CRM migration

Migrate from Kordeva to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Kordeva and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Kordeva logo

Kordeva

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

88%

7 of 8

objects map 1:1 between Kordeva and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Kordeva to Microsoft Microsoft Dynamics 365 Sales is a platform migration for small-to-mid-sized teams that have outgrown Kordeva's limited market traction and sparse API surface. Kordeva uses a unified Contact object and a Company-Deal-Activity schema that maps directly to Dynamics 365's Contact-Account-Opportunity-Activity structure, but the sparse API documentation means we require an explicit connectivity test against Kordeva's Custom Fields and base CRM endpoints before committing to API-based extraction. We fallback to CSV export from the Kordeva UI when API access cannot be confirmed, which may not capture custom field definitions or full activity history. We preserve custom field definitions as Dynamics 365 custom fields, resolve Accounts before Contacts for lookup satisfaction, and map Deals to Opportunities with pipeline stage configuration done before migration. Intelligent Workflow automations (Premium tier) and In-Depth Reporting do not migrate; we deliver a written automation inventory for the customer's admin to rebuild in Microsoft Dynamics 365 Sales .

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Kordeva logo

Kordeva

What's pushing teams away

  • The CRM market is crowded with better-known alternatives like HubSpot, Zoho CRM, and Pipedrive that have larger review communities and more third-party integrations.
  • Only one verified G2 review exists for Kordeva CRM, making it difficult for prospective buyers to assess real-world performance and support quality.
  • Kordeva lacks visible public documentation on API rate limits, endpoint specifications, and bulk export capabilities, raising concerns for teams needing programmatic data access.
  • The bundled feature set (CRM, campus management, call center) may represent unnecessary complexity for teams that only need a standalone CRM.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Kordeva objects map to Microsoft Dynamics 365 Sales

Each row shows how a Kordeva object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Kordeva

Contact

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Kordeva Contact records map directly to Dynamics 365 Contact. Standard fields (fullname, emailaddress1, telephone1, address) migrate as typed Dataverse fields. We enumerate all custom contact attributes via the Kordeva Custom Fields API and recreate them as Dynamics 365 custom fields (fieldname_schema_name__c) before import. Parent account lookup resolves after Account migration completes.

Kordeva

Company

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Kordeva Company records map to Dynamics 365 Account. The company name becomes accountname; industry and website migrate as accountindustrycode and websiteurl. We create Account records before Contact import so that the parentcustomerid_account lookup is satisfied at Contact insert time. Kordeva company-contact associations preserve as Contact.parentcustomerid references.

Kordeva

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Kordeva Deals map to Dynamics 365 Opportunity. The deal amount maps to estimatedvalue, close date maps to estimatedclosedate, and pipeline stage maps to a Microsoft Dynamics 365 Sales Process configured before migration. We require customer confirmation of stage name mapping since Kordeva pipeline layouts are customer-configurable and not exported via API.

Kordeva

Activity (Call, Email, Meeting, Task)

maps to

Microsoft Dynamics 365 Sales

Task, EmailMessage, Event

1:1
Fully supported

Kordeva Activity records (calls, emails, meetings, tasks) linked to Contacts and Deals map to Dynamics 365 Task and Event objects. Calls map to Task with tasksubtype = Call; emails map to EmailMessage linked to an Activity Task; meetings map to Event with starttime and endtime preserved. Activity-to-contact and Activity-to-opportunity links resolve via the WhoId and WhatId lookups after Contact and Opportunity migration completes.

Kordeva

Custom Field Definition

maps to

Microsoft Dynamics 365 Sales

Custom Field

lossy
Fully supported

Kordeva's Custom Fields API exposes extended resource attributes as key-value pairs. We enumerate all custom field definitions during discovery, capture the field type (text, number, date, picklist), and recreate each as a Dynamics 365 custom field on the appropriate entity (Contact, Account, Opportunity). Picklist-type custom fields require a global option set in Dynamics 365 with matching integer values; we configure this before data import to avoid validation failures.

