CRM migration

Migrate from Kordeva to monday CRM

Field-level mapping, validation, and rollback between Kordeva and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Kordeva logo

Kordeva

Source

monday CRM

Destination

monday CRM logo

Compatibility

63%

5 of 8

objects map 1:1 between Kordeva and monday CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Kordeva to Monday.com CRM is a structural migration that involves translating Kordeva's conventional CRM object model (Contacts, Companies, Deals, Activities) into Monday.com's Work OS architecture, where contacts live as People, companies as Organizations, and deals as Groups or items within boards. Monday.com CRM is a board-based system built on top of a work management platform; CRM features like contact records, deal pipelines, and activity timelines are added to existing board structures rather than being separate objects. We extract data from Kordeva's CRM layer through its Custom Fields API and UI exports, then load into Monday.com boards using the People API and item creation endpoints, mapping pipeline stages to status columns and preserving custom field definitions as Monday.com column types. Workflows, Intelligent Workflow automation, and In-Depth Reporting from Kordeva's Premium tier do not migrate as code; we deliver a written inventory of automations for the customer to rebuild in Monday.com's Automation Center.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Kordeva logo

Kordeva

What's pushing teams away

  • The CRM market is crowded with better-known alternatives like HubSpot, Zoho CRM, and Pipedrive that have larger review communities and more third-party integrations.
  • Only one verified G2 review exists for Kordeva CRM, making it difficult for prospective buyers to assess real-world performance and support quality.
  • Kordeva lacks visible public documentation on API rate limits, endpoint specifications, and bulk export capabilities, raising concerns for teams needing programmatic data access.
  • The bundled feature set (CRM, campus management, call center) may represent unnecessary complexity for teams that only need a standalone CRM.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Kordeva objects map to monday CRM

Each row shows how a Kordeva object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Kordeva

Contact

maps to

monday CRM

People

1:1
Fully supported

Kordeva Contact records map directly to Monday.com People. Standard fields (name, email, phone, address) transfer as typed columns on the People entity. Email address serves as the dedupe key during import to prevent duplicate person records. We link each Person to the corresponding Organization record after Organization creation is complete, satisfying the Monday.com person-to-company relationship requirement.

Kordeva

Company

maps to

monday CRM

Organization

1:1
Fully supported

Kordeva Company records map to Monday.com Organization. Domain from Kordeva becomes the Organization's Website field and is used as a secondary dedupe signal alongside organization name. Organization records are created first in migration order so that Person-to-Organization links are satisfied when Contact records import.

Kordeva

Deal

maps to

monday CRM

Items in Board

1:1
Fully supported

Kordeva Deal records map to Monday.com Items within a CRM Board. Deal name becomes the Item name, amount maps to a Number column, and dealstage maps to the status column value representing the pipeline stage. Pipeline stage names transfer as Group names or as values in a dedicated status column; the customer reviews and approves this mapping during scoping.

Kordeva

Activity

maps to

monday CRM

Activity Column or Subitems

1:1
Fully supported

Kordeva Activity records (calls, emails, meetings, tasks) linked to Contacts migrate to Monday.com People Activity records. Activities linked to Deals migrate as Activity subitems on the corresponding Item. Activity type, timestamp, and notes content transfer; activity attribution to specific contacts or deals is preserved through the parent-record relationship established during the import phase.

Kordeva

Custom Field

maps to

monday CRM

Custom Column

lossy
Fully supported

Kordeva custom field definitions enumerated via the Custom Fields API are recreated as Monday.com columns with the closest matching column type (text, number, date, dropdown, or checkbox). Multi-select Kordeva fields become multi-select columns in Monday.com. The customer reviews the column type selection during scoping because Monday.com column types have different behaviors than Kordeva field types.

