CRM migration
Field-level mapping, validation, and rollback between Crank CRM and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
Crank CRM
Source
Salesforce Sales Cloud
Destination
Compatibility
7 of 12
objects map 1:1 between Crank CRM and Salesforce Sales Cloud.
Complexity
BStandard
Timeline
4-6 weeks
Overview
Moving from Crank CRM to Salesforce Sales Cloud is a migration from a screen-sharing and demo-recording platform with optional CRM modules into a full-enterprise CRM. Crank CRM does not expose a bulk export API, so we sequence through session-level REST endpoints to extract all available data, which may extend timelines for accounts with high demo volumes. If CRM modules are active, we detect the schema during scoping and map Pipelines, Deals, and custom fields to their Salesforce equivalents. Demo recording files are extracted from CrankWheel's infrastructure, re-uploaded to Salesforce Files or a linked document system, and linked back to the relevant Contact or Account. Owner assignments map to Salesforce User records by email lookup, and the migration is sequenced so that parent records exist before child record imports begin. We do not migrate automations, screen-sharing settings, or session templates as configuration code; we deliver a written inventory for the customer's admin to rebuild in Salesforce Flow.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Crank CRM object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Crank CRM
Contact
Salesforce Sales Cloud
Contact
1:1Crank CRM Contacts captured during demo sessions or via screen-sharing viewer flows map to Salesforce Contact. We preserve the contact's email, name, phone, and company association, and link any associated demo history as Salesforce Tasks or custom Activity records against the Contact. The Crank CRM contact record's creation timestamp maps to Salesforce Contact.CreatedDate.
Crank CRM
Organization
Salesforce Sales Cloud
Account
1:1Crank CRM Organizations stored in the screen-sharing session context map to Salesforce Account. The organization name becomes Account.Name, and the organization domain becomes the Account Website field for deduplication. Account is created before Contact import so that the AccountId lookup relationship is satisfied at the moment of Contact insert.
Crank CRM
Demo Session
Salesforce Sales Cloud
Task or Custom Object
1:1Demo sessions are the primary data entity in Crank CRM. We extract session start and end timestamps, viewer count, recording availability (URL reference), and sharing method. Sessions map to a Salesforce custom object (Demo_Session__c) with fields for SessionStart__c, SessionEnd__c, ViewerCount__c, RecordingUrl__c, and SharingMethod__c, linked to the Contact and Account that initiated or received the session. If the customer has Salesforce Activity Timeline reporting requirements, we alternatively map sessions to Task records with a custom record type.
Crank CRM
Usage Log
Salesforce Sales Cloud
Task
1:1Crank CRM REST API usage information per session migrates to Salesforce Task records with custom fields indicating usage type (screenshare, recording, email campaign link click). Each Task is linked to the Contact (WhoId) and Account or Opportunity (WhatId) to preserve the accountability trail for session attribution reporting.
Crank CRM
Recording
Salesforce Sales Cloud
ContentDocument (Salesforce Files)
lossyDemo recordings stored on CrankWheel's infrastructure are extracted via the session endpoint using the recording URL reference. We re-upload the file to Salesforce Files (ContentDocument/ContentVersion) and link it via ContentDocumentLink to the corresponding Demo_Session__c custom object record or the Contact record. The migration has a dependency on recording URL availability at the time of export; we flag any expired or deleted recordings during extraction so the customer can assess whether the recordings are still needed before we close the Crank CRM account.
Crank CRM
Owner/User Assignment
Salesforce Sales Cloud
User
1:1Each Crank CRM demo session is tied to an account owner who initiated it. We map the owner reference to Salesforce User by email lookup. Any Crank CRM Owner without a matching Salesforce User goes to a reconciliation queue for the customer's admin to provision before record import resumes, because OwnerId is required on most standard Salesforce objects.
Crank CRM
Pipeline (CRM module)
Salesforce Sales Cloud
Opportunity Record Type + Sales Process
lossyCrank CRM Pipelines exist only if the CRM module is active. Each pipeline maps to a Salesforce Opportunity Record Type with a corresponding Sales Process that whitelists the relevant stage values. We detect pipeline count and stage names during the schema audit and configure them in the Salesforce Sandbox before migration begins.
Crank CRM
Deal (CRM module)
Salesforce Sales Cloud
Opportunity
1:1Crank CRM Deals, present only if the CRM module is enabled, map to Salesforce Opportunity. The Crank CRM deal stage maps to Salesforce StageName via the Sales Process configured from the Pipeline mapping. Deal amount, close date, and owner migrate to Opportunity Amount, CloseDate, and OwnerId respectively.
Crank CRM
Custom Fields (CRM module)
Salesforce Sales Cloud
Custom Fields
lossyWhere CRM modules are active, custom fields on Contacts or Organizations are detected during the schema audit and mapped to equivalent Salesforce custom fields. We pre-create the destination custom fields with correct Salesforce data types (text, picklist, number, date) in the Sandbox before migration begins. Custom field API names in Salesforce follow the __c suffix convention matched to the Crank CRM field names.
