Migrate your Crank CRM data
Browser-based screen-sharing and demo-recording platform for sales teams, with optional CRM modules and a modular pay-for-what-you-use pricing model.
In its favor
Why people choose Crank CRM
The signal that keeps Crank CRM on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
À-la-carte pricing — buyers pay only for the individual features they need (starting around $7/user/month), avoiding the bundled-tier model that forces small businesses to pay for unused features.
Built for UK and European small businesses by an Oxford-based team founded in 2021, with workflows oriented to small-team customization rather than enterprise complexity.
Tight integration with Google Workspace, Gmail, Google Calendar, and Stripe covers the most common SMB stack without requiring a Zapier subscription.
Xero integration makes Crank CRM a fit for UK SMBs whose accounting already lives in Xero, syncing invoicing and customer records.
Free trial with no credit-card required lets prospects validate the modular pricing before committing.
Per-feature pricing can grow unexpectedly as teams enable more modules, removing the cost predictability of flat per-seat plans.
Limited enterprise-grade features — workflow automation, custom objects, and BI reporting are thinner than at established CRMs like HubSpot or Pipedrive.
Small vendor footprint (Oxford-based, founded 2021) means a thinner partner ecosystem, fewer third-party integrations, and smaller review presence on G2/Capterra.
Marketing automation and email-campaign features are present but lighter than dedicated marketing CRMs, pushing growth-stage marketers toward Mailchimp, ActiveCampaign, or HubSpot.
Reporting and analytics depth is limited compared to established mid-market CRMs, constraining firms that need pipeline forecasting and revenue dashboards.
Reasons to switch
Why people leave Crank CRM
The recurring reasons buyers give for replacing Crank CRM. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Crank CRM fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Crank CRM pricing overview
Crank CRM uses a modular pricing model where customers pick and choose individual features rather than subscribing to fixed tiered plans. This means scoping a migration must account for which specific modules are active, as feature availability directly affects what data exists in the system.
Modular (pay-as-you-use)
Tier 1 of 1
Not publicly listed
What's included
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What gets migrated
Crank CRM object support
Object-by-object support for Crank CRM migrations. Per-pair details surface during scoping.
Organizations
Mapping requiredOrganizations are stored as part of the screen-sharing session context. We map them to the destination CRM's Account/Company object and preserve any associated session metadata attached to the organization record.
Demo Sessions
Mapping requiredDemo sessions are the primary data entity. We extract session start/end timestamps, viewer count, recording availability, and sharing method. Sessions are mapped to a custom destination object or linked as activities to the relevant Contact or Organization.
Usage Logs
Mapping requiredThe RESTful API exposes usage information per session. We preserve these as historical activity records in the destination CRM, noting whether they represent screen shares, recordings, or email campaign triggers.
Contacts
Mapping requiredContacts are captured during demo sessions or via the screen-sharing viewer flow. We map them to the destination CRM's Contact object and preserve associated demo history as activity records or custom fields.
Owner/User Assignment
Mapping requiredEach demo session is tied to an account owner who initiated it. We preserve the owner reference by mapping it to the destination CRM's User or Owner field to maintain attribution trails.
Custom Fields (CRM modules)
Mapping requiredWhere CRM modules are active, custom fields may exist on Contacts or Organizations. We detect these during the schema audit phase and map them to equivalent custom fields in the destination, applying type conversion as needed.
Pipelines and Stages (if CRM enabled)
Mapping requiredThis object is optional and only present if the customer has activated CRM modules. We flag it during scoping and migrate it as a custom pipeline object in the destination, mapping stage names and order as configured.
Attachments and Recordings
Mapping requiredDemo recordings and any files shared during a session are extracted via the session endpoint and re-uploaded to the destination CRM's attachment or file storage system, linked back to the relevant Contact or Organization record.
| Object | Support | Notes |
|---|---|---|
| Organizations | Mapping required | Organizations are stored as part of the screen-sharing session context. We map them to the destination CRM's Account/Company object and preserve any associated session metadata attached to the organization record. |
| Demo Sessions | Mapping required | Demo sessions are the primary data entity. We extract session start/end timestamps, viewer count, recording availability, and sharing method. Sessions are mapped to a custom destination object or linked as activities to the relevant Contact or Organization. |
| Usage Logs | Mapping required | The RESTful API exposes usage information per session. We preserve these as historical activity records in the destination CRM, noting whether they represent screen shares, recordings, or email campaign triggers. |
| Contacts | Mapping required | Contacts are captured during demo sessions or via the screen-sharing viewer flow. We map them to the destination CRM's Contact object and preserve associated demo history as activity records or custom fields. |
| Owner/User Assignment | Mapping required | Each demo session is tied to an account owner who initiated it. We preserve the owner reference by mapping it to the destination CRM's User or Owner field to maintain attribution trails. |
| Custom Fields (CRM modules) | Mapping required | Where CRM modules are active, custom fields may exist on Contacts or Organizations. We detect these during the schema audit phase and map them to equivalent custom fields in the destination, applying type conversion as needed. |
| Pipelines and Stages (if CRM enabled) | Mapping required | This object is optional and only present if the customer has activated CRM modules. We flag it during scoping and migrate it as a custom pipeline object in the destination, mapping stage names and order as configured. |
| Attachments and Recordings | Mapping required | Demo recordings and any files shared during a session are extracted via the session endpoint and re-uploaded to the destination CRM's attachment or file storage system, linked back to the relevant Contact or Organization record. |
Gotchas
What to watch for in Crank CRM migrations
Issues we've hit on past Crank CRM migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
No public bulk export API endpoint
Modular pricing means data scope is unknown until scoping
Recording storage is external to the CRM
| Severity | Issue |
|---|---|
| High | No public bulk export API endpoint |
| Medium | Modular pricing means data scope is unknown until scoping |
| Medium | Recording storage is external to the CRM |
Leaving Crank CRM?
Where Crank CRM customers move next
12 destinations Crank CRM can migrate to.
How a Crank CRM migration works
Four steps, Crank CRM-specific
Connect
API key (self-service dashboard, API tab) into Crank CRM. Scopes limited to read-only on the data we move.
Map
We translate Crank CRM-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Crank CRM quirks before production.
Migrate
Full migration with Crank CRM rate-limit handling. Rollback available throughout.
FAQ
Crank CRM migration FAQ
Answers to the questions buyers ask most during Crank CRM migration scoping. Not seeing yours? Book a call.
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Migrate Crank CRM.
Without the rebuild.
Free scoping call with a migration engineer. Tell us about your Crank CRM setup and destination — written quote back within a business day.