CRM migration
Field-level mapping, validation, and rollback between Kordeva and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Kordeva
Source
monday CRM
Destination
Compatibility
5 of 8
objects map 1:1 between Kordeva and monday CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Kordeva to Monday.com CRM is a structural migration that involves translating Kordeva's conventional CRM object model (Contacts, Companies, Deals, Activities) into Monday.com's Work OS architecture, where contacts live as People, companies as Organizations, and deals as Groups or items within boards. Monday.com CRM is a board-based system built on top of a work management platform; CRM features like contact records, deal pipelines, and activity timelines are added to existing board structures rather than being separate objects. We extract data from Kordeva's CRM layer through its Custom Fields API and UI exports, then load into Monday.com boards using the People API and item creation endpoints, mapping pipeline stages to status columns and preserving custom field definitions as Monday.com column types. Workflows, Intelligent Workflow automation, and In-Depth Reporting from Kordeva's Premium tier do not migrate as code; we deliver a written inventory of automations for the customer to rebuild in Monday.com's Automation Center.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Kordeva object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Kordeva
Contact
monday CRM
People
1:1Kordeva Contact records map directly to Monday.com People. Standard fields (name, email, phone, address) transfer as typed columns on the People entity. Email address serves as the dedupe key during import to prevent duplicate person records. We link each Person to the corresponding Organization record after Organization creation is complete, satisfying the Monday.com person-to-company relationship requirement.
Kordeva
Company
monday CRM
Organization
1:1Kordeva Company records map to Monday.com Organization. Domain from Kordeva becomes the Organization's Website field and is used as a secondary dedupe signal alongside organization name. Organization records are created first in migration order so that Person-to-Organization links are satisfied when Contact records import.
Kordeva
Deal
monday CRM
Items in Board
1:1Kordeva Deal records map to Monday.com Items within a CRM Board. Deal name becomes the Item name, amount maps to a Number column, and dealstage maps to the status column value representing the pipeline stage. Pipeline stage names transfer as Group names or as values in a dedicated status column; the customer reviews and approves this mapping during scoping.
Kordeva
Activity
monday CRM
Activity Column or Subitems
1:1Kordeva Activity records (calls, emails, meetings, tasks) linked to Contacts migrate to Monday.com People Activity records. Activities linked to Deals migrate as Activity subitems on the corresponding Item. Activity type, timestamp, and notes content transfer; activity attribution to specific contacts or deals is preserved through the parent-record relationship established during the import phase.
Kordeva
Custom Field
monday CRM
Custom Column
lossyKordeva custom field definitions enumerated via the Custom Fields API are recreated as Monday.com columns with the closest matching column type (text, number, date, dropdown, or checkbox). Multi-select Kordeva fields become multi-select columns in Monday.com. The customer reviews the column type selection during scoping because Monday.com column types have different behaviors than Kordeva field types.
Kordeva
Accounts and Invoicing
monday CRM
Organization + Custom Column
1:manyKordeva Accounts migrate as Monday.com Organizations with invoice records represented as items in a separate Invoices board or as line items attached to the corresponding deal items. Monday.com CRM does not include native invoicing; invoice records, line items, and payment status transfer as structured data in custom columns and require the customer to evaluate a third-party accounting integration post-migration for ongoing invoice management.
Kordeva
Owner
monday CRM
User
1:1Kordeva Owner records map to Monday.com User accounts by email match. Any HubSpot Owner referenced on Contact, Company, or Deal records without a matching Monday.com User is placed in a reconciliation queue for the customer admin to provision before the record import resumes. Owner assignment on migrated items resolves at migration time using the User mapping table.
Kordeva
Deal Stage
monday CRM
Status Column
lossyKordeva pipeline stages transfer as Monday.com status column values or Group names within the CRM board. We create the status column with values corresponding to the Kordeva pipeline stage names and probabilities, and the customer approves the mapping before migration. Stage transition rules from Kordeva do not transfer as automation rules; these require rebuilding in Monday.com's Automation Center post-migration.
| Kordeva | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | People1:1 | Fully supported | |
| Company | Organization1:1 | Fully supported | |
| Deal | Items in Board1:1 | Fully supported | |
| Activity | Activity Column or Subitems1:1 | Fully supported | |
| Custom Field | Custom Columnlossy | Fully supported | |
| Accounts and Invoicing | Organization + Custom Column1:many | Mapping required | |
| Owner | User1:1 | Fully supported | |
| Deal Stage | Status Columnlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Kordeva gotchas
Sparse public API documentation limits migration tooling confidence
Premium-tier feature boundary affects what data exists to migrate
Single verified review on G2 creates information asymmetry
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and Kordeva API connectivity test
We audit the source Kordeva portal across tier (Regular or Premium), custom field definitions, pipeline count, company-contact-deal record volumes, and activity history size. We run a connectivity test against the Custom Fields API and base CRM endpoints to confirm read access, response schemas, and pagination behavior. If API access is insufficient, we fall back to UI-based CSV export and document which fields require manual mapping. The discovery output is a written migration scope, record count baseline, and a confirmed extraction method (API or CSV).
Monday.com workspace and board schema design
We design the Monday.com workspace structure: a CRM board with People and Organization integrations, a Deals board with Groups representing pipeline stages, and an Activity column configured for the activity type mix found in Kordeva. Custom fields from Kordeva are recreated as typed Monday.com columns (text, number, date, dropdown, checkbox). We create columns in dependency order so that parent record structures exist before linked records import. The customer reviews and approves the board schema before any data loads begin.
Staging migration and reconciliation
We run a full migration into a Monday.com test workspace using production-like data volume. The customer reconciles record counts (People in, Organizations in, Items in, Activity records in), spot-checks 25-50 random records against the Kordeva source, and approves the board structure and column mapping. Any corrections to column types, stage labels, or relationship mapping happen in staging before production migration begins.
Owner and user provisioning
We extract every distinct Kordeva Owner referenced on Contact, Company, Deal, and Activity records and match by email against the Monday.com destination User table. Any Owner without a matching Monday.com User is placed in a reconciliation queue for the customer admin to provision. User provisioning must complete before record import resumes because Owner assignment is required on migrated items.
Production migration in dependency order
We run production migration in record-dependency order: Organizations (from Kordeva Companies), People (from Kordeva Contacts with Organization link resolved), Items (from Kordeva Deals with Organization and Owner links resolved), and Activity records (linked to People or Items). Custom fields are created in the board schema before records load. Each phase emits a row-count reconciliation report before the next phase begins. Data writes to Kordeva are frozen during the cutover window and a final delta migration captures any records modified during the migration window.
Cutover, validation, and automation handoff
We enable Monday.com as the system of record after final delta migration and reconciliation. We deliver a written automation inventory documenting every Kordeva Intelligent Workflow with its trigger, conditions, and actions, along with a recommended Monday.com Automation Center equivalent for the customer admin to rebuild. We support a one-week post-cutover window for reconciliation issues raised by the customer's team. Workflow rebuild and third-party accounting integration setup sit outside the migration scope as separate engagements.
Platform deep dives
Kordeva
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Kordeva and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Kordeva: Not publicly documented.
Data volume sensitivity
Kordeva doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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