CRM migration

Migrate from Actito to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Actito and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Actito logo

Actito

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

75%

6 of 8

objects map 1:1 between Actito and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Actito to Microsoft Microsoft Dynamics 365 Sales is a structural migration that crosses from a European marketing automation platform into a Microsoft enterprise CRM. Actito's Profile data model with custom tables and entity partitioning does not have a direct Microsoft Microsoft Dynamics 365 Sales equivalent; we map Profiles to Contacts, Custom tables to custom entities in Dataverse, and Actito's entity partitions to Microsoft Teams or Business Units in Microsoft Dynamics 365 Sales . Multi-channel subscription preferences (email, SMS, push) migrate as structured data attached to each Contact record. Scenario-based automation workflows do not migrate as code; we deliver a written scenario inventory with trigger conditions, branching logic, and recommended Microsoft Dynamics 365 Sales process equivalents for the customer's admin to rebuild. Push notification device tokens migrate but campaign interaction history does not. We handle Actito's 100 calls-per-minute API rate limit through batched ETL exports and controlled polling, and we flag any V4 API deprecation overlap before the cutover plan is finalized.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Actito logo

Actito

What's pushing teams away

  • Segmentation builder is cumbersome — G2 reviewers consistently flag the segment-building interface as non-streamlined, with multi-step workflows that slow teams down compared to lighter-weight tools like Mailchimp or Brevo.
  • Steep learning curve for non-power users — multiple reviews note the platform is feature-dense and takes time to master, which becomes a problem for teams with high marketer turnover or those who only need surface-level functionality.
  • Pricing is sales-led with no transparent published tiers — buyers comparing Actito against Mailchimp, Brevo, or Customer.io often cite the demo-only pricing path and higher floor as friction during procurement.
  • Integration deployment time — connector configuration and rollout is reported as slow, which pushes teams toward platforms with larger pre-built integration marketplaces (HubSpot, Emarsys) when timelines are tight.
  • Complexity is overkill for small teams — startups and SMBs comparing Actito to Mailchimp or Brevo find the platform's customization depth and entity model unnecessary for simpler email and SMS use cases at a fraction of the cost.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Actito objects map to Microsoft Dynamics 365 Sales

Each row shows how a Actito object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Actito

Profile

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Actito Profiles are the central record type and map directly to Microsoft Dynamics 365 Sales Contacts. All standard and custom profile attributes migrate as Contact fields. We map the profile's primary email address to Contact.Email and use it as the dedupe key. The original Actito profile creation date preserves in a custom field actito_profile_createdate__c for audit.

Actito

Custom Table

maps to

Microsoft Dynamics 365 Sales

Custom Entity in Dataverse

1:1
Fully supported

Actito Custom tables linked to Profiles migrate to custom Dataverse entities (custom tables) in Microsoft Dynamics 365 Sales . We inspect the table schema during scoping, map field types to Dataverse column types, and recreate the relationship as a Dataverse lookup column pointing to the Contact. Multi-level custom table hierarchies map as multiple custom entities with parent-child lookup relationships resolved at migration time.

Actito

Entity

maps to

Microsoft Dynamics 365 Sales

Business Unit or Team

lossy
Fully supported

Actito's entity partitioning (B2C/B2B co-existence) maps to Microsoft Dynamics 365 Sales Business Units or Teams. We map each Actito entity name to a corresponding Business Unit in the destination org's security model so that each team lands in the correct data partition. If the customer uses a simpler segregation model, Teams provide a lighter-weight equivalent.

Actito

Campaign (email, SMS, push)

maps to

Microsoft Dynamics 365 Sales

Campaign + CampaignMember

1:1
Fully supported

Actito campaign configuration metadata (name, schedule, targeting criteria, content references) migrates to Microsoft Dynamics 365 Sales Campaign. Channel type (email, SMS, push) is preserved in a custom campaign field campaign_channel__c. Active campaign targeting criteria are documented for rebuild in Dynamics 365 Marketing or Power Automate. We do not migrate campaign HTML content as code; we deliver the content reference inventory for the customer's admin to recreate.

Actito

Scenario (automated workflow)

maps to

Microsoft Dynamics 365 Sales

Power Automate or Microsoft Dynamics 365 Sales Process

lossy
Fully supported

Actito scenarios are event-triggered automation workflows. We map the scenario logic including trigger conditions, branching rules, and action steps to a written inventory document. Each scenario is documented with its trigger type, conditions, actions, and recommended Microsoft Dynamics 365 Sales Process (for sales process flows) or Power Automate (for cross-entity automations) equivalent. Complex scenarios with API-call or webhook actions require custom Power Automate flow rebuilds by the customer's admin.

