CRM migration

Migrate from Results to HubSpot

Field-level mapping, validation, and rollback between Results and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Results logo

Results

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

10 of 10

objects map 1:1 between Results and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Results CRM stores contacts, companies, and deals in a straightforward object model with basic custom property support. HubSpot Smart CRM represents the same core objects (Contacts, Companies, Deals) but uses a flat property‑based schema where lifecycle_stage serves as the primary contact classification property. The migration maps Results contacts to HubSpot contacts, Results companies to HubSpot companies, and Results deals to HubSpot deals while preserving pipeline assignments and stage histories. Where Results employs custom fields, FlitStack AI creates the matching HubSpot custom properties—including pick‑list options and number formats—before the import begins. The migration leverages HubSpot’s native import API, ordering writes to resolve foreign‑key dependencies: companies first, then contacts with resolved company associations, then deals, and finally activities. A 24–48 hour delta‑pickup window captures any in‑flight changes during cutover, ensuring HubSpot reflects the latest state. An audit log records every operation, and a one‑click rollback restores the previous state if reconciliation fails. Workflows, sequences, and automation logic in Results do not migrate; they must be rebuilt in HubSpot’s workflow editor, using FlitStack’s exported definitions as a reference.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Results logo

Results

What's pushing teams away

  • Architecture limits — the platform is positioned for SMBs and not designed to scale beyond ~15 users or 15,000 contacts, prompting growing teams to migrate to enterprise platforms.
  • No public REST API documentation or developer portal — custom integrations beyond the published connectors depend on vendor engagement or Zapier middleware.
  • QuickBooks-centric integration story leaves teams running NetSuite, Xero, or Sage looking elsewhere for native bidirectional accounting sync.
  • Heavy reliance on Windows and Office desktop environments may not fit fully browser-native or macOS/Linux remote workforces.
  • Limited public review volume on G2 and a small community footprint make benchmarking and peer-comparison harder than for category leaders.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Results objects map to HubSpot

Each row shows how a Results object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Results

Contact

maps to

HubSpot

Contact

1:1
Fully supported

Results contacts map directly to HubSpot contacts. Because HubSpot requires a lifecycle_stage property on every contact, FlitStack creates a custom lifecycle_stage property and populates it using the contact status from Results, or a custom status field if present. Original create dates and owner assignments are preserved in custom properties to maintain historical context after migration.

Results

Company

maps to

HubSpot

Company

1:1
Fully supported

Results companies are mapped to HubSpot companies, preserving fields such as domain, industry, and employee count that map natively to HubSpot properties. Parent‑company relationships in Results translate to HubSpot’s parent company association using the parent_company_id property, ensuring hierarchical data is retained. Any additional company fields that lack a direct HubSpot counterpart are created as custom properties before import.

Results

Deal

maps to

HubSpot

Deal

1:1
Fully supported

Results deals map to HubSpot deals, with each deal pipeline in Results becoming a separate HubSpot pipeline object. Deal stage names are translated to HubSpot stage values through value‑by‑value mapping configured during the mapping phase, preserving the original sales progression. Deal amount, close date, owner, and any custom fields are transferred to matching HubSpot properties.

Results

Pipeline

maps to

HubSpot

Pipeline

1:1
Fully supported

Results pipelines translate to HubSpot pipeline objects. In Results, pipelines define deal stage order and names. In HubSpot, pipelines are created in the pipeline settings UI and referenced by deal records via the pipeline property. FlitStack creates HubSpot pipelines matching Results pipeline definitions.

Results

Custom Field

maps to

HubSpot

Custom Property

1:1
Fully supported

Results custom fields that have no direct HubSpot equivalent require HubSpot custom property creation before migration. FlitStack creates each custom property in HubSpot with the matching type (text, number, date, picklist, checkbox) so import validation succeeds on the first pass.

Results

Owner

maps to

HubSpot

HubSpot User

1:1
Fully supported

Results owner references map to HubSpot users by email address. FlitStack queries HubSpot users by email and creates a lookup map. Any Results owner whose email does not match a HubSpot user is flagged before migration so the team can invite them or reassign records.

