CRM migration
Field-level mapping, validation, and rollback between Crank CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Crank CRM
Source
Freshsales
Destination
Compatibility
8 of 8
objects map 1:1 between Crank CRM and Freshsales.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Crank CRM is a screen-sharing and demo-recording platform with optional CRM modules, so migrations to Freshsales require separating the demo session layer from any active CRM records before mapping. We audit which CRM modules are active during scoping, extract Organizations as Accounts, Contacts with their demo history, Demo Sessions as Notes or custom Activity records, and Usage Logs as Tasks. Recording URLs are extracted from CrankWheel infrastructure and re-uploaded to Freshsales file storage, with a dependency flag for expired links. Freshsales' Freddy AI and built-in lead scoring do not receive data from Crank CRM's usage metrics automatically; we document the metric-to-score mapping so admins can configure scoring rules post-migration. Workflows, automations, and forms do not migrate because Crank CRM's optional CRM modules do not expose these as transferable code, and Freshsales has its own automation builder that requires separate configuration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Crank CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Crank CRM
Contact
Freshsales
Contact
1:1Crank CRM Contacts captured during demo sessions map directly to Freshsales Contact records. The contact's email, name, phone, and company association migrate as standard fields. Associated demo history (sessions the contact viewed or engaged with) migrates as a custom field demo_sessions_count__c and as linked Notes records containing session metadata so that sales reps can see engagement context without a separate tool.
Crank CRM
Organization
Freshsales
Account
1:1Crank CRM Organizations stored in session context map to Freshsales Account records. The organization's name and domain (if present) migrate, with the domain used as a dedupe key during import. Any session metadata tied to the organization (total sessions, aggregate viewer count) migrates as custom Account fields for territory and engagement reporting.
Crank CRM
Demo Session
Freshsales
Note + Custom Fields
1:1Each Crank CRM Demo Session becomes a Freshsales Note attached to the relevant Contact or Account. The Note body contains session timestamp, duration, sharing method (email link, meeting embed, etc.), and viewer count. Recording URL is extracted from CrankWheel infrastructure and re-uploaded as a Freshsales attachment or stored as a custom URL field with an expiration flag if the link is time-limited. Session metadata not representable in Note body (viewer list, scroll heatmap) is documented in a custom fields section on the linked Contact for admin review.
Crank CRM
Usage Log
Freshsales
Task
1:1Crank CRM Usage Logs exposed via the RESTful API map to Freshsales Task records with TaskSubtype and custom fields capturing the usage type (screen_share, recording_view, email_campaign_open). Each Task is linked via WhatId to the relevant Account or via WhoId to the relevant Contact. ActivityDate is set from the original usage timestamp to preserve timeline ordering. This mapping is only present when CRM modules are active and usage logs contain CRM-relevant records rather than pure platform analytics.
Crank CRM
Owner
Freshsales
User
1:1Crank CRM account owners referenced on demo sessions and CRM records (if CRM modules are active) map to Freshsales User records by email match. We extract all distinct owner emails and match against Freshsales Users during migration. Any owner without a matching Freshsales User is held in a reconciliation queue for the customer's admin to provision before record import resumes.
Crank CRM
Custom Fields (CRM modules)
Freshsales
Custom Fields
1:1Crank CRM custom fields on Contacts or Organizations (only present when CRM modules are active) map to Freshsales custom fields of equivalent type. We detect field types during the pre-migration schema audit, create equivalent fields in Freshsales (Admin Settings > Custom Fields), and map values during import. Custom fields on inactive CRM modules do not exist and are skipped.
Crank CRM
Pipeline and Stages (if CRM enabled)
Freshsales
Deal + Sales Process
1:1Crank CRM Pipelines and Stages (only present when CRM modules are active) map to Freshsales Deal records with a Sales Process and Pipeline field configured to match the source stage names and order. Each source stage becomes a Freshsales Deal Stage value, with probability percentages mapped from Crank CRM if available. If no CRM modules are active, this object is omitted from the migration scope.
Crank CRM
Attachment / Recording File
Freshsales
Attachment + Document
1:1Demo recording files and any attachments shared during Crank CRM sessions are extracted via the session endpoint URL reference, downloaded from CrankWheel infrastructure, and re-uploaded to Freshsales as Attachments linked to the relevant Contact, Account, or Note. We validate URL availability before download; expired or deleted recordings result in a broken-link flag in the migration report rather than a data loss event. Re-uploaded files are stored in Freshsales Documents or as record Attachments depending on file size and type.
| Crank CRM | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Organization | Account1:1 | Fully supported | |
| Demo Session | Note + Custom Fields1:1 | Fully supported | |
| Usage Log | Task1:1 | Fully supported | |
| Owner | User1:1 | Fully supported | |
| Custom Fields (CRM modules) | Custom Fields1:1 | Mapping required | |
| Pipeline and Stages (if CRM enabled) | Deal + Sales Process1:1 | Fully supported | |
| Attachment / Recording File | Attachment + Document1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Crank CRM gotchas
No public bulk export API endpoint
Modular pricing means data scope is unknown until scoping
Recording storage is external to the CRM
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Schema audit and scope confirmation
We connect to Crank CRM via the API and conduct a schema audit to enumerate which objects and fields are present. This confirms whether CRM modules are active, whether Deals or Pipelines exist, and the volume of demo sessions, contacts, organizations, and usage logs. We provide a written scope document listing the objects to migrate, the estimated record counts, and any objects that will be skipped because their CRM modules are not active. The customer confirms scope before migration begins.
Recording extraction and Freshsales schema preparation
We extract all accessible recording URLs from demo session records and download files from CrankWheel infrastructure in priority order (most recent first). Simultaneously, we create custom fields in Freshsales (Admin Settings > Custom Fields) for demo session metadata: session_date__c, recording_url__c, viewer_count__c, sharing_method__c, and session_duration__c on the Contact and Account objects. We create the Sales Process and stage values in Freshsales if Deals are in scope.
User and Owner reconciliation
We extract every distinct Crank CRM owner referenced on demo sessions and CRM records and match by email against Freshsales Users. Owners without a matching Freshsales User are held in a reconciliation queue. The customer's Freshsales admin provisions any missing Users (active status based on whether the original owner is still active in Crank CRM). Migration cannot proceed past this step because OwnerId references must be resolved before record import.
Production migration in dependency order
We run migration in record-dependency order: Accounts (from Crank CRM Organizations), Contacts (with AccountId resolved from organization mapping), Demo Sessions as Notes (with recording attachments uploaded and linked), Usage Logs as Tasks (linked via WhatId or WhoId), Deals with stage values (if CRM modules are active), and custom field values (mapped from Crank CRM custom fields). Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, recording re-upload, and Freddy AI scoring handoff
We freeze Crank CRM writes during cutover, run a final delta migration of any records modified during the migration window, then enable Freshsales as the system of record. We deliver a recording-link health report flagging any expired or failed URL re-uploads. We provide a written scoring configuration guide showing how Crank CRM usage metrics (viewer count, session frequency) map to Freshsales Freddy AI lead scoring rules so the customer's admin can configure scoring post-migration. We do not configure Freshsales automations or workflows inside the migration scope.
Platform deep dives
Crank CRM
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Crank CRM and Freshsales.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Crank CRM: Not publicly documented.
Data volume sensitivity
Crank CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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