CRM migration

Migrate from Glaze CRM to Pipedrive

Field-level mapping, validation, and rollback between Glaze CRM and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.

Glaze CRM logo

Glaze CRM

Source

Pipedrive

Destination

Pipedrive logo

Compatibility

60%

6 of 10

objects map 1:1 between Glaze CRM and Pipedrive.

Complexity

CModerate

Timeline

5-8 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Glaze CRM to Pipedrive is a manual-first migration. Glaze CRM has no publicly documented API, so we coordinate a custom data export through the vendor before any migration work begins. This adds 1-2 weeks of lead time but is unavoidable. Pipedrive is a deal-centric CRM with a well-documented REST API and a native Import2 tool for structured CRM-to-CRM moves, but because Glaze's schema is non-standard and per-instance, we must audit the customer's actual field inventory before producing any mapping. We import parent records (Organizations) before child records (People, Deals) and use Pipedrive's API for bulk activity migrations to preserve call logs, emails, meetings, and tasks in the Activity timeline. Pipedrive's pricing is transparent across four tiers ($14-$79/seat/month annual), making budget planning straightforward once the migration scope is defined. We do not migrate Glaze automations, pipeline configurations, or custom field definitions as code; we deliver a written inventory for the customer's admin to rebuild in Pipedrive.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Glaze CRM logo

Glaze CRM

What's pushing teams away

  • No published pricing or rate card — customers must engage sales for every package.
  • Very thin third-party reviewer footprint on Capterra, G2, and TrustRadius — limited validation data.
  • No public API documentation — extraction at migration time requires vendor cooperation.
  • Custom-plan pricing creates ambiguity for procurement teams that expect transparent tiers.
  • Customers needing rich third-party integrations or extensive automation typically move to HubSpot, Pipedrive, or Zoho.

Choosing

Pipedrive logo

Pipedrive

What's pulling them in

  • Clean drag-and-drop pipeline interface with minimal learning curve, making it approachable for small sales teams without dedicated CRM admins.
  • Visual deal tracking keeps reps focused on next actions — activities, calls, and follow-up tasks surface directly in the pipeline view.
  • Strong integrations via Zapier and native marketplace apps let teams wire Pipedrive into Calendly, ActiveCampaign, and similar sales-stack tools.
  • Mobile apps for iOS and Android keep field reps connected to deals, contacts, and tasks without a desktop session.
  • Reputation and review volume — over 3,000 verified reviews across G2 and Capterra — signal reliability for teams evaluating CRM options.

Object mapping

How Glaze CRM objects map to Pipedrive

Each row shows how a Glaze CRM object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Glaze CRM

Contact

maps to

Pipedrive

Person (People)

1:1
Fully supported

Glaze CRM Contacts map directly to Pipedrive People. Standard fields (name, email, phone, company association) map 1:1 where field names align. Glaze CRM custom properties on Contact records require field-level mapping from the customer's schema export; we cannot assume standard field names across white-label deployments. The company association in Glaze maps to the Organization field on Pipedrive Person.

Glaze CRM

Company

maps to

Pipedrive

Organization

1:1
Fully supported

Glaze CRM Company records map to Pipedrive Organizations. Organization must be imported before People so that the Organization-Person relationship is resolved at insert time. Address data, industry tags, and company custom fields migrate as Organization custom fields in Pipedrive. The Organization name is the dedupe key during import.

Glaze CRM

Lead

maps to

Pipedrive

Lead (if Pipedrive Lead Management enabled) or Person

lossy
Fully supported

Glaze CRM maintains separate Lead and Contact objects. If the customer has Pipedrive's Lead Management add-on enabled, Glaze Leads migrate to Pipedrive Leads with status and source fields mapped. If Lead Management is not enabled, Glaze Leads migrate as People records with the original lead status preserved in a custom field.

Glaze CRM

Deal

maps to

Pipedrive

Deal

1:1
Fully supported

Glaze CRM Deals map 1:1 to Pipedrive Deals with deal name, amount, stage, expected close date, and owner assignment preserved. Pipeline stages in Glaze are organizational-level configuration that must be replicated as Pipedrive pipelines before deal import; we document the existing stage names and probabilities from the Glaze export and configure matching Pipedrive pipeline stages.

Glaze CRM

Pipeline

maps to

Pipedrive

Pipeline

lossy
Fully supported

Glaze CRM pipeline configurations (stage names, stage order, probabilities) migrate as Pipedrive Pipeline records. Pipedrive supports multiple pipelines from its Lite tier onward, so multi-line-of-business Glaze customers can replicate their pipeline structure. We configure the pipeline in Pipedrive before any Deal import begins.

Glaze CRM

Task

maps to

Pipedrive

Activity

1:1
Fully supported

Glaze CRM Tasks map to Pipedrive Activities with subject, due date, assignee, status, and linked entity preserved. Completed versus open status flags transfer. Activity associations to People, Organizations, or Deals are remapped using Pipedrive's activity link fields.

