CRM migration
Field-level mapping, validation, and rollback between Zymplify and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Zymplify
Source
HubSpot
Destination
Compatibility
13 of 13
objects map 1:1 between Zymplify and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
Zymplify's data model centers on contacts, companies, deals, and engagement activities with buyer-intent signals layered on top. HubSpot CRM uses the same core object names (Contacts, Companies, Deals) plus its own lifecycle stage model and custom property system. We extract Zymplify records via API including standard fields, custom properties, and engagement history, then map each object to its HubSpot equivalent. Buyer-intent signal scores become HubSpot custom number properties since HubSpot has no native Bombora-powered intent data equivalent — this is the most significant information loss point in the migration and we surface it explicitly in the field mapping plan. Zymplify workflow automations (sequences, lead-routing rules, nurture paths) do not migrate — their definitions can be exported as reference documents for rebuilding in HubSpot's automation tools. The migration runs in two passes: a test migration against a representative slice (typically 100–500 records) for field-level validation, then a full migration with a 24–48 hour delta pickup window capturing in-flight changes during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Zymplify object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Zymplify
Contact
HubSpot
Contact
1:1Zymplify contacts migrate as HubSpot contacts. First name, last name, email, phone, job title, and address fields map directly. HubSpot requires an email address per contact — records without email are flagged for manual review before the migration runs. Original create dates are preserved as custom datetime properties since HubSpot's native createdate field reflects migration time.
Zymplify
Contact (intent signal fields)
HubSpot
Contact custom properties
1:1Zymplify buyer-intent scores and intent-source flags (e.g., intent_strength, buyer_score, primary_intent_source) migrate to HubSpot custom number and text properties. These are static snapshots of Zymplify's Bombora data at migration time — they do not update post-migration unless you reconnect a third-party enrichment tool. We flag the last-enrichment timestamp for each record so your team knows data freshness.
Zymplify
Company
HubSpot
Company
1:1Zymplify companies map directly to HubSpot companies. Company name, domain, industry, employee count, and annual revenue fields migrate directly. HubSpot's company object supports a primary domain field — we map Zymplify's primary website URL accordingly. Zymplify company hierarchies (parent-child relationships) map to HubSpot's parent company association.
Zymplify
Company (technographic data)
HubSpot
Company custom properties
1:1Zymplify technographic data (installed technologies, software signals) migrates as HubSpot custom properties. HubSpot has no native technographic model — this data becomes static custom fields at migration time. Your team can connect a live technographic enrichment tool (e.g., BuiltWith, Clearbit) post-migration to refresh these values natively within HubSpot.
Zymplify
Deal
HubSpot
Deal
1:1Zymplify deals migrate as HubSpot deals. Deal name, amount, stage, close date, and owner map directly. Each Zymplify pipeline maps to a HubSpot deal pipeline. Zymplify stage names map to HubSpot deal stage names via value mapping — we preserve stage-entry timestamps as HubSpot custom datetime fields for reporting continuity.
Zymplify
Deal (custom properties)
HubSpot
Deal custom properties
1:1Zymplify deal-level custom properties migrate to HubSpot deal custom properties 1:1. If your Zymplify setup uses custom property sets specific to deal types (e.g., product_line, renewal_date, contract_terms), these map directly assuming HubSpot's custom property naming conventions are followed. We validate property type compatibility (text vs. number vs. date) during the field-level diff.
Zymplify
Engagement (Email)
HubSpot
Contact / Company (Activity log)
1:1Zymplify email engagement records migrate to HubSpot's activity timeline on the associated contact or company. Each email record surfaces as a logged email activity with original timestamp, subject, and body preserved. HubSpot's activity timeline supports email, call, meeting, and note records — we map each Zymplify engagement type to its HubSpot activity type.
Zymplify
Engagement (Call, Meeting)
HubSpot
Contact / Company (Activity log)
1:1Zymplify call and meeting records migrate to HubSpot's activity timeline. Call duration, outcome (connected, voicemail, no answer), and meeting title map to HubSpot activity fields. Original timestamps and owners are preserved. HubSpot's engagement sequence model differs from Zymplify's cadence model — logged activities represent historical record, not future sequence steps.
Zymplify
Note
HubSpot
Contact / Company / Deal (Note)
1:1Zymplify notes migrate as HubSpot notes attached to the parent contact, company, or deal record. Rich-text formatting is preserved where possible. Zymplify note timestamps and owner assignments map to HubSpot note metadata. Notes without an associated record are attached to the nearest parent contact or company based on the note's content context.
Zymplify
Workflow / Sequence
HubSpot
No equivalent
1:1Zymplify workflow definitions (sequences, lead-routing rules, nurture paths) cannot be migrated. HubSpot has a separate Workflow engine for CRM automation and a Sequences tool for sales outreach — both require manual rebuilding. We export Zymplify workflow definitions as structured JSON and human-readable documents your HubSpot admin can use as a rebuild reference. Active enrolled contacts cannot be migrated mid-sequence — they need to be re-enrolled post-migration.
