Migrate your Knock CRM data
Specialized CRM for multifamily leasing teams that automates prospect scheduling, tracks marketing attribution, and centralizes the renter journey from lead to lease across portfolio properties.
In its favor
Why people choose Knock CRM
The signal that keeps Knock CRM on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Lease-to-lease automation reduces manual follow-up — customers report turning through twice as many prospects per day after switching from RentCafe Flex.
Scheduling via Knock Now lets renters self-book tours across any device, which customers say increases tour volume without additional marketing spend.
Pricing at $15/user/month keeps the platform accessible for small leasing staffs at individual properties.
Reporting dashboards deliver automated daily, weekly, and monthly performance summaries so regional managers do not need to manually compile numbers.
Customer support receives consistent praise for responsiveness and for resolving bugs faster than enterprise competitors.
Feature limitations in non-enterprise tiers frustrate teams that need advanced customization or debugging tools once they scale beyond initial setup.
Difficult setup and complex environment management create friction for teams expecting a straightforward onboarding, particularly around UI reliance.
Notification issues and UI update confusion cause teams to lose track of prospect follow-ups at critical moments in the leasing pipeline.
Some customers find the platform missing capabilities they expected after evaluating alternatives like AppFolio or ResMan.
Reasons to switch
Why people leave Knock CRM
The recurring reasons buyers give for replacing Knock CRM. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Knock CRM fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Knock CRM pricing overview
Knock CRM publishes a $15/user/month starting price for the Standard tier. Higher tiers are not publicly priced and require a sales conversation. The platform is priced per leasing consultant user, not per property or per unit, making it predictable for small to mid-size portfolios.
Standard
Tier 1 of 3
$15/user/month
What's included
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What gets migrated
Knock CRM object support
Object-by-object support for Knock CRM migrations. Per-pair details surface during scoping.
Prospects
Fully supportedProspect records are the core object in Knock. Every renter inquiry, walk-in, or referral lands here. Standard fields include contact info, source attribution, lifecycle stage, and assigned leasing consultant. We migrate Prospects 1:1 and preserve the attribution source as a custom property at the destination.
Guest Cards
Mapping requiredGuest Cards extend Prospects with leasing-specific context — rental history, move-in date range, unit preferences, and co-applicant details. The schema is flat but rich. We map Guest Card fields to standard Contact properties in the destination, flagging any fields that cannot be represented as simple key-value pairs.
Properties
Fully supportedEach Property represents a physical apartment community. Standard fields include address, unit count, year built, and portfolio association. We migrate Properties as top-level records and preserve the portfolio hierarchy at the destination if the target supports hierarchical structures.
Units
Fully supportedUnits are children of Properties and track floor plan, bedroom/bath count, rent amount, availability date, and current status. We map Units to a property-child object in the destination CRM, preserving the parent Property relationship.
Tours
Fully supportedTours record scheduled and completed prospect visits, linking a Prospect to a specific Unit and a time slot. Knock Now self-scheduling creates Tour records automatically. We migrate Tour history including completion status, scheduled time, and assigned agent.
Tasks
Mapping requiredTasks are leasing-action items assigned to consultants — follow-up calls, document reminders, lease renewals. Knock gamifies task completion to drive NOI. We migrate Tasks as a standard task/activity object in the destination, but custom gamification metadata is preserved as a custom field only.
Communications
Mapping requiredKnock centralizes email, text, voice, and chat into a single-screen inbox per Prospect. Communication history is tied to the Prospect record. We migrate message threads and metadata (direction, timestamp, channel), but chat-native interactions may require field-splitting at the destination.
Leases
Fully supportedLease records capture executed rental agreements, linking a Prospect to a Unit with lease start/end dates and rent amount. We migrate Lease records as deal-like objects with standard date fields and amount fields, preserving the prospect-to-unit linkage.
Pipeline Stages
Mapping requiredKnock uses pipeline stages to track prospect lifecycle from Inquiry through Move-In. Stage names and counts vary by property configuration. We map stages to destination pipeline stages and flag any custom stages that need manual recreation.
Marketing Attribution
Mapping requiredKnock tracks which marketing channel generated each prospect — digital ads, organic, referral, etc. Attribution data is stored as a Prospect property. We carry attribution values forward as custom Contact properties in the destination CRM.
Custom Fields
Mapping requiredProperties can have custom fields at the Prospect and Unit level. We migrate custom field definitions alongside their values, noting which destination CRM field types will accept the data and which require a workaround.
