CRM migration
Field-level mapping, validation, and rollback between Capsule CRM and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Capsule CRM
Source
HubSpot
Destination
Compatibility
14 of 15
objects map 1:1 between Capsule CRM and HubSpot.
Complexity
BStandard
Timeline
24–72 hours
Overview
Capsule CRM and HubSpot take fundamentally different approaches to structuring sales data. Capsule uses a flat Party object for contacts and organizations, a standalone Opportunity object for pipeline management, a Case object for support tickets, and a Project object for non-CRM work. HubSpot separates contacts from companies using distinct CRM objects, models pipeline stages as deal properties, uses Tickets for support cases, and offers custom objects only on Enterprise plans. FlitStack AI reads Capsule's API directly — contacts, companies, opportunities, cases, tasks, notes, custom fields, and tag-based categorizations — and maps each to the equivalent HubSpot object, creating any required custom properties in HubSpot before the import runs. Custom fields that exceed HubSpot's per-tier limits are flagged for pre-migration setup. Capsule workflows, tracks, and automation rules have no HubSpot equivalent and must be rebuilt; we export Capsule's workflow definitions as a structured reference document your HubSpot admin can use. The migration uses read-only API access against Capsule, so your team continues working throughout the migration window. A delta-pickup window captures any in-flight changes during the final cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Capsule CRM object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Capsule CRM
Party (person)
HubSpot
Contact
1:1Capsule Party records with type='person' migrate directly to HubSpot Contacts. The contact's email, phone, job title, address fields, and owner assignment map to HubSpot's standard Contact properties. The original Capsule party ID is stored as a custom field for delta-run de-duplication.
Capsule CRM
Party (organization)
HubSpot
Company
1:1Capsule Party records with type='organisation' migrate to HubSpot Companies. Company name, domain, industry, number of employees, and annual revenue map to HubSpot Company properties. Parent-child organization hierarchies in Capsule map to HubSpot's Parent Company field. If multiple parent-child levels exist in Capsule, we preserve the full hierarchy by mapping the top-level organization as the parent in HubSpot.
Capsule CRM
Opportunity
HubSpot
Deal
1:1Capsule Opportunities migrate as HubSpot Deals. Deal name, amount, stage, probability, expected close date, owner, and party association transfer to HubSpot Deal properties. The Capsule opportunity ID is preserved as hs_deal_id on the HubSpot deal for traceability. Lost opportunities in Capsule are migrated with a closed-lost stage value matching your HubSpot pipeline configuration.
Capsule CRM
Opportunity Stage
HubSpot
Deal Pipeline Stage
1:1Capsule pipeline stage names map to HubSpot deal pipeline stage values. We read Capsule's pipeline configuration via API and create matching pipeline stages in HubSpot. Stage probability percentages from Capsule transfer to the HubSpot stage probability field for forecasting continuity.
Capsule CRM
Case
HubSpot
Ticket
1:1Capsule Cases migrate to HubSpot Tickets. Case status (open/closed/pending), priority, owner, subject, and associated party link transfer to HubSpot Ticket properties. HubSpot's ticket status values are mapped from Capsule's case status using value-by-value mapping. Resolved cases in Capsule transfer with their final resolution notes preserved in the ticket description field for support history continuity.
Capsule CRM
Task
HubSpot
Task
1:1Capsule Tasks migrate to HubSpot Tasks. Task subject, due date, owner, completion status, and associated party or opportunity link transfer to HubSpot. Completed tasks are marked as such in HubSpot. Open tasks without a due date receive the Capsule creation date as a fallback.
Capsule CRM
Note
HubSpot
Engagement (Note)
1:1Capsule notes migrate as HubSpot engagement notes. The note body text transfers directly. However, Capsule notes exported via CSV lose rich-text formatting (bullets, line breaks); we handle this by normalizing note text and flagging records where formatting loss exceeds a threshold so your team can review before final import.
Capsule CRM
Tag / Category
HubSpot
HubSpot Custom Property or Label
1:1Capsule tags and categories used for contact classification that don't map to HubSpot's standard properties are migrated as HubSpot custom single-line text or multi-line text properties. Tags are comma-separated in the custom property. Your team decides whether to map tag values to HubSpot's contact property options or store them as reference text.
Capsule CRM
Custom Field (Party)
HubSpot
Contact Custom Property
1:1Capsule custom fields on Party records migrate as HubSpot Contact custom properties. Field type mapping: Capsule text fields become HubSpot single-line text; Capsule list fields become HubSpot enumeration (dropdown) properties with their original options preserved. This requires custom property creation in HubSpot before migration runs.
Capsule CRM
Custom Field (Opportunity)
HubSpot
Deal Custom Property
1:1Capsule custom fields on Opportunity records migrate as HubSpot Deal custom properties. Fields that record deal-specific metadata (contract type, renewal date, product line) are created as HubSpot deal properties with matching types. Value list options are mapped using HubSpot's enumeration field option management.
Capsule CRM
Owner
HubSpot
User (by email match)
1:1Capsule owner assignments resolve to HubSpot users by email address lookup. Unmatched owners are flagged before migration — your team either invites them to HubSpot first or reassigns records to an existing HubSpot user. No record lands without a valid HubSpot owner assignment.
