CRM migration
Field-level mapping, validation, and rollback between Interactive and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .
Interactive
Source
Microsoft Dynamics 365 Sales
Destination
Compatibility
12 of 13
objects map 1:1 between Interactive and Microsoft Dynamics 365 Sales .
Complexity
BStandard
Timeline
48–72 hours
Overview
Interactive models CRM data around a contact-centric object graph with company associations, a flat deal/pipeline structure, and native activity logging for calls, emails, and meetings. Microsoft Dynamics 365 Sales runs on Dataverse, which splits the contact model into Lead and Contact objects, uses Account as the primary organizational record, and treats deals as Opportunities tied to sales processes and pipeline stages. The migration carries everything Interactive stores natively — contacts, companies, deals, tasks, notes, and custom properties — into Dynamics 365 Sales with the appropriate object routing, field transformation, and owner resolution. Key decisions arise around Interactive's lifecycle or lead-status property routing to either the Lead entity or Contact entity, mapping pipeline stages to Opportunity StageName values, handling Interactive's custom properties as Dataverse custom fields, and rebuilding Interactive's workflow rules in Power Automate. FlitStack uses the Dataverse Web API and bulk-data mechanisms to move records at scale, runs a test migration with field-level diff before committing, and captures in-flight changes during a 24–48 hour delta window so the destination reflects Interactive's final state at cutover. Workflows, sequences, and automation rules do not migrate — we export their definitions as a rebuild reference for your Dynamics admin.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Source platform
Interactive platform overview
Scorecard, SWOT, gotchas, and pricing for Interactive.
Destination platform
Microsoft Dynamics 365 Sales platform overview
Scorecard, SWOT, gotchas, and pricing for Microsoft Dynamics 365 Sales .
Data migration guide
The complete Microsoft Dynamics 365 Sales migration guide
Data model, import mechanisms, field mapping strategy, pitfalls, and cutover — by the engineers running it.
Destination checklist
Microsoft Dynamics 365 Sales migration checklist
Pre- and post-cutover tasks for moving onto Microsoft Dynamics 365 Sales .
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Interactive object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Interactive
Contact
Microsoft Dynamics 365 Sales
Contact
1:1Interactive contact records map directly to Dynamics 365 Contact. The primary company association in Interactive becomes the AccountId lookup in Dynamics. Contacts without a company link receive a placeholder AccountId or land under a designated fallback Account record. During migration, a placeholder AccountId ensures referential integrity and prevents orphan contact records.
Interactive
Contact (lifecycle stage: prospect / lead)
Microsoft Dynamics 365 Sales
Lead
1:manyInteractive contacts with a lifecycle stage indicating a non-customer prospect (e.g., 'lead', 'prospect', 'marketing qualified') route to the Dynamics 365 Lead entity. The original lifecycle value migrates as a custom field so no data is lost during routing. This preserves historical lead status for reporting and ensures that downstream Power Automate triggers that depend on the lead stage fire correctly in the new environment.
Interactive
Contact (lifecycle stage: customer / active)
Microsoft Dynamics 365 Sales
Contact
1:1Interactive contacts that have reached a customer or active lifecycle stage map directly to Dynamics 365 Contact. Their final lifecycle status is preserved in a custom field, and their company association links via AccountId. This mapping ensures that existing customer relationships are fully represented in Dynamics 365, retaining all relevant contact details, activity history, and ownership assignments for ongoing service and upsell workflows.
Interactive
Company
Microsoft Dynamics 365 Sales
Account
1:1Interactive companies map to Dynamics 365 Accounts. The parent-company hierarchy in Interactive (if used) maps to the ParentAccountId field in Dynamics. Multi-company contact associations in Interactive collapse to the primary Account lookup plus Account Contact Relationships in Dynamics. If a parent company does not yet exist in Dynamics, FlitStack creates a placeholder Account to satisfy the lookup before inserting child records, preventing referential errors during bulk ingestion.
Interactive
Deal
Microsoft Dynamics 365 Sales
Opportunity
1:1Interactive deals map to Dynamics 365 Opportunities. Deal name becomes Opportunity Name, deal amount maps to Amount, close date maps to CloseDate, and owner resolves by email match to a Dynamics 365 user. Pipeline stage maps via a value-mapping table to StageName.