Kordeva

Owner

maps to

Microsoft Dynamics 365 Sales

User

1:1
Fully supported

Kordeva Owner references on Contact, Company, Deal, and Activity records resolve by email match against the destination Dynamics 365 User table. Owners without a matching active User go to a reconciliation queue; the customer's Dynamics 365 admin provisions missing Users before record import resumes. OwnerId on Opportunity is required for production insert.

Kordeva

Accounts and Invoicing

maps to

Microsoft Dynamics 365 Sales

Account (financial fields)

1:1
Mapping required

Kordeva's bundled Accounts and Invoicing (included in Regular tier) may contain customer financial records beyond standard Account fields. We map invoice totals and outstanding balance to custom currency fields on the Dynamics 365 Account. Full invoice line items and payment history require custom field mapping and may represent a separate migration scope depending on volume and the customer's use of Dynamics 365 Finance module.

Kordeva

Ticket

maps to

Microsoft Dynamics 365 Sales

Case

1:1
Fully supported

If the Kordeva CRM environment includes ticket or support records, these map to Dynamics 365 Case when the destination org includes Service Cloud or a Customer Service license. Ticket status maps to casestatuscode; ticket priority maps to prioritycode. Ticket conversations migrate as EmailMessage records linked to the Case.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Kordeva logo

Kordeva gotchas

High

Sparse public API documentation limits migration tooling confidence

Medium

Premium-tier feature boundary affects what data exists to migrate

Low

Single verified review on G2 creates information asymmetry

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Kordeva API access must be verified before scoping

    Kordeva's Custom Fields API is documented on kordon.app, but no public documentation exists for base contact export, bulk read, or webhook endpoints. We request API credentials during scoping and run a connectivity test against the Custom Fields and base CRM endpoints to confirm read access and response schema before committing to API-based extraction. Without verified API access, we fall back to CSV export from the Kordeva UI, which may not capture custom fields or full activity history. This fallback affects timeline and price significantly and is disclosed during scoping.

  • Intelligent Workflow automations have no direct Dynamics 365 equivalent

    Kordeva's Intelligent Workflow (Premium tier) uses a property-triggered automation model that does not map to any single Dynamics 365 feature. Microsoft Dynamics 365 Sales uses Power Automate for workflow-style automation and Sales Insight for AI-driven actions, but the logic is different. We do not migrate Intelligent Workflow configurations as code. We deliver a written inventory of every active workflow with its trigger, conditions, actions, and recommended Power Automate equivalent for the customer's admin to rebuild post-migration.

  • Option set integer values must match between systems

    Microsoft Learn field mapping documentation specifies that option set fields require identical integer values on both source and destination to avoid data corruption during import. Kordeva picklist values use internal integer IDs that may not align with Dynamics 365 option set values. We extract both the label and integer value from Kordeva during discovery, configure a global option set in Dynamics 365 with matching integer values, and validate before production import. Mismatched option set values silently mislabel records.

  • In-Depth Reporting does not migrate as dashboards

    Kordeva's In-Depth Reporting (Premium tier) produces reports and dashboards that are not exportable via documented API. Microsoft Dynamics 365 Sales includes Power BI reporting and native chart dashboards from all paid tiers. We do not migrate report definitions or dashboard layouts. We deliver a written inventory of Kordeva report types and metrics for the customer's admin to rebuild in Dynamics 365's report builder or Power BI.

Migration approach

Six steps for a successful Kordeva to Microsoft Dynamics 365 Sales data migration

  1. API connectivity test and extraction method selection

    We request Kordeva API credentials (Custom Fields API and base CRM endpoints) and run a connectivity test during scoping. We verify response schema, field availability, and pagination behavior. If the API responds with valid data for Contacts, Companies, Deals, and Activities, we proceed with API-based extraction. If API access is unavailable or returns incomplete data, we fall back to CSV export from the Kordeva UI, which may require manual steps for custom field capture and activity history. The extraction method decision gates timeline and price and is documented in the signed scope.

