CRM migration
Field-level mapping, validation, and rollback between Force24 and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Force24
Source
Twenty CRM
Destination
Compatibility
9 of 11
objects map 1:1 between Force24 and Twenty CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Force24 is a UK-based marketing automation platform built around Contacts, Automated Journeys, Smart Lists, and Custom Objects. It has no native Deals or Opportunities model — pipeline data lives in an integrated CRM. Twenty CRM is a Paris-based open-source CRM (AGPL-3.0, Y Combinator S23) that positions itself as a modern Salesforce alternative with full data ownership via self-hosting and a free cloud tier. This migration is primarily a contact-centric data migration: we extract contacts with all properties and lifecycle data, map lightweight company associations, export any active Custom Objects with their linked-record definitions, and deliver a written journey inventory for the customer to rebuild in Twenty's automation layer. We do not migrate Journeys, Smart Lists, Workflows, Forms, or Reports as code — these require manual re-implementation in Twenty. The migration scope is scoped to standard Force24 objects only; if the customer's Custom Objects feature was not yet activated by their account manager, we flag this before any export begins.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Force24 object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Force24
Contact
Twenty CRM
Person
1:1Force24 Contacts map to Twenty CRM Person records. Standard fields (firstName, lastName, email, phone, address) migrate directly. We preserve Force24 lifecycle stage (subscriber, lead, marketing qualified, sales qualified, customer) as a custom field lifecycle_stage__c on the Person record for audit and reporting continuity. Tags migrate as comma-separated text in a custom tags__c field or as a dedicated tag relationship depending on Twenty's current schema support at migration time. The contact's creation date and last-modified date migrate as createdAt and updatedAt timestamps.
Force24
Company
Twenty CRM
Company
1:1Force24's lightweight Company records (typically a name and URL) map to Twenty CRM Company. The domain name stored against the Force24 contact becomes the Company website field. We resolve the Company lookup on the Person record at migration time using domain matching or a pre-built name-dedupe key. If Force24 contacts share no explicit company link, we offer a domain-grouping option that associates contacts from the same email domain to a single Company record.
Force24
Lead
Twenty CRM
Person (as Lead proxy)
1:1Force24 stores Lead records as Contacts with a lifecycle_stage property indicating funnel position. We migrate these as Twenty CRM Person records and flag them with a lifecycle_stage__c value of 'lead' to preserve the original classification. If the customer used Force24's lead-specific fields (lead status, lead source, lead score), these map to custom fields lead_status__c, lead_source__c, and lead_score__c on the Person record.
Force24
Custom Object (e.g. Bookings, Subscriptions)
Twenty CRM
Custom Object
1:1Force24 Custom Objects (user-defined linked-data tables) map to Twenty CRM custom objects of equivalent schema. We export each Custom Object definition — all fields, data types, and relationship fields — during scoping, then pre-create the destination schema in Twenty before any record import. The critical constraint is that Force24 Custom Objects require account manager activation before the API exposes the data; if the feature is not enabled, we flag this at scoping and the customer must arrange activation with Force24 before export. Relationship fields linking Custom Object records to the parent Contact are preserved as lookup fields in Twenty's custom object schema.
Force24
Activity: Email Open
Twenty CRM
Comment
1:1Force24 email engagement events (opens, clicks, deliveries) map to Twenty CRM Comment records attached to the Person. The Comment body carries a structured summary (e.g., 'Email opened: [subject] on [date]'). Open and click timestamps preserve as Comment createdAt. This mapping preserves the engagement timeline in Twenty's activity feed without requiring a native engagement-log object.
Force24
Activity: SMS and WhatsApp
Twenty CRM
Comment
1:1Force24 SMS and WhatsApp message records migrate as Comment records on the Person, with message body and direction (sent/received) captured in the Comment text. Delivery status is preserved as a custom field delivery_status__c. Because Twenty CRM does not have a native SMS/WhatsApp object, the message history lives in the activity feed alongside email engagement records.
Force24
Activity: Form Submission
Twenty CRM
Comment
1:1Force24 form submission events (form name, submitted fields, submission date) map to Comment records on the Person. The Comment records the form name and timestamp; form field values are documented separately as a custom data summary for the customer's admin to review. This preserves the fact that a contact submitted a form without requiring a native Form object in Twenty.
Force24
Tag
Twenty CRM
Custom tag field or Comment label
lossyForce24 contact tags migrate as a custom tag field on the Person record. If Twenty supports a native tag or label field at migration time, we use it; if not, we write tags as comma-separated values in a custom field tags__c. The customer's admin chooses the strategy during scoping. The tag set is preserved in full — no tag is discarded.
