CRM migration
Field-level mapping, validation, and rollback between Star CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Star CRM
Source
monday CRM
Destination
Compatibility
7 of 10
objects map 1:1 between Star CRM and monday CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Star CRM has no publicly documented API, which makes migration a discovery-driven process rather than a schema-first one. We start with a live API probe and sample export to infer the actual field structure, then build a field map from that observed data. Monday.com CRM stores CRM data on boards with typed columns (People, Text, Numbers, Date, Files) rather than standard object relationships, so we translate Star's Contact-Company-Deal hierarchy into Monday's Board-Group-Item model. We load parent entities first (Companies), then child records (Contacts linked by company), then Deals with their stage columns, preserving owner assignments and activity timestamps throughout. We do not migrate automations, sequences, or workflow rules as code; we deliver a written inventory of these for your admin to rebuild in Monday.com's automation builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Star CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Star CRM
Contact
monday CRM
People Column on Board Item
1:1Star CRM Contacts map to Monday.com People columns on board items. Because Monday.com CRM uses People columns to represent contacts within the CRM board rather than a separate object table, we create one CRM board with items representing each Contact, and the People column holds the contact name and email. We resolve the Contact-Company relationship by linking each contact item to its parent company item via a relation column or Connect Boards column. Star CRM custom contact properties (phone, address, lead source) map to custom columns on the contact item.
Star CRM
Company
monday CRM
Item in Companies Board
1:1Star CRM Company records map to items in a dedicated Monday.com Companies board. Company name becomes the item name; address, domain, and industry map to text and location columns. The Companies board serves as the parent record for all related contact and deal items. We build the Companies board first so that the relationship lookups resolve at Contact and Deal import time. Star CRM custom company properties migrate as custom columns on each company item.
Star CRM
Deal
monday CRM
Item in Deals Board with Pipeline Column
1:1Star CRM Deals map to items in a Deals board with a Pipeline column reflecting stage progression. Deal value maps to a Numbers column, close date to a Date column, and owner to a Person column. We map Star CRM pipeline stages to Pipeline column values during scoping. Each Deal item links to its primary Contact and Company via relation columns. Closed-won and closed-lost status from Star CRM maps to the pipeline stage values in Monday.com.
Star CRM
Deal Stage
monday CRM
Pipeline Column Values
lossyStar CRM pipeline stages map to Monday.com Pipeline column values. We document each Star CRM stage name, probability percentage, and order during scoping and recreate them as Pipeline column groups in Monday.com. Stage-specific actions (automations, notifications) are noted separately because they require rebuild in Monday.com's automation builder rather than direct migration.
Star CRM
Pipeline
monday CRM
Board or Board Group
lossyIf Star CRM uses multiple pipelines to separate lines of business, we map each pipeline to a separate Monday.com board or to board groups within a single Deals board. The mapping decision depends on the customer's workflow and reporting needs and is confirmed during the scoping call. Pipeline-level configurations (stage order, probability weights, active/archived status) carry over as board settings.
Star CRM
Activity
monday CRM
Updates and Activity Columns
1:1Star CRM Activities (calls, emails, meetings, tasks, notes) map to Monday.com Updates and subitems on the related contact or deal item. We preserve the activity type, date, owner, and content. Call duration and disposition notes map to custom columns on the subitem. Meeting details including location and attendees map to subitem columns. Email body content migrates as Update text with timestamps preserved for chronological ordering.
Star CRM
Lead
monday CRM
Item in CRM Board (Contact status)
1:1Star CRM Lead records (where distinguished from Contacts) map to items in the CRM board with a lead status custom column indicating pre-contact status. If Star CRM uses Lifecycle Stage or Lead Source, we carry these as custom columns on the migrated item. Leads that have converted to Contacts in Star CRM are mapped as Contact items; unconverted Leads remain as separate items until the customer's admin qualifies them in Monday.com.
Star CRM
Tag
monday CRM
Label Column
lossyStar CRM tags on Contacts or Deals migrate to Monday.com Label columns. Multi-select tags from Star CRM may become multiple label selections on a single item. If Star CRM tags are hierarchical or used for content classification, we discuss whether Labels or Topics are a better fit during scoping. Tag counts and usage patterns are reviewed to ensure the Label column accommodates the full vocabulary.
