CRM migration
Field-level mapping, validation, and rollback between Encharge and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Encharge
Source
monday CRM
Destination
Compatibility
7 of 10
objects map 1:1 between Encharge and monday CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Encharge and Monday.com CRM occupy different positions in the go-to-market stack: Encharge is a behavioral marketing automation platform built around people-based automation flows, while Monday.com CRM is a board-and-item-based sales CRM that teams extend with custom columns for any field. The migration is fundamentally a schema translation: Encharge's People records become Monday.com CRM Contacts, Companies become the Account column, and Deals become Opportunities with custom column mappings. The highest-friction part of this migration is that Encharge Flows cannot be exported — the automation logic lives as JSON in Encharge's infrastructure with no documented API endpoint — so every active Flow requires manual recreation in Monday.com Automations. We flag this during scoping and deliver a written Flow inventory with trigger, condition, and action documentation so the customer's team can rebuild with minimal trial and error. Monday.com's native Work Management board migration path lets teams move existing project boards into CRM as-is, then layer CRM features on top, which simplifies migrations that also include non-CRM data.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Encharge object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Encharge
People
monday CRM
CRM Contacts
1:1Encharge People records map to Monday.com CRM Contacts. Standard fields (email, name, phone, address) map to the corresponding Contact columns. Custom person fields migrate as custom Columns on the Contacts board, with type mapping applied (text fields to Text columns, date fields to Date columns, numeric fields to Number columns). Tag assignments from Encharge migrate as Labels on the Contact record. We export all tag history per Person and reapply as Monday.com Labels, preserving the full tag list on each contact record.
Encharge
Accounts
monday CRM
Companies board
1:1Encharge Accounts map to a Companies board in Monday.com CRM. Company name, domain, industry, employee count, and custom company fields migrate to matching Columns on the Companies board. Company custom fields become custom Columns with their respective types. Places (location data) attached to Accounts map to the Address column type if the Monday.com plan supports it, or to a structured Text column. The Companies board must be populated before Contacts import to satisfy the Account reference on Contact records.
Encharge
Tags
monday CRM
Labels
1:1Encharge Tags are flat string labels applied to People. We export the full tag assignment history per contact and reapply as Monday.com Labels on the CRM Contacts board. Tags do not carry any hierarchical structure in Encharge, so the mapping is direct. If a contact has multiple tags, all labels are preserved on the migrated record.
Encharge
Segments
monday CRM
Saved Filters
lossyEncharge Segments are dynamic filter-based groups of People. We export the segment definition including filter rules, operator logic, and field criteria. In Monday.com CRM, we recreate each segment as a Saved Filter on the Contacts board with equivalent conditions. Segments do not auto-update in Monday.com the way they do in Encharge unless the customer enables a third-party integration or rebuilds the segment logic using Monday.com Automations.
Encharge
Custom Objects
monday CRM
Custom Boards
1:1Encharge Custom Objects (Deals, Orders, Invoices, or any customer-defined entity) map to Monday.com custom Boards. The schema is customer-defined, so we perform field-level mapping for each Custom Object: Encharge custom fields become typed Columns on the destination Board, and any lookup relationships between Custom Objects are modeled as Connect Boards columns referencing the related Board. The customer must define the destination schema during scoping because Custom Objects lack a standard target in Monday.com CRM.
Encharge
Activities
monday CRM
Item Updates
1:1Encharge Activities record behavioral events (email opens, page views, custom product events, payment status changes). Monday.com CRM has no native behavioral activity log; we map Activities to Item Updates on the relevant Contact or Company record. Each Activity generates a timestamped Update with the event name and any associated metadata. Event names are normalized to a consistent string format. Note that Monday.com Item Updates lack the structured field mapping of a dedicated CRM activity log; this is a functional flattening compared to Encharge.
Encharge
Email Templates
monday CRM
Email Templates
1:1Encharge Email Templates store HTML with subject lines, sender names, and inline styles. We export templates as HTML files and import them into Monday.com's Email Template library. Inline images are exported as separate assets and re-hosted or attached. Template metadata (subject, sender name, preheader text) is preserved in the Monday.com template record. Note that Monday.com Email Templates are used within CRM automations and manual outreach; they do not carry Encharge's merge tag logic and must be reviewed for placeholder syntax after migration.
