CRM migration

Migrate from Knock CRM to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Knock CRM and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Knock CRM logo

Knock CRM

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

80%

8 of 10

objects map 1:1 between Knock CRM and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

48–96 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Knock CRM structures its data model around leasing workflows — tracking leads as Prospects with renter profiles, associating them to Properties, and managing Deal records tied to tour scheduling and lease activity. Dynamics 365 Sales operates on a Lead-to-Opportunity pipeline model with separate Account and Contact entities, a different relationship paradigm than Knock's property-centric associations. The migration must translate Knock's Prospect records into Dynamics 365 Leads or Contacts depending on lifecycle stage, collapse Knock's Property-to-Prospect relationships into Account-to-Contact lookups, and map Knock Deal stages to Dynamics 365 Opportunity stages. We use the Dynamics 365 Web API (Dataverse) for record creation and the Bulk API for high-volume imports, sequencing foreign-key dependencies so Accounts exist before Contacts and Contacts exist before Opportunities. Any Knock custom fields without Dynamics 365 equivalents get created as custom columns in the target environment before migration runs. Workflows, sequences, and automation rules are not transferable — we export Knock workflow definitions as a rebuild reference for your Dynamics 365 admin.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Knock CRM logo

Knock CRM

What's pushing teams away

  • Feature limitations in non-enterprise tiers frustrate teams that need advanced customization or debugging tools once they scale beyond initial setup.
  • Difficult setup and complex environment management create friction for teams expecting a straightforward onboarding, particularly around UI reliance.
  • Notification issues and UI update confusion cause teams to lose track of prospect follow-ups at critical moments in the leasing pipeline.
  • Some customers find the platform missing capabilities they expected after evaluating alternatives like AppFolio or ResMan.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Knock CRM objects map to Microsoft Dynamics 365 Sales

Each row shows how a Knock CRM object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Knock CRM

Prospect

maps to

Microsoft Dynamics 365 Sales

Lead / Contact

1:many
Fully supported

Knock Prospects with renter lifecycle status 'Inquiry' or 'Tour Scheduled' route to Dynamics 365 Lead records. Prospects marked as 'Lease Signed' or 'Resident' route to Dynamics 365 Contact records. The split decision applies based on Knock's prospect stage field value evaluated at migration time, ensuring each record lands in the appropriate lifecycle stage within Dynamics 365.

Knock CRM

Property

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Knock Properties map to Dynamics 365 Accounts using the property name as Account Name and the property address fields mapping to Address fields on Account. Each Property record must exist in Dynamics before Prospect records that reference it via OwnerId or association.

Knock CRM

Company (if present in Knock)

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

If Knock stores employer or management-company associations for a Prospect, those map to Account records in Dynamics 365. The Account.ParentId field handles multi-entity property company hierarchies, allowing parent company structures to be represented when Knock contains employer or management organization data for prospects.

Knock CRM

Contact (primary renter contact)

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Knock's primary contact on a Prospect record migrates as a Dynamics 365 Contact. The Contact.ParentAccountId lookup resolves to the mapped Property Account, establishing the account-contact relationship. Multi-contact scenarios require Contact Relationships table entries in Dynamics to represent additional contacts beyond the primary renter.

Knock CRM

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Knock Deals map to Dynamics 365 Opportunities using a direct field mapping. The deal name becomes Opportunity Name, deal amount maps to EstimatedRevenue field, and close date maps to EstimatedCloseDate. Deal stage maps to Opportunity StageName using value-by-value mapping defined in the migration plan, with probability percentages re-applied per stage configuration.

Knock CRM

Deal Stage

maps to

Microsoft Dynamics 365 Sales

Opportunity Stage (Option Set)

1:1
Fully supported

Knock's deal stage labels (Tour Scheduled, Application Submitted, Lease Sent, Lease Signed, etc.) map to Dynamics 365 stage names. Each stage carries a probability value re-applied in Dynamics 365 based on the stage mapping configuration, ensuring forecast accuracy reflects the leasing lifecycle progression.

