CRM migration
Field-level mapping, validation, and rollback between Glaze CRM and Zoho CRM. We move data and schema; workflows are rebuilt natively in Zoho CRM.
Glaze CRM
Source
Zoho CRM
Destination
Compatibility
8 of 10
objects map 1:1 between Glaze CRM and Zoho CRM.
Complexity
CModerate
Timeline
3-5 weeks
Overview
Moving from Glaze CRM to Zoho CRM is an extract-and-load migration constrained by Glaze CRM's absence of a public API. There is no programmatic way to pull data from Glaze CRM without a custom export coordinated through Softuvo Solutions, so the migration begins with a 1-2 week lead time to obtain a full database dump or CSV export before any migration work starts. Once we have the export, we audit Glaze's non-standard field schema (white-label deployments mean no two instances share the same field set), normalize multi-select and date fields to Zoho-compatible formats, and sequence parent imports before child records. Zoho CRM enforces a 300-field-per-module limit and 5-lookup-field constraint that we validate against your Glaze custom field inventory before migration. We do not migrate Glaze automations, pipeline configurations, or document binaries; we deliver a written inventory of these for your admin to rebuild in Zoho's Blueprint and Workflow builders.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Glaze CRM object lands in Zoho CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Glaze CRM
Contact
Zoho CRM
Contact
1:1Glaze CRM Contact records map to Zoho CRM Contact. Standard fields (First Name, Last Name, Email, Phone, Mobile, Title) migrate directly. Any Glaze custom properties on Contact require a schema audit before mapping because white-label instances define custom fields independently. We request a sample Contact export with all visible fields and infer field types (text, number, date, multi-select) from the data values. Multi-select values in Glaze are split into individual Zoho multi-select picklist entries.
Glaze CRM
Company
Zoho CRM
Account
1:1Glaze CRM Company records map to Zoho CRM Account. Account Name, Website, Industry, Billing Address, and Phone migrate directly. The Company-to-Contact relationship is preserved by importing Accounts before Contacts and resolving the AccountId lookup on each Contact record at migration time. Glaze's company-level tags migrate as Zoho Accounts Tags.
Glaze CRM
Deal
Zoho CRM
Deal
1:1Glaze CRM Deal records map to Zoho CRM Deal. Deal Name, Amount, Stage, Expected Close Date, and Owner migrate directly. Glaze pipeline stages are reconciled against Zoho's Deal Stage picklist; any non-matching stage names are flagged for the customer to configure in Zoho before migration. Glaze deal-level custom fields migrate as Zoho Deal custom fields with type mapping inferred from data inspection.
Glaze CRM
Lead
Zoho CRM
Lead
1:1Glaze CRM Lead records (separate from Contacts) map to Zoho CRM Lead. Lead Source, Status, Owner, and any custom fields migrate directly. Lead Status values are reconciled against Zoho's standard Lead Status picklist values. If Glaze uses custom lead statuses, we document them for Zoho configuration before migration.
Glaze CRM
Task
Zoho CRM
Task
1:1Glaze CRM Task records map to Zoho CRM Tasks. Subject, Due Date, Status, Priority, and Description migrate. Task associations to Contacts, Deals, or Companies are remapped using the destination Zoho record IDs resolved during the import phase. Completed versus open task flags are preserved as Zoho Task Status values. Task owner mapping uses email-based user resolution.
Glaze CRM
User / Owner
Zoho CRM
User
1:1Glaze CRM Users who are assigned as deal owners or task assignees map to Zoho CRM Users resolved by email address. We extract every distinct owner referenced across Contacts, Companies, Deals, and Tasks and match by email against the Zoho destination User table. Owners without a matching Zoho User go to a reconciliation queue for the customer's admin to provision before record import resumes.
Glaze CRM
Custom Field (multi-type)
Zoho CRM
Custom Field (per module)
lossyGlaze CRM custom fields on Contacts, Companies, and Deals are migrated to Zoho CRM custom fields created during the schema setup phase. We infer field type from Glaze data values: plain text becomes Zoho Text, numeric values become Zoho Number, date values become Zoho Date, and comma-separated multi-value fields become Zoho Multi-Select Picklist. Zoho enforces 300 fields per module; we validate the total custom field count against this limit during scoping.
Glaze CRM
Tag / Label
Zoho CRM
Tag
1:1Glaze CRM tags on Contacts, Companies, and Deals migrate as Zoho CRM Tags. Tags stored as flat string arrays are reapplied to the corresponding records in Zoho. Tag migration does not require schema configuration; Zoho's tagging model accepts string values at import time.
