CRM migration

Migrate from Myprosperity to Mailchimp

Field-level mapping, validation, and rollback between Myprosperity and Mailchimp. We move data and schema; workflows are rebuilt natively in Mailchimp.

Myprosperity logo

Myprosperity

Source

Mailchimp

Destination

Mailchimp logo

Compatibility

100%

10 of 10

objects map 1:1 between Myprosperity and Mailchimp.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Myprosperity is a white-labelled client wealth portal built for Australian financial advisers and accounting firms — it stores client contacts, investment relationships, document vaults, and financial profile data behind a branded mobile app. It is not an email marketing platform. Mailchimp is an email service provider built around audiences, merge fields, tags, and automation workflows. The migration from Myprosperity to Mailchimp is fundamentally a contact-extraction and audience-reconstruction task: we pull every Myprosperity contact record with their email address, relationship type, and custom profile fields, then reconstruct those as Mailchimp subscribers with equivalent merge fields (FNAME, LNAME, EMAIL, PHONE, and any custom MERGE tags), preserving relationship labels as tags so segmentation in Mailchimp mirrors the team structures advisers built in Myprosperity. Workflows, automations, and document vaults do not exist in Mailchimp's contact model — those must be rebuilt using Mailchimp's Customer Journey Builder. We use Myprosperity's API to extract contacts in bulk, deduplicate by email, and load into your Mailchimp audience via the Mailchimp Members API with upsert semantics so existing subscribers are updated rather than duplicated. A 24–48 hour delta window captures any contact changes made during the cutover window.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Myprosperity logo

Myprosperity

What's pushing teams away

  • Primary market is Australia (myprosperity.com.au with a UK arm); advisors and firms in North America have limited local data-feed coverage and support.
  • Pricing is not publicly published — sales-led model slows procurement for firms used to transparent SaaS tiers.
  • Heavy reliance on bank/investment data feeds means feature value drops sharply when an Australian institution discontinues feed support.
  • Power users requesting deep customisation beyond standard wealth views and goal types may need third-party planning tools alongside myprosperity.
  • Property and investment data quality depends on third-party providers — outages or stale feed updates surface as client-facing issues.

Choosing

Mailchimp logo

Mailchimp

What's pulling them in

  • Generous free tier with up to 500 contacts allows small teams to validate email marketing before committing to a paid plan.
  • Intuitive drag-and-drop email builder and 130+ templates let non-technical users produce professional campaigns without HTML or CSS knowledge.
  • 300+ native integrations, especially Canva and Shopify, make it easy to connect existing tools without custom development work.
  • Detailed open-rate, click-through, and campaign analytics give small businesses actionable insights without a dedicated marketing team.
  • One-platform consolidation of email campaigns, automations, landing pages, and ads reduces tool sprawl for lean marketing teams.

Object mapping

How Myprosperity objects map to Mailchimp

Each row shows how a Myprosperity object lands in Mailchimp, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Myprosperity

Contact (person record)

maps to

Mailchimp

Mailchimp Subscriber (Audience Member)

1:1
Fully supported

Each Myprosperity contact with a valid email address becomes a Mailchimp subscriber in your target audience. Email address is the unique key — if a subscriber already exists in Mailchimp, the record is upserted rather than duplicated, preserving engagement history and GDPR-compliant status.

Myprosperity

Contact relationship_type

maps to

Mailchimp

Mailchimp Tag Group: Adviser Role

1:1
Fully supported

Myprosperity's integer-coded relationship field (0=Owner, 1=Accountant, 2=Lawyer, etc.) does not have a Mailchimp equivalent. We decode each integer to its string label and apply it as a tag within a dedicated 'Adviser Role' tag group in Mailchimp so you can filter campaigns by relationship type.

Myprosperity

Custom profile fields

maps to

Mailchimp

Mailchimp Merge Fields (MERGE1–MERGE8 + custom)

1:1
Fully supported

Myprosperity custom profile fields (investment profile, risk tolerance, portfolio value tier, etc.) map to Mailchimp merge fields. Mailchimp supports 40 merge field tags. If your Myprosperity setup exceeds 40 custom fields, we prioritize the most marketing-relevant fields and flag the remainder for manual Mailchimp field creation post-migration.