Interactive
Pipeline
Microsoft Dynamics 365 Sales
Sales Process
1:1Each Interactive pipeline becomes a Dynamics 365 Sales Process. Stage names and probabilities map to StageName pick-list values and forecast category within that process. If multiple pipelines exist, we create corresponding Sales Processes in Dynamics before mapping data. This approach ensures that each deal’s progression through a pipeline is represented by the correct Sales Process in Dynamics, enabling accurate reporting, stage‑specific automation, and role‑based visibility.
Interactive
Lifecycle Stage / Lead Status
Microsoft Dynamics 365 Sales
Custom Field (Lifecycle_Stage__c) + Lead.Status
1:1Interactive stores lead lifecycle status as a contact property. In Dynamics 365, this becomes a custom pick-list field (Lifecycle_Stage__c) on both Contact and Lead, preserving all source values. For leads, the standard Status field is also populated with the closest equivalent value.
Interactive
Task / Activity (call, email, meeting)
Microsoft Dynamics 365 Sales
Task / ActivityPointer
1:1Interactive activity records (calls, emails, meetings) map to Dynamics 365 Task and ActivityPointer entities. Activity type is encoded in the ActivityTypeCode field. Original timestamps, owners, and parent-record lookups are preserved during migration. The migration also maintains the original subject, description, and any custom activity attributes, ensuring that historical interaction data is fully available for reporting and future automation triggers in Dynamics 365.
Interactive
Note
Microsoft Dynamics 365 Sales
Note (enhanced notes)
1:1Interactive notes migrate to Dynamics 365 enhanced Notes (not the legacy Note object). Rich-text formatting is preserved where supported. Notes are linked to the parent record (Contact, Account, or Opportunity) using the RegardingObjectId lookup. During migration, FlitStack converts any unsupported HTML markup to plain text or preserves safe HTML tags, and it logs the original creation timestamp for audit purposes, ensuring compliance and traceability.
Interactive
Attachment / File
Microsoft Dynamics 365 Sales
SharePoint / Dataverse File Storage
1:1Interactive file attachments on records are downloaded and re-uploaded to Dynamics 365 Dataverse file storage (or SharePoint if the environment is SharePoint-connected). File size limits and inline image handling are applied per Dynamics storage policies. FlitStack also records the original upload date, file name, and MIME type as metadata in Dataverse, allowing users to search and filter attachments without relying on external storage locations.
Interactive
Custom Object
Microsoft Dynamics 365 Sales
Custom Table (Dataverse)
1:1Interactive custom objects map 1:1 to Dataverse custom tables in Dynamics 365 Sales. Custom object relationships that use Interactive's N:N association model need Dataverse many-to-many relationships or junction tables — we document this in the pre-migration schema plan. If a custom object references a parent Contact or Account, FlitStack creates the appropriate lookup field and validates foreign-key constraints before loading data, avoiding orphaned records and maintaining referential integrity.
Interactive
User / Owner
Microsoft Dynamics 365 Sales
SystemUser
1:1Interactive owner records are resolved against Dynamics 365 SystemUser by email address. Unmatched owners are flagged before migration; your team either provisions the user in Dynamics first or assigns those records to a designated fallback owner during migration. This pre‑migration check prevents records from landing in an unmapped state and ensures that ownership assignments align with your current Dynamics user roster, supporting accurate reporting and task routing after cutover.
