CRM migration
Field-level mapping, validation, and rollback between TeamWave and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
TeamWave
Source
HighLevel
Destination
Compatibility
7 of 10
objects map 1:1 between TeamWave and HighLevel.
Complexity
BStandard
Timeline
2-3 weeks
Overview
TeamWave and GoHighLevel occupy different positions in the CRM landscape. TeamWave combines CRM, project management, and HR in one flat-organization workspace without a documented public API, which means migration relies entirely on CSV exports from the web UI. GoHighLevel is an all-in-one marketing and sales CRM built around Locations (sub-accounts), Opportunities with stage pipelines, and a workflow automation engine. The core migration work involves extracting TeamWave's relational dataset (Contacts, Companies, Deals, Tasks, and Custom Fields) through UI-based CSV exports, mapping those records to GoHighLevel's object model, and loading through the GoHighLevel API. Projects, HR records, and attachments present the most significant translation challenges because GoHighLevel has no native project management module and no bulk attachment import path. Workflows, automations, and sequences do not migrate as code; we deliver a written inventory for the customer's admin to rebuild in GoHighLevel's workflow builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a TeamWave object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
TeamWave
Contact
HighLevel
Contact
1:1TeamWave Contact records (name, email, phone, address, lifecycle stage, custom fields) map to GoHighLevel Contact records via the Contacts API endpoint. The TeamWave lifecycle stage property maps to a GoHighLevel Custom Field (lifecycle_stage__c) since GoHighLevel's native Contact object uses Tags and Custom Fields for lead status rather than a built-in lifecycle stage property. We extract the email as the dedupe key and map phone, address, and custom field values to their GoHighLevel equivalents. TeamWave Company associations (company_id foreign key) are resolved after Company import so that the LocationId and CompanyId references are satisfied on Contact insert.
TeamWave
Company
HighLevel
Company
1:1TeamWave Company records map to GoHighLevel Company records. The Company name, domain, address, and phone fields map directly. We use the company name as the dedupe key during import. Companies are imported before Contacts so that the Company-Contact lookup relationship is resolved at Contact insert time. Note that GoHighLevel's Company object is scoped to the Location (sub-account), and cross-location Company sharing requires manual assignment post-migration or a custom integration.
TeamWave
Deal
HighLevel
Opportunity
1:1TeamWave Deal records map to GoHighLevel Opportunity records. The deal name, value (amount), stage, owner, expected close date, and custom fields transfer directly. TeamWave deal stages map to GoHighLevel pipeline stages, which we configure as part of the GoHighLevel pipeline setup before migration. The deal owner maps to the GoHighLevel User by email resolution. Any deal notes migrate as GoHighLevel Notes attached to the Opportunity.
TeamWave
Deal Stage / Pipeline
HighLevel
Pipeline / Stage
lossyTeamWave's deal pipeline stages (each pipeline's configured stage names and values) map to GoHighLevel Pipeline stages. We read the stage names from the TeamWave export and create equivalent GoHighLevel pipeline stages via the Pipelines API before importing Opportunity records. Stage ordering and probability percentages are preserved as part of the pipeline configuration.
TeamWave
Task
HighLevel
Task
1:1TeamWave Tasks map to GoHighLevel Tasks. We preserve task title, description, due date, status, priority, and assignee. TeamWave's project_id foreign key (linking Task to Project) cannot be preserved as a native GoHighLevel field since GoHighLevel has no Projects module. We store the original project_id as a custom field project_id__c on the Task record for audit and reference, and the customer's admin rebuilds project grouping using GoHighLevel Custom Objects or Tags as part of the post-migration workflow setup.
TeamWave
Project
HighLevel
Custom Object (Project)
lossyTeamWave Project records (name, description, status, client association, start/end dates) require a GoHighLevel Custom Object for direct migration. We create a Project custom object via GoHighLevel's Custom Fields API, define the schema (name, description, status, client, start_date, end_date fields), then import Project records. Because GoHighLevel Custom Objects do not have native Task sub-records, Tasks are imported as separate Task objects with a project_id__c custom field linking them to the parent Project custom object. This is a configuration-heavy migration step that requires GoHighLevel Agency Pro or higher plan access for Custom Object creation.
TeamWave
User / Team Member
HighLevel
User
1:1TeamWave User records (name, email, role, department) map to GoHighLevel Users by email resolution. We extract the full user list from TeamWave's team member export, match by email against GoHighLevel Users, and resolve OwnerId assignments on Deals (Opportunities) and Tasks. Any TeamWave User without a matching GoHighLevel User goes to a reconciliation queue for the customer's admin to provision before record import resumes.
