at the program level; attributions track which contacts received which rewards. Both map to Person custom fields in Nutshell: reward_name__c (text), reward_date__c (date), reward_status__c (text). The reward definition itself (program rules, point values, tier thresholds) is not a record-level object and does not migrate; we deliver a written reward program inventory for the customer's admin to document in a knowledge base or rebuild in a loyalty platform.

Splio

Interaction (custom events)

maps to

Nutshell

Activity (Task/Note)

lossy
Fully supported

Splio Interactions are custom API events used to trigger loyalty point credits and campaign triggers. Nutshell does not support a generic custom event object. We export interaction event logs as Activity records: Task records with a custom interaction_type__c field and the original Splio timestamp preserved in ActivityDate. The customer receives a written inventory of all distinct interaction event types for their admin to evaluate whether Nutshell's standard Task model or a third-party CDP integration suits their needs.

Splio

List membership

maps to

Nutshell

Person tag or custom field

lossy
Fully supported

Splio Lists drive contact segmentation and export eligibility. List memberships migrate to Nutshell as tags on People (Nutshell's native tagging) or as a multi-select custom field split_list__c if the customer prefers structured field storage over tags. Blocklists migrate as a Person custom field opt_out__c set to true for suppressed contacts.

Splio

Owner (user)

maps to

Nutshell

User

1:1
Fully supported

Splio Users referenced on Contacts, Deals, and Loyalty memberships map to Nutshell Users by email match. We resolve every distinct owner email against the Nutshell destination tenant's User table. Any Splio owner without a matching Nutshell User goes to a reconciliation queue for the customer's admin to provision before record import resumes.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Splio logo

Splio gotchas

High

Contacts without list membership are silently excluded from exports

Medium

Filter preview counts differ from actual export counts

Medium

Campaign migration requires sequential data-then-filters ordering

Low

API rate limits are not publicly documented

Nutshell logo

Nutshell gotchas

High

Contact tier limits enforced on import

Medium

No bulk API endpoint requires paginated extraction

Medium

Email sequences not exportable via API

Medium

Foundation plan disables key sales features

Pair-specific challenges

  • Splio silently excludes contacts without list membership from exports

    Splio's standard export mechanism skips any contact record not assigned to at least one list. This is not an error—it is documented Splio behavior—but it catches most migration teams off guard. A customer can lose a significant portion of their database silently. We run a list-membership audit before export, assign orphan contacts to a catch-all list, and validate the post-export count against the full contact total before declaring migration complete.

  • Splio loyalty and reward data has no native Nutshell equivalent

    Splio's loyalty engine (points, tiers, card codes, reward attributions) is a core platform feature with no direct Nutshell CRM analog. Nutshell People support custom fields but have no native loyalty object, tier engine, or points ledger. We migrate loyalty membership as a snapshot in custom fields, but ongoing point accrual, tier recalculation, and reward redemption require a loyalty platform or custom integration rebuilt post-migration. The customer's loyalty program logic must be documented and rebuilt outside Nutshell.

  • Campaign automation and channel content do not migrate

    Splio campaigns (email, SMS, push, mobile wallet) and their filter-based targeting logic have no Nutshell equivalent. Nutshell's Engagement Suite handles basic email templates and sequences, but not omnichannel campaign orchestration with conditional content blocks and loyalty-aware targeting. We do not migrate campaign logic as code. We deliver a written inventory of every active Splio campaign with its trigger, audience filter logic, channel, and content summary for the customer's admin to rebuild in Nutshell's Engagement Suite or an alternative marketing platform.

  • Order and product data require custom field or object work in Nutshell

    Nutshell has no native order or product catalog object. Splio Orders and order_items (the line-item detail) must be flattened into Opportunities with custom fields or reconstructed as a custom Nutshell object. Order history that includes multiple line items per order cannot be fully preserved in a flat Opportunity structure without information loss. We assess whether the customer needs product-level reporting and design the custom object schema before migration, but the customer should understand that Nutshell's standard CRM model is not built for e-commerce order history.

  • Splio's filter preview counts differ from actual export counts

    In Splio's Target section, the filter overview page shows the total number of contacts matching filter criteria. However, the actual filter export excludes contacts without list membership. The preview and export counts can diverge substantially, especially for broad filters covering recently created or imported contacts. We always validate export manifests against the Splio filter UI count before declaring the export complete.

Migration approach

Six steps for a successful Splio to Nutshell data migration

  1. Discovery and list-membership audit

    We audit the source Splio environment across contacts, companies, deals, orders, loyalty memberships, rewards, products, and active campaign count. The critical scoping step is the list-membership audit: we query every Splio contact and identify those without any list assignment. We flag the orphan count, assign them to a catch-all list in Splio before export, and document the pre-audit and post-audit contact totals. We also extract Splio User list by email for owner mapping. The discovery output is a written migration scope, object inventory, and a flag of any Splio objects (loyalty, orders, products) that will require custom field or object work in Nutshell.

