CRM migration
Field-level mapping, validation, and rollback between Glaze CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Glaze CRM
Source
Freshsales
Destination
Compatibility
6 of 8
objects map 1:1 between Glaze CRM and Freshsales.
Complexity
CModerate
Timeline
3-5 weeks
Overview
Glaze CRM is a niche, India-based platform built by Softuvo Solutions with no published API documentation and no publicly available pricing, which means every migration begins with a manual vendor coordination step to obtain a full data export. Freshsales, built by Freshworks, offers transparent per-user pricing from $9 per user per month on the Growth plan and supports REST API and Bulk API imports for Contacts, Accounts, Deals, Leads, Tasks, Events, and Notes. We extract data from Glaze CRM in CSV or database dump format through direct vendor coordination, build the Freshsales custom field schema in a Sandbox org first, then run production migration in dependency order: Users, Accounts, Contacts, Leads with conversion logic, Deals, Tasks, and Custom Fields. We do not migrate Workflows, Automations, or automation rules as code; we deliver a written inventory of these for the customer to rebuild in Freshsales. Document attachment binaries require a separate file system export from Glaze CRM because the platform does not expose a documented file export API.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Glaze CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Glaze CRM
Contact
Freshsales
Contact
1:1Glaze CRM Contact records map directly to Freshsales Contact. Email address serves as the dedupe key. We map standard fields (name, email, phone, address, company association) and any Glaze CRM custom contact properties to Freshsales custom contact fields. Multi-select custom fields require type inference from sample data or customer confirmation since Glaze CRM does not publish field type documentation publicly.
Glaze CRM
Company
Freshsales
Account
1:1Glaze CRM Company records map to Freshsales Account. Company name serves as the primary dedupe key. We import Accounts before Contacts so that AccountId is available at Contact insert time to satisfy the lookup relationship. Address data, industry tags, and company-level custom fields map to equivalent Freshsales Account fields or custom fields.
Glaze CRM
Deal
Freshsales
Deal
1:1Glaze CRM Deal records map to Freshsales Deal. Deal name, amount, stage, and associated company or contact transfer directly. Pipeline stages are configured per-organization in Glaze CRM, so we must reconcile stage names between the source instance and Freshsales deal stages. We document the existing Glaze CRM pipeline stages from the export and replicate them as Freshsales deal stages before migration.
Glaze CRM
Lead
Freshsales
Lead
1:1Glaze CRM Lead records map to Freshsales Lead. Lead source, status, and owner assignment transfer directly. We preserve lead score and any custom lead fields in Freshsales custom fields. The customer decides during scoping whether to convert migrated Leads to Contacts and Accounts in Freshsales using Freshsales lead conversion rules, or to keep them as Leads for manual conversion later.
Glaze CRM
Pipeline
Freshsales
Sales Pipeline (default)
lossyGlaze CRM pipeline stages map to Freshsales deal stages. We configure Freshsales deal stages to match the original stage names and probability percentages. If Glaze CRM has multiple pipelines, we document them as additional Freshsales pipelines if the destination plan supports multiple pipelines — Growth is limited to one pipeline; Pro and Enterprise support multiple.
Glaze CRM
Task
Freshsales
Task
1:1Task records in Glaze CRM map to Freshsales Tasks. Subject, due date, assignee (resolved via User email mapping), status, and linked entity transfer directly. Task associations to Contacts, Deals, or Companies are remapped using the Freshsales entity ID resolved during migration. Completed versus open task flags are preserved.
Glaze CRM
Custom Field
Freshsales
Custom Field
lossyGlaze CRM custom fields on Contacts, Companies, and Deals map to Freshsales custom fields of equivalent type. We request a full field inventory from the customer before migration and build the Freshsales custom field schema in a Sandbox org first. Multi-select fields in Glaze CRM require special handling — they often need to be split into separate Freshsales multi-select or text fields depending on the destination field type.
Glaze CRM
User / Owner
Freshsales
User
1:1Glaze CRM User records representing team members map to Freshsales Users by email address. We resolve owners on Contacts, Deals, and Tasks by matching owner email to the Freshsales User table. The customer provisions Freshsales users matching the Glaze CRM user list before migration begins. Inactive users can be archived in Freshsales if they have no open records.
| Glaze CRM | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Pipeline | Sales Pipeline (default)lossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Custom Field | Custom Fieldlossy | Fully supported | |
| User / Owner | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Glaze CRM gotchas
No public API schema means no automated export
White-label deployments create non-standard instance configurations
Custom field types are not documented in public-facing materials
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Data extraction coordination with Glaze CRM
We initiate contact with Glaze CRM's support or sales team to request a full data export. We specify the preferred format (CSV structured exports or database dump), the objects required (Contacts, Companies, Deals, Leads, Tasks, custom fields), and any related record exports. This phase is entirely dependent on Glaze CRM's response time — plan 1–2 weeks for them to fulfill the request. We do not begin migration work until the export is received and validated for completeness.
Schema audit and custom field mapping
We analyze the Glaze CRM export to identify the actual schema in use, including any white-label custom fields and non-standard pipeline configurations. We compare this against Freshsales' standard object and field structure and build a custom field mapping spreadsheet. For any fields without a direct Freshsales equivalent, we propose a custom field in Freshsales or a Notes field alternative. The mapping document is reviewed and approved by the customer before Sandbox migration begins.
Freshsales Sandbox setup and configuration
We configure a Freshsales Sandbox org with the required custom fields, pipeline stages, and any required configuration (Lead conversion rules, duplicate detection settings). The customer provisions Freshsales user accounts matching the Glaze CRM users so that Owner mapping is validated. We run a test migration in Sandbox with the exported data to validate the mapping, identify any data quality issues, and confirm reconciliation row counts before production migration.
Production migration in dependency order
We run the production migration in dependency order: Users (provisioned and validated), Accounts (from Glaze CRM Companies), Contacts (with AccountId resolved via domain or name match), Leads (with conversion logic applied per customer decision), Deals (with AccountId and OwnerId resolved), Tasks (with Contact or Deal lookup resolved), and Custom Field data (last, with lookups to standard objects validated). Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and handoff
We freeze Glaze CRM writes during cutover and run a final delta migration of any records modified during the migration window. We validate record counts against the source export and spot-check 25–50 records per object. We deliver a migration summary report including record counts by object, any records that could not be migrated with reasons, and recommendations for post-migration data cleanup. We deliver the pipeline stage, custom field, and automation inventory document for the customer's admin to rebuild in Freshsales.
Platform deep dives
Glaze CRM
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 6 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Glaze CRM and Freshsales.
Object compatibility
6 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Glaze CRM: Not publicly documented.
Data volume sensitivity
Glaze CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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