CRM migration
Field-level mapping, validation, and rollback between Enrich-CRM and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Enrich-CRM
Source
HighLevel
Destination
Compatibility
7 of 8
objects map 1:1 between Enrich-CRM and HighLevel.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Enrich-CRM is an enrichment layer, not a standalone CRM. It augments records already stored in HubSpot with firmographic data, contact profiles, and job-change signals, but holds no independent database to export. We extract the enriched records from HubSpot as the source of truth, map Enrich-CRM output fields to GoHighLevel Contact and Location custom fields, and re-enrich records in GoHighLevel using GoHighLevel's native enrichment or a third-party enrichment provider post-migration. Any custom lead scoring models or segmentation rules built inside Enrich-CRM are not accessible via API — we document them during scoping and deliver a rebuild guide for GoHighLevel's contact scoring and Tags. Workflow paths triggered by enrichment events (such as 'enrichment complete → update CRM field → fire sequence') must be rebuilt in GoHighLevel's Workflow builder and are out of scope as a code migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Enrich-CRM object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Enrich-CRM
Enriched Company Records (from HubSpot Company)
HighLevel
Location
1:1HubSpot Company records enriched by Enrich-CRM map to GoHighLevel Location. We map every Enrich-CRM firmographic field (industry, employee count, revenue, tech stack, website, funding data) to GoHighLevel Contact or Location custom fields using text, number, or multi-select field types depending on the data. The HubSpot company domain becomes the Location Website field. The Location must be created before any Contact import so that the locationId lookup relationship is satisfied.
Enrich-CRM
Enriched Contact Records (from HubSpot Contact)
HighLevel
Contact
1:1HubSpot Contact records enriched by Enrich-CRM map to GoHighLevel Contact. Enrich-CRM contact datapoints (title, seniority, LinkedIn URL, location, time zone, skills, certifications) migrate as custom fields on the GoHighLevel Contact. Email, phone, and name map directly to GoHighLevel standard fields. We use the HubSpot contact ID as an external ID for deduplication if records are imported in multiple passes.
Enrich-CRM
Job Change Alerts
HighLevel
Task or Contact Custom Date Field
1:1Enrich-CRM job change alerts are not traditional CRM records — they are event signals. We capture them as GoHighLevel Tasks attached to the Contact with a descriptive note body (e.g., 'Job change detected: previously [old company] at [old title], now at [new company]'). The original detection timestamp migrates as a custom date field job_change_detected__c on the Contact. Tasks use the 'Job Change' tag for filtering in GoHighLevel's pipeline view.
Enrich-CRM
New Hire Alerts
HighLevel
Task or Contact Custom Date Field
1:1Enrich-CRM new hire tracking detects when key roles are filled at target accounts. These signals migrate as Tasks attached to the relevant Location (target account) with a note describing the role and the hire date. A custom field new_hire_detected__c on the Location captures the detection date for reporting purposes.
Enrich-CRM
Scoring and Segmentation Rules
HighLevel
Contact Custom Fields + Tags
lossyCustom lead scoring models and segmentation rules built inside Enrich-CRM are not accessible via public API. We document the scoring criteria during scoping via screen captures and customer interviews, then deliver a written rebuild guide mapping each Enrich-CRM scoring dimension to GoHighLevel Contact scoring (native scoring feature) or custom number fields. Tags used for segmentation in Enrich-CRM migrate to GoHighLevel Tags on Contact.
Enrich-CRM
HubSpot Deal (if applicable)
HighLevel
Opportunity
1:1If the Enrich-CRM-connected HubSpot portal contains Deal records, these map to GoHighLevel Opportunity. The HubSpot dealstage maps to a GoHighLevel pipeline stage, and the pipeline assignment maps to a GoHighLevel Pipeline that we configure before migration. Deal amount, close date, and owner migrate to GoHighLevel standard Opportunity fields.
Enrich-CRM
Custom Properties on Enrichments (via Enrich-CRM API)
HighLevel
Contact or Location Custom Fields (JSON or typed)
1:1If the customer used Enrich-CRM's API to attach custom metadata to enrichment results (beyond standard firmographic and contact fields), we preserve those as JSON blobs in a long-text custom field on the Contact or Location. Where the metadata can be parsed into structured key-value pairs, we create typed GoHighLevel custom fields to enable filtering and automation downstream.
