CRM migration
Field-level mapping, validation, and rollback between Glaze CRM and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Glaze CRM
Source
HighLevel
Destination
Compatibility
5 of 9
objects map 1:1 between Glaze CRM and HighLevel.
Complexity
CModerate
Timeline
3-5 weeks
Overview
Moving from Glaze CRM to GoHighLevel is an export-then-import migration because Glaze CRM does not publish a public API schema. GoHighLevel uses a unified Contact object where Glaze CRM separates Contacts and Leads into distinct record types, and we resolve that structural difference during scoping by mapping Glaze Leads to GoHighLevel Contacts with the original lead status preserved as a custom field. Pipeline stages, which are configurable in GoHighLevel, must be pre-built in the destination account before Deals migrate. We coordinate the Glaze CRM data extract directly with their support or sales team to obtain a full CSV or database dump, which adds one to two weeks of lead time before migration work begins. Workflows, automations, pipeline configurations, and custom field definitions from Glaze CRM do not migrate; we deliver a written inventory of these for the customer's admin to rebuild in GoHighLevel's workflow builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Glaze CRM object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Glaze CRM
Contact
HighLevel
Contact
1:1Glaze CRM Contact records map directly to GoHighLevel Contact. Standard fields (name, email, phone, address) migrate 1:1. Any Glaze CRM custom properties on Contact require manual field mapping against the customer-provided schema. GoHighLevel does not have a separate Contact type; all contact records regardless of qualification status live as Contacts.
Glaze CRM
Lead
HighLevel
Contact
1:manyGlaze CRM Lead records map to GoHighLevel Contact with the original lead status preserved in a custom field for audit. GoHighLevel does not maintain a separate Lead object; all unqualified prospects land in the unified Contact model. We set a custom field (e.g., original_lead_status__c) to carry the Glaze CRM lead source, lead stage, and any scoring data.
Glaze CRM
Company
HighLevel
Contact (Company field)
lossyGlaze CRM Company records hold business name, address, industry, and related contact associations. GoHighLevel does not have a native Company or Account object; the company name is stored as a text field on the Contact record. We map the Glaze CRM Company name to the GoHighLevel Contact Company field and preserve industry and address data in custom fields on the primary Contact.
Glaze CRM
Deal
HighLevel
Opportunity
1:1Glaze CRM Deal records map to GoHighLevel Opportunities. Deal name, amount, stage, owner, and associated contact link migrate directly. Pipeline stages are configured in GoHighLevel before Deal migration; we document the existing Glaze CRM pipeline stages from the customer's schema and replicate them as GoHighLevel pipeline stages.
Glaze CRM
Pipeline
HighLevel
Pipeline
lossyGlaze CRM pipeline configurations are organizational-level settings that must be replicated in GoHighLevel before Deals migrate. We capture the pipeline name, stage names, stage order, and probability percentages from Glaze CRM and build the equivalent GoHighLevel Pipeline with matching stage values. Pipeline configuration is documented as a written deliverable for the customer to implement or validate.
Glaze CRM
Task
HighLevel
Task
1:1Glaze CRM Tasks (subject, due date, assignee, status, linked entity) map to GoHighLevel Tasks. Completed versus open task flags preserve. Task associations to Contacts, Deals, or Companies remap using GoHighLevel's task linking model. GoHighLevel tasks support linking to multiple object types (Contacts, Opportunities, Companies, etc.) which may require reconfiguration if Glaze CRM tasks are singly linked.
Glaze CRM
User
HighLevel
User
1:1Glaze CRM Users (team members assigned as deal owners or task assignees) map to GoHighLevel Users by email address match. We resolve inactive Glaze CRM Users by archiving or deactivating them in GoHighLevel if they have no active assignments. User provisioning in GoHighLevel requires the customer to invite team members directly during migration setup.
Glaze CRM
Tag
HighLevel
Tag
1:1Glaze CRM Tags stored as flat string arrays on Contacts, Deals, or Companies map to GoHighLevel Tags. Tags migrate as text values and are reapplied to the corresponding Contact or Opportunity records in GoHighLevel. Multi-select tag fields require flattening if the destination does not support array-type tag storage.
Glaze CRM
Custom Field
HighLevel
Custom Field
lossyGlaze CRM custom fields on Contacts, Companies, and Deals require schema inference from a customer-provided sample record export before migration. We request a full field inventory from the customer during scoping, infer field types (text, dropdown, date, number, multi-select) from sample data, and build GoHighLevel custom fields to match. Multi-select fields from Glaze CRM require special handling as GoHighLevel may use tag arrays or custom multi-select picklist fields.
| Glaze CRM | HighLevel | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Lead | Contact1:many | Fully supported | |
| Company | Contact (Company field)lossy | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline | Pipelinelossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| User | User1:1 | Fully supported | |
| Tag | Tag1:1 | Fully supported | |
| Custom Field | Custom Fieldlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Glaze CRM gotchas
No public API schema means no automated export
White-label deployments create non-standard instance configurations
Custom field types are not documented in public-facing materials
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Coordinate Glaze CRM data extract
We contact the Glaze CRM support or sales team through the customer to request a full data export. The customer authorizes the request and specifies the preferred format (CSV, XLSX, or database dump). This step adds one to two weeks to the project timeline because Glaze CRM does not offer a self-service export. We cannot proceed to schema audit until the export is delivered.
Schema audit and custom field inference
We audit the delivered Glaze CRM export across all record types (Contacts, Companies, Deals, Leads, Tasks, Users, Tags, Custom Fields) and infer field types from sample data values. We request the customer to confirm the field inventory and provide any missing context about custom field definitions that cannot be inferred from the data alone. This step produces a written schema inventory and a preliminary GoHighLevel field mapping spreadsheet.
GoHighLevel destination setup
We create the GoHighLevel destination account structure including pipelines, pipeline stages, and custom fields. Pipeline stages are pre-built to match the existing Glaze CRM stage names and probabilities. Custom fields are created in GoHighLevel with types inferred from the schema audit. We deliver the pipeline configuration as a written document for the customer's GoHighLevel admin to implement or validate before migration begins.
User reconciliation and GoHighLevel user provisioning
We extract every distinct Glaze CRM User referenced on Contact, Deal, and Task records and match by email against the GoHighLevel destination account's User list. The customer provisions any missing GoHighLevel Users directly. Active Glaze CRM Users without a matching GoHighLevel User are held in a reconciliation queue until the account is provisioned.
Production migration in dependency order
We run production migration in record-dependency order: Contacts (from Glaze CRM Contacts and Companies mapped to the unified Contact model), Leads (mapped to GoHighLevel Contacts with original status preserved in custom fields), Deals (as GoHighLevel Opportunities with pipeline stage and owner resolved), Tasks (with linked entity remapped). Tags are reapplied to each record after the base records are loaded. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and workflow rebuild handoff
We freeze Glaze CRM writes during cutover and run a final delta migration of any records modified during the migration window. We validate record counts and spot-check sample records against the source export. We deliver a written inventory of Glaze CRM automation rules, pipeline configurations, and custom field definitions that require rebuild in GoHighLevel's workflow builder. We support a one-week hypercare window for reconciliation issues. We do not rebuild workflows, automations, or sequences as part of the migration scope.
Platform deep dives
Glaze CRM
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 6 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Glaze CRM and HighLevel.
Object compatibility
6 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Glaze CRM: Not publicly documented.
Data volume sensitivity
Glaze CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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Category
FAQ
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