CRM migration

Migrate from Actimo to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Actimo and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Actimo logo

Actimo

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

100%

12 of 12

objects map 1:1 between Actimo and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Actimo stores employee engagement data differently than a traditional CRM: users are non-desk workers tracked in workspaces, with training enrollments, pulse survey responses, and learning path completions forming the core records. Microsoft Dynamics 365 Sales stores contacts and accounts, with custom entities available via Dataverse for learning and training records that have no native equivalent. The migration carries Actimo user profiles (converted to Dynamics 365 Contacts), workspace associations (mapped to Account records), training completion records (as custom learning entities), and survey response history (as custom activity entities). Pulse surveys and gamification data lack direct Dynamics 365 equivalents and are preserved as reference custom fields for admin review. Learning paths, which are sequential structures in Actimo, require Dynamics 365 administrators to rebuild using Learning Path or custom entities. The migration uses Actimo's export API to extract user and training data, transforms records into Dataverse-compatible formats, and loads through Dynamics 365's bulk import with field-level validation. Scoped read access ensures Actimo operations continue during the cutover window.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Actimo logo

Actimo

What's pushing teams away

  • Limited API documentation makes automated migration and deep integration technically challenging
  • Pricing is per-active-user and not publicly published, creating uncertainty during vendor evaluation
  • Small review sample (12 Capterra reviews, 1 G2 review) makes independent validation difficult
  • Platform is narrowly focused on engagement and lacks CRM-style pipeline, deal, or account management objects
  • Competitors like Connecteam offer broader workforce management features at comparable or lower price points

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Actimo objects map to Microsoft Dynamics 365 Sales

Each row shows how a Actimo object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Actimo

User

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Actimo users (non-desk workers) map directly to Dynamics 365 Contacts. Email, first name, last name, phone, and job title fields migrate as-is. Users without an email are flagged for manual review since Dynamics 365 requires a unique email for Contact records.

Actimo

Workspace

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Actimo workspaces map to Dynamics 365 Accounts. Workspace name becomes Account Name; workspace domain or primary location becomes the Account address. Multi-location workspaces require splitting into multiple Account records with parent-child relationships in Dynamics 365. The workspace description and any tags migrate as custom fields on the Account record for reference. Workspace administrators are recorded as Account Contact records or linked via the Account Manager lookup depending on your security configuration.

Actimo

Workspace Membership

maps to

Microsoft Dynamics 365 Sales

Account Contact Relationship

1:1
Fully supported

Actimo workspace membership (which users belong to which workspaces) becomes Dynamics 365 Account Contact Relationships. Primary workspace membership maps to the primary AccountId on the Contact; secondary memberships are added as additional relationship records. The membership start date and role within the workspace migrate as custom fields on the relationship record for historical reference. Workspace admin status translates to a custom flag field on the Contact record.

Actimo

Training Enrollment

maps to

Microsoft Dynamics 365 Sales

Custom Entity: TrainingEnrollment

1:1
Fully supported

Actimo training enrollments have no native Dynamics 365 equivalent. We create a custom TrainingEnrollment Dataverse table with fields for training course name, enrollment date, completion date, status, and quiz score. The ContactId lookup links each enrollment to the employee Contact.

Actimo

Training Completion

maps to

Microsoft Dynamics 365 Sales

Custom Entity: TrainingCompletion

1:1
Fully supported

Training completion records with quiz scores and completion timestamps become a custom TrainingCompletion Dataverse entity. Score values, pass/fail status, and completion timestamps migrate as custom fields. Quiz answer details are stored as a JSON blob in a notes field for admin reference.

Actimo

Learning Path

maps to

Microsoft Dynamics 365 Sales

Custom Entity: LearningPath + custom junction

1:1
Fully supported

Actimo learning paths (sequential course progressions) have no Dynamics 365 equivalent. We create a custom LearningPath entity and a LearningPathEnrollment junction entity linking the path to Contact records. The sequence order and required courses require manual rebuild in Dynamics 365 or the Learning Path module.

Actimo

Pulse Survey

maps to

Microsoft Dynamics 365 Sales

Custom Entity: PulseSurveyResponse

1:1
Fully supported

Actimo pulse survey questions and responses become a custom PulseSurveyResponse Dataverse entity. Survey title, question text, response value, and response date migrate as custom fields. Anonymous survey responses are flagged since Dynamics 365 audit trails require owner attribution on every record. We assign anonymous responses to a designated admin service account to satisfy ownership requirements, with a flag indicating the original anonymity status.

Actimo

Engagement Score

maps to

Microsoft Dynamics 365 Sales

Custom Field on Contact: Actimo_EngagementScore

1:1
Fully supported

Actimo's gamification engagement scores (points, badges, leaderboard ranks) have no native Dynamics 365 equivalent. We migrate the most recent engagement score as a custom Number field on the Contact record and store badge history as a JSON text field for reference.