  2. Nutshell schema design and custom field provisioning

    We design the destination Nutshell schema before any data moves. This includes provisioning Person custom fields for loyalty data (card_code__c, loyalty_points__c, loyalty_tier__c, membership_date__c, reward fields), Account custom fields from Splio's stores scope, Opportunity custom fields for order metadata (order_id__c, order_date__c), and any custom Product object if product-level reporting is required. We also create a Nutshell pipeline with stage values mapped from Splio Deal stages. Schema is configured in the customer's Nutshell tenant before migration begins.

  3. Owner reconciliation and user provisioning

    We extract every distinct Splio Owner referenced on contacts, companies, deals, and loyalty memberships and match by email against the Nutshell destination tenant's User table. Owners without a matching Nutshell User go to a reconciliation queue for the customer's admin to provision before record import resumes. Migration cannot proceed past this step because Nutshell requires a valid User assignment on People, Accounts, and Opportunities.

  4. Export from Splio and validation

    We run the Splio contact export with the catch-all list assignment in place, then validate the exported contact count against the total contact count from Splio's admin view. We run separate exports for loyalty memberships, orders, products, and stores. We also extract the campaign inventory (name, trigger, audience filter, channel, content summary) as a written document rather than data records. Each export emits a row-count and field-count reconciliation report.

  5. Production import into Nutshell in dependency order

    We run Nutshell imports in dependency order: Users (manual provisioning validated), Accounts (from Splio Stores/Companies), People (with AccountId resolved for company-linked contacts, owner resolved for all records), Opportunities (with PersonId, AccountId, OwnerId, and pipeline stage resolved), loyalty custom fields (appended to People records), order custom fields (appended to Opportunities), and any custom Product object. Activity history (calls, emails, meetings, notes) migrates as Task records with Nutshell's native Activity mapping. Each phase emits a reconciliation report before the next phase begins.

  6. Cutover, validation, and campaign rebuild handoff

    We freeze Splio writes during cutover, run a final delta migration of any records modified during the migration window, then enable Nutshell as the system of record. We deliver the Splio campaign inventory document to the customer's admin team for rebuild in Nutshell's Engagement Suite or an alternative marketing platform. We support a one-week hypercare window where we resolve any reconciliation issues. We do not rebuild Splio campaigns, loyalty program logic, or order management as Nutshell workflows; those are separate engagements or internal admin tasks.

Platform deep dives

Context on both ends of the pair

Splio logo

Splio

Source

Strengths

  • Native loyalty engine combining points, tiers, and rewards with campaign automation in a single platform.
  • Acquired Tinyclues AI for predictive targeting and product recommendation within the campaign builder.
  • Omnichannel reach across email, SMS, push notifications, and mobile wallet passes.
  • GDPR and consent management tooling built into the platform for EU market compliance.
  • Managed migration services available for campaign design, filter creation, and responsive email coding.

Weaknesses

  • Requires significant onboarding investment; advanced features require technical knowledge beyond the standard UI.
  • Export behavior silently excludes contacts without list membership, causing unexpected data gaps during migration.
  • Social media integration is limited and not competitive with dedicated social management tools.
  • Primarily designed for B2C retail; B2B use cases require significant customization and may not fit well.
  • Pricing is not publicly documented, making budget planning and vendor comparison difficult without direct sales engagement.
Nutshell logo

Nutshell

Destination

Strengths

  • Simple, intuitive interface with minimal learning curve for sales teams new to CRM
  • Per-seat pricing is transparent and predictable, with annual billing reducing monthly cost
  • Full data export tool available for all account data including backups
  • Open JSON-RPC API allows programmatic access to all core objects
  • Native multichannel engagement (email, SMS, WhatsApp) without third-party add-ons for communication

Weaknesses

  • Reporting and analytics are considered weak, requiring manual Excel exports for detailed analysis
  • No bulk API endpoint—migration requires paginated API reads that must be rate-limited carefully
  • JSON-RPC API is less common than REST, requiring custom integration code compared to standard REST CRMs
  • Add-on costs (Forms, Nutshell IQ, Email Marketing) are per-company charges that stack on top of per-seat pricing
  • Feature restrictions on entry-level plans mean teams often need mid-tier to get basic automation

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Splio and Nutshell.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Splio: Not publicly documented in the developer hub — confirmed per integration during scoping.

  • Data volume sensitivity

    A

    Splio exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Splio to Nutshell migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Splio to Nutshell data migrations

Answers to the questions buyers ask most during Splio to Nutshell migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most migrations land between two and three weeks for straightforward contact and deal migrations under 10,000 records with no loyalty or order data reconstruction. Migrations that require custom object design for loyalty points, order history, or product catalog move to four to six weeks because of schema design, custom field provisioning, and transformation work. Splio's managed migration services timeline (Splio charges separately for campaign design at €420 per campaign, filters at €140, and triggered campaigns at €140) is separate from our scope and sequenced independently.

Adjacent paths

Related migrations to explore

Ready when you are

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