Myprosperity

Company/Firm affiliation

maps to

Mailchimp

Mailchimp Merge Field: FIRMNAME

1:1
Fully supported

Myprosperity practice‑portal firms have no native representation in Mailchimp's subscriber model. We create a custom FIRMNAME merge field via the Mailchimp API and populate it from the Myprosperity practice name. This lets advisers segment Mailchimp audiences by firm, target multi‑adviser campaigns, and avoid fragile domain‑based parsing for firm identification.

Myprosperity

Client subscription tier (Starter/Pro)

maps to

Mailchimp

Mailchimp Merge Field: CLIENT_TIER

1:1
Fully supported

Myprosperity's Starter versus Pro client classification maps directly to a CLIENT_TIER merge field, preserving the exact string values 'Starter' and 'Pro'. This lets advisers segment Mailchimp audiences by subscription level, launch premium product campaigns, trigger upsell automations for Pro contacts, and monitor engagement differences between tiers in campaign analytics.

Myprosperity

Investment feed source

maps to

Mailchimp

Mailchimp Tag: INVESTMENT_FEED

1:1
Fully supported

Clients linked to XPLAN, Macquarie, or any other investment feed in Myprosperity are assigned a matching INVESTMENT_FEED tag within a dedicated Mailchimp tag group. This enables advisers to build segmented audiences that receive portfolio‑update notifications, request feed re‑connections, or trigger re‑engagement automations based on feed connectivity status.

Myprosperity

Document vault status

maps to

Mailchimp

Mailchimp Merge Field: DOC_VAULT

1:1
Fully supported

Myprosperity's document vault and Annature eSignature integration have no direct counterpart in Mailchimp. We expose vault activity as a DOC_VAULT merge field using values 'Active', 'Pending Documents', and 'Inactive'. Advisers can then filter Mailchimp audiences for contacts with pending documents, trigger follow‑up email sequences, and track completion rates for signature requests.

Myprosperity

Client mobile number

maps to

Mailchimp

Mailchimp Merge Field: PHONE

1:1
Fully supported

Myprosperity mobile phone numbers are mapped to Mailchimp's standard PHONE merge field. With an SMS add‑on enabled, this field powers SMS‑to‑email automation sequences, supports appointment reminders, and allows advisers to reach clients via text before launching email follow‑ups, while respecting compliance requirements for mobile outreach.

Myprosperity

Contact created/updated timestamps

maps to

Mailchimp

Mailchimp Stats: Member Since + custom timestamp field

1:1
Fully supported

Mailchimp's built-in Member Since date is set at migration time, not the original Myprosperity record creation date. We store the original Myprosperity created_at timestamp as a custom CREATED_ORIGINAL__c merge field for reporting continuity on campaign open rates by client cohort.

Myprosperity

Unsubscribed/bounced contacts

maps to

Mailchimp

Mailchimp Suppression List

1:1
Fully supported

Myprosperity contacts marked with an unsubscribe flag or a hard‑bounce status are imported into Mailchimp's suppression list instead of the active audience. This safeguards Mailchimp's sender reputation, prevents re‑delivery to opted‑out addresses, and ensures GDPR‑compliant handling of consent revocation at the moment of data ingestion.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Myprosperity logo

Myprosperity gotchas

High

No bulk data export endpoint requires iterative API polling

High

Tier determines data vintage, not just feature availability

Medium

Document storage caps can silently block large migrations

Medium

Client Relationship roles have a hard-coded integer schema

Medium

eSignature packages are stored as stateful workflow objects, not plain documents

Mailchimp logo

Mailchimp gotchas

High

Contact count includes unsubscribed and non-subscribed records

High

Automation workflows cannot be exported

Medium

Account suspensions trigger silently during migration

Medium

Template HTML is Mailchimp-specific and may not render in other platforms

Medium

E-commerce data requires active store connection

Pair-specific challenges

  • Mailchimp counts all contacts toward pricing regardless of subscriber status

    Mailchimp bills based on total audience size — including unsubscribed contacts, cleaned contacts, and contacts that have bounced. Myprosperity's practice-portal model prices per active client portal subscription, which is structurally different. After migration, your Mailchimp bill will reflect the full contact count imported, not just opted-in subscribers. We suppress hard-bounced and explicitly unsubscribed contacts at import to keep the billed audience as clean as possible, but any contacts that arrived in Myprosperity without a clear unsubscribe record will count in Mailchimp's pricing from day one. This is a billing construct with no workaround — budget accordingly before migration.