Glaze CRM
Pipeline (configuration)
Zoho CRM
Pipeline (configuration)
lossyGlaze CRM pipeline and stage configurations are organizational-level settings unique to each white-label instance. We document existing pipelines and stages from the Glaze export and produce a Zoho Pipeline Configuration Guide specifying which stages to create, what order they should appear in, and how they map to the source stage names. Pipeline configuration is not automated; it is performed manually by the customer's Zoho admin before deal migration begins.
Glaze CRM
Document (metadata only)
Zoho CRM
Attachment (metadata)
1:1Glaze CRM document attachments store file metadata (filename, upload date, linked record) but do not expose a documented file export API. We migrate document metadata as Zoho CRM Attachment records with the filename and linked entity preserved. Actual file binaries require a separate manual download from Glaze and upload to Zoho WorkDrive; this step is outside standard migration scope and is flagged for the customer to handle.
| Glaze CRM | Zoho CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Custom Field (multi-type) | Custom Field (per module)lossy | Fully supported | |
| Tag / Label | Tag1:1 | Fully supported | |
| Pipeline (configuration) | Pipeline (configuration)lossy | Fully supported | |
| Document (metadata only) | Attachment (metadata)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Glaze CRM gotchas
No public API schema means no automated export
White-label deployments create non-standard instance configurations
Custom field types are not documented in public-facing materials
Zoho CRM gotchas
API access requires Professional tier or above
Subform fields do not export cleanly via CSV
API credit consumption is non-linear
Export download links expire in 7 days
Owner (User) assignments require pre-mapped user IDs
Pair-specific challenges
Migration approach
Glaze data export coordination
We contact Softuvo Solutions on the customer's behalf to request a full data export. We specify the required format (CSV or structured JSON), the modules to include (Contacts, Companies, Deals, Leads, Tasks, and any custom modules), and the need for a schema inventory (field names, data types, and sample values for all custom fields). This step adds 1-2 weeks to the timeline and must complete before any migration work begins. We also request document attachment download access if the customer wants to pursue file migration.
Schema audit and field mapping design
We inspect the Glaze export against the customer's Zoho destination. We identify standard field matches (name, email, phone, address, amount, date), infer types for Glaze custom fields from data values, and flag multi-select fields, date format inconsistencies, and any Glaze fields that have no Zoho equivalent. We produce a Field Mapping Spreadsheet specifying each Glaze field, its inferred type, the target Zoho field, the transformation logic, and any fields that exceed Zoho's 300-field limit. The customer reviews and approves the mapping before any data moves.
Zoho schema setup
We work with the customer's Zoho admin to create any missing custom fields, validate that pipeline stage names match the Glaze export, and confirm that multi-select picklist values in Zoho match the options present in the Glaze data. We run a sandbox migration (using a Zoho Sandbox or staging account if available) with a subset of records to validate field mappings, confirm that lookup relationships resolve correctly (AccountId on Contacts, OwnerId on Deals), and identify any import errors before production migration begins.
Parent record migration first
We run production migration in record-dependency order: Accounts (from Glaze Companies) import first and receive Zoho Account IDs, then Contacts (with AccountId resolved from the Account import), then Deals (with AccountId and OwnerId resolved), then Leads, then Tasks last. Each phase emits a row-count reconciliation report showing records imported, duplicates skipped, and errors flagged. Any records that fail validation are held in a correction queue and retried after the customer's admin addresses the underlying data issue.
User and owner reconciliation
We extract every distinct owner referenced across all migrating modules (Contacts, Companies, Deals, Tasks) and match by email address against the Zoho destination User table. Any owner without a matching Zoho User is added to a Reconciliation Report for the customer's admin to provision before the final import phases run. Migration cannot complete with unresolved OwnerId references because Zoho requires valid user ownership on standard record types.
Cutover and Configuration Inventory handoff
We run a final delta migration for any records modified during the migration window, then mark Zoho CRM as the system of record. We deliver the Configuration Inventory document covering Glaze pipeline stage names mapped to Zoho Deal stages, a list of Glaze custom fields not migrated due to the 300-field limit, document attachment metadata pending manual file transfer, and a rebuild guide for Glaze automation rules as Zoho Workflows and Blueprints. We support a three-day hypercare window for reconciliation issues raised by the customer's team. Ongoing Zoho admin support, workflow rebuild, and user training are outside standard migration scope.
Platform deep dives
Glaze CRM
Source
Strengths
Weaknesses
Zoho CRM
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 5 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Glaze CRM and Zoho CRM.
Object compatibility
5 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Glaze CRM: Not publicly documented.
Data volume sensitivity
Glaze CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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