Force24
Smart List / Segment
Twenty CRM
Static Person list or custom field
lossyForce24 Smart Lists are saved audience segments with property-based and behavioural filter criteria. We export the segment membership (which contacts are in each list) and recreate it in Twenty as static Person records in a named group, or as a multi-select custom field if the customer prefers a dynamic filter approach. The original filter logic (property conditions, behavioural triggers, AND/OR conditions) is documented in the handoff specification for manual rebuild in Twenty's segmentation layer.
Force24
User / Owner
Twenty CRM
WorkspaceMember
1:1Force24 distinguishes between Marketing users and Sales users with different seat pricing. We export all active and inactive users referenced on contacts and Custom Object records, map by email address to Twenty CRM WorkspaceMember, and hold any unresolved owners in a reconciliation queue for the customer's admin to provision before record import begins. The marketing-vs-sales classification is preserved as a custom field user_type__c for reference.
Force24
Lead Score value
Twenty CRM
Custom number field on Person
1:1Force24 lead scoring assigns numeric values to contacts based on engagement and property rules. We export the score value stored on each contact record and write it to a custom field lead_score__c on the Twenty Person record. The scoring rules themselves are Force24 platform configuration and cannot be exported; we document the rule structure (property thresholds, engagement weights) in the handoff specification for manual rebuild.
| Force24 | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Lead | Person (as Lead proxy)1:1 | Fully supported | |
| Custom Object (e.g. Bookings, Subscriptions) | Custom Object1:1 | Fully supported | |
| Activity: Email Open | Comment1:1 | Fully supported | |
| Activity: SMS and WhatsApp | Comment1:1 | Fully supported | |
| Activity: Form Submission | Comment1:1 | Fully supported | |
| Tag | Custom tag field or Comment labellossy | Fully supported | |
| Smart List / Segment | Static Person list or custom fieldlossy | Fully supported | |
| User / Owner | WorkspaceMember1:1 | Fully supported | |
| Lead Score value | Custom number field on Person1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Force24 gotchas
Custom Objects require account manager activation
Journey automation logic is not portable
Contact and email allowances are tier-gated
Smart List filter logic requires re-implementation
API endpoints for Custom Objects are non-standard
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and Force24 API scoping
We audit the source Force24 portal across all active objects: contacts, companies, Custom Objects, engagement history (email, SMS, WhatsApp, form), Smart Lists, Tags, and user accounts. We confirm whether Custom Objects are activated (with Force24 support coordination if not), what Custom Object types exist, and the total record volume per object. We also review any active Automated Journeys for documentation purposes. The discovery output is a written migration scope with object inventory, record counts, and a Force24 API access confirmation checklist.
Twenty CRM schema design
We design the destination schema in Twenty CRM before any data import. This includes provisioning custom fields on Person (lifecycle_stage__c, lead_score__c, tags__c, user_type__c, delivery_status__c), creating Company records (with website and domain), designing any custom object definitions mapped from Force24 Custom Objects, and creating Comment types or labels for engagement history. Schema is deployed via Twenty's API into the target environment. We validate the schema against the Force24 field inventory to confirm no data will be orphaned.
Test migration and contact-company relationship validation
We run a full test migration into a staging or non-production Twenty CRM environment using representative data volume. The customer's team validates record counts, spot-checks 25-50 Person records against Force24 source data (name, email, lifecycle stage, tags, company link), confirms Custom Object relationships are intact (linked to the correct Person), and reviews engagement Comment records for accuracy. Any mapping corrections are made at this stage. No production data moves until test migration is signed off.
Owner and user reconciliation
We extract every distinct Force24 user referenced on contacts, Custom Objects, and engagement records and match by email address against Twenty CRM WorkspaceMembers. Any Force24 user without a matching Twenty account goes to a reconciliation queue for the customer's admin to provision before record import resumes. This step is a prerequisite for satisfying the owner lookup on Person records.
Production migration in dependency order
We execute production migration in strict dependency order: WorkspaceMembers (validated), Companies (from Force24 Companies), Persons (with AccountId resolved, lifecycle_stage__c and tags__c populated), Custom Objects (with Person lookup resolved), engagement history (Comment records per Person), Smart List memberships (as static Person groups or tag fields), and lead scores (as lead_score__c values). Each phase emits a row-count reconciliation report before the next phase begins. We run in a live-cutover window with a delta pass to capture any records modified during migration.
Journey documentation, segment handoff, and go-live
We deliver the migration handoff package: a journey inventory with each Force24 Automated Journey documented by entry trigger, step count, branching logic, and recommended Twenty automation rebuild path; a Smart List criteria document listing each segment's filter conditions and included contact count; a Custom Object schema summary for the destination Twenty custom objects; and an integration reference noting any Force24 integrations that will need reconnection in Twenty. We support a five-business-day hypercare window for reconciliation issues. We do not rebuild Journeys or automations in Twenty as part of the migration scope.
Platform deep dives
Force24
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Force24 and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Force24: Not publicly documented.
Data volume sensitivity
Force24 doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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