Kordeva

Accounts and Invoicing

maps to

monday CRM

Organization + Custom Column

1:many
Mapping required

Kordeva Accounts migrate as Monday.com Organizations with invoice records represented as items in a separate Invoices board or as line items attached to the corresponding deal items. Monday.com CRM does not include native invoicing; invoice records, line items, and payment status transfer as structured data in custom columns and require the customer to evaluate a third-party accounting integration post-migration for ongoing invoice management.

Kordeva

Owner

maps to

monday CRM

User

1:1
Fully supported

Kordeva Owner records map to Monday.com User accounts by email match. Any HubSpot Owner referenced on Contact, Company, or Deal records without a matching Monday.com User is placed in a reconciliation queue for the customer admin to provision before the record import resumes. Owner assignment on migrated items resolves at migration time using the User mapping table.

Kordeva

Deal Stage

maps to

monday CRM

Status Column

lossy
Fully supported

Kordeva pipeline stages transfer as Monday.com status column values or Group names within the CRM board. We create the status column with values corresponding to the Kordeva pipeline stage names and probabilities, and the customer approves the mapping before migration. Stage transition rules from Kordeva do not transfer as automation rules; these require rebuilding in Monday.com's Automation Center post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Kordeva logo

Kordeva gotchas

High

Sparse public API documentation limits migration tooling confidence

Medium

Premium-tier feature boundary affects what data exists to migrate

Low

Single verified review on G2 creates information asymmetry

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Monday.com CRM is a board-based system, not a conventional CRM

    Monday.com CRM is built on top of a Work OS where contacts live as People, companies as Organizations, and deals as Items within boards. There is no native Lead object, no standard Account object, and no conventional pipeline view separate from board Groups. Teams migrating from Kordeva's conventional CRM object model must adapt their data to Monday.com's board architecture, which affects how contacts are organized, how deal pipelines are visualized, and how activity timelines are structured. We handle this during schema design by creating boards that mirror the customer's Kordeva pipeline layout, but the customer should review the resulting board structure before data loads begin.

  • Kordeva API access may require fallback to UI-based export

    Kordeva's Custom Fields API is documented through kordon.app, but no public documentation exists for contact export, bulk read, or webhook endpoints. We run a connectivity test against the Custom Fields and base CRM endpoints during discovery to confirm read access and response schemas. If API access is restricted or the endpoints return unexpected schemas, we fall back to CSV export supported by the Kordeva UI, which may not capture custom fields, historical activities, or owner attribution. This fallback affects the migration scope and may require manual field mapping or partial data exclusion that we document before proceeding.

  • Monday.com Custom Fields app is being deprecated

    The monday.com Custom Fields app (used for more complex column types and dynamic field behavior) is being deprecated in favor of the monday workflows infrastructure. Kordeva custom fields transferred during migration should be recreated as native Monday.com columns rather than through the deprecated Custom Fields app. We document any Kordeva custom fields that would require the deprecated app and propose native column equivalents. Workflows from Kordeva's Premium tier do not have a direct Monday.com equivalent; we deliver a written automation inventory for the customer admin to rebuild in the Monday.com Automation Center.

  • Invoicing does not migrate as functional records

    Kordeva's Regular tier includes Accounts and Invoicing. Monday.com CRM does not include native invoicing capabilities. Invoice records, line items, and payment status transfer as structured data in custom columns on deal items or as items in a separate Invoices board, but they do not function as invoices in Monday.com. The customer must evaluate a third-party accounting integration (such as QuickBooks, Xero, or a Monday.com marketplace invoicing app) for ongoing invoice generation post-migration. We document the invoice data migrated so it is available for import into the selected accounting tool.

Migration approach

Six steps for a successful Kordeva to monday CRM data migration

  1. Discovery and Kordeva API connectivity test

    We audit the source Kordeva portal across tier (Regular or Premium), custom field definitions, pipeline count, company-contact-deal record volumes, and activity history size. We run a connectivity test against the Custom Fields API and base CRM endpoints to confirm read access, response schemas, and pagination behavior. If API access is insufficient, we fall back to UI-based CSV export and document which fields require manual mapping. The discovery output is a written migration scope, record count baseline, and a confirmed extraction method (API or CSV).

