Migrate your Tall Emu CRM data
Australian CRM built for product-selling businesses, covering sales, inventory, manufacturing, and freight under one roof. Positioned as a lighter-weight ERP alternative for SMEs who need depth beyond a standard CRM.
In its favor
Why people choose Tall Emu CRM
The signal that keeps Tall Emu CRM on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Strong MYOB and Xero accounting integration keeps finance teams happy without leaving the CRM, cited by wholesale, manufacturing, and construction users as the primary reason for adoption.
Australian data hosting and local support team resonates with businesses that want to avoid offshore call centres and keep data within Australian jurisdiction.
Ships with inventory, manufacturing, warehouse, and freight management — a combination rare in CRM products at this price point for Australian SMEs.
Per-user pricing with no minimum or maximum licence count makes it accessible for sole traders scaling up to mid-market teams without tier surprises.
Integrated quoting and online payment processing (eWay, Stripe) allows a full sell-to-fulfilment workflow inside one platform without hand-offs to separate tools.
MYOB and Xero integration quality is inconsistent — users report automated invoicing breaks frequently and two-way sync drops data requiring manual correction.
Interface is described as database-like and outdated; users coming from modern SaaS tools find navigation unintuitive without dedicated onboarding.
Limited automation options compared to category leaders — power users find workflows too rigid and the roadmap for custom workflow building still pending.
Requires 12-month upfront commitment plus a $3,500 onboarding fee before realising the product's actual fit, leading to buyer's remorse when the product lacks promised capabilities.
Support quality historically degraded during MYOB ownership (2022–2024) with long response times and generic troubleshooting, though reacquisition in late 2024 has reportedly improved this.
Reasons to switch
Why people leave Tall Emu CRM
The recurring reasons buyers give for replacing Tall Emu CRM. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Tall Emu CRM fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Tall Emu CRM pricing overview
Tall Emu charges a flat $95 AUD per user per month, billed annually, with a mandatory $3,500 one-time onboarding fee. There is no published per-seat tier differentiation — all features are included in the base price. No minimum or maximum user count is specified. The 14-day free trial allows evaluation before committing to annual billing.
Standard
Tier 1 of 1
$95/user/month (billed annually) + $3,500 onboarding fee
What's included
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What gets migrated
Tall Emu CRM object support
Object-by-object support for Tall Emu CRM migrations. Per-pair details surface during scoping.
Companies
Fully supportedTall Emu's primary account-level record. Standard fields (name, address, phone, email) map cleanly. We export via Excel grid or API and import in bulk first to preserve relationship integrity for downstream Contact and Deal linking.
Contacts
Fully supportedContact records sit beneath Companies. Name, email, phone, role, and address fields are stable. We import Contacts after Companies and match them to the parent account by company name or a provided external ID to preserve the hierarchy.
Products
Fully supportedTall Emu Products include rich inventory attributes: SKU, description, pricing tiers, stock on hand, serial number tracking, BOM structures, landed cost, and reorder points. We export all inventory fields and map them to the destination's product or item object, flagging BOM components for manual reconfiguration where the destination lacks a BOM module.
Pipelines / Opportunities
Mapping requiredTall Emu supports multiple named pipelines with customisable Kanban stages. Stage names, probabilities, and order are exported. We map source stages to destination stages during scoping — stages with no clear destination are flagged for manual assignment post-migration.
Quotes
Mapping requiredQuotes include line items, pricing, terms, and acceptance status. PDF attachments and template styling do not migrate. Quote status (Draft, Sent, Accepted, Declined) requires value mapping to the destination's equivalent lifecycle states.
Orders
Mapping requiredSales Orders are generated from accepted Quotes and carry forward line items, quantities, and pricing. They link to Products and Contacts. We preserve the order header and line items; fulfilment tracking (packing, shipping status) requires re-establishment in the destination.
Subscriptions
Mapping requiredTall Emu Subscriptions have mandatory fields (Plan, Status, Order Quantity, Billable Quantity, Price, Period, Renewal Due Date). Status values (Active, Expired, etc.) differ between platforms and must be mapped explicitly. Start and End dates are preserved as-is.
Activities / Tasks
Mapping requiredActivities include meetings, calls, emails, and tasks with assignees, due dates, and completion status. We export the full activity log and import as history records in the destination; assignee mapping relies on email matching to users in the target system.
Custom Fields
Mapping requiredCustom fields are supported on most modules via drag-and-drop form builder. We export all custom field values alongside standard fields. Mapping requires the destination to have equivalent custom fields created before import; we flag any orphaned custom fields for pre-migration setup.
Freight / Shipping Records
Mapping requiredTall Emu tracks freight and shipping workflows including carrier, tracking number, and delivery status. These are exported as linked records. The destination may not have an equivalent freight object — we map them to a generic shipment or notes field and flag for review.