Encharge
Campaigns
monday CRM
Boards or Item Groups
lossyEncharge Campaigns group emails and automation steps. We export campaign names, status, and associated contact counts. In Monday.com CRM, Campaigns are mapped to a dedicated Board with Items representing each contact in the campaign, or to Groups within an existing board, depending on the customer's preferred structure. The campaign-to-automation association does not export and must be rebuilt using Monday.com Board Automations.
Encharge
Forms
monday CRM
CRM Forms
1:1Encharge Forms capture new People and trigger enrollment into Flows. We export form field definitions and webhook configurations. Form URLs and embed codes do not migrate and must be updated in the destination system post-migration. Monday.com CRM Forms are set up separately and map to the Contacts board.
Encharge
Flows (Automations)
monday CRM
Board Automations
lossyEncharge Flows store automation logic as JSON configuration referencing triggers, conditions, and downstream actions with no documented export endpoint. We document every Flow during scoping: trigger type, condition branches, wait-step durations, and action sequence. The output is a written inventory with step-by-step descriptions that the customer's team uses to rebuild each Flow in Monday.com Board Automations. This is a manual rebuild, not a data migration.
| Encharge | monday CRM | Compatibility | |
|---|---|---|---|
| People | CRM Contacts1:1 | Fully supported | |
| Accounts | Companies board1:1 | Fully supported | |
| Tags | Labels1:1 | Fully supported | |
| Segments | Saved Filterslossy | Mapping required | |
| Custom Objects | Custom Boards1:1 | Mapping required | |
| Activities | Item Updates1:1 | Mapping required | |
| Email Templates | Email Templates1:1 | Fully supported | |
| Campaigns | Boards or Item Groupslossy | Mapping required | |
| Forms | CRM Forms1:1 | Fully supported | |
| Flows (Automations) | Board Automationslossy | Not supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Encharge gotchas
Flows are not exportable via API
API rate limits are not publicly documented
Overage billing model can surprise new customers
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and Encharge Flow documentation
We audit the source Encharge account: People record count, Account count, active Flows (name, trigger type, branches, wait steps, actions), Segments (filter logic), Custom Object schemas, Activity event types, Email Template count, and Form configurations. This audit produces a written migration scope with record counts per object and a Flow inventory. Every active Flow is documented with enough detail for the customer's team to rebuild it in Monday.com Automations. We also extract any tag taxonomy for preservation.
Monday.com CRM schema design
We design the destination Monday.com CRM workspace: Contacts board with standard and custom columns mapped from Encharge People fields, Companies board, Opportunities board with stage columns, and any custom Boards for Encharge Custom Objects. Column types are assigned based on Encharge field data types (text to Text, dates to Date, numbers to Number, tags to Labels). We recommend the customer create a test workspace first to validate column behavior before production migration.
Deduplication and data export from Encharge
We run a deduplication pass on the Encharge People export, identifying records with duplicate email addresses and applying the customer's preferred resolution strategy. We export Accounts first (to enable Account ID crosswalk), then People with all custom fields, tags, and segment memberships, then Custom Objects, Activities, and Email Templates. All exports are validated against Encharge record counts before the migration CSV is built.
Monday.com CRM import in dependency order
We import into Monday.com CRM in strict dependency order. Companies board is populated first, producing a crosswalk of Monday.com Item IDs per Account. Contacts board is imported second, with the Account reference resolved using the crosswalk table. Opportunities board is imported third, with Contact references resolved from the second crosswalk. Custom Objects are imported last, with lookup fields set using the relevant crosswalk IDs. Each phase emits a row-count reconciliation report.
Activity history and template migration
Encharge Activities are mapped to Item Updates on the relevant Contact or Company record, preserving the event name, timestamp, and metadata as update text. Email Templates are exported as HTML and imported into Monday.com's template library. Forms are exported with field definitions, but Form URLs and embed codes are noted separately for the customer to reconfigure in Monday.com CRM Forms post-migration.
Cutover, validation, and Flow rebuild handoff
We freeze writes to Encharge during the cutover window, run a final delta migration of any records modified during the migration, and validate record counts in Monday.com CRM against the source totals. The customer spot-checks 20-30 records for field-level accuracy. We deliver the Flow inventory document with rebuild instructions for each automation and hand off the Form reconfiguration checklist. We do not rebuild Encharge Flows as Monday.com Automations as part of the migration scope.
Platform deep dives
Encharge
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Encharge and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Encharge: Not publicly documented — limits appear to vary by plan tier but no official per-minute or per-day quotas are published in the public API documentation.
Data volume sensitivity
Encharge doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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