Migrate your Actito data
European marketing automation platform built around a fully customizable Profile data model with multi-channel campaign and scenario orchestration.
In its favor
Why people choose Actito
The signal that keeps Actito on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
European-rooted GDPR posture — headquartered in Belgium with offices in France and Spain, Actito serves over 250 clients with built-in GDPR compliance and multi-language profile attributes baked into the data model rather than bolted on as an add-on.
True omnichannel reach in one platform — campaigns and scenarios can fire across email, SMS, push, WhatsApp, RCS, Wallet, ad audiences, call center, and print from a single Profile record, reducing the number of point tools marketing teams must orchestrate.
Fully customizable Profile data model — instead of a fixed contact schema, Actito lets teams define their own Profile tables and custom relational tables, which appeals to firms with non-standard B2C or B2B2C data structures.
Entity-based licence partitioning — Actito's entities let one licence host multiple isolated workspaces, which is attractive to holdings, multi-brand retailers, and B2C+B2B organizations needing dataset separation without buying separate instances.
Marketing-team autonomy from IT — reviewers describe the no-code drag-and-drop scenario builder as enabling marketers to launch and edit automated journeys without filing tickets with engineering, shortening campaign cycle time.
Segmentation builder is cumbersome — G2 reviewers consistently flag the segment-building interface as non-streamlined, with multi-step workflows that slow teams down compared to lighter-weight tools like Mailchimp or Brevo.
Steep learning curve for non-power users — multiple reviews note the platform is feature-dense and takes time to master, which becomes a problem for teams with high marketer turnover or those who only need surface-level functionality.
Pricing is sales-led with no transparent published tiers — buyers comparing Actito against Mailchimp, Brevo, or Customer.io often cite the demo-only pricing path and higher floor as friction during procurement.
Integration deployment time — connector configuration and rollout is reported as slow, which pushes teams toward platforms with larger pre-built integration marketplaces (HubSpot, Emarsys) when timelines are tight.
Complexity is overkill for small teams — startups and SMBs comparing Actito to Mailchimp or Brevo find the platform's customization depth and entity model unnecessary for simpler email and SMS use cases at a fraction of the cost.
Reasons to switch
Why people leave Actito
The recurring reasons buyers give for replacing Actito. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Actito fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Actito pricing overview
Actito uses a per-user monthly subscription model with a published starting price of €500 per user per month. Enterprise pricing is custom and negotiated. Free trial is available. Compared to Salesforce Marketing Cloud, Actito positions itself as lower total cost due to reduced IT dependency and faster time-to-campaign.
Starter
Tier 1 of 3
€500/user/month (starting)
What's included
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What gets migrated
Actito object support
Object-by-object support for Actito migrations. Per-pair details surface during scoping.
Profiles
Fully supportedProfiles are the central record type in Actito's data model. We migrate profile records 1:1, preserving all standard and custom profile attributes, subscription preferences, and reference dates. We map entity-scoped profiles to matching partitions on the destination.
Custom Tables
Mapping requiredCustom tables are user-defined schemas connected to Profiles via relationships. We inspect the table definitions during scoping, map field types to destination equivalents, and recreate the relationship graph. Highly custom schemas with non-standard field types may require manual field mapping.
Entities
Mapping requiredEntities partition all Actito resources (data structures, campaigns, scenarios) within a licence. We preserve entity names and assignments so each team lands in the correct partition on the destination, provided the destination platform supports multi-entity or equivalent workspace isolation.
Campaigns (multi-channel)
Mapping requiredActito campaigns span email, SMS, push, call center, print, and web channels. We migrate campaign configuration metadata (name, schedule, targeting criteria, content references) and flag which channel assets require manual re-upload due to file-size or encoding differences between platforms.
Scenarios (automated workflows)
Mapping requiredScenarios are Actito's event-triggered automation workflows. We map scenario logic including trigger conditions, branching rules, and action steps. Complex scenarios with API-call or webhook actions may require destination-platform reconfiguration since action types differ across platforms.
Channel Configurations (Email, SMS, Push)
Mapping requiredEach channel has its own sender, template, and routing configuration. We migrate channel setup metadata and flag DNS authentication records (DKIM, SPF, return-path) that must be reconfigured on the destination mail infrastructure.
Subscriptions and Preferences
Fully supportedProfile-level opt-in and preference data is migrated as structured key-value records. We preserve the full preference tree including double opt-in status, channel-level consent flags, and subscription source timestamp.
Export Definitions
Mapping requiredActito's Export API supports CSV and Excel formats with ZIP/GZIP compression. We map export definition metadata (file naming patterns, scheduling, compression type) to the destination's equivalent export job format.
Webhooks and ETLs
Mapping requiredETL jobs and webhook subscriptions defined in Actito are migrated as job definitions. Since webhook target URLs and ETL credentials are destination-specific, we preserve the job structure and flag endpoints for reconfiguration at cutover.
