CRM migration

Migrate from Enrich-CRM to HighLevel

Field-level mapping, validation, and rollback between Enrich-CRM and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.

Enrich-CRM logo

Enrich-CRM

Source

HighLevel

Destination

HighLevel logo

Compatibility

88%

7 of 8

objects map 1:1 between Enrich-CRM and HighLevel.

Complexity

BStandard

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Enrich-CRM is an enrichment layer, not a standalone CRM. It augments records already stored in HubSpot with firmographic data, contact profiles, and job-change signals, but holds no independent database to export. We extract the enriched records from HubSpot as the source of truth, map Enrich-CRM output fields to GoHighLevel Contact and Location custom fields, and re-enrich records in GoHighLevel using GoHighLevel's native enrichment or a third-party enrichment provider post-migration. Any custom lead scoring models or segmentation rules built inside Enrich-CRM are not accessible via API — we document them during scoping and deliver a rebuild guide for GoHighLevel's contact scoring and Tags. Workflow paths triggered by enrichment events (such as 'enrichment complete → update CRM field → fire sequence') must be rebuilt in GoHighLevel's Workflow builder and are out of scope as a code migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Enrich-CRM logo

Enrich-CRM

What's pushing teams away

  • Enrich-CRM is a dedicated enrichment tool — teams outgrow it once they need full CRM capabilities like pipeline management, territory assignment, or territory-based forecasting.
  • Some upcoming features remain in-progress, which frustrates teams expecting a more complete product roadmap.
  • Credit non-rollover means monthly allowances expire unused if enrichment demand is seasonal or project-based, reducing perceived value.
  • API documentation and developer experience can feel incomplete compared to bulk data vendors, limiting custom integration work.

Choosing

HighLevel logo

HighLevel

What's pulling them in

  • Agencies choose HighLevel to consolidate CRM, email, SMS, scheduling, and funnels into one subscription, eliminating monthly bills for five to ten separate SaaS tools they previously stitched together.
  • The flat-rate pricing model bills per sub-account rather than per contact, so growing a contact database from 1,000 to 100,000 records does not trigger a billing surprise—a common pain point avoided by migrating customers.
  • White-label and sub-account capabilities let agencies resell HighLevel access to their own clients, turning a software cost center into a recurring revenue stream that justifies the subscription.
  • The platform ships a 14-day free trial with no credit card required, giving teams a low-friction entry point to validate fit before committing to the $97/month Starter tier.
  • Marketing agencies managing multiple client accounts use sub-accounts to maintain data isolation per client while operating under a single agency billing relationship with HighLevel.

Object mapping

How Enrich-CRM objects map to HighLevel

Each row shows how a Enrich-CRM object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Enrich-CRM

Enriched Company Records (from HubSpot Company)

maps to

HighLevel

Location

1:1
Fully supported

HubSpot Company records enriched by Enrich-CRM map to GoHighLevel Location. We map every Enrich-CRM firmographic field (industry, employee count, revenue, tech stack, website, funding data) to GoHighLevel Contact or Location custom fields using text, number, or multi-select field types depending on the data. The HubSpot company domain becomes the Location Website field. The Location must be created before any Contact import so that the locationId lookup relationship is satisfied.

Enrich-CRM

Enriched Contact Records (from HubSpot Contact)

maps to

HighLevel

Contact

1:1
Fully supported

HubSpot Contact records enriched by Enrich-CRM map to GoHighLevel Contact. Enrich-CRM contact datapoints (title, seniority, LinkedIn URL, location, time zone, skills, certifications) migrate as custom fields on the GoHighLevel Contact. Email, phone, and name map directly to GoHighLevel standard fields. We use the HubSpot contact ID as an external ID for deduplication if records are imported in multiple passes.

Enrich-CRM

Job Change Alerts

maps to

HighLevel

Task or Contact Custom Date Field

1:1
Mapping required

Enrich-CRM job change alerts are not traditional CRM records — they are event signals. We capture them as GoHighLevel Tasks attached to the Contact with a descriptive note body (e.g., 'Job change detected: previously [old company] at [old title], now at [new company]'). The original detection timestamp migrates as a custom date field job_change_detected__c on the Contact. Tasks use the 'Job Change' tag for filtering in GoHighLevel's pipeline view.

Enrich-CRM

New Hire Alerts

maps to

HighLevel

Task or Contact Custom Date Field

1:1
Fully supported

Enrich-CRM new hire tracking detects when key roles are filled at target accounts. These signals migrate as Tasks attached to the relevant Location (target account) with a note describing the role and the hire date. A custom field new_hire_detected__c on the Location captures the detection date for reporting purposes.

Enrich-CRM

Scoring and Segmentation Rules

maps to

HighLevel

Contact Custom Fields + Tags

lossy
Mapping required

Custom lead scoring models and segmentation rules built inside Enrich-CRM are not accessible via public API. We document the scoring criteria during scoping via screen captures and customer interviews, then deliver a written rebuild guide mapping each Enrich-CRM scoring dimension to GoHighLevel Contact scoring (native scoring feature) or custom number fields. Tags used for segmentation in Enrich-CRM migrate to GoHighLevel Tags on Contact.