Star CRM
User
monday CRM
Team Members and Person Column
1:1Star CRM User records map to Monday.com team members by email address. Owner assignment on Deals and Activities resolves to the Monday.com Person column. Users without a Monday.com account are held in a reconciliation queue for the customer's admin to provision. We flag inactive Star CRM users and discuss whether archived users are included in the migration scope.
Star CRM
Attachment
monday CRM
File Column on Item
1:1Star CRM exports attachments as individual files per record. We download all files, build a manifest linking each file to its parent record ID, and re-associate them with the corresponding Monday.com item via the File column. Large attachment volumes require batched download and upload to manage transfer time. File previews render inline in Monday.com, and linked files remain accessible from the item without a separate file manager.
| Star CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | People Column on Board Item1:1 | Fully supported | |
| Company | Item in Companies Board1:1 | Fully supported | |
| Deal | Item in Deals Board with Pipeline Column1:1 | Fully supported | |
| Deal Stage | Pipeline Column Valueslossy | Fully supported | |
| Pipeline | Board or Board Grouplossy | Fully supported | |
| Activity | Updates and Activity Columns1:1 | Fully supported | |
| Lead | Item in CRM Board (Contact status)1:1 | Fully supported | |
| Tag | Label Columnlossy | Fully supported | |
| User | Team Members and Person Column1:1 | Fully supported | |
| Attachment | File Column on Item1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Star CRM gotchas
Sparse public documentation and no published API spec
No bulk export endpoint confirmed
Attachment export produces individual files per record
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and live API probing
We begin with a live API discovery call to Star CRM to infer the actual schema since no public documentation exists. We export sample records across all object types (Contacts, Companies, Deals, Activities) and inspect the field names, data types, and relationships present in the data. We pair this with a scoping call to understand the customer's pipeline stages, custom properties, owner structure, and any known data quality issues. The discovery output is a written migration scope with inferred field mappings and a Monday.com board configuration plan.
Monday.com board and column configuration
We configure the Monday.com CRM boards before any data import. This includes creating a Companies board, a Deals board with a Pipeline column reflecting the migrated stage values, and a CRM board with People columns and custom columns matched to Star CRM's field names. We configure relation columns linking Deals to Companies and Contacts, and set up the Teams and Person columns for owner assignment. Column types are chosen to match the data type inferred from Star CRM's observed schema (text, numbers, date, label, etc.).
Attachment download and manifest building
We download all attachment files from Star CRM and build a manifest linking each file to its parent record ID and object type. This manifest is used during Monday.com upload to associate files with the correct item via the File column. Large attachment volumes (over 10 GB) are batched for transfer. We flag any files that are inaccessible or produce errors during download for the customer's review.
Record import in dependency order
We import records into Monday.com in dependency order: Companies first (as parent items), then Contacts linked to their parent Company, then Deals linked to their primary Contact and Company, then Activities as subitems or Updates on the parent item. Owner assignments resolve by email match to Monday.com team members. Each phase emits a row-count reconciliation report before the next phase begins. Any records that fail validation (missing required columns, broken relationship lookups) are held in a correction queue and re-imported after fixes are applied.
Attachment re-association
We upload attachment files to the corresponding Monday.com items using the File column. The manifest built during extraction guides the upload so each file attaches to the correct item. We verify attachment counts per item against the source manifest and flag any files that failed to upload or attached to the wrong item. This phase runs after all primary record import is complete.
Cutover, validation, and automation inventory delivery
We freeze Star CRM writes during cutover, run a final delta migration of any records modified during the migration window, then enable Monday.com as the system of record. We deliver a row-count reconciliation report comparing source counts to Monday.com counts and spot-check 25-50 records for field-level accuracy. We deliver the automation and workflow inventory document to the customer's admin team for rebuild in Monday.com's automation center. We support a one-week hypercare window for reconciliation issues raised by the customer's team.
Platform deep dives
Star CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Star CRM and monday CRM.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Star CRM: Not applicable.
Data volume sensitivity
Star CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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