Results

Attachment

maps to

HubSpot

File

1:1
Fully supported

Results file attachments are downloaded by FlitStack and re‑uploaded to HubSpot Files, then attached to the corresponding contact, company, or deal record. File size limits enforced by HubSpot apply, and any attachments that cannot be retrieved due to expired URLs or permission issues are flagged for manual recovery before the migration commits. Original file names, sizes, and upload timestamps are preserved in HubSpot’s file metadata.

Results

Activity (call, email, meeting, note)

maps to

HubSpot

Engagement (call, email, meeting, note)

1:1
Fully supported

Results engagement records—including calls, emails, meetings, and notes—are migrated to HubSpot engagements with original timestamps and owner information preserved. Each type of engagement in Results maps to the corresponding HubSpot engagement type in the timeline model, ensuring that activity history remains intact. Attachments linked to engagements are transferred as HubSpot Files and attached to the relevant engagement record.

Results

Custom Object

maps to

HubSpot

Custom Object

1:1
Fully supported

Results custom objects map to HubSpot custom objects if the source uses HubSpot-compatible custom object types. HubSpot Enterprise allows custom object creation. N:N associations in Results that cannot map to HubSpot's built-in association model are preserved using a custom association property.

Results

Record ID

maps to

HubSpot

Source_System_ID__c

1:1
Fully supported

Results internal record IDs are stored as a custom property (Source_System_ID__c) on each HubSpot record to enable traceability, support delta‑run de‑duplication, and allow cross‑referencing between Results and HubSpot after cutover. This property also facilitates reconciliation by linking historical data in HubSpot back to the original Records entries, maintaining data integrity throughout the migration lifecycle.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Results logo

Results gotchas

High

QuickBooks-linked records have dual sources of truth

Medium

Suite is not architected to scale beyond ~15 users / 15K contacts

Medium

No documented public REST API

Medium

Field Service photos and signatures require separate binary extraction

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • HubSpot requires lifecycle_stage on every contact — no default value

    HubSpot's contact model treats lifecycle_stage as a required property for reporting and list segmentation. Results contacts that lack a status or lifecycle field will land in HubSpot without this property, causing filtering and reporting gaps. FlitStack maps Results contact status to HubSpot lifecycle_stage via value mapping, but if the source field is empty, we create a custom default value (set to 'lead' unless your team specifies a different default) before the import runs. This requires a HubSpot custom property to be pre-created with that default — which adds a planning step to the migration setup.

  • Pipeline-to-pipeline mapping creates stage-value conflicts if hubspot pipelines are not pre-created

    Results allows multiple deal pipelines with overlapping stage names (e.g., 'Negotiation' can exist in both Pipeline A and Pipeline B with different probabilities). HubSpot scopes stage values to individual pipelines — each pipeline has its own pick-list of stage names. If HubSpot pipelines are not created before migration, Results deal records with stage values that don't exist in HubSpot's default pipeline will fail validation. FlitStack delivers a HubSpot pipeline creation plan as part of the migration blueprint, so your team creates the right pipelines before data lands.

  • Owner resolution by email fails for Results users not yet in HubSpot

    HubSpot owner assignment requires a HubSpot user record with a matching email address. Results owner records whose email addresses do not correspond to any HubSpot user will cause the deal or contact import to fail unless the owner is remapped. FlitStack runs an owner pre-check before migration, generating a report of unmatched Results owners. Your team either invites those users to HubSpot first or designates a fallback owner before the migration runs.

  • Results custom fields must be created in HubSpot as custom properties before import

    HubSpot validates import files against its property schema — if a column in the Results export has no corresponding HubSpot property, the import will skip that column or fail. FlitStack audits Results custom fields during the mapping phase and creates HubSpot custom properties with matching types (text, number, date, checkbox, picklist) before the migration runs. Picklist fields in Results require a HubSpot pick-list property with identical options — if the pick-list options differ, value mapping is applied during import.

  • Attachments re-upload as HubSpot Files and lose original URLs

    Results attachments that are stored as URLs cannot be imported as links into HubSpot; HubSpot Files must be uploaded to HubSpot’s file storage. FlitStack downloads each file from Results and re‑uploads it to HubSpot Files, then attaches the file to the appropriate contact, company, or deal record. If a file is inaccessible due to an expired link or permission restrictions, FlitStack flags it for manual recovery before the migration commits. Original file names, sizes, and upload timestamps are preserved in HubSpot’s file metadata to maintain a complete audit trail.