Actimo

Message/News Post

maps to

Microsoft Dynamics 365 Sales

Note

1:1
Fully supported

Actimo news feed posts and internal communications can migrate as Dynamics 365 Notes attached to the relevant Contact or Account. We map the message body, post date, and author. Rich media content (videos, images) is downloaded and reattached as Dynamics 365 FileAttachments.

Actimo

Group Chat / Social Post

maps to

Microsoft Dynamics 365 Sales

Note or Custom Activity

1:1
Fully supported

Actimo group chats and social wall posts lack direct Dynamics 365 equivalents. We preserve message content as Notes on the originating Contact record for reference. The conversational thread structure is not transferable and requires rebuilding as Teams channels or custom chat entities if needed.

Actimo

User Custom Properties

maps to

Microsoft Dynamics 365 Sales

Custom Fields on Contact

1:1
Fully supported

Actimo user-level custom properties (beyond standard fields) migrate as custom fields on the Dynamics 365 Contact record. Custom property names are converted to Dataverse schema naming (no spaces, alphanumeric only) and data types are inferred from Actimo values (text, number, picklist).

Actimo

Training Custom Properties

maps to

Microsoft Dynamics 365 Sales

Custom Fields on TrainingEnrollment

1:1
Fully supported

Actimo training-level custom properties (course metadata, custom quiz fields) migrate as custom fields on the custom TrainingEnrollment Dataverse entity. Picklist values from Actimo require value-by-value mapping to Dataverse option set values. We validate that option set labels match Actimo terminology and flag any custom property types that require manual type conversion during the mapping phase.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Actimo logo

Actimo gotchas

High

No public API means migration relies on UI exports

Medium

Learning Path media assets are not data records

Medium

Workspace isolation means no cross-org analytics export

Low

Integration credentials are not portable

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Learning paths are sequential structures with no Dynamics 365 native equivalent

    Actimo learning paths define ordered sequences of courses, quizzes, and milestones that employees complete in a specific order. Microsoft Dynamics 365 Sales has no native learning path or course sequencing entity. We create a custom LearningPath Dataverse table and a LearningPathEnrollment junction entity linking paths to Contact records, but the sequential progression logic (course A must be completed before course B) cannot be migrated automatically. Your Dynamics 365 administrator must rebuild progression rules using Power Automate flows or custom business logic. FlitStack delivers the learning path metadata (course names, order, prerequisites) as a rebuild reference document so your team can reconstruct sequences in Dynamics 365 Learning Path or a third-party LMS.

  • Gamification engagement scores and badges lack a native Dynamics 365 home

    Actimo tracks employee engagement through gamification: points earned, badges awarded, and leaderboard rankings. Microsoft Dynamics 365 Sales has no native gamification or engagement scoring entity. We migrate the most recent total engagement score as a custom Number field (new_engagementscore) on the Contact record and store badge names as a text field, but Dynamics 365 cannot natively display leaderboards, calculate point differentials, or trigger recognition workflows based on gamification data. Teams that rely on Actimo's gamification to drive employee motivation need to rebuild leaderboard reports in Power BI or accept that this data serves as historical reference only. FlitStack flags all gamification records for admin review before the migration commits.

  • Pulse survey anonymity conflicts with Dynamics 365 audit requirements

    Actimo supports anonymous pulse surveys where employee identities are hidden from managers. Microsoft Dynamics 365 Sales requires every record to have an owner and maintains a full audit trail tied to the user who created the record. When migrating anonymous survey responses, FlitStack must assign the response to a designated admin user or system user rather than the anonymous employee, which breaks the anonymity guarantee. Teams with legally protected anonymous feedback processes (common in HR and compliance contexts) need to decide whether to migrate anonymous responses to a restricted-access custom entity or exclude them from the migration entirely. FlitStack surfaces this decision point during the pre-migration planning phase.

  • Actimo's user email uniqueness constraint differs from Dynamics 365 Contact

    Actimo allows multiple user accounts to share the same email address in some configurations (common in multi-brand or franchise scenarios where one employee works across multiple Actimo workspaces). Microsoft Dynamics 365 Contact requires emailaddress1 to be unique per Contact record when duplicate detection rules are active. Migration of shared-email users creates a collision that FlitStack resolves by appending a workspace suffix to the email address (e.g., [email protected] becomes [email protected]_workspaceA) and flagging these records for admin review. The suffix approach ensures data integrity in Dynamics 365 but may affect email-based workflows that rely on exact email matching. Admins should update email filters in Power Automate flows and Dynamics 365 email workflows after migration.