Actito

Subscription and Preference

maps to

Microsoft Dynamics 365 Sales

Contact Preference Fields

1:1
Fully supported

Profile-level opt-in and preference data migrates as structured key-value fields on the Contact record. We preserve the full preference tree including double opt-in status, channel-level consent flags (email, SMS, push), and subscription dates. GDPR compliance attributes (right-to-erasure flags, data processing consent) migrate to custom consent fields in Dataverse.

Actito

Channel Configuration (Email)

maps to

Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales Email Source Configuration

1:1
Fully supported

Actito email sender, template, and routing configuration migrates as a written inventory of DNS authentication records (DKIM, SPF, return-path) that must be reconfigured on the destination. Email templates are documented for rebuild in Microsoft Dynamics 365 Sales email templates or Dynamics 365 Marketing.

Actito

Profile Interaction Event

maps to

Microsoft Dynamics 365 Sales

Activity (Task, EmailMessage)

1:1
Fully supported

Historical profile interaction events that are accessible via Actito's API (not campaign-generated interaction events) migrate as Microsoft Dynamics 365 Sales Activity records. We map the event type to the corresponding Activity subtype, the event timestamp to ActivityDate, and the event metadata to custom Activity fields. We flag any event records that cannot be accessed via API as outside migration scope.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Actito logo

Actito gotchas

High

API rate limit of 100 req/min is restrictive for bulk migration

Medium

V4 deprecation overlap requires migration path sequencing

Medium

Push notification migration excludes campaign history

Medium

Maximum 5 API keys per licence constrains parallel migration workers

Low

Excel export row limitation conflicts with large dataset expectations

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Actito Custom Tables lack direct Microsoft Dynamics 365 Sales equivalent

    Actito's Custom tables with user-defined schemas and Profile-linked relationships do not have a native Microsoft Dynamics 365 Sales standard object. We map them to custom Dataverse entities, but this requires pre-designing the Dataverse schema (custom tables, columns, lookups, option sets) before any data loads. Migrations that skip schema design result in custom table data landing as text blobs with no relational integrity. We address this by inspecting the Actito custom table definitions during scoping, creating the Dataverse custom table schema in a Sandbox first, validating the relationship resolution, and only then loading production data.

  • Scenario automation does not migrate to Microsoft Dynamics 365 Sales

    Actito Scenarios are event-triggered automation workflows with branching logic and multi-step action sequences. Microsoft Dynamics 365 Sales does not have a native scenario equivalent; equivalent logic requires Power Automate flows or Microsoft Dynamics 365 Sales Processes, which are separate products requiring separate configuration. We do not migrate Scenarios as executable code. We deliver a written scenario inventory document for each active Actito Scenario, documenting the trigger conditions, branching rules, action steps, and recommended Power Automate or Microsoft Dynamics 365 Sales Process equivalent. The customer's admin rebuilds these post-migration.

  • Actito API rate limit of 100 calls/min constrains bulk export

    Actito's API enforces a hard limit of 100 calls per minute and a maximum of 5 concurrent requests per licence. For large profile sets or multi-table exports, we use Actito's ETL export jobs with CSV and GZIP compression rather than looping API calls. ETL jobs retrieve archives via Actito's file transfer API and decompress before loading. We schedule large exports during off-peak hours and chunk the work into manageable batches. We recommend requesting a temporary rate-limit increase through Actito support before migration begins if the dataset exceeds 50,000 records.

  • Push notification migration excludes campaign interaction history

    When migrating push subscribers from Actito, device information and opt-in status transfer but no historical push campaign performance data (opens, deliveries, clicks) is available via the Actito API. We migrate only the device token table and subscription metadata, and flag that push campaign analytics will reference Microsoft Dynamics 365 Sales or the replacement push channel data only from the go-live date forward. We advise exporting and archiving all push campaign reports from Actito before the cutover date.

  • Microsoft Dynamics 365 Sales entity security model requires upfront Business Unit design

    Microsoft Dynamics 365 Sales uses Business Units and Teams to enforce data security and segregation. Actito's entity partitioning (B2C/B2B co-existence) maps to this model but requires designing the Business Unit hierarchy before record import. If the destination org uses a flat Business Unit structure, records from Actito entities without a corresponding Business Unit land in the default Business Unit, potentially causing data visibility issues for teams that expect segmented access. We map Actito entities to Business Units or Teams during scoping and validate security role assignments in the Sandbox before production migration.

