CRM migration
Field-level mapping, validation, and rollback between Sellsy and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Sellsy
Source
HubSpot
Destination
Compatibility
15 of 15
objects map 1:1 between Sellsy and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
Sellsy organizes data around contacts, companies, and deals with an integrated invoicing and billing module. HubSpot uses a unified contact model with lifecycle stages and multiple deal pipelines — key structural differences that shape how we map records. We migrate contacts with their company associations, deal records with stage history, and activity records including calls, emails, meetings, and notes. Custom fields from Sellsy become HubSpot custom properties, preserving data types where possible. Owner assignments resolve by email match to HubSpot owners. Sellsy workflows, sequences, and email templates do not migrate — those require manual rebuild in HubSpot's workflow builder. The migration runs via Sellsy's API export, field-level mapping in our staging environment, then bulk import into HubSpot. A delta-pickup window captures any records modified during cutover. During the audit phase, we inventory all Sellsy objects, document custom field configurations, and identify any orphaned records or data quality issues before migration begins. Our staging environment allows field-level validation against a representative sample before the full production import, ensuring mapping accuracy across contacts, companies, deals, and associated activity records.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Sellsy object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Sellsy
Contact
HubSpot
Contact
1:1Direct map. Sellsy contacts migrate to HubSpot contacts preserving firstname, lastname, email, phone, job title, and address fields. Owner resolved by email match to HubSpot users. Companies linked via HubSpot association if the Sellsy contact has a primary company set.
Sellsy
Company
HubSpot
Company
1:1Direct map. Sellsy company records map to HubSpot companies with name, address, phone, email, website, and industry preserved. Parent-child relationships from Sellsy (parent_id field) require HubSpot association labels or a custom parent_company property since HubSpot uses flat company hierarchy without native parent-child support. We store the parent company name or Sellsy ID for reconstruction if needed.
Sellsy
Deal
HubSpot
Deal
1:1Direct map. Sellsy deal records migrate as HubSpot deals with pipeline and stage mapping value-by-value. Amount, close date, currency, and owner preserve from Sellsy. Probability percentages per stage transfer to HubSpot dealstage probability fields. Custom fields on deals become HubSpot deal properties created during the schema design phase before migration begins.
Sellsy
Pipeline
HubSpot
Deal Pipeline
1:1Sellsy pipelines with their configured stages and probabilities become HubSpot deal pipelines. We create the HubSpot pipeline structure first, then map stages with probability percentages preserved. Each Sellsy pipeline generates one HubSpot pipeline. Stage ordering and any closed-won/closed-lost stages align to HubSpot's pipeline configuration requirements.
Sellsy
Invoice
HubSpot
Quote (HubSpot) / Custom Object
1:1Sellsy invoices do not have a direct HubSpot equivalent — HubSpot has no native billing module. We map invoices to HubSpot quotes where the quote object is available, or create a custom object (Invoice) to preserve billing history. Line items, totals, due dates, and payment status transfer. The mapping approach is defined during schema design based on your HubSpot plan and billing workflow requirements.
Sellsy
Quote
HubSpot
Quote
1:1Sellsy quotes and proposals map to HubSpot quotes with subject, amount, line items, validity dates, and status preserved. Attachments to quotes re-upload as HubSpot files linked to the quote record. Quote status values map to HubSpot quote_status pick-list using value mapping for each status category.
Sellsy
Task
HubSpot
Task
1:1Sellsy tasks migrate as HubSpot tasks with subject, body text, due date, and completion status preserved. Owner resolves by email match to HubSpot portal users. Tasks without a due date still migrate with status field populated. Recurring task patterns in Sellsy do not transfer — those require manual recreation in HubSpot's task and workflow system.
Sellsy
Event (Meeting/Appointment)
HubSpot
Meeting
1:1Sellsy calendar events map to HubSpot meetings with start time, end time, location, title, and attendee information preserved. Original timestamps on events retained in HubSpot meeting properties. Conference call links and meeting body content transfer to HubSpot meeting records associated with the relevant contact or company.
Sellsy
HubSpot
Engagement (Email)
1:1Sellsy email records synchronized via email integration migrate as HubSpot email engagements on the contact timeline. Subject, body content, direction (sent or received), and timestamp preserve through the migration. Association to contact records maintained for full conversation history visibility within each contact's HubSpot timeline.
Sellsy
Note
HubSpot
Note
1:1Sellsy notes migrate as HubSpot notes on the associated contact or company record. Rich-text formatting in note body preserves where Sellsy supports it. Note body content maps directly to HubSpot note body. Attachments on notes re-upload as HubSpot files and re-link to the migrated note record. Notes without a parent record are flagged for manual association during migration review.
Sellsy
Staff
HubSpot
Owner
1:1Sellsy staff records resolve to HubSpot owners by email match against your HubSpot portal user list. Unmatched staff members are flagged before migration begins — your team can invite them to HubSpot as users or assign their records to a fallback owner. This owner resolution step ensures all migrated records retain proper assignment to the correct team members in HubSpot.
