CRM migration

Migrate from Manta Business Management Software to Twenty CRM

Field-level mapping, validation, and rollback between Manta Business Management Software and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Manta Business Management Software logo

Manta Business Management Software

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

57%

8 of 14

objects map 1:1 between Manta Business Management Software and Twenty CRM.

Complexity

CModerate

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Manta Business Management Software to Twenty CRM is a migration from a closed, poorly-documented small-business CRM into an open-source platform that self-hosts for free. The primary technical constraint is that Manta BMS publishes no documented public API, which means data extraction depends entirely on whatever manual or built-in export the platform exposes at the time of migration. We verify export availability during scoping and escalate immediately if only partial or screen-scraped exports are possible. Twenty CRM requires all fields to exist in Settings before CSV import, so we pre-create custom fields for every non-standard Manta property before import begins. Workflows, automations, and attachments do not migrate; we deliver a written inventory of any Manta automations for the customer's admin to rebuild in Twenty.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Manta Business Management Software logo

Manta Business Management Software

What's pushing teams away

  • Customers report receiving zero qualified leads after months of use, with some feeling the platform oversold SEO and marketing capabilities that did not materialize.
  • Users describe the platform as not user-friendly, with workflows that feel unintuitive compared to better-known CRM alternatives.
  • Customers leave when pricing becomes unfavorable as the team grows, particularly when comparing total cost against platforms offering free tiers or more generous per-seat pricing.
  • The brand confusion between Manta BMS and manta.com (a business directory listing site) leads to misaligned expectations, with some customers expecting directory traffic and getting a CRM instead.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Manta Business Management Software objects map to Twenty CRM

Each row shows how a Manta Business Management Software object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Manta Business Management Software

Contact

maps to

Twenty CRM

Person

1:1
Fully supported

Manta BMS Contacts map to Twenty CRM Person records. Standard fields (name, email, phone, address) transfer directly. We flag any Manta custom contact properties during scoping because Twenty requires these fields to be pre-created in Settings before CSV import. Company affiliation from Manta maps to the Person's Company link in Twenty via a lookup that we resolve after Companies are imported first.

Manta Business Management Software

Company

maps to

Twenty CRM

Company

1:1
Fully supported

Manta BMS Company records map directly to Twenty CRM Company records. Company name, domain, industry, employee count, and address fields transfer where present. If the Manta export does not include company-contact linkage, we rebuild the Person-to-Company relationship during migration by matching on domain or company name as a secondary pass after both objects are imported.

Manta Business Management Software

Lead

maps to

Twenty CRM

Person (filtered by type)

1:many
Fully supported

Manta BMS Lead records with a distinct lifecycle status (new, contacted, qualified) map to Twenty CRM Person records tagged with a Lead type or source field. We preserve the original Manta lead status value in a custom field so the customer's admin can segment migrated leads in Twenty after import. Leads without a Manta counterpart in Contacts are imported as Persons with a source attribution to Manta.

Manta Business Management Software

Deal

maps to

Twenty CRM

Opportunity

1:1
Fully supported

Manta BMS Deals map to Twenty CRM Opportunity records. Deal name, value, stage, and expected close date transfer directly. Pipeline stage names from Manta must be reviewed and matched to Twenty stage options during scoping; stage probability percentages are not automatically carried and require manual configuration in Twenty's pipeline settings before migration.

Manta Business Management Software

Activity (call, email, meeting, task)

maps to

Twenty CRM

Task or Note

1:1
Fully supported

Manta BMS activity records (calls, emails, meetings, tasks) map to Twenty CRM Tasks and Notes. We extract the activity type, timestamp, subject, body, and associated contact reference from the Manta export where linkage data is available. Activities without a clear associated record in the Manta export import as standalone Notes in Twenty, flagged as orphaned. Activity records with rich HTML content are converted to plain-text Notes.

Manta Business Management Software

User / Owner

maps to

Twenty CRM

Member

1:1
Fully supported

Manta BMS Users referenced as Deal owners, Lead assignees, or Activity creators map to Twenty CRM Members. We match by email address. Any Manta user without an email match in the export goes to a reconciliation queue for the customer's admin to provision the corresponding Twenty member before record import resumes. Archived or inactive Manta users are excluded from migration unless explicitly requested.

Manta Business Management Software

Custom Field (Contact)

maps to

Twenty CRM

Custom Field (Person)

lossy
Fully supported

Manta BMS custom fields on Contact records require pre-creation in Twenty CRM Settings before import. We inventory every custom field during scoping, verify its presence in the export, and pre-create the corresponding Twenty field with the correct data type (text, number, date, select) in the customer's Twenty workspace before the import phase begins. If a Manta custom field has no schema documentation, we flag it and exclude it from migration.