Enrich-CRM

HubSpot Deal (if applicable)

maps to

HighLevel

Opportunity

1:1
Fully supported

If the Enrich-CRM-connected HubSpot portal contains Deal records, these map to GoHighLevel Opportunity. The HubSpot dealstage maps to a GoHighLevel pipeline stage, and the pipeline assignment maps to a GoHighLevel Pipeline that we configure before migration. Deal amount, close date, and owner migrate to GoHighLevel standard Opportunity fields.

Enrich-CRM

Custom Properties on Enrichments (via Enrich-CRM API)

maps to

HighLevel

Contact or Location Custom Fields (JSON or typed)

1:1
Fully supported

If the customer used Enrich-CRM's API to attach custom metadata to enrichment results (beyond standard firmographic and contact fields), we preserve those as JSON blobs in a long-text custom field on the Contact or Location. Where the metadata can be parsed into structured key-value pairs, we create typed GoHighLevel custom fields to enable filtering and automation downstream.

Enrich-CRM

HubSpot Owner

maps to

HighLevel

GoHighLevel User

1:1
Fully supported

HubSpot Owners referenced on enriched Contact and Company records map to GoHighLevel Users by email match. Any HubSpot Owner without a matching GoHighLevel User goes to a reconciliation queue for the customer's admin to provision before record import resumes. Owner assignment on Opportunity records migrates by resolving the HubSpot owner email to the GoHighLevel User.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Enrich-CRM logo

Enrich-CRM gotchas

Medium

Credits expire monthly with no rollover

High

Enrichment outputs are not a standalone CRM export

Medium

Scoring logic does not transfer via API

HighLevel logo

HighLevel gotchas

High

Sub-account architecture creates isolated data silos per client

High

Usage-based telecom and AI costs are not in the subscription price

Medium

Workflows have no native equivalent in most destination CRMs

Medium

API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account

Low

White-label configuration and branding assets do not export via API

Pair-specific challenges

  • Enrich-CRM has no standalone database to export

    Enrich-CRM does not hold a full contact or company database — it enriches records already in your CRM (typically HubSpot). There is no traditional CRM dump to export. When migrating away from Enrich-CRM, we export the enriched records from the connected HubSpot portal using the HubSpot API, preserving every Enrich-CRM output field as a HubSpot property at the moment of export. After import to GoHighLevel, re-enrichment of records must run through GoHighLevel's native enrichment integration or a third-party enrichment provider, as the Enrich-CRM enrichment signal does not transfer to the destination.

  • Custom scoring models do not transfer via API

    Any custom lead scoring models or contact segmentation rules built inside Enrich-CRM are not accessible via public API. We document the scoring criteria during scoping through screen captures and structured customer interviews, then deliver a written rebuild guide mapping each Enrich-CRM scoring dimension to GoHighLevel's native contact scoring feature or equivalent custom fields. This step is manual and must be budgeted as a configuration task after migration. We do not rebuild scoring logic as code inside GoHighLevel as part of the data migration scope.

  • GoHighLevel custom fields require upfront schema planning

    GoHighLevel's Contact and Opportunity custom fields support text, number, date, multi-select, and phone types, but field creation must precede data import to ensure the correct field ID is used during the API load. We design the custom field schema before any record import, map Enrich-CRM's 80+ datapoints to GoHighLevel field types, and validate that the resulting custom field structure supports GoHighLevel Workflow triggers and filtering. Workflows that reference custom fields must be built after the schema is finalized.

  • Automation paths triggered by enrichment events need rebuild

    Enrichment-triggered automations (e.g., 'enrichment complete → update CRM field → fire email sequence') built in Zapier, Make, or n8n do not transfer to GoHighLevel. We deliver a written inventory of every identified automation path with its trigger, conditions, and actions for the customer's admin to rebuild in GoHighLevel's native Workflow builder. If the customer runs enrichment through a third-party provider in GoHighLevel, webhooks replace the Zapier layer and are configured separately.

Migration approach

Six steps for a successful Enrich-CRM to HighLevel data migration

  1. HubSpot portal audit and Enrich-CRM output inventory

    We audit the Enrich-CRM-connected HubSpot portal to identify all enriched Company and Contact properties, the HubSpot pipelines and Deal records, the job-change and new-hire alert history, any custom scoring models visible in the Enrich-CRM interface, and the Zapier or Make automation paths triggered by enrichment events. We produce a written enrichment output inventory listing every Enrich-CRM field, its HubSpot property name, the GoHighLevel target field type, and whether it is a standard GoHighLevel field or requires a custom field creation.

