CRM migration
Field-level mapping, validation, and rollback between Real Properties and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Real Properties
Source
Freshsales
Destination
Compatibility
10 of 10
objects map 1:1 between Real Properties and Freshsales.
Complexity
BStandard
Timeline
48–72 hours
Overview
Real Properties typically stores property listings, prospective buyers and sellers as contacts, and transaction deals tied to pipeline stages. Its data model centers on a Property object with address, type, and listing status fields; Contact records with buyer/seller roles; and Deals linked to specific properties with stage progression. Freshsales structures its CRM around Leads, Contacts, Accounts, and Deals — using its own pipeline model with Kanban views, contact lifecycle stages, and Freddy AI for scoring. The migration carries everything Real Properties stores natively — properties map to Accounts with address fields preserved, contacts map to Freshsales Contacts, transaction deals map to Deals with stage values translated, and activities (showings, calls, negotiations) map to Freshsales Tasks. We handle the object graph re-parenting (properties become accounts, contacts link via account lookups), value mapping for deal stages and property types, and owner resolution by email match against Freshsales users. Workflows, automation rules, and third-party integrations do not migrate — we export those definitions for your Freshsales admin to rebuild using Freshsales Workflows and the Freshworks Marketplace. The migration runs via API with scoped read access on Real Properties so your team keeps working during the cutover window.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Real Properties object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Real Properties
Property / Listing
Freshsales
Account
1:1Real Properties Property records map to Freshsales Accounts. The property address becomes the Account billing/shipping address fields. Property type and listing status are preserved as custom fields or mapped to Freshsales industry values depending on the type classification. Property-level documents and attachments re-upload as Files linked to the Account record.
Real Properties
Contact (Buyer / Seller)
Freshsales
Contact
1:1Real Properties Buyer and Seller contacts map directly to Freshsales Contacts. The contact's role (buyer/seller) from Real Properties migrates as a custom pick-list field on the Freshsales Contact since Freshsales does not have a native role attribute at the contact level. Email, phone, and address fields transfer directly to matching Freshsales Contact fields.
Real Properties
Contact (Lead prospect)
Freshsales
Lead
1:1Unconverted prospects in Real Properties (inquiry leads, website leads, referral leads) map to Freshsales Leads. The Lead record captures name, email, phone, source, and any custom property interest fields from Real Properties. If the Lead converts during or after migration, it creates a corresponding Freshsales Contact and Account.
Real Properties
Transaction / Deal
Freshsales
Deal
1:1Real Properties transaction deals map to Freshsales Deals. The deal amount, close date, and stage (Active, Under Contract, Closed Won, Closed Lost) map to Freshsales Deal amount, close date, and pipeline stage. Each Real Properties pipeline maps to a corresponding Freshsales pipeline with stage name translation. Owner resolution by email match against Freshsales users.
Real Properties
Agent / Team Member
Freshsales
User
1:1Real Properties agent and team member records resolve by email match against Freshsales users. FlitStack matches on email address — if a Freshsales user exists with the matching email, the Real Properties agent's deals and contacts assign to that user. Unmatched agents are flagged before migration for your team to either invite to Freshsales or reassign to a fallback owner.
Real Properties
Showing / Appointment
Freshsales
Task
1:1Property showings and appointments from Real Properties map to Freshsales Tasks. The task subject captures the showing type and property address, the due date reflects the scheduled showing time, and the associated Contact and Account links are preserved via Freshsales lookup relationships. Call tasks from Real Properties map similarly with Type='Call' on the Freshsales Task.
Real Properties
Note / Comment
Freshsales
Note
1:1Real Properties notes and comments on properties, contacts, or transactions migrate as Freshsales Notes. Original timestamps and note authors (matched by email to Freshsales users) are preserved. Rich-text formatting is converted to Freshsales Note format, and notes are linked to the target Account or Contact record based on the original Real Properties context.
Real Properties
Document / Attachment
Freshsales
File
1:1Listing documents, contracts, disclosures, and images attached to Real Properties records re-upload to Freshsales Files linked to the corresponding Account or Deal record. File size limits per the Freshsales plan apply. We download attachments from Real Properties, rehost them, and attach to the mapped Freshsales record with the original filename and upload date preserved.