Zymplify
User / Owner
HubSpot
User
1:1Zymplify owner IDs resolve to HubSpot users by email match. Each Zymplify user must have a corresponding HubSpot user account with the same email address before migration runs. Unmatched owners are flagged with their Zymplify owner record count so your team can either invite them to HubSpot or reassign their records to a fallback owner. We do not create HubSpot user accounts — that step must be completed by your HubSpot admin.
Zymplify
Attachment / File
HubSpot
File Manager
1:1Zymplify file attachments associated with contacts, companies, or deals download and re-upload to HubSpot's File Manager. Files are linked back to their parent records in HubSpot. HubSpot's file storage limits apply (25MB per file by default). We flag any files exceeding HubSpot's size limit for manual handling before the migration commits.
Zymplify
Custom Object
HubSpot
Custom Object
1:1Zymplify custom objects (if present in your plan) map 1:1 to HubSpot custom objects. Custom object associations that use a many-to-many model in Zymplify require a HubSpot association-junction object. We surface the full custom object schema during the pre-migration audit and include custom-object mapping in the field-level diff report.
| Zymplify | HubSpot | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Contact (intent signal fields) | Contact custom properties1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Company (technographic data) | Company custom properties1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Deal (custom properties) | Deal custom properties1:1 | Fully supported | |
| Engagement (Email) | Contact / Company (Activity log)1:1 | Fully supported | |
| Engagement (Call, Meeting) | Contact / Company (Activity log)1:1 | Fully supported | |
| Note | Contact / Company / Deal (Note)1:1 | Fully supported | |
| Workflow / Sequence | No equivalent1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Attachment / File | File Manager1:1 | Fully supported | |
| Custom Object | Custom Object1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Zymplify gotchas
No public pricing page — actual costs vary by directory
Intent data and workflows are Zymplify-native with no direct export
7-day free trial is insufficient to evaluate the platform
Integration ecosystem is thin and poorly documented
Vendor lock-in compounds migration complexity
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Audit Zymplify data model and export all objects
We connect to your Zymplify account via API and extract the full object inventory: contacts, companies, deals, engagement records, notes, attachments, and any custom objects. We catalog every standard field and custom property, noting data types, pick-list values, and null rates. This audit generates the baseline for the field-level mapping document and identifies any Zymplify-specific constructs (intent scores, technographic fields, workflow enrollment states) that require explicit migration treatment. We deliver a pre-migration data quality report flagging records with missing email addresses, orphaned deals, and owner resolution gaps before any transformation logic runs.
Map Zymplify fields to HubSpot objects and custom properties
We create a field-level mapping document mapping every Zymplify field to its HubSpot equivalent. Standard fields map directly. Custom properties map to HubSpot custom properties — we note where Zymplify data types require HubSpot custom field type creation (e.g., number, text, date, enumeration). Intent-signal fields and technographic fields get explicit notes flagging their static post-migration nature. The mapping document is your approval checkpoint before migration logic is coded — you can adjust field-to-field mappings, change custom property naming conventions, or flag additional fields for exclusion based on data quality concerns.
Resolve Zymplify owners to HubSpot users by email
Zymplify owner IDs are resolved to HubSpot users by matching email addresses. Your HubSpot admin must create user accounts for every Zymplify user before the migration runs — FlitStack does not create HubSpot user accounts. We generate an owner-resolution report listing every Zymplify owner, their email, their record count, and whether a corresponding HubSpot user exists. Unmatched owners are flagged with record counts so your team can decide whether to invite them to HubSpot or reassign their records to a fallback owner before the migration window opens.
Run a sample migration with field-level diff
A representative slice of records (typically 100–500, spanning contacts, companies, deals, and engagement activities) migrates to a HubSpot staging environment or your production portal under a test flag. We generate a field-level diff comparing source values from Zymplify against destination values in HubSpot — you can verify intent-score mapping, deal stage mapping, owner resolution, and custom property population before the full run commits. Any mapping adjustments from this step feed back into the migration logic before the production run.
Execute full migration with delta-pickup window
The full record set migrates to HubSpot. A delta-pickup window (typically 24–48 hours) captures any records created or modified in Zymplify during the cutover window so HubSpot reflects the final state at go-live. FlitStack maintains a read-only connection to Zymplify during this window — your team continues working in Zymplify without interruption. An audit log records every operation (create, update, associate) with timestamps and source record IDs. One-click rollback is available if reconciliation reveals mapping errors — this reverts HubSpot to its pre-migration state without data loss.
Platform deep dives
Zymplify
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Zymplify and HubSpot.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Zymplify: Not publicly documented.
Data volume sensitivity
Zymplify doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Zymplify to HubSpot migration scoping. Not seeing yours? Book a call.
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