CRM migration
Field-level mapping, validation, and rollback between Sellsy and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Sellsy
Source
HighLevel
Destination
Compatibility
7 of 12
objects map 1:1 between Sellsy and HighLevel.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Moving from Sellsy to GoHighLevel is a cross-market migration that surfaces two structural differences immediately: Sellsy conflates Individuals and Companies into a single Contact model with a type discriminator, while GoHighLevel separates Contacts and Accounts as distinct objects with a lookup relationship. We split by the type attribute during extraction and resolve the Account-Contact linkage at import time. Sellsy's financial documents (Invoices, Orders, Credit Notes) carry no direct GoHighLevel equivalent; we map them to Custom Objects configured before migration, preserving line items, SmartTags, and status. Sellsy SmartTags function as per-transaction labels and map to GoHighLevel Tags on the respective object. We do not migrate Sellsy Workflows, Sequences, or automations; we deliver a written inventory of these for the customer's admin to rebuild in GoHighLevel's automation builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Sellsy object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Sellsy
Contact (Individual type)
HighLevel
Contact
1:1Sellsy conflates Individuals and Companies into a single Contact model with a type discriminator (type: 'individual' or 'corporation'). We split by the type attribute during CSV or API extraction, routing Individuals to the GoHighLevel Contact object and Corporations to the Account object. The Sellsy contact id becomes a custom field sellsy_id__c for dedupe and cross-reference. Primary address, phone, email, and custom fields on Individuals migrate directly.
Sellsy
Contact (Corporation type)
HighLevel
Account
1:1Sellsy Corporation records extract from the combined Contact export by type discriminator and map to GoHighLevel Account. The Sellsy Corporation's business identifier, SIRENE number (if present), address, and revenue range migrate to equivalent Account fields or custom fields. Account is created before any Individual Contact import so that the Account-Contact lookup relationship is satisfied at the moment of Individual insert.
Sellsy
Opportunity
HighLevel
Opportunity
1:1Sellsy Opportunities map directly to GoHighLevel Opportunities. Pipeline and stage assignments from Sellsy map to GoHighLevel pipeline stages, with the stage probability percentages migrated and rounded to GoHighLevel's supported values. OwnerId resolves by email match against GoHighLevel Users. Closed-won and closed-lost amounts and dates migrate as standard Opportunity fields.
Sellsy
Invoice
HighLevel
Custom Object: Invoice
lossySellsy Invoices have no direct GoHighLevel equivalent. We create a Custom Object named 'Invoice' with custom fields for invoice number (sellsy_invoice_id__c), issue date, due date, subtotal, tax, total amount, status (draft, sent, paid, overdue), and line items (as a JSON text field or as child Custom Object records depending on reporting needs). SmartTags from Sellsy map to GoHighLevel Tags on the Invoice Custom Object. Line items, discounts, and taxes preserve as separate custom fields or as a serialised JSON body.
Sellsy
Order
HighLevel
Custom Object: Order
lossySellsy Orders track commercial transactions distinct from invoices and map to a Custom Object named 'Order' with fields mirroring the Invoice schema. Order status, product-line attachments, and SmartTags migrate. We create Order as a separate Custom Object from Invoice to maintain the Sellsy distinction between sales orders and billing invoices in the destination system.
Sellsy
Credit Note
HighLevel
Custom Object: Credit Note
lossyCredit Notes map to a Custom Object named 'Credit Note' with a lookup to the related Invoice Custom Object (via sellsy_invoice_id__c cross-reference). Amount, reason, and SmartTags migrate. GoHighLevel's 10 Custom Object per location limit applies; if the customer already uses multiple Custom Objects, we prioritise Invoice and Order over Credit Note, collapsing Credit Notes into Invoice notes or a text field.
Sellsy
Staff
HighLevel
User / Team Member
1:1Sellsy Staff records represent users and carry role and privilege information. We map Staff to GoHighLevel Users by email match. Sellsy's privilege model (admin, manager, user roles) maps to GoHighLevel's team permission structure. Staff records without a matching GoHighLevel User email go to a reconciliation queue for the customer's admin to provision before record import resumes.
Sellsy
Task
HighLevel
Task
1:1Sellsy Tasks map to GoHighLevel Tasks with subject, description, due date, status, priority, and assignee preserved. Task assignment migrates by resolving the Sellsy owner_id to the GoHighLevel User via the Staff-to-User mapping. Completed task timestamps and completion status transfer as standard GoHighLevel Task fields.
Sellsy
Activity (calls, meetings, appointments)
HighLevel
Activity Log / Task
1:1Sellsy Activities include appointments, calls, and logged interactions tracked against Contacts and Opportunities. These map to GoHighLevel Activity records linked to the respective Contact and Opportunity. Call duration, disposition, and meeting location preserve as custom fields on the Activity record. Activity timestamps migrate to preserve the chronological timeline.
Sellsy
Product
HighLevel
Product
1:1Sellsy Product catalog entries map to GoHighLevel Products with name, description, unit price, and SKU (sellsy_product_id__c). Pricing rules from Sellsy's product matrix migrate as pricing tiers on the GoHighLevel Product. Product availability and inventory status map to GoHighLevel Product active/inactive flags.
