CRM migration

Migrate from Wice CRM to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Wice CRM and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Wice CRM logo

Wice CRM

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

70%

7 of 10

objects map 1:1 between Wice CRM and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Wice CRM to Microsoft Microsoft Dynamics 365 Sales is a platform change with significant structural decisions at the object level. Wice CRM has no documented public API, so all migrations begin with Wice's built-in CSV export for Contacts, Organizations, and Deals, or direct database queries for on-premise installations. Microsoft Microsoft Dynamics 365 Sales uses a Lead-Contact-Account-Opportunity model that differs from Wice's flat Contact-Organization-Deal structure, requiring explicit mapping of the organization relationship and any custom deal stages. We sequence the migration by exporting Organizations first (as Accounts), then Contacts with their Account lookup resolved, then Deals with stage mapping applied. Attachments (Wice Hold files) require a separate manual step since no bulk binary export exists. Workflows, automations, and custom pipeline configurations in Wice do not migrate as code; we deliver a written inventory for your admin to rebuild in Dynamics 365. We do not provide post-migration admin support, training, or workflow rebuild as standard scope.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Wice CRM logo

Wice CRM

What's pushing teams away

  • Search functionality fails to return results reliably, forcing users to navigate manually through contacts and deals which becomes time-consuming at scale.
  • Document exports do not convert cleanly to Microsoft Office formats, disrupting workflows that depend on shared editable files.
  • The budget-tracking module lacks depth, pushing finance-focused teams toward ERPs or CRMs with richer reporting for revenue forecasting.
  • Dashboard display occasionally renders incorrectly, creating inconsistent visibility into pipeline stages and upcoming activities.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Wice CRM objects map to Microsoft Dynamics 365 Sales

Each row shows how a Wice CRM object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Wice CRM

Organization

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Wice Organizations map directly to Microsoft Microsoft Dynamics 365 Sales Account records. Wice enforces the Contact-Organization relationship, so we export Organizations first during migration scoping to establish AccountId values before any Contact import. The Organization name becomes Account Name, the domain property becomes Website, and any custom fields on Organization map to typed Dataverse fields on Account. The dedupe key is Organization name matched against Account Name with a fuzzy match review step for near-duplicates.

Wice CRM

Contact

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Wice Contacts map 1:1 to Dynamics 365 Contact records. Each Contact has a required Organization lookup in Wice; we resolve this to AccountId during the import phase. Standard fields (name, email, phone, address) map directly. Custom contact properties from Wice Gold tier migrate to custom Dataverse fields on Contact. We preserve the Wice Contact ID in a custom field wice_contact_id__c for reconciliation and audit trail.

Wice CRM

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Wice Deals map to Dynamics 365 Opportunity records. The Wice deal stage (custom per installation) maps to a Microsoft Dynamics 365 Sales Process stage that we configure before migration, whitelisting the exact stage names from the customer's Wice instance. Deal value, expected close date, and owner assignment migrate directly. We resolve the Contact or Organization link to the Opportunity's ContactId or AccountId. Closed-Won and Closed-Lost deals preserve their status with close date and amount.

Wice CRM

Deal Stage

maps to

Microsoft Dynamics 365 Sales

Opportunity Stage

lossy
Fully supported

Wice allows fully customizable pipeline stages per installation, so there is no fixed stage set to map against Dynamics 365 by default. We capture the customer's actual Wice stage names during discovery and create a corresponding Microsoft Dynamics 365 Sales Process with matching StageName values and probability percentages. Stage mapping errors are the most common cause of deal-value misrepresentations post-migration, so we validate the mapping table against a sample of 20-30 live deals before production import.

Wice CRM

Project

maps to

Microsoft Dynamics 365 Sales

Opportunity or Custom Project Entity

lossy
Fully supported

Wice Projects contain tasks, assignees, and status fields with a hierarchical structure. Microsoft Dynamics 365 Sales does not have a native project object; we map Projects to Opportunities with project-specific custom fields if the customer's project tracking is deal-adjacent. If Projects represent a distinct business object (non-sales work), we recommend creating a custom Dataverse entity for Projects and Tasks and mapping the hierarchy explicitly. The customer decides the target schema during scoping.

Wice CRM

Task

maps to

Microsoft Dynamics 365 Sales

Task

1:1
Fully supported

Wice Tasks exist standalone and inside Projects. Standalone Tasks map 1:1 to Dynamics 365 Task with Status, Priority, due date, and owner preserved. Tasks linked to Deals migrate as Task with WhatId pointing to the migrated Opportunity. Orphaned Tasks (no parent record) are flagged in a reconciliation report for the customer's admin to resolve.