Crank CRM
Attachment
Salesforce Sales Cloud
ContentDocument (Salesforce Files)
1:1Files shared during a Crank CRM demo session are extracted via the session endpoint and re-uploaded to Salesforce Files (ContentVersion). We create ContentDocumentLink records linking the file to the related Contact, Account, or Demo_Session__c record. File size and original filename are preserved in Salesforce ContentVersion metadata.
Crank CRM
Email Campaign Link Tracking
Salesforce Sales Cloud
Campaign + CampaignMember
1:manyIf Crank CRM tracked email campaign link clicks associated with demo invites, we map these to Salesforce Campaign records with CampaignMember entries linked to the corresponding Contacts. Campaign Type is set to Email and Member Status reflects the engagement outcome (Sent, Opened, Clicked).
Crank CRM
Session Template
Salesforce Sales Cloud
Not Migrated
lossySession templates (reusable screen-sharing configurations) do not have a direct Salesforce equivalent in Sales Cloud. We document each template's configuration (sharing method, recording settings, invite flow) in a written handoff for the customer's admin to recreate as a Salesforce Flow or a guided setup checklist. This is not a code migration; it is a configuration inventory deliverable.
| Crank CRM | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Organization | Account1:1 | Fully supported | |
| Demo Session | Task or Custom Object1:1 | Fully supported | |
| Usage Log | Task1:1 | Fully supported | |
| Recording | ContentDocument (Salesforce Files)lossy | Fully supported | |
| Owner/User Assignment | User1:1 | Mapping required | |
| Pipeline (CRM module) | Opportunity Record Type + Sales Processlossy | Fully supported | |
| Deal (CRM module) | Opportunity1:1 | Fully supported | |
| Custom Fields (CRM module) | Custom Fieldslossy | Fully supported | |
| Attachment | ContentDocument (Salesforce Files)1:1 | Fully supported | |
| Email Campaign Link Tracking | Campaign + CampaignMember1:many | Fully supported | |
| Session Template | Not Migratedlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Crank CRM gotchas
No public bulk export API endpoint
Modular pricing means data scope is unknown until scoping
Recording storage is external to the CRM
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Discovery and API schema audit
We audit the Crank CRM API for active CRM modules by querying the endpoint schema. We enumerate which objects exist (Contacts, Organizations, Pipelines, Deals, custom fields, session records) and confirm recording URL availability. We pair this with a Salesforce edition recommendation based on the customer's user count and feature requirements: Essential ($25/user) for basic contact and account management, Professional ($80/user) for custom fields and Flow, Enterprise ($165/user) for record-triggered Flow at scale and advanced reporting types. The discovery output is a written migration scope document that lists every object and field that will migrate.
Schema design in Salesforce Sandbox
We deploy the destination schema into a Salesforce Sandbox (Full Copy or Developer Pro) via the Metadata API before any data moves. This includes custom objects (Demo_Session__c, Demo_Usage__c), custom fields on Contact and Account, Opportunity Record Types and Sales Processes mapped from Crank CRM Pipelines, and any picklist values from Crank CRM stage lists. We validate that required field rules, lookup relationships, and validation rules are consistent with the incoming data shape. Schema corrections happen in Sandbox, not in production.
Demo session extraction and recording re-upload
We iterate through Crank CRM session-level REST endpoints to extract all Demo Session records, including timestamps, viewer count, sharing method, and recording URL. Recording files are downloaded from CrankWheel's infrastructure and uploaded to Salesforce ContentVersion in parallel with the session record extraction. We flag any recording URLs that return 404 or 403 responses so the customer can assess whether those recordings are still required. The session extraction runs in a staged window to avoid overwhelming the Crank CRM API during business hours.
Owner reconciliation and User provisioning
We extract every distinct Crank CRM Owner referenced on Contact, Organization, Demo Session, and Usage Log records and match by email against the Salesforce destination org's User table. Owners without a matching Salesforce User go to a reconciliation queue. The customer's Salesforce admin provisions missing Users before we proceed to record import, because OwnerId is a required field on Opportunity, Task, and Event records in most Salesforce configurations.
Production migration in dependency order
We run production migration in this order: Accounts (from Crank CRM Organizations), Contacts (with AccountId resolved), Demo_Session__c records (with Contact and Account lookups resolved), Usage Logs as Tasks (linked to Contact and Account), Opportunities (if CRM module is active, with RecordTypeId, Sales Process, and OwnerId resolved), ContentDocument records for recordings and attachments (linked via ContentDocumentLink to the parent record). Each phase emits a row-count reconciliation report before the next phase begins. Validation rules are temporarily disabled or bypassed during the load window.
Cutover, validation, and configuration handoff
We freeze writes to Crank CRM during the cutover window, run a final delta migration of any records modified since the initial extraction, then enable Salesforce as the system of record. We validate a sample of migrated records against the Crank CRM source, confirm that recording files are accessible in Salesforce Files, and deliver the session template configuration inventory to the customer's admin. We support a one-week hypercare window for reconciliation issues. We do not rebuild Crank CRM screen-sharing configurations as Salesforce Flow inside the migration scope; that is a separate engagement.
Platform deep dives
Crank CRM
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Crank CRM and Salesforce Sales Cloud.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Crank CRM: Not publicly documented.
Data volume sensitivity
Crank CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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