CRM migration
Field-level mapping, validation, and rollback between CRM for real estate and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .
CRM for real estate
Source
Microsoft Dynamics 365 Sales
Destination
Compatibility
12 of 12
objects map 1:1 between CRM for real estate and Microsoft Dynamics 365 Sales .
Complexity
BStandard
Timeline
72–96 hours
Overview
CRM for Real Estate stores brokerage data around contacts, companies, properties, listings, transactions, and agent performance. Dynamics 365 Sales stores equivalent data in Account, Contact, Lead, Opportunity, and custom Dataverse tables. The migration carries all standard CRM objects — contacts, companies, properties as custom entities, transactions as Opportunities, listings as custom fields or related entities, activity history, attachments, and custom fields — into the Dataverse-backed model Dynamics 365 Sales uses. The harder translation problems are mapping CRM for Real Estate property records to custom Account or custom Opportunity tables with the right schema, resolving agent-to-Dynamics-user mappings by email, handling status pick-list values that have no Dynamics equivalent, and running a delta-pickup window so offers and listing changes during cutover land in the new system. Workflows, automation rules, and listing syndication logic do not migrate and must be rebuilt using Dynamics 365 Sales business process flows or Power Automate. FlitStack sequences the migration as Accounts first, then Contacts, then custom property entities, then Opportunities, with owner resolution at each stage and a field-level diff against a representative sample before the full run commits.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Source platform
CRM for real estate platform overview
Scorecard, SWOT, gotchas, and pricing for CRM for real estate.
Destination platform
Microsoft Dynamics 365 Sales platform overview
Scorecard, SWOT, gotchas, and pricing for Microsoft Dynamics 365 Sales .
Data migration guide
The complete Microsoft Dynamics 365 Sales migration guide
Data model, import mechanisms, field mapping strategy, pitfalls, and cutover — by the engineers running it.
Destination checklist
Microsoft Dynamics 365 Sales migration checklist
Pre- and post-cutover tasks for moving onto Microsoft Dynamics 365 Sales .
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a CRM for real estate object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
CRM for real estate
Contact
Microsoft Dynamics 365 Sales
Contact
1:1Direct 1:1 mapping. CRM for Real Estate contacts migrate to Dynamics 365 Contact records preserving email, phone, address, and role. Primary company resolves via the AccountId lookup — contacts without a primary company attach to a default 'Unassigned' Account record.
CRM for real estate
Company
Microsoft Dynamics 365 Sales
Account
1:1CRM for Real Estate companies map to Dynamics 365 Accounts. Company name, website, industry, employee count, and annual revenue map directly. Parent-company hierarchies migrate to the Account.ParentId field; circular references are flagged before the run. Any secondary company relationships beyond the primary assignment surface as Account Contact Relationship records in Dynamics 365. Multi-branch brokerages should confirm during schema design whether branch offices represent separate Account records or divisions within a single Account.
CRM for real estate
Property
Microsoft Dynamics 365 Sales
Custom Table (crXXX_Property__c)
1:1CRM for Real Estate property records have no native Dynamics 365 Sales equivalent. FlitStack creates a custom crXXX_Property__c Dataverse table with fields for address, property type (OptionSet), listing status, price, square footage, beds/baths as whole numbers, and an Account lookup to the associated seller account.
CRM for real estate
Listing
Microsoft Dynamics 365 Sales
crXXX_Listing__c custom table or Opportunity
1:1Active listings from CRM for Real Estate map to a crXXX_Listing__c custom entity linked to the Property record. Closed transactions become Opportunities with amount from the sale price and close date from closing date. Listing status values (Active, Pending, Sold) map via OptionSet value-mapping.
CRM for real estate
Transaction
Microsoft Dynamics 365 Sales
Opportunity
1:1CRM for Real Estate transactions migrate as Dynamics 365 Opportunities. Sale price maps to Amount, closing date to CloseDate, and the associated property lookup to crXXX_Property__c. Commission splits and referral fees become custom decimal fields (crXXX_AgentCommission__c, crXXX_ReferralFee__c) on the Opportunity.
CRM for real estate
Agent/Owner
Microsoft Dynamics 365 Sales
SystemUser
1:1CRM for Real Estate agent and owner IDs resolve by email match against Dynamics 365 SystemUser records. Unmatched owners are flagged before migration; you either invite them to Dynamics 365 first or assign their records to a fallback owner. Source agent ID preserved in crXXX_SourceAgentId__c for audit continuity.
CRM for real estate
Showing
Microsoft Dynamics 365 Sales
crXXX_Showing__c or Task
1:1CRM for Real Estate showing records track prospect, property, date, and outcome. FlitStack creates a crXXX_Showing__c custom activity entity with ActivityParty lookups for prospect and agent, scheduled datetime, and outcome pick-list. If your team prefers generic activity tracking, showing data lands as Task records with Type='Showing' and property linkage in a custom field. This choice affects how agents filter their daily activity views.
CRM for real estate
Open House
Microsoft Dynamics 365 Sales
crXXX_OpenHouse__c or Task
1:1CRM for Real Estate open house records migrate as a crXXX_OpenHouse__c custom entity or Task records. Property lookup, event date, prospect count, and lead follow-up status map to custom fields on the entity. Each open house links to the associated property via the crXXX_Property__c lookup and to the hosting agent as the owner. If your brokerage tracks attendee lists, those migrate as notes or related Contact associations on the open house record. The decision between a custom entity and Task routing should align with how your team reports open house performance in Dynamics 365 Sales dashboards.