Sellsy
Custom Field
HubSpot
Custom Property
1:1Sellsy custom fields require HubSpot custom property creation before migration runs. We create properties with matching types (text, number, date, datetime, checkbox, picklist) during the schema design phase. Picklist custom fields need HubSpot pick-list value set configuration — we map values by name. Property limits apply on Starter tier (500 total) so we validate scope during planning to confirm your plan accommodates the migrated schema.
Sellsy
SmartTag
HubSpot
HubSpot Custom Property / Association Label
1:1Sellsy SmartTags on contacts and companies become HubSpot custom properties (multi-select for tagging taxonomy) or association labels depending on usage pattern. SmartTags on deals map to deal properties or pipeline-stage-specific labels. We analyze SmartTag usage during audit to determine the optimal mapping approach for each tag category in your Sellsy instance.
Sellsy
Product/Service Catalog
HubSpot
Product (HubSpot)
1:1Sellsy product catalog items migrate as HubSpot products with name, price, description, and unit preserved. Products associated with deals link via HubSpot deal line items after migration. Inventory quantities transfer if your HubSpot plan includes inventory management, otherwise product records contain pricing and description for quote and deal line item reference.
Sellsy
Document (Attachment)
HubSpot
File
1:1Sellsy document attachments on contacts, companies, or deals re-upload to HubSpot Files with original filenames and MIME types preserved. Files re-attach to the migrated record in HubSpot using the appropriate association type. Large file attachments may require additional processing time during migration. All attachments associate to the parent record to maintain complete document history in HubSpot.
| Sellsy | HubSpot | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline | Deal Pipeline1:1 | Fully supported | |
| Invoice | Quote (HubSpot) / Custom Object1:1 | Fully supported | |
| Quote | Quote1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Event (Meeting/Appointment) | Meeting1:1 | Fully supported | |
Engagement (Email)1:1 | Fully supported | ||
| Note | Note1:1 | Fully supported | |
| Staff | Owner1:1 | Mapping required | |
| Custom Field | Custom Property1:1 | Fully supported | |
| SmartTag | HubSpot Custom Property / Association Label1:1 | Fully supported | |
| Product/Service Catalog | Product (HubSpot)1:1 | Fully supported | |
| Document (Attachment) | File1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Sellsy gotchas
Owner name uniqueness required in CSV exports
Pricing numbers scattered across modular and bundled models
SmartTags are a tagging layer, not a structured object
Public API rate limits not documented
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Audit Sellsy data model and API export
We connect to Sellsy via API using scoped read access to inventory all objects: contacts, companies, deals, invoices, quotes, tasks, events, notes, products, and any custom fields. We document field names, types, sample values, and record counts. For each object we identify owner resolution rules (staff_id, owner_id, owner_email), relationship fields (contact-to-company links, deal-to-contact associations), and any data quality issues (duplicates, missing required fields, orphaned records). The audit output is a migration scope document with record counts per object and a field inventory spreadsheet.
Design HubSpot schema and field mapping
Based on the Sellsy audit, we design the HubSpot schema: create deal pipelines matching Sellsy pipeline structure, configure stages with probability percentages, create custom properties matching Sellsy custom fields, and set up association labels for contact-company and contact-deal relationships. We produce a field mapping spreadsheet with every source field, destination property, mapping type (direct, value_mapping, transformed, custom_field_required), and any transformation notes. For invoicing data, we specify whether it maps to HubSpot quotes or a custom Invoice object.
Resolve owners and test data integrity
Sellsy staff members resolve to HubSpot owners by email match. We run owner resolution against your HubSpot user list and flag any Sellsy staff without a corresponding HubSpot user. Your team either invites those users to HubSpot before migration or designates a fallback owner. We also run a data integrity check: contacts without email, deals without amounts, orphaned notes — these surface for your team to decide handling (exclude, assign default values, or create placeholder records). A representative sample (100-500 records) migrates first for field-level validation.
Run sample migration and field-level diff
A representative slice of Sellsy data — contacts, companies, deals, and activities — migrates to a HubSpot test portal. We generate a field-level diff comparing source and destination values for each record, verifying that custom field values transformed correctly, owner assignments resolved, and company-contact associations linked. You review the diff and confirm mapping accuracy. Any corrections to field mapping or transformation rules apply before the full migration run. Stage-to-pipeline mapping and probability preservation are validated on deal records specifically.
Execute full migration with delta pickup
Full data migration runs against your production HubSpot portal. Companies migrate first (HubSpot requires accounts before contacts), then contacts with company associations, then deals with stage mapping and probability. Activities (calls, emails, meetings, notes) attach to the migrated parent records. Invoices map to quotes or custom Invoice objects per the schema plan. A delta-pickup window (24-48 hours) opens at migration start — any records created or modified in Sellsy during cutover are captured in a second pass. Audit log records every operation; rollback is available if reconciliation identifies issues.
Platform deep dives
Sellsy
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Sellsy and HubSpot.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Sellsy: Not publicly documented.
Data volume sensitivity
Sellsy exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Sellsy to HubSpot migration scoping. Not seeing yours? Book a call.
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