Knock CRM

Property Association

maps to

Microsoft Dynamics 365 Sales

Account Contact Role / Custom Junction Table

many:1
Fully supported

Knock links Prospects to Properties with a many-to-one relationship. In Dynamics 365, this collapses to Contact.AccountId (primary) plus Account Contact Relationships for additional property associations. If multiple property assignments per prospect are common, a custom Knock_Property_Assignments__c table may be required to preserve full assignment history.

Knock CRM

Activity (Call, Email, Meeting, Note)

maps to

Microsoft Dynamics 365 Sales

Task / Email / Appointment / Note (Annotation)

1:1
Fully supported

Knock activities map to Dynamics 365 activity entities: calls and emails to Task with Type='PhoneCall' or 'Email', meetings to Appointment, and notes to Annotation. Original timestamps, owners, and regarding object lookups are preserved to maintain full activity history within Dynamics 365.

Knock CRM

User / Owner

maps to

Microsoft Dynamics 365 Sales

SystemUser (OwnerId)

1:1
Fully supported

Knock user records resolve to Dynamics 365 SystemUser by email address match. Unmatched owners are flagged before migration — the team either provisions Dynamics users first or assigns records to a fallback owner so no record lands without an owner.

Knock CRM

Knock Custom Fields

maps to

Microsoft Dynamics 365 Sales

Custom Column (on respective entity)

1:1
Fully supported

Any Knock custom properties without direct Dynamics 365 equivalents get created as custom columns on the target entity before migration runs. Property-specific fields like unit number, lease start date, or renter preference data become custom columns on Account or Opportunity to preserve all relevant data beyond standard field mappings.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Knock CRM logo

Knock CRM gotchas

Medium

Prospect-to-Unit linkage is not a foreign key in all exports

Low

Attribution data is a Prospect property, not a separate object

Medium

Pipeline stages are property-specific, not global

High

Lease records may lack full document blobs in standard export

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Knock property-to-prospect relationships collapse into a single AccountId lookup in Dynamics 365

    Knock supports linking a single Prospect to multiple Properties (multiple units, multiple communities). Dynamics 365 Contacts have one primary AccountId lookup plus the Account Contact Relationships table for additional associations. When a Prospect has more than one active Property association, we migrate the primary (most-recently-modified) as Contact.AccountId and create Account Contact Relationship records for the rest. If your team relies on viewing all associated properties on a single contact record, a custom Knock_Property_Assignments__c table with N:1 relationships to Account is the correct Dynamics 365 pattern.

  • Knock's leasing-specific stage labels require value-by-value mapping to Dynamics 365 Opportunity stages

    Knock's deal stages are built for the leasing lifecycle (Tour Scheduled, Application In, Lease Sent, Lease Signed). Dynamics 365 Sales ships with sales-focused stages (Prospecting, Qualification, Proposal, Negotiation, Closed Won). There is no automatic translation — each Knock stage label must map to a Dynamics 365 StageName value, and probability percentages need to be set per stage in the Opportunity Stage option set. If your Dynamics 365 admin has already configured stages for a different sales process, this mapping requires coordination to avoid overwriting existing stage configurations.

  • Dynamics 365 Sales Professional enforces a 15-custom-table limit that Knock Enterprise setups may exceed

    If your Knock CRM environment uses more than 15 custom objects or properties, Dynamics 365 Sales Professional will block creation of additional tables once you hit the ceiling. Migrating to Sales Professional when you have 20+ Knock custom fields means those fields have nowhere to land without upgrading to Sales Enterprise. We surface the custom field count during the sample migration phase and advise on whether Sales Professional or Enterprise is the correct target tier before the full migration runs.

  • Owner resolution by email fails for Knock users without pre-existing Dynamics 365 accounts

    Dynamics 365 requires an OwnerId on every Lead, Contact, and Opportunity. Knock owner IDs resolve to Dynamics 365 SystemUser records by email match. If a Knock user does not have a corresponding Dynamics 365 license and user account, their assigned records cannot take that owner. We flag all unmatched owners before migration and either provision Dynamics users or assign to a fallback owner — but this means activity history in Dynamics may not reflect the Knock user who originally logged it.