Campaign Interaction Events
Not in this platformInteraction events (opens, clicks, bounces, unsubscribes) are generated by Actito's platform during campaign execution and are not available for programmatic export via the standard API. We do not migrate this object. Campaign performance aggregates can be manually recorded from Actito reports before cutover.
Goals and Web Tracking
Mapping requiredWeb tracking goals and behavioural event definitions are migrated as configuration records. We map goal names, trigger conditions, and associated profile attributes to the destination's event-tracking schema.
Targeting Criteria
Mapping requiredSegment-building rules and profile selection criteria are mapped to equivalent filter expressions on the destination. Complex criteria using Actito-specific operators like 'is last month' are translated to closest-equivalent date-range filters.
| Object | Support | Notes |
|---|---|---|
| Profiles | Fully supported | Profiles are the central record type in Actito's data model. We migrate profile records 1:1, preserving all standard and custom profile attributes, subscription preferences, and reference dates. We map entity-scoped profiles to matching partitions on the destination. |
| Custom Tables | Mapping required | Custom tables are user-defined schemas connected to Profiles via relationships. We inspect the table definitions during scoping, map field types to destination equivalents, and recreate the relationship graph. Highly custom schemas with non-standard field types may require manual field mapping. |
| Entities | Mapping required | Entities partition all Actito resources (data structures, campaigns, scenarios) within a licence. We preserve entity names and assignments so each team lands in the correct partition on the destination, provided the destination platform supports multi-entity or equivalent workspace isolation. |
| Campaigns (multi-channel) | Mapping required | Actito campaigns span email, SMS, push, call center, print, and web channels. We migrate campaign configuration metadata (name, schedule, targeting criteria, content references) and flag which channel assets require manual re-upload due to file-size or encoding differences between platforms. |
| Scenarios (automated workflows) | Mapping required | Scenarios are Actito's event-triggered automation workflows. We map scenario logic including trigger conditions, branching rules, and action steps. Complex scenarios with API-call or webhook actions may require destination-platform reconfiguration since action types differ across platforms. |
| Channel Configurations (Email, SMS, Push) | Mapping required | Each channel has its own sender, template, and routing configuration. We migrate channel setup metadata and flag DNS authentication records (DKIM, SPF, return-path) that must be reconfigured on the destination mail infrastructure. |
| Subscriptions and Preferences | Fully supported | Profile-level opt-in and preference data is migrated as structured key-value records. We preserve the full preference tree including double opt-in status, channel-level consent flags, and subscription source timestamp. |
| Export Definitions | Mapping required | Actito's Export API supports CSV and Excel formats with ZIP/GZIP compression. We map export definition metadata (file naming patterns, scheduling, compression type) to the destination's equivalent export job format. |
| Webhooks and ETLs | Mapping required | ETL jobs and webhook subscriptions defined in Actito are migrated as job definitions. Since webhook target URLs and ETL credentials are destination-specific, we preserve the job structure and flag endpoints for reconfiguration at cutover. |
| Campaign Interaction Events | Not in this platform | Interaction events (opens, clicks, bounces, unsubscribes) are generated by Actito's platform during campaign execution and are not available for programmatic export via the standard API. We do not migrate this object. Campaign performance aggregates can be manually recorded from Actito reports before cutover. |
| Goals and Web Tracking | Mapping required | Web tracking goals and behavioural event definitions are migrated as configuration records. We map goal names, trigger conditions, and associated profile attributes to the destination's event-tracking schema. |
| Targeting Criteria | Mapping required | Segment-building rules and profile selection criteria are mapped to equivalent filter expressions on the destination. Complex criteria using Actito-specific operators like 'is last month' are translated to closest-equivalent date-range filters. |
Gotchas
What to watch for in Actito migrations
Issues we've hit on past Actito migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
API rate limit of 100 req/min is restrictive for bulk migration
V4 deprecation overlap requires migration path sequencing
Push notification migration excludes campaign history
Maximum 5 API keys per licence constrains parallel migration workers
Excel export row limitation conflicts with large dataset expectations
| Severity | Issue |
|---|---|
| High | API rate limit of 100 req/min is restrictive for bulk migration |
| Medium | V4 deprecation overlap requires migration path sequencing |
| Medium | Push notification migration excludes campaign history |
| Medium | Maximum 5 API keys per licence constrains parallel migration workers |
| Low | Excel export row limitation conflicts with large dataset expectations |
Leaving Actito?
Where Actito customers move next
12 destinations Actito can migrate to.
How a Actito migration works
Four steps, Actito-specific
Connect
API key (webservice user credentials) into Actito. Scopes limited to read-only on the data we move.
Map
We translate Actito-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Actito quirks before production.
Migrate
Full migration with Actito rate-limit handling. Rollback available throughout.
FAQ
Actito migration FAQ
Answers to the questions buyers ask most during Actito migration scoping. Not seeing yours? Book a call.
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Migrate Actito.
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Free scoping call with a migration engineer. Tell us about your Actito setup and destination — written quote back within a business day.