CRM migration

Migrate from Results to HighLevel

Field-level mapping, validation, and rollback between Results and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.

Results logo

Results

Source

HighLevel

Destination

HighLevel logo

Compatibility

78%

7 of 9

objects map 1:1 between Results and HighLevel.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Results to GoHighLevel requires careful schema mapping because Results has no publicly documented API and GoHighLevel handles Contacts and Opportunities as separate custom-field namespaces. We verify which Results fields are exportable during the scoping call, design the GoHighLevel custom field structure (Contact fields for person-level data, Opportunity fields for deal-level data), and migrate all standard CRM records through GoHighLevel's CSV import with proper encoding and date formatting. Pipelines from Results map to GoHighLevel Opportunity stages with corresponding pipeline configuration. Activity history (calls, emails, meetings, tasks) migrates as GoHighLevel Tasks and Events. Automations, workflows, and sequences do not migrate as code; we deliver a written inventory of each for your admin to rebuild in GoHighLevel's Workflow builder.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Results logo

Results

What's pushing teams away

  • Architecture limits — the platform is positioned for SMBs and not designed to scale beyond ~15 users or 15,000 contacts, prompting growing teams to migrate to enterprise platforms.
  • No public REST API documentation or developer portal — custom integrations beyond the published connectors depend on vendor engagement or Zapier middleware.
  • QuickBooks-centric integration story leaves teams running NetSuite, Xero, or Sage looking elsewhere for native bidirectional accounting sync.
  • Heavy reliance on Windows and Office desktop environments may not fit fully browser-native or macOS/Linux remote workforces.
  • Limited public review volume on G2 and a small community footprint make benchmarking and peer-comparison harder than for category leaders.

Choosing

HighLevel logo

HighLevel

What's pulling them in

  • Agencies choose HighLevel to consolidate CRM, email, SMS, scheduling, and funnels into one subscription, eliminating monthly bills for five to ten separate SaaS tools they previously stitched together.
  • The flat-rate pricing model bills per sub-account rather than per contact, so growing a contact database from 1,000 to 100,000 records does not trigger a billing surprise—a common pain point avoided by migrating customers.
  • White-label and sub-account capabilities let agencies resell HighLevel access to their own clients, turning a software cost center into a recurring revenue stream that justifies the subscription.
  • The platform ships a 14-day free trial with no credit card required, giving teams a low-friction entry point to validate fit before committing to the $97/month Starter tier.
  • Marketing agencies managing multiple client accounts use sub-accounts to maintain data isolation per client while operating under a single agency billing relationship with HighLevel.

Object mapping

How Results objects map to HighLevel

Each row shows how a Results object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Results

Contact

maps to

HighLevel

Contact

1:1
Fully supported

Results Contacts map to GoHighLevel Contacts. The email address serves as the dedupe key during CSV import. We preserve all standard fields (first name, last name, phone, address) plus any custom fields that store person-level attributes (birthday, lead type, preferred contact method). UTF-8 encoding is enforced and special characters are stripped before import to prevent GoHighLevel import errors.

Results

Company

maps to

HighLevel

Contact (Company Info section)

1:1
Fully supported

Results Company records map to the Company Info section on GoHighLevel Contacts. If a Contact in Results has multiple associated Companies, we attach the primary Company to the Contact record and flag the additional associations in a custom notes field for manual reconciliation in GoHighLevel, since GoHighLevel does not support multiple company lookups on a single Contact.

Results

Deal

maps to

HighLevel

Opportunity

1:1
Fully supported

Results Deals map to GoHighLevel Opportunities. The deal amount, close date, deal stage, and pipeline assignment transfer directly. We resolve the owner assignment by matching Results owner email to the GoHighLevel user email. Any Results Deal with a status that has no GoHighLevel equivalent (e.g., archived or voided) is held in a reconciliation queue for the customer to decide before import.

Results

Pipeline

maps to

HighLevel

Opportunity Stage + Pipeline configuration

lossy
Fully supported

Results Pipelines map to GoHighLevel Opportunity stages organized under pipeline configuration. Each Results pipeline becomes a GoHighLevel pipeline with stages that correspond to the source deal stages. Stage probability percentages are approximated to GoHighLevel's integer-allowed format. If Results uses more than ten stages, we consolidate non-essential stages to fit GoHighLevel's pipeline UX.

Results

Activity: Call

maps to

HighLevel

Task (TaskSubtype = Call)

1:1
Fully supported

Results call activities migrate to GoHighLevel Tasks with TaskSubtype = Call. Call duration, disposition, and any notes transfer to custom Task fields. We set the ActivityDate to the original Results timestamp to preserve the timeline ordering.