Wice CRM

Campaign

maps to

Microsoft Dynamics 365 Sales

Campaign

1:1
Fully supported

Wice Campaigns (basic and advanced tiers) map to Dynamics 365 Campaign. Basic campaign properties (name, status, start/end dates, target) migrate as Campaign fields. Advanced campaign targeting and tracking properties migrate to custom Campaign fields. Campaign response history (sent/open/click data) does not migrate as structured records; we note this limitation and recommend rebuilding campaign tracking in Dynamics 365 Marketing or Campaign Influence if needed.

Wice CRM

Ticket

maps to

Microsoft Dynamics 365 Sales

Case

1:1
Fully supported

Wice Tickets migrate to Dynamics 365 Case if the destination org includes Service Cloud or the customer enables the Case entity. Ticket status, priority, and custom fields map to Case Status, Priority, and custom Case fields. Wice ticket numbers do not map to Case numbers because Dynamics 365 assigns sequential case numbers at creation; we preserve the Wice ticket number in a custom field wice_ticket_number__c.

Wice CRM

Note

maps to

Microsoft Dynamics 365 Sales

Annotation (Note or Email)

1:1
Fully supported

Wice Notes attached to Contacts, Organizations, Deals, and Projects migrate to Dynamics 365 Note (Annotation) records linked via object-specific relationship fields. We preserve the note body as plain text. Formatting (bold, lists, embedded images) may be simplified depending on the target Dynamics 365 configuration. Each Note is linked to the migrated parent record using the wice_record_id__c reconciliation key.

Wice CRM

Hold Files (Attachments)

maps to

Microsoft Dynamics 365 Sales

SharePoint Document Location + Attachment

lossy
Not supported

Wice stores binary files as Hold files attached to records. There is no documented bulk-export endpoint for these files, and no automated migration path exists. We flag every record with attachments during scoping and provide the customer with a file-level export checklist. Each Hold file must be downloaded individually through the Wice UI or via a custom script for on-premise installations, then uploaded to SharePoint or attached to the corresponding Dynamics 365 record post-migration. This step is time-intensive and falls outside the automated record migration scope.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Wice CRM logo

Wice CRM gotchas

High

No publicly documented REST API

Medium

Attachment export is a manual step

Medium

Custom pipeline stages require explicit mapping

Low

On-premise installations vary by version

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Wice CRM has no public API, so all migration uses CSV export

    Wice CRM does not publish a public REST API or developer documentation. All migrations from Wice cloud installations rely on the built-in CSV export function for Contacts, Organizations, and Deals. We request the customer to run exports for each object and we process those CSVs into Dynamics 365 via the Dataverse Bulk API. For Wice on-premise installations, we can query the underlying database directly to extract a more complete dataset including relationship IDs and any custom fields not surfaced in the UI export. Cloud customers with large datasets may hit export size limits in the Wice UI and need to export in batches. On-premise database access reduces this constraint but requires the customer to provide read-only database credentials.

  • Custom pipeline stages in Wice require explicit mapping to Dynamics Sales Processes

    Wice allows full customization of deal pipeline stages per installation. A deal that sits in stage 'Proposal Sent' in Wice might need to map to 'Negotiation' or a custom stage in Microsoft Dynamics 365 Sales . We capture the customer's actual Wice stage names during discovery, generate a stage-mapping table, and create a corresponding Microsoft Dynamics 365 Sales Process with the exact stage names before any Opportunity records are written. Stage mapping errors result in deal-value misrepresentations and incorrect probability assignments post-migration. We validate the mapping table against a sample of 20-30 live deals before the production import phase begins.

  • Wice Hold file attachments require a separate manual export process

    Wice stores attachments as Hold files attached to individual records but provides no bulk download mechanism. During migration scoping, we flag every Wice record that has Hold files and provide the customer with a file-level export checklist. Each attachment must be downloaded individually through the Wice UI or via a custom script for on-premise installations with database access. We do not automate this step because Wice does not expose a bulk file export endpoint. After migration, the customer uploads files to SharePoint or attaches them to the corresponding Dynamics 365 record. This manual step is time-intensive for teams with hundreds of attachments and should be budgeted separately from the automated record migration.

  • Data quality issues from Wice (incomplete records, inconsistent formatting) must be cleansed before import

    Wice installations commonly have incomplete contact records (missing email addresses, duplicate entries, inconsistent address formatting) because the platform's search reliability issues prevent teams from maintaining clean data over time. Microsoft Dynamics 365 Sales enforces validation rules and required field configurations that may reject Wice records that appeared valid in the source system. We profile the Wice export data before import, identify records with missing required fields (email, name, phone), flag duplicates using fuzzy matching on name and email, and produce a cleansing report. The customer reviews and remediates flagged records before we run the production import.

  • Wice Workflows and automations do not migrate to Dynamics 365 Flow

    Wice CRM supports workflow-style automations that are configured within the application. Microsoft Microsoft Dynamics 365 Sales uses Power Automate and model-driven apps for process automation, which are structurally different. We do not migrate Wice automations as code. We deliver a written inventory of every active Wice automation with its trigger, conditions, and actions, along with a recommendation for the equivalent Dynamics 365 Flow or Power Automate approach. The customer's admin rebuilds these post-migration. This limitation is true for any Wice migration to any destination platform, not just Dynamics 365.