Users / Teams
Mapping requiredTall Emu Users have roles and team assignments. We export user records and map to the destination's user object by email. Team structures are preserved as groups or teams in the destination where supported.
Attachments
Not in this platformTall Emu stores document attachments (PDFs, images) linked to records, but there is no documented bulk export endpoint for binary files. We export file metadata and filenames and flag attachments for manual download or a separate file-transfer step.
| Object | Support | Notes |
|---|---|---|
| Companies | Fully supported | Tall Emu's primary account-level record. Standard fields (name, address, phone, email) map cleanly. We export via Excel grid or API and import in bulk first to preserve relationship integrity for downstream Contact and Deal linking. |
| Contacts | Fully supported | Contact records sit beneath Companies. Name, email, phone, role, and address fields are stable. We import Contacts after Companies and match them to the parent account by company name or a provided external ID to preserve the hierarchy. |
| Products | Fully supported | Tall Emu Products include rich inventory attributes: SKU, description, pricing tiers, stock on hand, serial number tracking, BOM structures, landed cost, and reorder points. We export all inventory fields and map them to the destination's product or item object, flagging BOM components for manual reconfiguration where the destination lacks a BOM module. |
| Pipelines / Opportunities | Mapping required | Tall Emu supports multiple named pipelines with customisable Kanban stages. Stage names, probabilities, and order are exported. We map source stages to destination stages during scoping — stages with no clear destination are flagged for manual assignment post-migration. |
| Quotes | Mapping required | Quotes include line items, pricing, terms, and acceptance status. PDF attachments and template styling do not migrate. Quote status (Draft, Sent, Accepted, Declined) requires value mapping to the destination's equivalent lifecycle states. |
| Orders | Mapping required | Sales Orders are generated from accepted Quotes and carry forward line items, quantities, and pricing. They link to Products and Contacts. We preserve the order header and line items; fulfilment tracking (packing, shipping status) requires re-establishment in the destination. |
| Subscriptions | Mapping required | Tall Emu Subscriptions have mandatory fields (Plan, Status, Order Quantity, Billable Quantity, Price, Period, Renewal Due Date). Status values (Active, Expired, etc.) differ between platforms and must be mapped explicitly. Start and End dates are preserved as-is. |
| Activities / Tasks | Mapping required | Activities include meetings, calls, emails, and tasks with assignees, due dates, and completion status. We export the full activity log and import as history records in the destination; assignee mapping relies on email matching to users in the target system. |
| Custom Fields | Mapping required | Custom fields are supported on most modules via drag-and-drop form builder. We export all custom field values alongside standard fields. Mapping requires the destination to have equivalent custom fields created before import; we flag any orphaned custom fields for pre-migration setup. |
| Freight / Shipping Records | Mapping required | Tall Emu tracks freight and shipping workflows including carrier, tracking number, and delivery status. These are exported as linked records. The destination may not have an equivalent freight object — we map them to a generic shipment or notes field and flag for review. |
| Users / Teams | Mapping required | Tall Emu Users have roles and team assignments. We export user records and map to the destination's user object by email. Team structures are preserved as groups or teams in the destination where supported. |
| Attachments | Not in this platform | Tall Emu stores document attachments (PDFs, images) linked to records, but there is no documented bulk export endpoint for binary files. We export file metadata and filenames and flag attachments for manual download or a separate file-transfer step. |
Gotchas
What to watch for in Tall Emu CRM migrations
Issues we've hit on past Tall Emu CRM migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Mandatory upfront annual billing plus onboarding fee
No documented public REST API for bulk migration
Integration with MYOB and Xero is native but brittle in practice
Custom fields not available on all modules
Workflow automations do not survive migration
| Severity | Issue |
|---|---|
| High | Mandatory upfront annual billing plus onboarding fee |
| High | No documented public REST API for bulk migration |
| Medium | Integration with MYOB and Xero is native but brittle in practice |
| Medium | Custom fields not available on all modules |
| Medium | Workflow automations do not survive migration |
Leaving Tall Emu CRM?
Where Tall Emu CRM customers move next
12 destinations Tall Emu CRM can migrate to.
How a Tall Emu CRM migration works
Four steps, Tall Emu CRM-specific
Connect
Not publicly documented into Tall Emu CRM. Scopes limited to read-only on the data we move.
Map
We translate Tall Emu CRM-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Tall Emu CRM quirks before production.
Migrate
Full migration with Tall Emu CRM rate-limit handling. Rollback available throughout.
FAQ
Tall Emu CRM migration FAQ
Answers to the questions buyers ask most during Tall Emu CRM migration scoping. Not seeing yours? Book a call.
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