Migration approach

Six steps for a successful Results to HubSpot data migration

  1. Audit Results data model and custom field inventory

    FlitStack pulls a full export of Results contacts, companies, deals, activities, and custom objects. We inventory every standard and custom field, noting data types, pick‑list values, and any fields with high null rates. This inventory drives the HubSpot property creation plan — every Results custom field that has no HubSpot native equivalent requires a HubSpot custom property to be created with the matching type before import can succeed.

  2. Create HubSpot pipelines and custom properties

    Based on the data audit, FlitStack generates a detailed HubSpot setup plan that specifies pipeline definitions—including stage names, probabilities, and order—custom property creation specs (name, type, and pick‑list options if applicable), and the mapping of Results lifecycle_stage values to HubSpot lifecycle stages. Your HubSpot administrator creates these elements in the HubSpot UI or via API before the migration run. FlitStack then validates that every property exists in HubSpot and matches the mapping specification, ensuring the import proceeds without validation errors.

  3. Resolve owners and run owner pre-check

    FlitStack queries HubSpot for all user accounts by email address and builds a lookup table linking each Results owner to the corresponding HubSpot user. Any Results owner whose email does not match an existing HubSpot user appears in a pre‑check report. Your team can then either invite the missing users to HubSpot or assign a designated fallback owner for those records. No record is migrated without a confirmed HubSpot owner, preventing orphaned data and ensuring proper assignment in reports and dashboards.

  4. Execute sample migration with field-level diff

    FlitStack runs a sample migration that moves a representative subset of records—typically 100–500 entries covering contacts, companies, deals, and activities—into a HubSpot staging environment. The sample is then compared to the source data using a field‑level diff that highlights any discrepancies in lifecycle_stage mapping, pipeline‑stage assignments, owner resolution, custom property population, and timestamp preservation. This validation step lets you confirm accuracy before the full migration begins, reducing risk and ensuring the final run proceeds smoothly.

  5. Run full migration with delta-pickup cutover

    The full migration executes in a strict sequence designed to respect foreign‑key dependencies: companies are loaded first to establish the organization hierarchy, followed by contacts with their company associations resolved, then deals with pipeline and stage mappings applied, and finally activities and file attachments. During the cutover, a delta‑pickup window of 24–48 hours captures any new or modified records in Results, ensuring HubSpot reflects the latest state at go‑live. An audit log records every operation, and a one‑click rollback is available if reconciliation detects any inconsistencies, providing a safe fallback without data loss.

Platform deep dives

Context on both ends of the pair

Results logo

Results

Source

Strengths

  • Tight QuickBooks Desktop and Online integration eliminates double-entry between CRM and accounting.
  • Bundled CRM, Sales, Business, and Field Service modules in one suite reduce tool sprawl for service SMBs.
  • Field Service module at $10/user/month adds mobile photo/signature capture and on-site checklists at low marginal cost.
  • Choice of one-time perpetual license or month-to-month rent-to-own subscription accommodates SMB cash flow constraints.
  • Pre-built integrations with AvaTax, Zapier, Outlook, Gmail, SMS, WhatsApp, and Calendly cover common SMB stack needs.

Weaknesses

  • Not architected to scale beyond ~15 users or 15,000 contacts.
  • No documented public REST API; custom integrations require Zapier or vendor engagement.
  • QuickBooks-centric story leaves NetSuite/Xero/Sage customers without native integration.
  • Windows/Office desktop dependencies limit fit for fully browser-native or macOS/Linux teams.
  • Limited public review volume on G2 and small community footprint complicate vendor comparison.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Results and HubSpot.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Results: Not publicly documented.

  • Data volume sensitivity

    B

    Results doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Results to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Results to HubSpot data migrations

Answers to the questions buyers ask most during Results to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Results-to-HubSpot migrations complete in 48–72 hours of clock time for under 50,000 records, assuming HubSpot pipelines and custom properties are created beforehand. Larger data sets with 500,000+ records or multi‑pipeline configurations can extend the timeline to 5–7 days. The initial phase involves defining the HubSpot schema, creating pipelines, and configuring custom properties; the actual data transfer typically proceeds faster than the setup stage. A delta‑pickup window of 24–48 hours captures any changes made during cutover, ensuring the final HubSpot state matches the latest Results data.

Adjacent paths

Related migrations to explore

Ready when you are

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