  2. Custom field enumeration and Dynamics 365 schema design

    We enumerate every custom field definition exposed by the Kordeva Custom Fields API, capture field types and picklist values, and map each to a corresponding Dynamics 365 custom field on the appropriate entity (Contact, Account, Opportunity). For picklist-type fields, we create a global option set in Dynamics 365 with matching integer values. We configure the Microsoft Dynamics 365 Sales Process and stage values before any record import. Schema design deploys to a Sandbox org first for validation by the customer's Dynamics 365 admin.

  3. Account and Owner provisioning before record migration

    We extract every distinct Kordeva Owner and Company for pre-provisioning. Owner emails match against the Dynamics 365 User table; missing Users go to a reconciliation queue. Kordeva Company records create as Dynamics 365 Account before any Contact import so that the parentcustomerid_account lookup is satisfied. Any Kordeva custom account fields map to the corresponding Dynamics 365 custom account fields during this phase.

  4. Contact and Opportunity migration with parent-record resolution

    We migrate Kordeva Contacts with the parentcustomerid_account reference resolved to the Account created in the prior step. Kordeva Deals migrate as Dynamics 365 Opportunities with the estimatedvalue, estimatedclosedate, and stage name mapped to the configured Sales Process. Opportunity.ownerid resolves to the User mapped from the original Kordeva Owner. We validate record counts after each batch before proceeding.

  5. Activity history migration via Bulk API or CSV import

    Kordeva Activity records (calls, emails, meetings, tasks) migrate as Dynamics 365 Task and Event objects with WhoId (Contact or Lead) and WhatId (Opportunity or Account) lookups resolved after the parent record migration completes. If API access is confirmed, we use the Dynamics 365 Bulk API with batch chunking and exponential backoff for large activity volumes. If CSV export is the extraction method, we use the Data Import Wizard or manual CSV mapping with field-level validation. Activity timeline ordering is preserved by setting actualdurationminutes and activitydate to the original Kordeva timestamps.

  6. Cutover, validation, and automation rebuild handoff

    We freeze Kordeva writes during cutover, run a final delta migration of any records modified during the migration window, then enable Dynamics 365 as the system of record. We deliver a reconciliation report comparing record counts and spot-checking field values against the Kordeva source. We deliver the Intelligent Workflow and In-Depth Reporting inventory document for the customer's admin to rebuild in Power Automate and Power BI. We support a one-week hypercare window for reconciliation issues. We do not rebuild workflows or reports as part of standard migration scope.

Platform deep dives

Context on both ends of the pair

Kordeva logo

Kordeva

Source

Strengths

  • Bundles CRM, call center, and campus management in one vendor relationship.
  • Includes accounts and invoicing at the base tier without requiring a separate accounting tool.
  • Custom Fields API enables programmatic access to extended resource attributes.
  • Intelligent Workflow and In-Depth Reporting available on Premium tier.
  • Regular IT Support included across all tiers.

Weaknesses

  • Extremely limited public review presence with only one verified G2 review on record.
  • API documentation is sparse; no public rate limit specifications or bulk export endpoints found.
  • Campus Management and Call Center modules are separate product lines that may not integrate deeply with the CRM core.
  • Competitor research (TrustRadius) lists Kordeva alongside much larger CRM vendors, suggesting it occupies a niche position without comparable market traction.
  • No public pricing page found in the research data, making cost comparison difficult.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Kordeva and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Kordeva: Not publicly documented.

  • Data volume sensitivity

    B

    Kordeva doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Kordeva to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Kordeva to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Kordeva to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Kordeva to Microsoft Dynamics 365 Sales migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Migrations land between three and five weeks when API access is confirmed and record volumes are under 15,000 Contacts and 3,000 Deals. Migrations requiring CSV export fallback, extensive custom field enumeration, or full activity history move to seven to twelve weeks. Discovery and schema design typically consume the first one to two weeks regardless of size.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Kordeva.
Land in Microsoft Dynamics 365 Sales , intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day