Manta Business Management Software

Custom Field (Deal)

maps to

Twenty CRM

Custom Field (Opportunity)

lossy
Fully supported

Manta BMS custom fields on Deal records map to Twenty CRM custom fields on the Opportunity object. We apply the same pre-creation workflow: inventory, verify export availability, create the field in Twenty, then import. Deal-level custom fields that reference picklist values require those options to be whitelisted in Twenty's field settings before import.

Manta Business Management Software

Custom Object

maps to

Twenty CRM

Custom Object

1:1
Fully supported

If Manta BMS contains custom objects beyond the standard Contact, Company, Lead, Deal, and Activity set, we map them to Twenty CRM Custom Objects. Twenty's data model supports custom objects with lookup relationships to standard objects (Person, Company, Opportunity). We pre-create the custom object schema in Twenty including all custom fields and relationship fields before any data loads. Custom object naming follows Twenty's conventions and is verified with the customer during scoping.

Manta Business Management Software

Attachment / File

maps to

Twenty CRM

Not Migrated

1:1
Fully supported

Manta BMS does not expose a documented file storage export, and Twenty CRM handles attachments as file uploads within its own interface rather than as importable records. We do not migrate attachments as binary files. If the Manta export includes file URLs or references, we note them in the migration inventory and the customer handles file re-upload manually post-migration.

Manta Business Management Software

Tag / Label

maps to

Twenty CRM

Custom Text Field or Tag

lossy
Fully supported

Manta BMS tags and labels on Contact or Deal records map to a custom text field in Twenty CRM. We recommend a comma-separated custom field for simplicity, or a multi-select field if Twenty's field type supports it at the time of migration. Tag strategy is confirmed during scoping based on the customer's segmentation needs in Twenty.

Manta Business Management Software

Lead Status

maps to

Twenty CRM

Custom Select Field (Person)

lossy
Fully supported

Manta BMS Lead status values (new, contacted, qualified, unqualified) migrate as a custom select field on the Twenty CRM Person record. We extract the status from the Manta export and map each distinct value to a corresponding Twenty select option. The customer configures which status values represent active pipeline leads versus closed leads during scoping.

Manta Business Management Software

Deal Stage

maps to

Twenty CRM

Custom Select Field (Opportunity)

lossy
Fully supported

Manta BMS pipeline stage names (appointment scheduled, proposal sent, negotiation, closed won, closed lost) map to a custom select field on the Twenty CRM Opportunity record. We inventory every distinct stage value from the Manta export and pre-create matching select options in Twenty before Deal import. Probability percentages are noted in the mapping document for the customer to configure manually in Twenty's pipeline settings post-migration.

Manta Business Management Software

Phone Number

maps to

Twenty CRM

Phone Field (Person, Company)

1:1
Fully supported

Manta BMS phone numbers on Contact and Company records map to Twenty CRM phone fields on Person and Company. We normalize phone number formats to a standard string representation during the transform phase. Multiple phone numbers (mobile, work, home) from Manta map to a single phone field in Twenty unless the customer's migration scope includes a multi-phone custom field setup.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Manta Business Management Software logo

Manta Business Management Software gotchas

High

No documented public API for data export

Medium

Custom fields are not migratable

Medium

Extremely limited review and technical data

Low

Brand confusion with manta.com directory and Manta Flow (IBM)

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Twenty requires all fields to exist before CSV import

    Twenty CRM's CSV import creates records, not fields. Users report spending 30-60 minutes creating basic standard fields (jobTitle, department, industry, website, employeeCount) before they can start using the platform at all. When migrating from Manta BMS, every custom field present in the export must be pre-created in Twenty Settings before import begins. We do this during the schema preparation phase, but the customer must confirm field types and select options. Fields that are not pre-created are silently skipped during CSV import, resulting in missing data that only surfaces in a post-migration audit.

  • Manta BMS has no documented public API for extraction

    Manta BMS does not publish a public API with documented endpoints. All extraction depends on the built-in export function, which may produce a partial CSV, use a non-standard format, or be unavailable if the platform's export feature is disabled or rate-limited. We verify export availability during scoping and attempt a trial extraction before committing to a migration timeline. If only screen-scraped or partial exports are possible, we disclose this immediately and adjust the scope to migrate only the records available in the export, flagging any data that cannot be reliably extracted.

  • Twenty standard field gaps require pre-configuration before migration

    Twenty CRM ships with fewer standard fields than most established CRMs. GitHub issue #13953 on the Twenty repository documents that new users expect standard contact fields and instead must create them manually. Industry, employee count, annual revenue, job title, department, and website are not present by default. We pre-create these fields during schema preparation, but the customer must validate that the fields we create match their data model. If Twenty adds these fields as standard in a future release, the customer may need to consolidate migrated data with newly available fields post-migration.