Results

Activity: Email

maps to

HighLevel

Task

1:1
Fully supported

Results email activities migrate to GoHighLevel Tasks with the email body preserved in the task notes field. If Results stores emails as HTML, we strip to plain text for GoHighLevel compatibility. GoHighLevel's built-in email functionality does not migrate the sent-email history as a native email log; the Task record serves as the activity timeline marker.

Results

Activity: Meeting

maps to

HighLevel

Event

1:1
Fully supported

Results meeting activities migrate to GoHighLevel Events with StartDateTime, EndDateTime, and Location preserved. Attendee information transfers to the GoHighLevel Event Attendees section. We map meeting status (confirmed, cancelled) to the GoHighLevel Event status where available.

Results

Activity: Task

maps to

HighLevel

Task

1:1
Fully supported

Results task activities migrate to GoHighLevel Tasks with Status, Priority, and ActivityDate preserved. Task assignments migrate by resolving the Results owner email to the GoHighLevel user. Any task without a matching user is assigned to the GoHighLevel account owner as a placeholder.

Results

Custom Field

maps to

HighLevel

Contact Custom Field or Opportunity Custom Field

lossy
Fully supported

Results custom fields require type resolution during scoping. Person-level attributes (preferences, demographics, lead source) map to GoHighLevel Contact custom fields. Deal-level attributes (deal type, proposal version, renewal date) map to GoHighLevel Opportunity custom fields. We create the destination custom fields in GoHighLevel before import and map field types appropriately: text, number, date, dropdown, multi-select, or checkbox. Custom fields without a clear type classification are held for customer decision during scoping.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Results logo

Results gotchas

High

QuickBooks-linked records have dual sources of truth

Medium

Suite is not architected to scale beyond ~15 users / 15K contacts

Medium

No documented public REST API

Medium

Field Service photos and signatures require separate binary extraction

HighLevel logo

HighLevel gotchas

High

Sub-account architecture creates isolated data silos per client

High

Usage-based telecom and AI costs are not in the subscription price

Medium

Workflows have no native equivalent in most destination CRMs

Medium

API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account

Low

White-label configuration and branding assets do not export via API

Pair-specific challenges

  • Results lacks publicly documented API or export schema

    Results has no confirmed public API documentation or a documented field schema. We cannot programmatically query the field list or verify field types before the scoping call. During discovery, we request a full CSV export from Results and manually inspect the column headers and sample values to determine data types, required fields, and any computed or restricted fields that may not be exportable. Migrations proceed only after we confirm the export is complete and the field map is verified.

  • GoHighLevel Contact and Opportunity custom fields are separate namespaces

    GoHighLevel maintains two distinct custom field namespaces: Contact custom fields (for person-level attributes) and Opportunity custom fields (for deal-level attributes). A field cannot belong to both objects. If a custom field in Results applies to both Contacts and Deals, we must split it into two GoHighLevel custom fields with appropriate naming. We resolve this split during scoping and document it in the field map before any import begins.

  • CSV import requires UTF-8 encoding and YYYY-MM-DD date format

    GoHighLevel's CSV import enforces UTF-8 character encoding and requires all date fields in YYYY-MM-DD format. We preprocess the Results export to re-encode any legacy character sets, strip emojis and special characters, and reformat dates. Line breaks within text fields must be removed or replaced with spaces to prevent CSV parsing errors. Email addresses must be valid and non-empty for every record.

  • Automations and workflows do not migrate as code

    GoHighLevel Workflows are not the same as automations in Results. We do not migrate automation logic. We deliver a written inventory of every identified automation in Results with its trigger conditions, actions, and sequence to guide your admin in rebuilding in GoHighLevel's Workflow builder. This inventory is delivered as part of the standard migration scope. Rebuilding remains an internal admin task or separate engagement.

  • Backend-updated custom fields do not render in GoHighLevel funnel previews

    GoHighLevel funnel pages fetch custom field values from local storage or cookies rather than from the contact database in real time. If custom field values in Results are populated or updated by automations or backend processes rather than directly by form submissions, those values may not display on GoHighLevel funnel pages after migration. We document this behavior in the migration notes and recommend testing funnel personalization with post-migration contact data during validation.

Migration approach

Six steps for a successful Results to HighLevel data migration

  1. Discovery and export verification

    We request a full CSV export of all CRM records from Results including Contacts, Companies, Deals, Pipelines, Activities, and any custom fields. We inspect the column headers and sample values to determine field types, required fields, and any computed or restricted fields. We confirm which objects are present, which are empty, and which custom fields require Contact versus Opportunity type classification. The discovery output is a written scope document with the confirmed field map.