  • Custom training properties require Dataverse schema creation before migration

    Actimo training objects support arbitrary custom properties (fields that administrators define beyond the standard course name, enrollment date, and quiz score). Microsoft Dynamics 365 Sales Professional tier imposes a 15-table limit that includes custom entities. Teams with extensive training custom properties may need to upgrade to Sales Enterprise (unlimited custom tables) or consolidate custom fields on existing tables before migration begins. FlitStack audits Actimo's custom property count during the planning phase and delivers a Dataverse schema plan specifying which custom entities to create, what fields to add, and whether a license tier upgrade is recommended. This schema must be deployed in Dynamics 365 before the migration data load runs.

Migration approach

Six steps for a successful Actimo to Microsoft Dynamics 365 Sales data migration

  1. Audit Actimo data inventory and workspace structure

    FlitStack connects to Actimo via scoped read access and inventories all user records, workspace memberships, training enrollments, quiz completions, pulse survey responses, and engagement scores. We document custom property definitions, non-standard field types, and any data integrity issues (duplicate emails, missing required fields). This audit produces a migration scope document that identifies which Actimo entities map directly to Dynamics 365 standard objects and which require custom Dataverse entity creation. The audit also identifies workspace structures that need to become Account hierarchies in Dynamics 365.

  2. Design Dataverse custom entities for non-CRM Actimo data

    For training enrollments, learning paths, pulse surveys, and engagement scores that lack native Dynamics 365 equivalents, FlitStack designs custom Dataverse entities with appropriate field types, option sets, and relationships. If your organization runs Dynamics 365 Sales Professional, we assess whether the 15-table limit accommodates your training data model or whether an Enterprise license upgrade is needed. The Dataverse schema design document is delivered for your Dynamics 365 administrator to implement before migration data loads begin. We validate the schema matches our field mapping plan before proceeding.

  3. Export, transform, and validate a sample migration slice

    We extract a representative slice of Actimo records — typically 200–500 users spanning multiple workspaces, with training completions, survey responses, and varying engagement levels — and load them into Dynamics 365. The sample includes users with custom properties, shared emails, and incomplete training enrollments to test edge cases. We generate a field-level validation report comparing source values against destination field values, identifying any truncation, type mismatches, or mapping gaps. Your team reviews the sample and approves the field mapping before the full migration runs.

  4. Run full migration with delta-pickup window

    FlitStack executes the full data migration from Actimo to Dynamics 365, loading users, workspace memberships, training records, survey responses, and engagement data into the approved Dataverse schema. A delta-pickup window of 24–48 hours runs concurrently, capturing any records created or modified in Actimo during the migration window. All operations are logged in an audit trail that maps each Dynamics 365 record back to its source Actimo ID. After the delta pickup completes, we run a reconciliation check comparing record counts by entity type and sampling field values for accuracy.

  5. Deliver migration summary and rebuild reference package

    FlitStack delivers a final migration summary report listing record counts by entity, any records that failed validation with error reasons, and the mapping audit log. The rebuild reference package includes: (1) an Actimo workflow definitions export for rebuilding automation in Power Automate, (2) a learning path sequence document for rebuilding course progressions in Dynamics 365 Learning Path or your chosen LMS, and (3) gamification metric definitions for rebuilding engagement dashboards in Power BI. One-click rollback is available for 72 hours post-migration if reconciliation identifies critical data issues.

Platform deep dives

Context on both ends of the pair

Actimo logo

Actimo

Source

Strengths

  • Purpose-built for deskless workers without relying on desktop login or email
  • Gamified onboarding and microlearning reduce time-to-productivity for front-line staff
  • Automated HR system sync keeps employee rosters current without manual maintenance
  • Real-time engagement dashboards surface participation gaps by location or team
  • Multi-language support enables deployment across multinational workforces

Weaknesses

  • No publicly documented API or bulk data export endpoints, limiting programmatic migration options
  • Pricing is opaque and requires direct sales engagement, making cost-of-migration estimates difficult
  • Minimal independent review presence (12 Capterra, 1 G2) limits peer validation during vendor evaluation
  • Platform lacks account management, deal tracking, or pipeline objects—narrowly scoped to engagement
  • Competitors offer broader workforce management features while Actimo remains focused on comms and learning
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Actimo and Microsoft Dynamics 365 Sales .

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Actimo and Microsoft Dynamics 365 Sales .

  • Object compatibility

    A

    All 8 core objects map 1:1 between Actimo and Microsoft Dynamics 365 Sales .

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Actimo: Not publicly documented.

  • Data volume sensitivity

    B

    Actimo doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Actimo to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Actimo to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Actimo to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Actimo to Dynamics 365 migrations complete within 48–72 hours for environments with under 25,000 user records. Larger datasets with extensive training completion history or survey responses extend to 5–10 business days. The longest planning step is designing the Dataverse custom entity schema for training and engagement data — that schema must be deployed in Dynamics 365 before data loads begin. Timeline is also affected by how many custom properties Actimo administrators have defined on users and training objects, since each custom property requires a corresponding custom field in Dataverse.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Actimo.
Land in Microsoft Dynamics 365 Sales , intact.

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