Capsule CRM
Party-Opportunity Link
HubSpot
Deal Association (Contact-to-Deal)
1:1Capsule's party-to-opportunity associations migrate to HubSpot's contact-to-deal associations. Each Capsule opportunity-party link creates a corresponding contact-deal association in HubSpot. Multiple contacts linked to one opportunity each get their own association row. If a contact in Capsule is linked to multiple opportunities, each opportunity link becomes a separate deal association in HubSpot maintaining the full relationship graph.
Capsule CRM
Attachment / File
HubSpot
HubSpot File
1:1Capsule file attachments on parties, opportunities, and cases are downloaded and re-uploaded to HubSpot Files. Files are associated with the corresponding HubSpot record (contact, company, or deal). HubSpot's 25MB per-file limit is enforced; files exceeding this are flagged for manual handling.
Capsule CRM
Workflow Automation (Capsule)
HubSpot
HubSpot Workflow (manual rebuild)
1:1Capsule Workflow Automations and Tracks do not migrate to HubSpot. We export Capsule workflow definitions as a structured reference document listing each automation's trigger condition, action steps, and track milestones. Your HubSpot admin uses this to rebuild automations in HubSpot's workflow builder.
Capsule CRM
Project (Capsule)
HubSpot
Custom Object or Deal (case-by-case)
1:manyCapsule Projects are project-management records without a direct HubSpot CRM equivalent. We assess each project's purpose: standalone project records migrate as HubSpot custom objects (Enterprise only); project records tied to a sales milestone migrate as deal-associated records. Your team decides the mapping strategy before migration runs.
| Capsule CRM | HubSpot | Compatibility | |
|---|---|---|---|
| Party (person) | Contact1:1 | Fully supported | |
| Party (organization) | Company1:1 | Fully supported | |
| Opportunity | Deal1:1 | Fully supported | |
| Opportunity Stage | Deal Pipeline Stage1:1 | Fully supported | |
| Case | Ticket1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Note | Engagement (Note)1:1 | Fully supported | |
| Tag / Category | HubSpot Custom Property or Label1:1 | Fully supported | |
| Custom Field (Party) | Contact Custom Property1:1 | Fully supported | |
| Custom Field (Opportunity) | Deal Custom Property1:1 | Fully supported | |
| Owner | User (by email match)1:1 | Fully supported | |
| Party-Opportunity Link | Deal Association (Contact-to-Deal)1:1 | Fully supported | |
| Attachment / File | HubSpot File1:1 | Fully supported | |
| Workflow Automation (Capsule) | HubSpot Workflow (manual rebuild)1:1 | Fully supported | |
| Project (Capsule) | Custom Object or Deal (case-by-case)1:many | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Capsule CRM gotchas
Capsule API rate limit is 4,000 requests per window
Free plan caps at 250 contacts and 2 users
Custom fields require separate field-definition API calls
Deleted records require a separate endpoint and are not returned in standard lists
Projects and Workflow Automations are gated by plan tier
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Assess Capsule data volume, object types, and custom field inventory
FlitStack AI connects to Capsule via read-only API access and inventories all parties (contacts and organizations), opportunities, cases, tasks, notes, tags, and custom field definitions across the account. We generate a data inventory report listing record counts per object type, custom field names and types, pipeline and stage configurations, owner distribution, and any API rate-limit observations during the initial read. This report determines the migration scope and pricing tier before any data moves.
Map Capsule schema to HubSpot objects and resolve owner assignments
We map every Capsule object to its HubSpot equivalent — parties to contacts and companies, opportunities to deals, cases to tickets, tasks to tasks. Owner email addresses are matched against your HubSpot user list; unmatched owners are flagged for team action before migration runs. Custom fields are mapped to HubSpot custom properties; if your HubSpot plan limits custom properties, we produce a prioritization list for your team to approve before schema setup begins.
Create HubSpot custom properties and configure deal pipeline stages
Before any data is imported, FlitStack creates the required HubSpot custom properties on Contact, Company, Deal, and Ticket objects using the HubSpot API. Pipeline stages are configured to match Capsule's opportunity stage names and probabilities. If Capsule Projects are in scope, we create a custom object schema (HubSpot Enterprise) or generate a project-to-deal mapping plan for your approval. All custom property creation is logged in the audit trail.
Run a sample migration with field-level verification
A representative sample — typically 200–500 records spanning contacts, companies, deals, and cases — migrates to a HubSpot staging environment first. We generate a field-level diff report comparing source values against destination values for every mapped field. You verify lifecycle-appropriate field mappings, owner resolution, stage-to-pipeline mapping, and note formatting preservation. The sample run identifies any mapping gaps before the full dataset is touched.
Execute full migration with delta-pickup window and rollback plan
The full migration runs against your live HubSpot portal. Companies migrate first, then contacts, then deals, cases, and tasks with relationship links resolving in sequence. A delta-pickup window (24–48 hours after the main migration window closes) captures records modified in Capsule during cutover. Every operation is logged in an audit trail. If reconciliation against Capsule's record counts reveals discrepancies, FlitStack provides a one-click rollback option to restore the pre-migration state while the team resolves the discrepancy.
Platform deep dives
Capsule CRM
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Capsule CRM and HubSpot.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Capsule CRM: 4,000 requests per rate limit window; reset time in X-RateLimit-Reset header.
Data volume sensitivity
Capsule CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Capsule CRM to HubSpot migration scoping. Not seeing yours? Book a call.
Walk through your Capsule CRM to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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