Enrich-CRM
HubSpot Owner
HighLevel
GoHighLevel User
1:1HubSpot Owners referenced on enriched Contact and Company records map to GoHighLevel Users by email match. Any HubSpot Owner without a matching GoHighLevel User goes to a reconciliation queue for the customer's admin to provision before record import resumes. Owner assignment on Opportunity records migrates by resolving the HubSpot owner email to the GoHighLevel User.
| Enrich-CRM | HighLevel | Compatibility | |
|---|---|---|---|
| Enriched Company Records (from HubSpot Company) | Location1:1 | Fully supported | |
| Enriched Contact Records (from HubSpot Contact) | Contact1:1 | Fully supported | |
| Job Change Alerts | Task or Contact Custom Date Field1:1 | Mapping required | |
| New Hire Alerts | Task or Contact Custom Date Field1:1 | Fully supported | |
| Scoring and Segmentation Rules | Contact Custom Fields + Tagslossy | Mapping required | |
| HubSpot Deal (if applicable) | Opportunity1:1 | Fully supported | |
| Custom Properties on Enrichments (via Enrich-CRM API) | Contact or Location Custom Fields (JSON or typed)1:1 | Fully supported | |
| HubSpot Owner | GoHighLevel User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Enrich-CRM gotchas
Credits expire monthly with no rollover
Enrichment outputs are not a standalone CRM export
Scoring logic does not transfer via API
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
HubSpot portal audit and Enrich-CRM output inventory
We audit the Enrich-CRM-connected HubSpot portal to identify all enriched Company and Contact properties, the HubSpot pipelines and Deal records, the job-change and new-hire alert history, any custom scoring models visible in the Enrich-CRM interface, and the Zapier or Make automation paths triggered by enrichment events. We produce a written enrichment output inventory listing every Enrich-CRM field, its HubSpot property name, the GoHighLevel target field type, and whether it is a standard GoHighLevel field or requires a custom field creation.
GoHighLevel custom field schema design
We design the GoHighLevel custom field schema before any data import. This includes creating all Contact custom fields for enriched contact datapoints (title, seniority, LinkedIn URL, time zone, skills, certifications), Location custom fields for firmographic data (industry, employee count, revenue range, tech stack, funding data), custom date fields for job-change and new-hire detection timestamps, and any Tags needed for segmentation equivalence. Fields are deployed in GoHighLevel's Settings before the migration run begins so that field IDs are stable for the API import.
HubSpot enrichment export via HubSpot API
We export enriched Company and Contact records from the connected HubSpot portal using the HubSpot CRM Lists API or the HubSpot REST API, filtering for records that have been enriched (checking for Enrich-CRM enrichment property flags). Each record includes all standard HubSpot properties plus every Enrich-CRM output property as a HubSpot custom property. We deduplicate records before export and emit a row-count reconciliation report showing total Companies, Contacts, and Deals available for import.
GoHighLevel Location import first
We import GoHighLevel Locations first because the Contact import depends on the locationId lookup. HubSpot Companies map to GoHighLevel Locations using the HubSpot company domain as a deduplication key. The HubSpot company name maps to Location name, and firmographic data from Enrich-CRM populates the Location custom fields created in step 2. A reconciliation report compares HubSpot company count to GoHighLevel Location count before Contact import begins.
GoHighLevel Contact import with Location lookups
We import GoHighLevel Contacts second, resolving each Contact's locationId by matching the associated HubSpot company domain to the imported GoHighLevel Location. Standard Contact fields (name, email, phone) map directly; Enrich-CRM contact datapoints populate the Contact custom fields from step 2. Job-change alerts attach as Tasks with descriptive note bodies. Any scoring model output values migrate as Contact custom number fields or Tags. A reconciliation report compares HubSpot Contact count to GoHighLevel Contact count.
Opportunity and Scoring rebuild handoff
If the HubSpot portal contains Deal records, we import them as GoHighLevel Opportunities, mapping deal stage to GoHighLevel pipeline stage and owner to the GoHighLevel User resolved in the owner reconciliation. We deliver the scoring rebuild guide to the customer's admin, documenting each Enrich-CRM scoring dimension and its recommended GoHighLevel equivalent (native contact scoring or custom field). We do not rebuild workflows, Zapier paths, or scoring as code inside GoHighLevel as part of the data migration scope.
Platform deep dives
Enrich-CRM
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Enrich-CRM and HighLevel.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Enrich-CRM: Not publicly documented.
Data volume sensitivity
Enrich-CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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