Migration approach

Six steps for a successful Wice CRM to Microsoft Dynamics 365 Sales data migration

  1. Discovery and export preparation

    We audit the Wice CRM installation to understand the deployed tier (Bronze/Silver/Gold), identify which objects are in use (Contacts, Organizations, Deals, Projects, Tasks, Campaigns, Tickets, Notes), capture the actual custom pipeline stage names, and assess the volume of Hold file attachments. For cloud Wice customers, we guide the customer through running the built-in CSV exports for each object. For on-premise customers, we coordinate read-only database access. We also identify any custom fields on each object by requesting screenshots of the edit screens from the customer's Wice instance to account for version-specific field labels.

  2. Data profiling and cleansing

    We profile the exported Wice data for completeness and consistency. This includes checking for missing required fields (email, phone, name), duplicate records identified via fuzzy matching on name and email, inconsistent address formatting, and orphaned records (Contacts without a parent Organization). We produce a cleansing report with record counts by issue type. The customer remediates flagged records in Wice or confirms that the issues can be addressed post-migration. We do not proceed to import until the data quality report is reviewed and signed off.

  3. Destination schema design and Sales Process configuration

    We design the Microsoft Dynamics 365 Sales destination schema based on the customer's choices for Project handling (Opportunity with custom fields or custom Dataverse entity) and Ticket handling (Case or custom entity). We create the Account, Contact, Opportunity, and any custom entities in the destination Dataverse environment. We configure a Sales Process with the exact Wice pipeline stage names mapped to StageName values and probability percentages. Custom fields from Wice are pre-created as typed Dataverse fields. Schema is validated in a Sandbox environment before production migration begins.

  4. Owner reconciliation and User provisioning

    We extract every distinct Wice Owner referenced on Contact, Organization, Deal, and Engagement records and match by email against the Dynamics 365 destination org's User table. Owners without a matching User go to a reconciliation queue for the customer's Dynamics 365 admin to provision. We cannot import records with OwnerId references to non-existent Users; this step must be resolved before the production migration phase.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from Wice Organizations), Contacts (with AccountId resolved from the Organization mapping), Opportunities (with AccountId, OwnerId, and Sales Process stage resolved), Products and Pricebook entries if migrating product-linked Deals, Campaign records, Case records for Tickets, and Activity history (Tasks, Notes) via the Dataverse Bulk API. Each phase emits a row-count reconciliation report. Hold file attachments are flagged for the customer's manual export process and are not part of the automated migration.

  6. Cutover, validation, and automation inventory handoff

    We freeze Wice write access during cutover and run a final delta migration of any records modified during the migration window. We deliver a reconciliation report comparing Wice source record counts against Dynamics 365 destination record counts. We deliver the Wice automation inventory document to the customer's admin team for Flow rebuild planning. We support a one-week hypercare window to resolve reconciliation issues. We do not rebuild Wice Workflows or automations as Dynamics 365 Flow inside the migration scope; that is a separate engagement.

Platform deep dives

Context on both ends of the pair

Wice CRM logo

Wice CRM

Source

Strengths

  • Cloud and on-premise deployment options from a single codebase — useful for data-residency requirements.
  • Mobile app ships by default, giving field sales reps full access to the CRM without additional licensing.
  • Modular tier structure lets teams pay only for the features they actively use as they scale.
  • Strong German-language support and localization for teams operating in DACH markets.
  • Consistent customer support response times cited across multiple review sources.

Weaknesses

  • Search bar reliability issues mean teams cannot trust basic record lookup, increasing training friction.
  • Document export to Microsoft Office formats fails in some cases, blocking standard file workflows.
  • Budget and forecasting tools are underdeveloped, limiting use for teams needing deep revenue analytics.
  • On-premise installations introduce version-parity risk — different customers run different Wice releases with varying schema.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Wice CRM and Microsoft Dynamics 365 Sales .

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Wice CRM and Microsoft Dynamics 365 Sales .

  • Object compatibility

    A

    All 8 core objects map 1:1 between Wice CRM and Microsoft Dynamics 365 Sales .

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Wice CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Wice CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Wice CRM to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Wice CRM to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Wice CRM to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for straightforward accounts under 10,000 Contacts and 2,000 Deals using the Wice CSV export. Migrations from on-premise Wice instances, with large historical activity records, a high volume of Hold file attachments requiring manual download, or multiple custom fields needing explicit schema mapping, extend to eight to twelve weeks. The timeline depends heavily on data quality at the outset and the customer's responsiveness during the cleansing review phase.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Wice CRM.
Land in Microsoft Dynamics 365 Sales , intact.

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