  • Myprosperity relationship codes must be manually decoded and applied as Mailchimp tags

    Myprosperity stores adviser-to-client relationship as an integer code (0=Owner, 1=Accountant, 2=Lawyer, 3=Wife, 4=Husband, 5=Child) with no string label in the API response. Mailchimp has no native relationship field — there is no field that natively holds 'Accountant' or 'Lawyer' on a subscriber record. FlitStack decodes each integer to its string label using Myprosperity's documented enum and applies the result as a tag within a dedicated 'Adviser Role' tag group. If you have more than 5 relationship types in your Myprosperity setup that are not documented in the standard enum, those codes must be flagged before migration so we can add custom value mappings before the tag group is configured in Mailchimp.

  • Custom profile fields exceeding 40 require pre-migration triage

    Mailchimp imposes a 40-merge-field limit per audience. Myprosperity custom profile fields are unbounded — a firm with 60 custom fields (investment profiles, risk assessments, compliance flags) cannot map all of them directly to Mailchimp merge fields on a single audience. We work with you before migration to identify the 40 highest-value fields for email marketing use cases, map those first, and flag the remainder. You can create a second Mailchimp audience for compliance-specific fields or store less-marketing-critical data in a third-party CRM and sync via Mailchimp integration later.

  • Document vaults and eSignature records have no Mailchimp equivalent

    Myprosperity's 50–200GB document vault with Annature eSignature integration stores signed documents, compliance records, and client correspondence. Mailchimp has no document storage, no eSignature capability, and no native attachments in the contact model. Document references and eSignature status from Myprosperity surface as a DOC_VAULT merge field and ESIGN_STATUS tag in Mailchimp — the actual documents must remain in Myprosperity or be moved to a separate document management system. We flag which contacts have pending documents at migration time so you can trigger follow-up sequences in Mailchimp, but the documents themselves stay outside the ESP.

  • Myprosperity automation logic cannot migrate to Mailchimp Customer Journey Builder

    Myprosperity's task reminders, document-request workflows, and client-portal notification automations run inside the wealth-portal context and have no Mailchimp equivalent. These automations must be rebuilt from scratch in Mailchimp's Customer Journey Builder. FlitStack AI can export your Myprosperity workflow definitions as a structured rebuild reference — listing triggers (document pending, portfolio update received, anniversary date), conditions (client tier, adviser role), and actions (send email, assign task) — so your Mailchimp admin can recreate them in Customer Journey Builder without reverse-engineering the logic from scratch.

Migration approach

Six steps for a successful Myprosperity to Mailchimp data migration

  1. Audit Myprosperity contacts and custom profile fields

    FlitStack connects to your Myprosperity API using scoped read access and exports every contact record with all standard fields (name, email, phone, address) and every custom profile field your firm has configured. We flag contacts without a valid email address, identify duplicate email addresses across records, and count the total number of custom profile fields so we can plan merge-field creation in Mailchimp before any data is loaded. This audit also surfaces any undocumented relationship-type integer codes that need custom value mapping.

  2. Configure Mailchimp audience schema and merge fields

    Before loading any data, we create the Mailchimp audience with all required merge fields in advance. This includes standard fields (FNAME, LNAME, EMAIL, PHONE, ADDRESS, BIRTHDAY), the custom fields (CLIENT_TIER, FIRMNAME, PORTFOLIO_VALUE, RISK_TOLERANCE, DOC_VAULT, INVESTMENT_FEED, SOURCE_ID, CREATED_ORIGINAL, UPDATED_ORIGINAL, ANNUAL_INCOME, LAST_PORTFOLIO, LANGUAGE, OCCUPATION), and the 'Adviser Role' tag group. We use the Mailchimp API to create these declaratively so the schema exists before the first subscriber is written.

  3. Decode relationship codes and apply tag group structure

    Myprosperity's integer-coded relationship field is decoded using the documented enum (0=Owner, 1=Accountant, 2=Lawyer, 3=Wife, 4=Husband, 5=Child). Any firm-specific custom relationship codes are identified in the audit step and resolved with your team. Each decoded label is applied as a tag within the 'Adviser Role' tag group during migration, giving you a Mailchimp-native filter for adviser-role segmentation without requiring custom field overhead.

