CRM migration

Migrate from Glaze CRM to Freshsales

Field-level mapping, validation, and rollback between Glaze CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Glaze CRM logo

Glaze CRM

Source

Freshsales

Destination

Freshsales logo

Compatibility

75%

6 of 8

objects map 1:1 between Glaze CRM and Freshsales.

Complexity

CModerate

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Glaze CRM is a niche, India-based platform built by Softuvo Solutions with no published API documentation and no publicly available pricing, which means every migration begins with a manual vendor coordination step to obtain a full data export. Freshsales, built by Freshworks, offers transparent per-user pricing from $9 per user per month on the Growth plan and supports REST API and Bulk API imports for Contacts, Accounts, Deals, Leads, Tasks, Events, and Notes. We extract data from Glaze CRM in CSV or database dump format through direct vendor coordination, build the Freshsales custom field schema in a Sandbox org first, then run production migration in dependency order: Users, Accounts, Contacts, Leads with conversion logic, Deals, Tasks, and Custom Fields. We do not migrate Workflows, Automations, or automation rules as code; we deliver a written inventory of these for the customer to rebuild in Freshsales. Document attachment binaries require a separate file system export from Glaze CRM because the platform does not expose a documented file export API.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Glaze CRM logo

Glaze CRM

What's pushing teams away

  • No published pricing or rate card — customers must engage sales for every package.
  • Very thin third-party reviewer footprint on Capterra, G2, and TrustRadius — limited validation data.
  • No public API documentation — extraction at migration time requires vendor cooperation.
  • Custom-plan pricing creates ambiguity for procurement teams that expect transparent tiers.
  • Customers needing rich third-party integrations or extensive automation typically move to HubSpot, Pipedrive, or Zoho.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Glaze CRM objects map to Freshsales

Each row shows how a Glaze CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Glaze CRM

Contact

maps to

Freshsales

Contact

1:1
Fully supported

Glaze CRM Contact records map directly to Freshsales Contact. Email address serves as the dedupe key. We map standard fields (name, email, phone, address, company association) and any Glaze CRM custom contact properties to Freshsales custom contact fields. Multi-select custom fields require type inference from sample data or customer confirmation since Glaze CRM does not publish field type documentation publicly.

Glaze CRM

Company

maps to

Freshsales

Account

1:1
Fully supported

Glaze CRM Company records map to Freshsales Account. Company name serves as the primary dedupe key. We import Accounts before Contacts so that AccountId is available at Contact insert time to satisfy the lookup relationship. Address data, industry tags, and company-level custom fields map to equivalent Freshsales Account fields or custom fields.

Glaze CRM

Deal

maps to

Freshsales

Deal

1:1
Fully supported

Glaze CRM Deal records map to Freshsales Deal. Deal name, amount, stage, and associated company or contact transfer directly. Pipeline stages are configured per-organization in Glaze CRM, so we must reconcile stage names between the source instance and Freshsales deal stages. We document the existing Glaze CRM pipeline stages from the export and replicate them as Freshsales deal stages before migration.

Glaze CRM

Lead

maps to

Freshsales

Lead

1:1
Fully supported

Glaze CRM Lead records map to Freshsales Lead. Lead source, status, and owner assignment transfer directly. We preserve lead score and any custom lead fields in Freshsales custom fields. The customer decides during scoping whether to convert migrated Leads to Contacts and Accounts in Freshsales using Freshsales lead conversion rules, or to keep them as Leads for manual conversion later.

Glaze CRM

Pipeline

maps to

Freshsales

Sales Pipeline (default)

lossy
Fully supported

Glaze CRM pipeline stages map to Freshsales deal stages. We configure Freshsales deal stages to match the original stage names and probability percentages. If Glaze CRM has multiple pipelines, we document them as additional Freshsales pipelines if the destination plan supports multiple pipelines — Growth is limited to one pipeline; Pro and Enterprise support multiple.

Glaze CRM

Task

maps to

Freshsales

Task

1:1
Fully supported

Task records in Glaze CRM map to Freshsales Tasks. Subject, due date, assignee (resolved via User email mapping), status, and linked entity transfer directly. Task associations to Contacts, Deals, or Companies are remapped using the Freshsales entity ID resolved during migration. Completed versus open task flags are preserved.

Glaze CRM

Custom Field

maps to

Freshsales

Custom Field

lossy
Fully supported

Glaze CRM custom fields on Contacts, Companies, and Deals map to Freshsales custom fields of equivalent type. We request a full field inventory from the customer before migration and build the Freshsales custom field schema in a Sandbox org first. Multi-select fields in Glaze CRM require special handling — they often need to be split into separate Freshsales multi-select or text fields depending on the destination field type.

Glaze CRM

User / Owner

maps to

Freshsales

User

1:1
Fully supported

Glaze CRM User records representing team members map to Freshsales Users by email address. We resolve owners on Contacts, Deals, and Tasks by matching owner email to the Freshsales User table. The customer provisions Freshsales users matching the Glaze CRM user list before migration begins. Inactive users can be archived in Freshsales if they have no open records.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Glaze CRM logo

Glaze CRM gotchas

High

No public API schema means no automated export

Medium

White-label deployments create non-standard instance configurations

Medium

Custom field types are not documented in public-facing materials

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • No public API means manual data extraction is mandatory

    Glaze CRM does not publish API documentation or a developer portal in our research. There is no programmatic way to pull data out without requesting a custom export through their support team or sales channel. We cannot initiate migration work without first coordinating a data extract with Glaze CRM — plan for 1–2 weeks of lead time to obtain a full CSV or database dump before migration work begins. Any delays in obtaining the export directly extend the project timeline and may require re-scoping if the data format changes significantly.