Migration approach

Six steps for a successful Actito to Microsoft Dynamics 365 Sales data migration

  1. Discovery and scoping

    We audit the source Actito portal across entity count, profile volume, custom table schemas and relationships, active scenario count and complexity, channel configurations (email, SMS, push), subscription preference types, and API credential inventory. We also identify any V4 API deprecation overlap in progress. The discovery output is a written migration scope document that defines the custom Dataverse entity schema required, the Business Unit or Team mapping per Actito entity, the scenario inventory size, and the recommended Power Automate or Microsoft Dynamics 365 Sales Process rebuild approach.

  2. Dataverse custom schema design and sandbox setup

    We design the destination custom entity schema in Dataverse based on the Actito custom table definitions. This includes custom tables, columns, lookup relationships, and option sets for picklist values. We deploy the schema to a Microsoft Dynamics 365 Sales Sandbox for validation. We also configure the Business Unit hierarchy to match Actito's entity partitioning and assign security roles per team. The customer validates the schema and security model before production migration begins.

  3. ETL export and data preparation

    We extract data from Actito using ETL export jobs rather than looping API calls to work within the 100 calls-per-minute rate limit. Profile data exports as CSV with GZIP compression. Custom table exports run in parallel where API keys allow. We decompress the archives, validate field counts and data types, and generate a pre-migration data quality report identifying duplicates, missing required fields, and orphaned relationship references. Data cleansing happens here before any Dataverse load.

  4. Sandbox migration and reconciliation

    We run a full migration into the Microsoft Dynamics 365 Sales Sandbox using production-like data volume. The customer's admin reconciles record counts (Contacts in, custom entity records in), spot-checks 25-50 random records against Actito source data, validates that custom table lookups resolve to the correct Contact, and confirms Business Unit assignments match expectations. Schema corrections, field type adjustments, and relationship fixes happen in the Sandbox, not in production.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Dataverse custom entity schema (deployed via solution), Business Units and Teams, Contact records (with Actito profile attributes and preference fields), custom entity records (with Contact lookups resolved), Campaign metadata, and Activity records. Each phase emits a row-count reconciliation report before the next phase begins. We use the Dataverse Bulk API for batch inserts with controlled chunking.

  6. Cutover, validation, and scenario handoff

    We freeze Actito writes during cutover, run a final delta migration of any records modified during the migration window, then enable Microsoft Dynamics 365 Sales as the system of record. We deliver the Actito scenario inventory document to the customer's admin team with recommended Power Automate rebuild steps. We support a one-week hypercare window for reconciliation issues. We do not rebuild Actito Scenarios as Power Automate flows within migration scope; that is a separate engagement.

Platform deep dives

Context on both ends of the pair

Actito logo

Actito

Source

Strengths

  • Customizable Profile data model allows direct mapping of existing schemas without flattening
  • Multi-channel activation across email, SMS, push, print, web, and call center from a single platform
  • Entity-based licence partitioning enables B2C/B2B co-existence without data cross-contamination
  • GDPR compliance and multi-language capabilities are built-in, not add-ons
  • API supports ETLs, webhooks, and bulk exports with configurable compression

Weaknesses

  • Segmentation builder interface is reported as cumbersome and non-streamlined by G2 users
  • Integration implementation time is slow; connectors take time to configure and deploy
  • API rate limits of 100 calls/min and 5 concurrent requests restrict bulk migration throughput
  • Push migration does not include campaign history, requiring manual record-keeping before cutover
  • Deprecated V4 API operations overlap with newer endpoints, requiring careful migration path planning
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Actito and Microsoft Dynamics 365 Sales .

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Actito and Microsoft Dynamics 365 Sales .

  • Object compatibility

    A

    All 8 core objects map 1:1 between Actito and Microsoft Dynamics 365 Sales .

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Actito: 100 requests per minute per licence; 5 concurrent requests maximum; 5 API keys per licence.

  • Data volume sensitivity

    A

    Actito exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Actito to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Actito to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Actito to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Straightforward migrations under 20,000 Profiles with up to 10 custom tables and no complex relationship hierarchies complete in three to five weeks. Migrations with large custom table sets, multi-entity Actito configurations, complex profile-to-custom-table lookups, or historical engagement events to migrate move to eight to twelve weeks because of Dataverse schema design time, relationship resolution during load, and the scenario documentation scope. The discovery and sandbox phases each run one to two weeks independently of the production migration window.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Actito.
Land in Microsoft Dynamics 365 Sales , intact.

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