  2. GoHighLevel custom field creation

    We create all destination custom fields in GoHighLevel before any data import. Contact custom fields are created under the Contact object for person-level attributes; Opportunity custom fields are created under the Opportunity object for deal-level attributes. Each field is typed (text, number, date, dropdown, multi-select, checkbox) and, if applicable, organized into folders for clean CRM UX. Pipeline and stage configuration is set up in parallel so that Deal stages have valid destination values during import.

  3. CSV preprocessing and encoding

    We preprocess the Results CSV export: re-encode to UTF-8, remove special characters and emojis, replace line breaks in text fields with spaces, reformat all dates to YYYY-MM-DD, validate email addresses, and deduplicate records where the email address is the key. We split the export into separate CSV files per object (Contacts, Companies, Deals, Activities) in the import order that satisfies foreign key dependencies.

  4. Sandbox import and reconciliation

    We run a full import into a GoHighLevel sandbox or trial account using production-like data volume. We validate row counts (Contacts in, Deals in, Activities in), spot-check 25-50 records against the source, and confirm custom field values appear correctly on Contact and Opportunity records. Any mapping corrections, encoding issues, or missing fields are resolved here before production import.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Contacts first (with Company info attached), then Deals (with owner resolved by email match), then Activity history (Tasks, Events, Calls). Each phase emits a row-count reconciliation report before the next phase begins. We freeze Results writes during the cutover window and run a final delta migration of any records modified during the migration process.

  6. Cutover, validation, and automation inventory delivery

    We enable GoHighLevel as the system of record and perform a final validation comparing migrated record counts and a random sample against the Results source. We deliver the automation and workflow inventory document listing every identified automation in Results with trigger, conditions, and recommended GoHighLevel Workflow equivalent. We support a one-week hypercare window for reconciliation issues. Rebuilding automations in GoHighLevel's Workflow builder is not included in the migration scope and is handled by your admin or a separate engagement.

Platform deep dives

Context on both ends of the pair

Results logo

Results

Source

Strengths

  • Tight QuickBooks Desktop and Online integration eliminates double-entry between CRM and accounting.
  • Bundled CRM, Sales, Business, and Field Service modules in one suite reduce tool sprawl for service SMBs.
  • Field Service module at $10/user/month adds mobile photo/signature capture and on-site checklists at low marginal cost.
  • Choice of one-time perpetual license or month-to-month rent-to-own subscription accommodates SMB cash flow constraints.
  • Pre-built integrations with AvaTax, Zapier, Outlook, Gmail, SMS, WhatsApp, and Calendly cover common SMB stack needs.

Weaknesses

  • Not architected to scale beyond ~15 users or 15,000 contacts.
  • No documented public REST API; custom integrations require Zapier or vendor engagement.
  • QuickBooks-centric story leaves NetSuite/Xero/Sage customers without native integration.
  • Windows/Office desktop dependencies limit fit for fully browser-native or macOS/Linux teams.
  • Limited public review volume on G2 and small community footprint complicate vendor comparison.
HighLevel logo

HighLevel

Destination

Strengths

  • Consolidates CRM, marketing automation, email, SMS, scheduling, and funnels into one platform at a predictable flat monthly rate.
  • Supports unlimited contacts and unlimited users on all paid tiers, removing per-record billing anxiety as databases grow.
  • Offers white-label and sub-account capabilities that let agencies resell access and manage multiple client environments under one billing relationship.
  • Includes built-in review management, reputation monitoring, and AI agents as native features rather than third-party add-ons.
  • Exports Contacts and Companies via a scalable async bulk CSV system that handles multi-million-row datasets without blocking the UI.

Weaknesses

  • The breadth of features creates a steep learning curve; advanced automations and Workflow configuration require significant time investment that smaller teams may not recover.
  • The platform charges usage-based fees for telecommunications and AI features that are not included in the base subscription, leading to bill surprises.
  • Recurring user reports on Reddit and G2 describe bugs, errors, and slow support response times that disrupt live marketing and sales operations.
  • Sub-account architecture, while powerful for agencies, adds migration complexity when identifying which client data lives in which isolated environment.
  • The platform is designed for agencies and SMBs; larger enterprises requiring deep reporting, custom objects at scale, or complex role-based access may outgrow its capabilities.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Results and HighLevel.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Results: Not publicly documented.

  • Data volume sensitivity

    B

    Results doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Results to HighLevel migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Results to HighLevel data migrations

Answers to the questions buyers ask most during Results to HighLevel migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Results to HighLevel migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most migrations land between two and four weeks for accounts under 10,000 Contacts and 2,000 Deals with no complex custom field dependencies. Migrations with extensive custom fields requiring type separation, large activity histories, or multi-pipeline structures move to four to eight weeks because of the manual field design work and reconciliation with GoHighLevel's two-namespace custom field model.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Results.
Land in HighLevel, intact.

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