Sellsy
SmartTag
HighLevel
Tag
lossySellsy SmartTags are labels applied to Invoices, Orders, and Credit Notes, not a relational object. We map SmartTags to GoHighLevel Tags applied to the respective Custom Object record (Invoice, Order, Credit Note). The tag name and colour metadata preserve where supported. Tags are applied after the parent Custom Object record is created, requiring a two-phase import: records first, then tag assignment.
Sellsy
Custom Field
HighLevel
Custom Field
lossySellsy supports custom fields on Invoices, Contacts, and Corporations via dedicated GET+PUT /custom-fields endpoints. We inspect the custom field schema per object during scoping, map field types to their GoHighLevel Custom Field equivalents (text, number, date, dropdown, checkbox), and pre-create the destination fields before migration. Fields on Invoice, Order, and Credit Note create within the Custom Object schema. Fields on Contacts and Accounts create within GoHighLevel's Custom Fields settings per object.
| Sellsy | HighLevel | Compatibility | |
|---|---|---|---|
| Contact (Individual type) | Contact1:1 | Fully supported | |
| Contact (Corporation type) | Account1:1 | Fully supported | |
| Opportunity | Opportunity1:1 | Fully supported | |
| Invoice | Custom Object: Invoicelossy | Fully supported | |
| Order | Custom Object: Orderlossy | Fully supported | |
| Credit Note | Custom Object: Credit Notelossy | Fully supported | |
| Staff | User / Team Member1:1 | Mapping required | |
| Task | Task1:1 | Fully supported | |
| Activity (calls, meetings, appointments) | Activity Log / Task1:1 | Fully supported | |
| Product | Product1:1 | Fully supported | |
| SmartTag | Taglossy | Fully supported | |
| Custom Field | Custom Fieldlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Sellsy gotchas
Owner name uniqueness required in CSV exports
Pricing numbers scattered across modular and bundled models
SmartTags are a tagging layer, not a structured object
Public API rate limits not documented
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and scoping
We audit the Sellsy account across Contact count (Individual vs Corporation split), Opportunity volume, pipeline and stage count, financial document types in use (Invoices, Orders, Credit Notes), SmartTag usage per document type, Staff/User count, custom field schemas per object, and any active custom objects. We pair this with a GoHighLevel plan assessment: Starter ($97/month) for single-location teams under 10 Custom Objects; Unlimited ($297/month) for agencies or multi-location teams that need sub-accounts and full API access; SaaS Pro ($497/month) for agencies reselling the platform. The discovery output is a written migration scope and a GoHighLevel plan recommendation.
Custom Object schema design and validation
We design the GoHighLevel Custom Object schema for Invoice, Order, and Credit Note before any data import. This includes field names, types (text, number, date, dropdown, currency), and the line-item handling approach (child Custom Object or JSON serialised field). We also configure the custom fields on Contact and Account for any Sellsy custom field migrations. Schema is deployed into the GoHighLevel location via the API or UI, and we validate that the Custom Object count stays within the 10-per-location limit. This step requires customer sign-off on the field mapping document before schema creation.
Pre-flight: Contact split and Owner reconciliation
We extract the Sellsy Contact export and split by the type discriminator (individual vs corporation) before any GoHighLevel import. We also extract Staff records and match by email against GoHighLevel Users. Staff records without a matching GoHighLevel User go to a reconciliation queue for the customer's admin to provision. The Contact split must be validated before the GoHighLevel import begins because Account records must exist before Contact records with an Account lookup can be inserted.
Financial document extraction and SmartTag audit
We extract Sellsy Invoices, Orders, and Credit Notes via the API with all line items, taxes, discounts, and SmartTags. Each financial document is assigned a sellsy_document_id__c custom field for cross-reference. We audit the SmartTag values per document type and decide whether to map them as GoHighLevel Tags (per record) or as a dedicated financial-category picklist field on the Custom Object. Line items are preserved as a serialised JSON body or as child Custom Object records depending on the complexity. This phase requires a review session with the customer to confirm the financial document field mapping.
Production migration in dependency order
We run production migration in record-dependency order: Custom Object schema (deployed first and validated), Accounts (from Sellsy Corporations), Contacts (from Sellsy Individuals with AccountId resolved), Opportunities (with OwnerId resolved), Tasks and Activities, Financial Documents (Invoice, Order, Credit Note Custom Objects), and finally Tags applied to the financial document Custom Objects. Each phase emits a row-count reconciliation report before the next phase begins. SmartTags are applied after the parent financial document record is confirmed in GoHighLevel.
Cutover, validation, and automation rebuild handoff
We freeze Sellsy writes during cutover, run a final delta migration of any records modified during the migration window, then enable GoHighLevel as the system of record. We deliver the Sellsy Workflow and automation inventory document to the customer's admin team with recommended GoHighLevel Workflow equivalents for each Sellsy automation trigger and action. We do not rebuild Sellsy automations as GoHighLevel Workflows inside the migration scope; that is a separate engagement or an internal admin task. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's team.
Platform deep dives
Sellsy
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Sellsy and HighLevel.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Sellsy: Not publicly documented.
Data volume sensitivity
Sellsy exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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