  • White-label instances have non-standard schemas

    Glaze CRM's white-label feature means each customer instance may have different field sets, branding, and pipeline configurations depending on how Softuvo set it up originally. We cannot assume a standard schema across Glaze CRM customers. We require a full schema audit from the customer before we can produce a field mapping spreadsheet. Any Glaze CRM custom properties require manual field mapping from the export. This audit step adds 3–5 business days to discovery before migration can begin.

  • Custom field types are not publicly documented in Glaze CRM

    The Glaze CRM platform supports custom field creation but does not publish field type documentation in public-facing materials. We do not know from public sources whether a custom field is text, dropdown, date, number, or multi-select. During migration scoping, we request a sample record export with all custom fields visible so we can infer types. Multi-select fields require special handling — they often need to be split or rejoined depending on destination CRM field type support.

  • Document attachment binaries require separate export coordination

    Glaze CRM stores document attachments per record but does not expose a documented file export API. We migrate document metadata (filename, upload date, linked record) as part of the record migration, but actual file binaries require a separate file system export coordinated directly with Glaze CRM. If the customer has a significant volume of attached files, plan for an additional coordination step with Glaze CRM to obtain the file archive. File relinking in Freshsales depends on having the metadata migrated first.

Migration approach

Six steps for a successful Glaze CRM to Freshsales data migration

  1. Data extraction coordination with Glaze CRM

    We initiate contact with Glaze CRM's support or sales team to request a full data export. We specify the preferred format (CSV structured exports or database dump), the objects required (Contacts, Companies, Deals, Leads, Tasks, custom fields), and any related record exports. This phase is entirely dependent on Glaze CRM's response time — plan 1–2 weeks for them to fulfill the request. We do not begin migration work until the export is received and validated for completeness.

  2. Schema audit and custom field mapping

    We analyze the Glaze CRM export to identify the actual schema in use, including any white-label custom fields and non-standard pipeline configurations. We compare this against Freshsales' standard object and field structure and build a custom field mapping spreadsheet. For any fields without a direct Freshsales equivalent, we propose a custom field in Freshsales or a Notes field alternative. The mapping document is reviewed and approved by the customer before Sandbox migration begins.

  3. Freshsales Sandbox setup and configuration

    We configure a Freshsales Sandbox org with the required custom fields, pipeline stages, and any required configuration (Lead conversion rules, duplicate detection settings). The customer provisions Freshsales user accounts matching the Glaze CRM users so that Owner mapping is validated. We run a test migration in Sandbox with the exported data to validate the mapping, identify any data quality issues, and confirm reconciliation row counts before production migration.

  4. Production migration in dependency order

    We run the production migration in dependency order: Users (provisioned and validated), Accounts (from Glaze CRM Companies), Contacts (with AccountId resolved via domain or name match), Leads (with conversion logic applied per customer decision), Deals (with AccountId and OwnerId resolved), Tasks (with Contact or Deal lookup resolved), and Custom Field data (last, with lookups to standard objects validated). Each phase emits a row-count reconciliation report before the next phase begins.

  5. Cutover, validation, and handoff

    We freeze Glaze CRM writes during cutover and run a final delta migration of any records modified during the migration window. We validate record counts against the source export and spot-check 25–50 records per object. We deliver a migration summary report including record counts by object, any records that could not be migrated with reasons, and recommendations for post-migration data cleanup. We deliver the pipeline stage, custom field, and automation inventory document for the customer's admin to rebuild in Freshsales.

Platform deep dives

Context on both ends of the pair

Glaze CRM logo

Glaze CRM

Source

Strengths

  • Self-hosted or cloud deployment — data remains on your own infrastructure
  • White-label customization lets agencies resell under their own brand
  • Data security focus for regulated industries like healthcare and finance
  • One-time setup fee model rather than perpetual per-seat licensing
  • Built-in email templates and tracking without requiring third-party integrations

Weaknesses

  • No publicly documented API — migration requires manual data extraction and direct vendor coordination
  • No published pricing on the website — all quotes are handled via sales contact
  • Zero reviews on TrustRadius and minimal presence on G2 or Capterra makes independent evaluation difficult
  • Limited documentation for technical implementers and developers
  • Vendor (Softuvo Solutions) is a relatively small India-based firm with fewer public case studies than established CRM players
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Moderate CRM migration. 6 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Glaze CRM and Freshsales.

  • Object compatibility

    C

    6 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Glaze CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Glaze CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Glaze CRM to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Glaze CRM to Freshsales data migrations

Answers to the questions buyers ask most during Glaze CRM to Freshsales migration scoping. Not seeing yours? Book a call.

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Most migrations complete in 3–5 weeks. The primary timeline driver is coordinating data extraction from Glaze CRM, which requires 1–2 weeks to obtain a full CSV or database dump through their support team. Once the export is received, the migration itself typically takes 2–3 weeks depending on data volume and custom field complexity. Migrations with large data volumes (over 50,000 records) or extensive custom field schemas may extend to 6–10 weeks because of Sandbox testing and multi-phase import sequencing.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Glaze CRM.
Land in Freshsales, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day