Interactive
Workflow / Automation Rule
Microsoft Dynamics 365 Sales
Power Automate Flow (rebuild required)
1:1Interactive workflow rules and automation logic do not have a direct equivalent in Dynamics 365 Sales and cannot be auto-migrated. We export your Interactive workflow definitions as a structured JSON document that your Dynamics admin can use as a reference when rebuilding flows in Power Automate.
| Interactive | Microsoft Dynamics 365 Sales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Contact (lifecycle stage: prospect / lead) | Lead1:many | Fully supported | |
| Contact (lifecycle stage: customer / active) | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline | Sales Process1:1 | Fully supported | |
| Lifecycle Stage / Lead Status | Custom Field (Lifecycle_Stage__c) + Lead.Status1:1 | Fully supported | |
| Task / Activity (call, email, meeting) | Task / ActivityPointer1:1 | Fully supported | |
| Note | Note (enhanced notes)1:1 | Fully supported | |
| Attachment / File | SharePoint / Dataverse File Storage1:1 | Fully supported | |
| Custom Object | Custom Table (Dataverse)1:1 | Fully supported | |
| User / Owner | SystemUser1:1 | Fully supported | |
| Workflow / Automation Rule | Power Automate Flow (rebuild required)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Interactive gotchas
Clause library is proprietary and not portable
Spouse-per-matter pattern requires careful re-linking
HotDocs answer files are useless without templates
API and integration surface is sparse
Elder Counsel merger reshaped pricing and module structure
Microsoft Dynamics 365 Sales gotchas
Professional tier 15-table custom table limit blocks migrations
October 2024 pricing increase applies at renewal for all customers
Custom fields must be created in the UI before API writes
Power Platform request limits apply to bulk migrations
Activity records orphaned to inactive owners fail silently
Pair-specific challenges
Migration approach
Pre-migration schema inventory and Dynamics environment review
FlitStack inventories all Interactive objects, custom fields, pipelines, lifecycle-stage values, and owner records. We simultaneously review your Dynamics 365 Sales environment — confirming the license tier, existing tables, Sales Processes, and pick-list values. We deliver a schema setup plan that identifies any custom fields that must be created in Dynamics before migration, any Sales Processes that need to be built for multi-pipeline setups, and any licensing upgrades required to accommodate your custom-object count. No data moves until the schema plan is signed off.
Owner resolution and user provisioning check
Interactive owner records are matched against Microsoft 365 user accounts by email address. FlitStack runs a pre-flight resolution pass that reports how many Interactive owners find a match in Dynamics 365, how many are unmatched, and how many Interactive contacts have no owner assigned. Your team either provisions missing users in Dynamics before migration or designates a fallback owner for unmatched records. No record migrates without a valid OwnerId — this prevents orphaned records in the destination.
Data sequencing and bulk load via Dataverse API
We sequence the migration in the correct dependency order: Accounts first (no dependencies), then Leads and Contacts (require Accounts), then Opportunities (require Accounts and Contacts via Contact Roles), then Activities and Notes (require their parent records). We use the Dynamics 365 Dataverse Web API for record creation and updates, applying value-mapping tables for pick-list fields and transforming owner email fields to OwnerId GUIDs. Large record sets are chunked to respect Dataverse API throttling limits and minimize impact on production users working in Dynamics during the migration window.
Sample migration with field-level diff
A representative slice of records — typically 100 to 500 records spanning Contacts, Accounts, Opportunities, and a sample of Activities — migrates first. FlitStack generates a field-level diff comparing source values in Interactive against destination values in Dynamics 365. You review lifecycle-stage routing, pipeline-to-Sales-Process mapping, owner resolution results, and custom field values. Approval of the sample diff unlocks the full migration run. Any mapping corrections are applied before the full cutover.
Delta pickup and cutover with rollback capability
The full migration run executes against your Dynamics 365 Sales environment. A delta-pickup window of 24 to 48 hours captures any records created or modified in Interactive during the cutover — ensuring Dynamics reflects Interactive's final state at go-live. All operations are logged in a FlitStack audit log. If reconciliation detects record-count discrepancies or data-integrity issues, one-click rollback reverts the Dynamics environment to its pre-migration state. After rollback confirmation, migration can be re-run with corrected mapping parameters.
Platform deep dives
Interactive
Source
Strengths
Weaknesses
Microsoft Dynamics 365 Sales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Interactive and Microsoft Dynamics 365 Sales .
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Interactive and Microsoft Dynamics 365 Sales .
Object compatibility
All 8 core objects map 1:1 between Interactive and Microsoft Dynamics 365 Sales .
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Interactive: Not publicly documented.
Data volume sensitivity
Interactive doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Interactive to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.
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