  4. Run sample migration with field-level verification

    A representative slice of 100–500 contacts migrates first — covering Starter and Pro tier clients, all relationship types, and a sample of your most complex custom profile fields. We generate a field-level diff showing every source value mapped to its destination merge field or tag so you can verify relationship decoding, merge field data integrity, and suppression-list behavior before the full run commits. This is the validation gate before bulk load.

  5. Full migration with delta-pickup and suppression cleanup

    The complete contact set loads into your Mailchimp audience using bulk upsert semantics — existing subscribers are updated, new contacts are added, and hard-bounced or unsubscribed records land in Mailchimp's suppression list rather than the active audience. A 24–48 hour delta window opens at cutover to capture any Myprosperity contact changes made during the migration run. An audit log records every operation, and one-click rollback is available if reconciliation identifies unexpected data gaps.

  6. Export automation definitions for Mailchimp rebuild

    FlitStack extracts your Myprosperity workflow definitions (task reminders, document-request sequences, anniversary triggers) as a structured JSON export referencing trigger events, conditions, and actions. This document is handed to your Mailchimp admin as a rebuild specification for Customer Journey Builder. We do not migrate automation logic into Mailchimp — that step requires your team to design the customer journey based on your Mailchimp audience data we just migrated.

Platform deep dives

Context on both ends of the pair

Myprosperity logo

Myprosperity

Source

Strengths

  • Client portal with white-labelled mobile app builds brand visibility for accounting and advisory practices
  • Integrates with Xplan, Xero Practice Manager, and MYOB for practice-side data import
  • Investment feed aggregation from XPLAN and Macquarie consolidates client wealth data in one view
  • Document e-signing via Annature integrates into the client workflow natively
  • Pro tier provides live bank feed syncing and monthly valuation updates

Weaknesses

  • No publicly documented bulk export or migration API — data extraction relies on per-record API calls or CSV/XPM import templates
  • Starter tier limits bank feeds to one-time sync and valuations to one-time snapshots, reducing the richness of migrated financial history
  • Tier-gated features (Fact Finds, Survey Analytics, Advanced Mobile Branding) mean not all clients on a plan have equivalent data
  • Document storage caps (50–200GB) may require archival or selective migration for high-volume practices
  • Practice Portal staff licenses and client subscription limits are tied to the current tier — over-importing will trigger an upgrade
Mailchimp logo

Mailchimp

Destination

Strengths

  • Free plan up to 500 contacts makes it the lowest-friction entry point for new email marketers.
  • Drag-and-drop builder and template library produce polished emails without design or coding skills.
  • Strong deliverability reputation backed by years of email infrastructure expertise.
  • 300+ native integrations cover the most common marketing stack combinations out of the box.
  • Consolidated platform for email, automation, landing pages, and ads reduces the number of tools small teams must manage.

Weaknesses

  • Contact-based pricing model charges for unsubscribed and non-subscribed records, inflating costs relative to competitors.
  • Five-step automation limit on Standard tier forces upgrades for basic customer journeys, a frequently cited frustration.
  • Template HTML is Mailchimp-specific and does not export cleanly for use in other email platforms.
  • Post-Intuit roadmap uncertainty means customers cannot confidently plan long-term platform investments.
  • Account suspension risk without clear pre-warning disrupts campaign scheduling for affected businesses.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Myprosperity and Mailchimp.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Myprosperity: Not publicly documented.

  • Data volume sensitivity

    B

    Myprosperity doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Myprosperity to Mailchimp migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Myprosperity to Mailchimp data migrations

Answers to the questions buyers ask most during Myprosperity to Mailchimp migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Myprosperity to Mailchimp migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Myprosperity to Mailchimp migrations complete in 48–72 hours of clock time for contact lists under 25,000 records. The planning and schema setup phase (Mailchimp merge field creation, tag group configuration) adds 2–3 business days before data moves. Lists above 25,000 contacts or firms with more than 40 custom profile fields requiring triage extend to 5–7 days. The longest step is pre-migration audit — understanding your full custom field inventory before we create the Mailchimp schema.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Myprosperity.
Land in Mailchimp, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day