Glaze CRM

User / Owner

maps to

Pipedrive

User

1:1
Fully supported

Glaze CRM Users (deal owners, task assignees) map to Pipedrive Users by email address. We resolve owners by email match against the Pipedrive destination account. Any Glaze User without a matching Pipedrive User is held in a reconciliation queue for the customer's admin to provision before record import resumes.

Glaze CRM

Tag / Label

maps to

Pipedrive

Custom field or Organization tag

lossy
Fully supported

Glaze CRM tags migrate as string arrays applied to the corresponding Pipedrive records. Depending on the customer's tagging volume and intended use, tags can be stored as a multi-option custom field on Person/Deal/Organization, or as Pipedrive organization-level tags. The customer chooses the strategy during scoping.

Glaze CRM

Custom Fields

maps to

Pipedrive

Custom fields

lossy
Mapping required

Glaze CRM custom fields on Contacts, Companies, and Deals migrate as Pipedrive custom fields. Field types must be inferred from a sample Glaze export because Glaze does not publish custom field type definitions. Multi-select fields in Glaze require special handling; Pipedrive supports multi-option fields which map directly, but other multi-value formats require transformation. We request a full field inventory and sample records from the customer before migration.

Glaze CRM

Documents (metadata only)

maps to

Pipedrive

Note or external reference

1:1
Fully supported

Glaze CRM document metadata (filename, upload date, linked record ID) migrates as a Note in Pipedrive with the filename and a reference to the original system. Actual file binaries cannot be extracted because Glaze CRM has no documented file export API; we flag this limitation explicitly and recommend that customers export files manually from Glaze CRM before the migration cutover date and re-upload to Pipedrive separately.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Glaze CRM logo

Glaze CRM gotchas

High

No public API schema means no automated export

Medium

White-label deployments create non-standard instance configurations

Medium

Custom field types are not documented in public-facing materials

Pipedrive logo

Pipedrive gotchas

High

Custom field hash keys differ per account

High

Export access gated by visibility groups

Medium

Token-based API rate limits since December 2024

Medium

Sequences and Automations not exposed via REST API

Low

Cost escalates via workflow caps and add-ons

Pair-specific challenges

  • No public API means extraction requires vendor coordination

    Glaze CRM does not publish API documentation, a developer portal, or any public schema reference. There is no programmatic way to pull data out of Glaze CRM without requesting a custom export through their support team or sales channel. We cannot initiate migration without first coordinating a data extract with Glaze CRM directly, which typically adds 1-2 weeks of lead time before migration work begins. We strongly recommend requesting the export as soon as the migration decision is made.

  • White-label deployments create non-standard instance schemas

    Glaze CRM's white-label feature means each customer instance may have a different field set, pipeline configuration, and branding depending on how Softuvo Solutions set it up originally. We cannot assume a standard schema across Glaze CRM customers. We require a full schema audit from the customer before we can produce a field mapping spreadsheet. This audit is a manual process that requires the customer to export a representative record set with all visible custom fields.

  • Custom field types are not documented in Glaze CRM

    The Glaze CRM platform supports custom field creation on Contacts, Companies, and Deals, but the CSV export does not include field type metadata. During migration scoping, we request a sample record set with all custom fields visible so we can infer types (text, dropdown, date, number, multi-select). Multi-select fields in particular require special handling: Pipedrive supports multi-option fields directly, but if Glaze stores multi-select as a delimited string, we must split and rejoin values during transform. This inference step adds 3-5 business days to the discovery phase.

  • Pipedrive does not support all Glaze CRM field types natively

    Pipedrive's custom field types are limited to text, numeric, date, single-option, multi-option, phone, email, and address. If Glaze CRM exports a custom field of a type Pipedrive cannot represent (such as a long-text area with formatting, a formula field, or a record-link field), we flag this during scoping and either drop the field or store its raw value as a text custom field. We do not implement custom field types in Pipedrive that exceed its supported field type list.

Migration approach

Six steps for a successful Glaze CRM to Pipedrive data migration

  1. Discovery and Glaze CRM data export coordination

    We audit the customer's Glaze CRM instance by reviewing whatever schema documentation or sample exports they can provide. Simultaneously, we coordinate with the customer's team to request a full data export from Glaze CRM through their vendor support or sales channel. This export typically arrives as a CSV dump or database export. We cannot begin migration work without the data extract. We also confirm Pipedrive account setup (edition, seat count, Lead Management add-on status) and any existing Pipedrive data that should be preserved.

  2. Schema audit and field mapping spreadsheet

    Once the Glaze CRM export arrives, we perform a full schema audit: we identify standard fields (name, email, phone, address, stage), infer custom field types from sample values, identify multi-select fields, count unique Users, count unique pipeline stages, and catalog any Tags in use. We produce a field mapping spreadsheet that maps every Glaze CRM field to a Pipedrive field or custom field, with transformation notes. This spreadsheet is reviewed and signed off by the customer's admin before any data moves.