TeamWave
Custom Fields
HighLevel
Custom Fields
lossyTeamWave custom fields on Contacts, Deals, Projects, and Tasks require pre-creation in GoHighLevel before data import. We extract the custom field definitions (field name, type, options) from the TeamWave export, map them to equivalent GoHighLevel Custom Field types (text, number, date, dropdown, checkbox), and create them via the Custom Fields API before any data is loaded. Dropdown fields in TeamWave map to Select-type Custom Fields in GoHighLevel. Note that GoHighLevel uses object-scoped custom fields, so each object (Contact, Company, Opportunity) gets its own custom field definition even if the field name is identical.
TeamWave
Calendar Events
HighLevel
Calendar Event
1:1TeamWave Calendar Events (title, date/time, linked entity, attendees) map to GoHighLevel Calendar Events. We export events with their date/time, title, linked Deal or Contact reference, and attendee list. The linked entity is resolved to the corresponding GoHighLevel Contact or Opportunity ID at migration time using the email/name lookup table built during Contact and Opportunity import.
TeamWave
HR Records / Employee
HighLevel
Contact (or not migrated)
1:1TeamWave HR/Employee records (name, role, department) are evaluated for migration on a case-by-case basis. If the customer uses GoHighLevel as a CRM only, employee records do not have a native GoHighLevel equivalent and are not migrated. If the customer intends to use GoHighLevel's team management features, employee records can be mapped to GoHighLevel Contacts with a department custom field. We confirm the desired approach during scoping. Standard employee data (salary, PTO, performance metrics) does not migrate as those fields have no GoHighLevel equivalent.
| TeamWave | HighLevel | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Deal Stage / Pipeline | Pipeline / Stagelossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Project | Custom Object (Project)lossy | Fully supported | |
| User / Team Member | User1:1 | Fully supported | |
| Custom Fields | Custom Fieldslossy | Mapping required | |
| Calendar Events | Calendar Event1:1 | Mapping required | |
| HR Records / Employee | Contact (or not migrated)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
TeamWave gotchas
No publicly documented API endpoint surface
Attachment export requires manual re-upload
Free tier enforces feature caps that affect migration scope
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and extraction planning
We audit TeamWave across all active modules (Contacts, Companies, Deals, Projects, Tasks, Users, Calendar Events, HR Records) and assess custom field usage. We identify which TeamWave objects will map directly to GoHighLevel objects, which require a Custom Object in GoHighLevel, and which cannot migrate. We confirm the GoHighLevel plan tier (Starter, Unlimited, or Agency Pro) required for the migration scope. We produce a written extraction plan specifying which CSV exports to run from TeamWave, the expected row counts, and the foreign-key relationships that must be preserved during merge.
GoHighLevel schema setup
We configure the GoHighLevel destination before any data is loaded. This includes creating Custom Fields on Contact, Company, and Opportunity objects to match TeamWave's custom field schema; configuring pipeline stages to match TeamWave deal stages; creating the Project Custom Object if the customer has an active Projects module; and setting up Location assignments for multi-location imports. All schema setup is validated in GoHighLevel's Sandbox or a non-production Location before production migration begins.
CSV export and relationship reconstruction
We guide the customer through running the TeamWave CSV exports from the web interface. We extract Contacts, Companies, Deals, Tasks, Projects, Users, and Calendar Events as separate CSV files. We cross-reference the foreign keys (company_id on Contact, project_id on Task, deal_id on Activity) embedded in the exports and reconstruct the relationship graph in a staging workspace. Any custom fields are included in the export alongside standard fields. Multiple export batches are merged and deduplicated before transform.
Transform, map, and sandbox import
We run field-level mapping against the extracted CSVs: TeamWave field names map to GoHighLevel field names and Custom Fields; the lifecycle stage property on Contact maps to a custom lifecycle_stage__c field; Company-Contact relationships are resolved by cross-referencing company_id and matching on company name in the destination; Task-Project relationships are resolved using the project_id__c custom field approach. We run a sandbox import into a GoHighLevel test Location and produce a reconciliation report comparing record counts and spot-checking field values against the TeamWave source.
Owner reconciliation
We extract every distinct TeamWave User referenced as an owner on Contact, Deal, and Task records and match by email against the GoHighLevel destination's User list. Users without a matching GoHighLevel account are flagged in a reconciliation report. The customer's admin provisions any missing Users before production migration resumes. OwnerId assignments on Opportunities and Tasks are resolved at this stage.
Production migration and cutover
We run production migration in dependency order: GoHighLevel schema is finalized, then Companies, then Contacts (with CompanyId resolved), then Opportunities (with OwnerId and ContactId resolved), then Tasks, then Calendar Events, then Project records, then Custom Objects. Each phase emits a row-count reconciliation report. We freeze TeamWave write access during the cutover window, run a final delta migration of any records modified during the window, then mark GoHighLevel as the system of record. We deliver the automation inventory and attachment re-upload manifest to the customer for post-migration completion.
Platform deep dives
TeamWave
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across TeamWave and HighLevel.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
TeamWave: Not publicly documented.
Data volume sensitivity
TeamWave doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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