CRM for real estate
Call/Email/Note
Microsoft Dynamics 365 Sales
PhoneCall / Email / Annotation
1:1CRM for Real Estate calls map to Dynamics 365 PhoneCall activities with Direction, Subject, and regarding ObjectId to the parent Contact or Property. Emails migrate as Email activities with Regarding set to the linked record. Notes migrate as Annotation records preserving body text and attachment links.
CRM for real estate
Attachment/File
Microsoft Dynamics 365 Sales
Annotation (Notes) or SharePoint
1:1CRM for Real Estate file attachments on properties, contacts, and transactions download and re-upload to Dynamics 365 Notes attachments. If your tenant uses SharePoint integration, FlitStack routes document-type attachments to the SharePoint document location linked to the parent Account or crXXX_Property__c record.
CRM for real estate
Lead
Microsoft Dynamics 365 Sales
Lead
1:1CRM for Real Estate leads migrate directly to Dynamics 365 Leads with source, status, rating, and estimated value preserved. Owner resolution applies same email-match logic used for agents. Lead scoring from CRM for Real Estate migrates to crXXX_LeadScore__c custom field.
CRM for real estate
Custom Fields
Microsoft Dynamics 365 Sales
Custom Fields (crXXX_)
1:1All CRM for Real Estate custom fields (agent_id, syndication_flags, referral_source, etc.) migrate to custom fields on their target Dynamics 365 entity, prefixed with your publisher solution prefix. Pick-list custom fields require OptionSet value-mapping; text fields are created as SingleLine.Text with matching length constraints.
| CRM for real estate | Microsoft Dynamics 365 Sales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Property | Custom Table (crXXX_Property__c)1:1 | Fully supported | |
| Listing | crXXX_Listing__c custom table or Opportunity1:1 | Fully supported | |
| Transaction | Opportunity1:1 | Fully supported | |
| Agent/Owner | SystemUser1:1 | Fully supported | |
| Showing | crXXX_Showing__c or Task1:1 | Fully supported | |
| Open House | crXXX_OpenHouse__c or Task1:1 | Fully supported | |
| Call/Email/Note | PhoneCall / Email / Annotation1:1 | Fully supported | |
| Attachment/File | Annotation (Notes) or SharePoint1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Custom Fields | Custom Fields (crXXX_)1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
CRM for real estate gotchas
Large contact databases cause performance degradation
Duplicate contact records require manual resolution
Document attachment paths change across platform versions
Microsoft Dynamics 365 Sales gotchas
Professional tier 15-table custom table limit blocks migrations
October 2024 pricing increase applies at renewal for all customers
Custom fields must be created in the UI before API writes
Power Platform request limits apply to bulk migrations
Activity records orphaned to inactive owners fail silently
Pair-specific challenges
Migration approach
Pre-migration schema design and owner resolution
FlitStack reviews your CRM for Real Estate object inventory — contacts, companies, properties, listings, transactions, and custom fields — and delivers a target Dynamics 365 Sales schema plan including the crXXX_Property__c custom table design, OptionSet value maps for status and type fields, and custom field definitions with your publisher prefix. Concurrently, we run an owner email pre-resolution against your Entra ID tenant to identify agents who need accounts provisioned before migration. We deliver a blocker report with every owner that cannot be matched so your IT team resolves gaps at least two weeks before the migration run.
Account and Contact migration with primary company resolution
We migrate Companies to Accounts first, preserving parent-company hierarchies via ParentAccountId. Contacts then resolve their primary company via the AccountId lookup — CRM for Real Estate N:N contact-company relationships beyond the primary are surfaced as Account Contact Relationship records in Dynamics 365. Owner resolution happens at this stage: each Contact and Account gets a Dynamics 365 SystemUser assigned by email match. Any Contact without a matched owner lands with a designated fallback owner and is flagged for admin review.
Custom property table and listing/transaction migration
With Accounts in place, we migrate Property records to the crXXX_Property__c custom table, mapping address, type, status, price, beds, baths, and square footage to their target fields. The seller AccountId lookup resolves at this point. Active listings and closed transactions migrate as Opportunities linked to the property record via crXXX_PropertyId__c; commission splits and referral fees land in the custom currency fields. Stage and status pick-lists apply value-mapping from CRM for Real Estate statuses to Dynamics 365 StateCode/StatusCode OptionSets.
Activity migration and file attachment re-upload
Phone calls, emails, notes, showings, and open houses migrate as Dynamics 365 activities linked to their parent Contact, Account, or Property record. Original timestamps and owners are preserved. File attachments on property records and contacts download from CRM for Real Estate storage and re-upload to Dynamics 365 Notes attachments or SharePoint document locations if your tenant uses OneDrive/SharePoint integration. Inline images in notes are downloaded and re-hosted in the Dynamics 365 storage context.
Sample migration with field-level diff and delta-pickup cutover
A representative slice — typically 200–500 records spanning contacts, companies, properties, transactions, and activities — migrates first. FlitStack generates a field-level diff report comparing source values to destination field values for every mapped column so you can verify OptionSet mapping, date formatting, owner assignment, and currency precision before the full run. The full migration runs against Dynamics 365 Sales. A 48-hour delta-pickup window then captures any CRM for Real Estate records modified during cutover. Audit logs record every insert and update; one-click rollback reverts the destination to the pre-migration state if reconciliation uncovers mapping errors.
Platform deep dives
CRM for real estate
Source
Strengths
Weaknesses
Microsoft Dynamics 365 Sales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across CRM for real estate and Microsoft Dynamics 365 Sales .
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
CRM for real estate: Not publicly documented on the developers.realgeeks.com portal. Typical SaaS thresholds apply and we confirm with Real Geeks support during scoping when high-volume extracts are planned..
Data volume sensitivity
CRM for real estate doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during CRM for real estate to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.
Walk through your CRM for real estate to Microsoft Dynamics 365 Sales migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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