  3. Pipedrive pipeline and field configuration

    We configure Pipedrive before importing any records. This includes creating Pipedrive Pipelines that match the Glaze CRM stage names and probabilities, enabling the Lead Management add-on if Glaze Leads are present and the customer chooses to use Pipedrive Leads, and creating all custom fields on Person, Organization, and Deal objects. Field types are set explicitly (text, numeric, multi-option, date) to match the inferred types from the Glaze CRM export. This configuration is done in the customer's live Pipedrive account (not a sandbox, as Pipedrive does not charge for sandbox environments at all tiers).

  4. User provisioning and owner reconciliation

    We extract every distinct Glaze CRM User referenced on Contact, Company, Deal, and Engagement records and match by email against the Pipedrive destination account's User table. Any Glaze User without a matching Pipedrive User goes to a reconciliation queue. The customer's Pipedrive admin provisions any missing Users (active or inactive depending on whether the original Glaze user is still active). Migration cannot proceed past this step because OwnerId references are required on Deals and many Activity records.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Organizations (from Glaze Companies first), People (with Organization resolved), Deals (with Organization, Owner, and Pipeline stage resolved), Leads (if applicable, with Lead Management enabled), Activity history (calls, emails, meetings, tasks mapped to Pipedrive Activities via API or CSV), and Custom field values. Each phase emits a row-count reconciliation report before the next phase begins. We use Pipedrive's API for bulk activity imports to preserve the full engagement timeline.

  6. Cutover, validation, and automation handoff

    We freeze Glaze CRM writes during cutover, run a final delta migration of any records modified during the migration window, then enable Pipedrive as the system of record. We deliver a written inventory of Glaze CRM pipeline configurations and custom field definitions for the customer's admin to rebuild in Pipedrive's visual pipeline editor and custom field settings. We support a five-business-day hypercare window where we resolve any data quality issues surfaced by the customer's team. We do not rebuild Glaze CRM automations or workflow rules as Pipedrive Workflows within migration scope; that is a separate engagement.

Platform deep dives

Context on both ends of the pair

Glaze CRM logo

Glaze CRM

Source

Strengths

  • Self-hosted or cloud deployment — data remains on your own infrastructure
  • White-label customization lets agencies resell under their own brand
  • Data security focus for regulated industries like healthcare and finance
  • One-time setup fee model rather than perpetual per-seat licensing
  • Built-in email templates and tracking without requiring third-party integrations

Weaknesses

  • No publicly documented API — migration requires manual data extraction and direct vendor coordination
  • No published pricing on the website — all quotes are handled via sales contact
  • Zero reviews on TrustRadius and minimal presence on G2 or Capterra makes independent evaluation difficult
  • Limited documentation for technical implementers and developers
  • Vendor (Softuvo Solutions) is a relatively small India-based firm with fewer public case studies than established CRM players
Pipedrive logo

Pipedrive

Destination

Strengths

  • Intuitive drag-and-drop pipeline that sales reps actually use without resistance or training overhead.
  • Per-seat unlimited-deals model on all tiers — reps cannot be blocked from logging activity.
  • Active marketplace with 400+ integrations and a documented REST API with OpenAPI 3 specs.
  • Mobile apps with offline access, call logging, and calendar sync keep field teams operational.
  • Strong focus on sales activity tracking — next-action reminders and follow-up scheduling are first-class features.

Weaknesses

  • No custom objects — teams needing non-standard data structures must work around the four standard entity types.
  • Workflow automation limits by tier (30, 60, 90 active workflows) force upgrades as processes grow.
  • No free permanent plan — teams evaluating fit must commit to a trial without a freemium option.
  • Limited advanced reporting and custom dashboard capabilities compared to HubSpot or Salesforce.
  • Export permissions are gated by visibility groups, meaning data scoping must account for who can see what before migration.

Complexity grading

How hard is this migration?

Moderate CRM migration. 6 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Glaze CRM and Pipedrive.

  • Object compatibility

    C

    6 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Glaze CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Glaze CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Glaze CRM to Pipedrive migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Glaze CRM to Pipedrive data migrations

Answers to the questions buyers ask most during Glaze CRM to Pipedrive migration scoping. Not seeing yours? Book a call.

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Most migrations land between five and eight weeks for accounts under 10,000 contacts, 2,000 deals, and a straightforward custom field set. The primary variable is the Glaze CRM data export: because Glaze has no public API, you must request a custom export through their vendor, which typically adds 1-2 weeks of lead time before migration work begins. Migrations with extensive custom field sets (over 50 custom properties), large activity histories (over 200,000 records), or multi-pipeline structures requiring manual stage reconciliation move to ten to fourteen weeks.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Glaze CRM.
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