Real Properties
Custom Property Fields
Freshsales
Custom Field
1:1Real Properties custom fields on Property, Contact, and Deal objects migrate as Freshsales custom fields. We create the corresponding custom field in Freshsales (Text, Number, Date, Pick-list, Checkbox, etc.) based on the source field type before data lands. Value-mapping is applied for pick-list custom fields where the Real Properties options may not match Freshsales defaults.
Real Properties
Workflow / Automation Rule
Freshsales
N/A — Freshsales Workflow
1:1Real Properties workflows and automation rules do not migrate automatically. Freshsales uses its own Workflow engine with different trigger-action architecture. FlitStack exports your Real Properties workflow definitions as a reference document your Freshsales admin can use to rebuild equivalent automations in Freshsales Workflows, Auto-assignment Rules, and Sales Sequences.
| Real Properties | Freshsales | Compatibility | |
|---|---|---|---|
| Property / Listing | Account1:1 | Fully supported | |
| Contact (Buyer / Seller) | Contact1:1 | Fully supported | |
| Contact (Lead prospect) | Lead1:1 | Fully supported | |
| Transaction / Deal | Deal1:1 | Fully supported | |
| Agent / Team Member | User1:1 | Fully supported | |
| Showing / Appointment | Task1:1 | Fully supported | |
| Note / Comment | Note1:1 | Fully supported | |
| Document / Attachment | File1:1 | Fully supported | |
| Custom Property Fields | Custom Field1:1 | Fully supported | |
| Workflow / Automation Rule | N/A — Freshsales Workflow1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Real Properties gotchas
Catalog entry is mismatched — realproperties.com is a brokerage, not a CRM
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Audit Real Properties data model and Freshsales destination schema
FlitStack reviews your Real Properties configuration — Property object fields, Contact object fields, Deal pipelines and stages, custom fields, and activity types. We simultaneously review your Freshsales destination account schema to identify which standard fields are available, which custom fields need to be created, and which Freshsales plan features are active. This audit produces a field-mapping specification and a pre-migration checklist for your Freshsales admin — including custom field creation, pipeline setup, and user provisioning — before any data moves.
Map Real Properties objects and fields to Freshsales equivalents
We build the full object and field mapping specification: Property records to Accounts with address translation, Buyer/Seller contacts to Contacts with custom role field, transactions to Deals with stage value-mapping, showings and calls to Freshsales Tasks, and notes to Freshsales Notes. Owner resolution maps Real Properties agent emails to Freshsales user emails — unmatched owners are flagged for your team to invite to Freshsales or assign to a fallback user before migration runs. Custom field creation in Freshsales is sequenced to complete before the data load begins.
Run a sample migration with field-level diff
A representative sample — typically 100 to 500 records spanning properties, contacts, deals, and activities — migrates to your Freshsales account first. We generate a field-level diff comparing source values against destination values so you can verify that property address fields landed correctly in Freshsales Accounts, deal stages translated through the value map, and contact roles populated the custom Buyer_Seller_Role__c field. Sample results are reviewed with your team before the full migration is scheduled. Any mapping corrections are applied to the full specification before the production run.
Execute full migration with scoped read access and delta pickup
The full migration runs against your Freshsales account via API with scoped read access on Real Properties — your team continues working in Real Properties throughout the migration window. We monitor Freshsales API rate limits in real time and throttle request pacing to avoid 429 throttling. A delta-pickup window (typically 24–48 hours after the initial load) captures any properties, contacts, or deals created or modified during the cutover period. All operations are logged in the FlitStack audit trail, and one-click rollback is available if reconciliation uncovers unexpected data gaps.
Deliver export file for Freshsales workflow rebuild
Alongside the migrated data, FlitStack delivers a structured export of your Real Properties workflow definitions — trigger conditions, action types, and rule logic formatted as a rebuild reference for your Freshsales admin. This document is not an automated import; it serves as a functional specification to guide recreation of equivalent automations in Freshsales Workflows, Auto-assignment Rules, and Sales Sequences. We recommend scheduling the workflow rebuild as a post-migration task with your Freshsales admin before launching the team on the new CRM.
Platform deep dives
Real Properties
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Real Properties and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Real Properties: Not applicable.
Data volume sensitivity
Real Properties doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Real Properties to Freshsales migration scoping. Not seeing yours? Book a call.
Walk through your Real Properties to Freshsales migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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