  • Manta BMS custom fields cannot be reliably extracted

    Manta BMS custom field definitions are not exposed via any documented schema or export format. We inventory custom field names from the export where values are present, but we cannot extract field metadata (type, required status, picklist options) without a schema reference. Custom fields that cannot be mapped to a typed Twenty field are flagged and excluded from migration. We do not guess at field types or force a migration of fields with unknown constraints. The customer reviews the custom field exclusion list and decides whether to manually recreate them post-migration.

  • Activity linkage to contact records may be incomplete in Manta export

    If the Manta BMS export does not include a contact reference field on activity records, activities (calls, emails, meetings, tasks) import as orphaned Notes in Twenty with no linked Person or Company. We run a secondary reconciliation pass to match orphaned activities by timestamp or subject against known Person records, but this is probabilistic rather than deterministic. If the customer requires a complete activity timeline in Twenty, they should verify during scoping that the Manta export includes a contact_id or email field on every activity record.

Migration approach

Six steps for a successful Manta Business Management Software to Twenty CRM data migration

  1. Export verification and scoping

    We attempt a trial extraction from Manta BMS using whatever built-in export the platform exposes at the time of the discovery call. We verify record counts for Contacts, Companies, Leads, Deals, Activities, and Users; confirm whether custom field values appear in the export; and identify any gaps that require manual extraction or screen-scraping. If the export is incomplete or unavailable, we escalate immediately and adjust the migration scope to include only reliably extractable data. The scoping output is a written data inventory and a confirmed migration object list.

  2. Twenty workspace preparation

    We create all required fields in the customer's Twenty workspace before any import begins. This includes standard fields that Twenty omits by default (industry, employee count, website, jobTitle, department) and every custom field identified in the Manta export. For Opportunity records, we pre-create the pipeline stage select options to match Manta's stage names. For Person records, we pre-create the lead status select options. The customer reviews and approves the field list before we proceed to import.

  3. Member provisioning in Twenty

    We extract every distinct Manta BMS user referenced as an owner, assignee, or activity creator and match by email against the Twenty workspace Members list. Any Manta user without a matching Twenty member goes to a reconciliation queue. The customer provisions the missing Twenty members before record import begins. We cannot import Opportunity or Person owner assignments without a resolved Member record, so this step gates the import phase.

  4. Company and Person import in dependency order

    We import records in dependency order: Companies first (no dependencies), then Persons with company affiliation resolved via the Company lookup, then Opportunities with Person and Member lookups resolved. Each phase emits a row-count reconciliation report before the next phase begins. Any record rejected due to a missing required field or a broken lookup reference is captured in an error log for the customer to resolve before we re-run that phase.

  5. Activity history and engagement migration

    We import Manta BMS activity records (calls, emails, meetings, tasks) as Twenty Tasks and Notes. We link each activity to its associated Person or Company where the Manta export includes a contact reference. Activities without a contact reference are imported as standalone Notes and flagged in the reconciliation report for the customer to review. The import preserves original timestamps to maintain activity timeline ordering in Twenty.

  6. Cutover, validation, and automations handoff

    We freeze writes to Manta BMS during the cutover window, run a final delta migration of any records modified since the initial export, and confirm row-count reconciliation across all objects. We deliver a written inventory of any Manta BMS automations or workflows that require manual rebuild in Twenty. We do not rebuild automations or configure workflows inside the migration scope. We support a one-week post-cutover window for reconciliation issues raised by the customer's team.

Platform deep dives

Context on both ends of the pair

Manta Business Management Software logo

Manta Business Management Software

Source

Strengths

  • Starts at $99/month per seat, positioning it as one of the more affordable all-in-one SMB CRM options.
  • Bundles contact management, lead tracking, and deal management in a single platform without requiring third-party integrations for basic use.
  • Targets micro and small businesses with minimal onboarding expectations, reducing implementation friction for non-technical teams.

Weaknesses

  • Very limited public documentation, no documented public API, and no published developer resources for migration tooling.
  • Extremely thin review data (only 2 G2 reviews) makes it difficult to verify real-world capabilities and support quality.
  • Confusing brand overlap with manta.com (business directory) and Manta Flow (IBM data lineage tool) causes customer misalignment.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Moderate CRM migration. 1 of 8 objects need a manual workaround.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Manta Business Management Software and Twenty CRM.

  • Object compatibility

    D

    1 of 8 objects need a manual workaround.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Manta Business Management Software: Not publicly documented — confirmed during scoping..

  • Data volume sensitivity

    B

    Manta Business Management Software doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Manta Business Management Software to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Manta Business Management Software to Twenty CRM data migrations

Answers to the questions buyers ask most during Manta Business Management Software to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Migrations under 10,000 records with a reliable Manta export and no custom objects land between two and four weeks. Migrations involving custom object schema design, partial or screen-scraped exports, or historical activity import move to six to ten weeks. Discovery and scoping take one to two weeks regardless of size because we must verify what the Manta export actually contains before we can confirm the migration object list.

Adjacent paths

Related migrations to explore

Ready when you are

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