  2. GoHighLevel custom field schema design

    We design the GoHighLevel custom field schema before any data import. This includes creating all Contact custom fields for enriched contact datapoints (title, seniority, LinkedIn URL, time zone, skills, certifications), Location custom fields for firmographic data (industry, employee count, revenue range, tech stack, funding data), custom date fields for job-change and new-hire detection timestamps, and any Tags needed for segmentation equivalence. Fields are deployed in GoHighLevel's Settings before the migration run begins so that field IDs are stable for the API import.

  3. HubSpot enrichment export via HubSpot API

    We export enriched Company and Contact records from the connected HubSpot portal using the HubSpot CRM Lists API or the HubSpot REST API, filtering for records that have been enriched (checking for Enrich-CRM enrichment property flags). Each record includes all standard HubSpot properties plus every Enrich-CRM output property as a HubSpot custom property. We deduplicate records before export and emit a row-count reconciliation report showing total Companies, Contacts, and Deals available for import.

  4. GoHighLevel Location import first

    We import GoHighLevel Locations first because the Contact import depends on the locationId lookup. HubSpot Companies map to GoHighLevel Locations using the HubSpot company domain as a deduplication key. The HubSpot company name maps to Location name, and firmographic data from Enrich-CRM populates the Location custom fields created in step 2. A reconciliation report compares HubSpot company count to GoHighLevel Location count before Contact import begins.

  5. GoHighLevel Contact import with Location lookups

    We import GoHighLevel Contacts second, resolving each Contact's locationId by matching the associated HubSpot company domain to the imported GoHighLevel Location. Standard Contact fields (name, email, phone) map directly; Enrich-CRM contact datapoints populate the Contact custom fields from step 2. Job-change alerts attach as Tasks with descriptive note bodies. Any scoring model output values migrate as Contact custom number fields or Tags. A reconciliation report compares HubSpot Contact count to GoHighLevel Contact count.

  6. Opportunity and Scoring rebuild handoff

    If the HubSpot portal contains Deal records, we import them as GoHighLevel Opportunities, mapping deal stage to GoHighLevel pipeline stage and owner to the GoHighLevel User resolved in the owner reconciliation. We deliver the scoring rebuild guide to the customer's admin, documenting each Enrich-CRM scoring dimension and its recommended GoHighLevel equivalent (native contact scoring or custom field). We do not rebuild workflows, Zapier paths, or scoring as code inside GoHighLevel as part of the data migration scope.

Platform deep dives

Context on both ends of the pair

Enrich-CRM logo

Enrich-CRM

Source

Strengths

  • Real-time enrichment keeps CRM records current without manual research overhead.
  • Job-change alerts surface buying-intent signals directly in the sales workflow.
  • Native HubSpot integration requires no custom code to get started.
  • Credit-based pricing with a free tier lets teams validate data quality before paying.

Weaknesses

  • Not a full CRM — lacks pipeline management, territory, and forecasting capabilities teams eventually need.
  • Credit non-rollover creates waste for teams with inconsistent enrichment demand.
  • Public API documentation is limited, making custom integrations harder to plan.
  • Some roadmap features remain in-progress, indicating a product still maturing.
HighLevel logo

HighLevel

Destination

Strengths

  • Consolidates CRM, marketing automation, email, SMS, scheduling, and funnels into one platform at a predictable flat monthly rate.
  • Supports unlimited contacts and unlimited users on all paid tiers, removing per-record billing anxiety as databases grow.
  • Offers white-label and sub-account capabilities that let agencies resell access and manage multiple client environments under one billing relationship.
  • Includes built-in review management, reputation monitoring, and AI agents as native features rather than third-party add-ons.
  • Exports Contacts and Companies via a scalable async bulk CSV system that handles multi-million-row datasets without blocking the UI.

Weaknesses

  • The breadth of features creates a steep learning curve; advanced automations and Workflow configuration require significant time investment that smaller teams may not recover.
  • The platform charges usage-based fees for telecommunications and AI features that are not included in the base subscription, leading to bill surprises.
  • Recurring user reports on Reddit and G2 describe bugs, errors, and slow support response times that disrupt live marketing and sales operations.
  • Sub-account architecture, while powerful for agencies, adds migration complexity when identifying which client data lives in which isolated environment.
  • The platform is designed for agencies and SMBs; larger enterprises requiring deep reporting, custom objects at scale, or complex role-based access may outgrow its capabilities.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Enrich-CRM and HighLevel.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Enrich-CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Enrich-CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Enrich-CRM to HighLevel migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Enrich-CRM to HighLevel data migrations

Answers to the questions buyers ask most during Enrich-CRM to HighLevel migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Enrich-CRM migrations complete in two to three weeks because the scope is an enriched-data export from HubSpot followed by a GoHighLevel import, without the complexity of converting a full CRM schema. Migrations with 5,000-20,000 records, extensive custom field mapping, job-change alert conversion, and a scoring rebuild guide extend to four to six weeks. The key timeline driver is how much custom field schema design is required and whether Deal records need pipeline mapping in GoHighLevel.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Enrich-CRM.
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