  • Knock workflow automations and leasing sequences do not transfer to Dynamics 365

    Knock automations tied to leasing events (e.g., 'Send welcome email when Prospect moves to Lease Sent stage') are built in Knock's proprietary rule engine and have no equivalent in Dynamics 365 Sales. Dynamics 365 uses Power Automate flows or classic workflows for equivalent logic, but these must be rebuilt from scratch. We export Knock workflow definitions in a machine-readable format during the migration planning phase so your Dynamics 365 admin has a rebuild reference — but the logic transfer is a manual, billable configuration effort separate from data migration.

Migration approach

Six steps for a successful Knock CRM to Microsoft Dynamics 365 Sales data migration

  1. Inventory Knock data and target tier

    We extract the Knock object inventory via the Knock REST API — Prospects, Properties, Deals, Activities, Notes, and custom fields — and run a data quality report. We also identify the Dynamics 365 license tier (Professional vs. Enterprise) based on custom field count. This step produces a custom field creation checklist, a value-mapping spreadsheet for stage labels, and an owner match report that flags Knock users without Dynamics 365 accounts.

  2. Pre-create Dynamics 365 schema

    Before data moves, we create the custom columns, option sets, and any junction tables identified in the inventory step. If your target is Sales Professional and custom field count exceeds 15, we pause for an upgrade conversation before proceeding. Accounts must be created (from Knock Properties) before Contacts and Opportunities can reference them via lookup fields. This dependency sequencing ensures referential integrity throughout the migration load order.

  3. Run sample migration with field-level diff

    A representative slice of 100–300 records — spanning Prospects at different stages, Properties, Deals, and a few activities — migrates first. We generate a field-level diff comparing Knock source values against Dynamics 365 destination values, highlighting any transformation issues or mapping gaps. You verify that stage mapping, owner resolution, and property association logic are correct before the full run commits, reducing risk of data quality issues at scale.

  4. Execute full migration with delta pickup window

    The full migration runs against Dynamics 365 using the Dataverse Web API for record creation and Bulk API for high-volume Opportunity and Contact imports. A delta-pickup window (24–48 hours after the initial load) captures any Knock records modified or created during the cutover window. Audit log captures every operation with source record ID and timestamp, providing a complete audit trail for compliance review and troubleshooting.

  5. Validate, reconcile, and export workflow definitions

    Post-migration, we run reconciliation checks against Knock record counts by object type, verifying record totals match between source and destination. Activity totals and owner assignment rates are validated to ensure data completeness. We deliver the Knock workflow export as a structured JSON reference file for your Dynamics 365 admin to rebuild automations in Power Automate. One-click rollback reverts all Dynamics 365 changes if reconciliation falls below the agreed threshold.

Platform deep dives

Context on both ends of the pair

Knock CRM logo

Knock CRM

Source

Strengths

  • Purpose-built for multifamily — every feature maps to the renter lifecycle from tour to lease to renewal.
  • Self-scheduling via Knock Now increases tour volume without adding marketing headcount.
  • Marketing attribution across email, text, voice, and chat is centralized in one screen per prospect.
  • Automated reporting reduces manual data compilation for regional and portfolio managers.
  • Strong customer support responsiveness and fast bug resolution compared to larger competitors.

Weaknesses

  • Limited to multifamily — not usable for commercial, retail, or non-real-estate CRM use cases.
  • Feature gaps in non-enterprise tiers leave growing teams without advanced customization or debugging tools.
  • Setup complexity and environment management create friction for teams expecting a quick start.
  • Notification reliability issues occasionally cause prospect follow-ups to be missed.
  • Craigslist posting tool and other niche leasing features lack robustness compared to dedicated tools.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Knock CRM and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Knock CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Knock CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Knock CRM to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Knock CRM to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Knock CRM to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Knock CRM to Microsoft Dynamics 365 Sales migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Knock-to-Dynamics 365 migrations complete in 48–96 hours of clock time for under 25,000 records once the schema is pre-built. Larger setups with 100,000+ records or heavy reliance on Knock custom fields extend to 5–10 business days. The longest planning step is coordinating Knock stage labels to Dynamics 365 Opportunity stage values and creating any required custom fields in the target environment before data lands.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Knock CRM.
Land in Microsoft Dynamics 365 Sales , intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day