  2. Monday.com workspace and board schema design

    We design the Monday.com workspace structure: a CRM board with People and Organization integrations, a Deals board with Groups representing pipeline stages, and an Activity column configured for the activity type mix found in Kordeva. Custom fields from Kordeva are recreated as typed Monday.com columns (text, number, date, dropdown, checkbox). We create columns in dependency order so that parent record structures exist before linked records import. The customer reviews and approves the board schema before any data loads begin.

  3. Staging migration and reconciliation

    We run a full migration into a Monday.com test workspace using production-like data volume. The customer reconciles record counts (People in, Organizations in, Items in, Activity records in), spot-checks 25-50 random records against the Kordeva source, and approves the board structure and column mapping. Any corrections to column types, stage labels, or relationship mapping happen in staging before production migration begins.

  4. Owner and user provisioning

    We extract every distinct Kordeva Owner referenced on Contact, Company, Deal, and Activity records and match by email against the Monday.com destination User table. Any Owner without a matching Monday.com User is placed in a reconciliation queue for the customer admin to provision. User provisioning must complete before record import resumes because Owner assignment is required on migrated items.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Organizations (from Kordeva Companies), People (from Kordeva Contacts with Organization link resolved), Items (from Kordeva Deals with Organization and Owner links resolved), and Activity records (linked to People or Items). Custom fields are created in the board schema before records load. Each phase emits a row-count reconciliation report before the next phase begins. Data writes to Kordeva are frozen during the cutover window and a final delta migration captures any records modified during the migration window.

  6. Cutover, validation, and automation handoff

    We enable Monday.com as the system of record after final delta migration and reconciliation. We deliver a written automation inventory documenting every Kordeva Intelligent Workflow with its trigger, conditions, and actions, along with a recommended Monday.com Automation Center equivalent for the customer admin to rebuild. We support a one-week post-cutover window for reconciliation issues raised by the customer's team. Workflow rebuild and third-party accounting integration setup sit outside the migration scope as separate engagements.

Platform deep dives

Context on both ends of the pair

Kordeva logo

Kordeva

Source

Strengths

  • Bundles CRM, call center, and campus management in one vendor relationship.
  • Includes accounts and invoicing at the base tier without requiring a separate accounting tool.
  • Custom Fields API enables programmatic access to extended resource attributes.
  • Intelligent Workflow and In-Depth Reporting available on Premium tier.
  • Regular IT Support included across all tiers.

Weaknesses

  • Extremely limited public review presence with only one verified G2 review on record.
  • API documentation is sparse; no public rate limit specifications or bulk export endpoints found.
  • Campus Management and Call Center modules are separate product lines that may not integrate deeply with the CRM core.
  • Competitor research (TrustRadius) lists Kordeva alongside much larger CRM vendors, suggesting it occupies a niche position without comparable market traction.
  • No public pricing page found in the research data, making cost comparison difficult.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Kordeva and monday CRM.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Kordeva: Not publicly documented.

  • Data volume sensitivity

    B

    Kordeva doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Kordeva to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Kordeva to monday CRM data migrations

Answers to the questions buyers ask most during Kordeva to monday CRM migration scoping. Not seeing yours? Book a call.

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No. Kordeva's Intelligent Workflow automation and In-Depth Reporting are Premium-tier features that do not have direct Monday.com equivalents. Monday.com's Automation Center operates on a board-item trigger model that differs from Kordeva's rule-based workflow engine. We do not migrate automations as code. We deliver a written inventory of every active Kordeva Intelligent Workflow with its trigger, conditions, and actions, plus a recommended Monday.com Automation Center pattern for each. The customer's admin rebuilds automations post-migration. Reporting dashboards do not migrate; Monday.com's Visual Dashboard widgets are rebuilt by the customer admin against the migrated data.

Adjacent paths

Related migrations to explore

Ready when you are

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