Users / Leasing Consultants
Fully supportedUser records represent the leasing team members who own prospects and tasks. We migrate User records and map them to Owner/User objects in the destination, preserving the assignment relationships on Prospects and Tasks.
| Object | Support | Notes |
|---|---|---|
| Prospects | Fully supported | Prospect records are the core object in Knock. Every renter inquiry, walk-in, or referral lands here. Standard fields include contact info, source attribution, lifecycle stage, and assigned leasing consultant. We migrate Prospects 1:1 and preserve the attribution source as a custom property at the destination. |
| Guest Cards | Mapping required | Guest Cards extend Prospects with leasing-specific context — rental history, move-in date range, unit preferences, and co-applicant details. The schema is flat but rich. We map Guest Card fields to standard Contact properties in the destination, flagging any fields that cannot be represented as simple key-value pairs. |
| Properties | Fully supported | Each Property represents a physical apartment community. Standard fields include address, unit count, year built, and portfolio association. We migrate Properties as top-level records and preserve the portfolio hierarchy at the destination if the target supports hierarchical structures. |
| Units | Fully supported | Units are children of Properties and track floor plan, bedroom/bath count, rent amount, availability date, and current status. We map Units to a property-child object in the destination CRM, preserving the parent Property relationship. |
| Tours | Fully supported | Tours record scheduled and completed prospect visits, linking a Prospect to a specific Unit and a time slot. Knock Now self-scheduling creates Tour records automatically. We migrate Tour history including completion status, scheduled time, and assigned agent. |
| Tasks | Mapping required | Tasks are leasing-action items assigned to consultants — follow-up calls, document reminders, lease renewals. Knock gamifies task completion to drive NOI. We migrate Tasks as a standard task/activity object in the destination, but custom gamification metadata is preserved as a custom field only. |
| Communications | Mapping required | Knock centralizes email, text, voice, and chat into a single-screen inbox per Prospect. Communication history is tied to the Prospect record. We migrate message threads and metadata (direction, timestamp, channel), but chat-native interactions may require field-splitting at the destination. |
| Leases | Fully supported | Lease records capture executed rental agreements, linking a Prospect to a Unit with lease start/end dates and rent amount. We migrate Lease records as deal-like objects with standard date fields and amount fields, preserving the prospect-to-unit linkage. |
| Pipeline Stages | Mapping required | Knock uses pipeline stages to track prospect lifecycle from Inquiry through Move-In. Stage names and counts vary by property configuration. We map stages to destination pipeline stages and flag any custom stages that need manual recreation. |
| Marketing Attribution | Mapping required | Knock tracks which marketing channel generated each prospect — digital ads, organic, referral, etc. Attribution data is stored as a Prospect property. We carry attribution values forward as custom Contact properties in the destination CRM. |
| Custom Fields | Mapping required | Properties can have custom fields at the Prospect and Unit level. We migrate custom field definitions alongside their values, noting which destination CRM field types will accept the data and which require a workaround. |
| Users / Leasing Consultants | Fully supported | User records represent the leasing team members who own prospects and tasks. We migrate User records and map them to Owner/User objects in the destination, preserving the assignment relationships on Prospects and Tasks. |
Gotchas
What to watch for in Knock CRM migrations
Issues we've hit on past Knock CRM migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Prospect-to-Unit linkage is not a foreign key in all exports
Attribution data is a Prospect property, not a separate object
Pipeline stages are property-specific, not global
Lease records may lack full document blobs in standard export
| Severity | Issue |
|---|---|
| Medium | Prospect-to-Unit linkage is not a foreign key in all exports |
| Low | Attribution data is a Prospect property, not a separate object |
| Medium | Pipeline stages are property-specific, not global |
| High | Lease records may lack full document blobs in standard export |
Leaving Knock CRM?
Where Knock CRM customers move next
12 destinations Knock CRM can migrate to.
How a Knock CRM migration works
Four steps, Knock CRM-specific
Connect
API key into Knock CRM. Scopes limited to read-only on the data we move.
Map
We translate Knock CRM-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Knock CRM quirks before production.
Migrate
Full migration with Knock CRM rate-limit handling. Rollback available throughout.
FAQ
Knock CRM migration FAQ
Answers to the questions buyers ask most during Knock CRM migration scoping. Not seeing yours? Book a call.
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Migrate Knock CRM.
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