CRM migration

Migrate from Atollon Lagoon CRM to monday CRM

Field-level mapping, validation, and rollback between Atollon Lagoon CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Atollon Lagoon CRM logo

Atollon Lagoon CRM

Source

monday CRM

Destination

monday CRM logo

Compatibility

78%

7 of 9

objects map 1:1 between Atollon Lagoon CRM and monday CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Migrating from Atollon Lagoon CRM to Monday.com CRM is a structural migration across two fundamentally different data models. Atollon organises contacts and companies under a shared Folder structure with Projects placed against a Firm or individual Contact, while Monday.com CRM uses a board-and-item architecture where Items serve as Contacts, Deals, or Tasks depending on board type. We normalise Atollon's formvalue records (stored separately from parent forms) into Monday.com custom fields, apply subtype-aware mapping for Projects spanning Contracts, Business cases, Service contracts, and Consultations, and preserve Activity timestamps against the migrated contact and company Items. Workflow Automations and Campaign Management are Advanced-tier features in Atollon that are not accessible via API and cannot migrate; we deliver a written inventory for manual rebuild in Monday.com Automations. Monday.com's per-user pricing (starting at $10/user/month on Basic) contrasts with Atollon's active-user model, which bills only users who log in, making the cost comparison dependent on your current active-user count and team growth trajectory.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Atollon Lagoon CRM logo

Atollon Lagoon CRM

What's pushing teams away

  • Very limited public API documentation means customers needing deep integrations or data portability hit a wall and look for alternatives with better developer resources.
  • The platform has stronger market presence in Czech and Central European markets; English-language support resources and documentation are thin for international teams.
  • With only three verified G2 reviews, independent signal on long-term reliability and feature trajectory is sparse — some buyers seek more validated platforms.
  • Organizations that grow beyond mid-market requirements often find the platform's feature set less extensible than global CRM leaders like Salesforce or HubSpot.
  • Limited third-party app marketplace compared to established CRMs means teams needing niche tools (specialised enrichment, advanced analytics) migrate elsewhere.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Atollon Lagoon CRM objects map to monday CRM

Each row shows how a Atollon Lagoon CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Atollon Lagoon CRM

Folders (Contacts)

maps to

monday CRM

Items (Contacts board)

1:1
Mapping required

Atollon Folders (contacts stored within the Firm database) map to Items in a Monday.com Contacts board. We extract folder name, classification (client, potential client, partner), contact details (email, phone), and any custom form field values from the linked formvalue records. The contact's parent Firm reference resolves to a Monday.com Group or a linked Company Item depending on the board structure the customer chooses. We normalise formvalue field values into Monday.com custom fields (text, number, date, dropdown) using the formID to resolve the field schema before mapping.

Atollon Lagoon CRM

Firms (Companies)

maps to

monday CRM

Items (Companies board) or Groups

1:1
Mapping required

Atollon Firms (company-level records) map to Monday.com Items in a Companies board or to Groups within the Contacts board. We carry forward firm classification (client, potential client, partner), address data, and any custom firm-level formvalues. Firms with child Folders link to their contact Items via a lookup relationship column. Where the customer's Monday.com setup uses a single Contacts board with company data as group-level fields, we flatten the firm data into group properties.

Atollon Lagoon CRM

Projects

maps to

monday CRM

Items (Projects board)

1:1
Mapping required

Atollon Projects (Contracts, Business cases, Service contracts, Consultations) map to Items in a Monday.com Projects board. We apply subtype-aware mapping by classifying each project by its template origin before applying the corresponding custom field set. Contract projects carry contract value, duration, and renewal date as custom fields; Service contracts carry SLA terms and assigned service contacts; Consultations carry engagement type and deliverable milestones. Projects without a clear template default to a generic item mapping with a Project Type label applied. We preserve the project-folder or project-firm linkage as a People or Relation column pointing to the migrated contact or company Item.

Atollon Lagoon CRM

Activities (calls, emails, meetings, tasks)

maps to

monday CRM

Updates, Time Tracking, and Activity Log

1:1
Fully supported

Atollon Activities (calls, emails, meetings, tasks) linked to Folders or Firms migrate to Monday.com Updates on the linked Item, with Time Tracking entries for call duration and meeting length. We preserve the original timestamp, activity type, owner, and body content. Calls become Updates with a note of duration; emails become Updates with the email body and subject preserved; meetings become Updates with location and attendee notes; tasks become subitems or to-do column entries on the linked Item. The original Atollon owner resolves to the Monday.com user by email match.

Atollon Lagoon CRM

Milestones

maps to

monday CRM

Subitems or Timeline columns

lossy
Mapping required

Atollon Milestones track timeline checkpoints within Projects or Activities and may carry custom form data. We map Milestones to Monday.com Subitems on the parent Project Item, applying the milestone's due date as the Subitem's due date and any custom formvalues as Subitem custom fields. For milestones that are purely date-based (no additional fields), we use a Timeline column on the parent Item with start and end dates representing the milestone window.

Atollon Lagoon CRM

Custom Forms

maps to

monday CRM

Custom Fields on Items

lossy
Mapping required

Atollon custom forms attached to Folders, Projects, Activities, or Milestones via formID and context have their values stored in separate formvalue records. We parse each formvalue record, resolve the field schema via formID, and map each field value to the corresponding Monday.com custom field on the target Item. Multi-value fields (checkboxes, multi-select) map to Monday.com multi-select or dropdown columns. The mapping handles the 1:N case where one parent has multiple formvalues by creating separate Item entries or by appending values to a multi-value field depending on the form semantics.

Atollon Lagoon CRM

Service Support Records

maps to

monday CRM

Items (Service/Cases board)

1:1
Mapping required

Atollon's Service and Support module manages ticket-like records with status, priority, assigned agent, and linked Firm/Project references. We map these to Items in a Monday.com Service board, preserving status (as Status column), priority (as Priority or Labels column), assigned agent (as People column), and linked Firm/Project references (as Relation columns pointing to the migrated company and project Items). Historical ticket conversations migrate as Updates on the Item.

Atollon Lagoon CRM

Invoices and Billing Records

maps to

monday CRM

Items with Invoice fields

1:1
Mapping required

Atollon billing and finance module generates invoices linked to Projects or Firms, including invoice header data, line items, amounts, and status. We map invoice header records to Monday.com Items with custom fields for invoice number, issue date, due date, total amount, and status. Line items map to Subitems with description, quantity, unit price, and line total. Detailed financial history migration (payment logs, credit notes) depends on the customer's Monday.com setup; we map the invoice header and line items as the primary scope and flag detailed payment history as a separate consideration if the customer requires it.

Atollon Lagoon CRM

Campaign Records

maps to

monday CRM

Not migrated (manual rebuild)

1:1
Mapping required

Campaign management is an Ultimate-tier feature in Atollon that links campaign records to targets. Monday.com CRM does not have a native campaign management module equivalent to Atollon's campaign tracking. We do not migrate campaign records as functional CRM data. We extract a list of campaign names, statuses, and linked targets as a CSV inventory that the customer's marketing team uses to rebuild campaign structure in Monday.com (using Tags, Groups, or a dedicated Campaigns board) and to reimport target contact lists manually or via CSV upload.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Atollon Lagoon CRM logo

Atollon Lagoon CRM gotchas

High

Active-user billing scoping on import

High

No publicly documented API for programmatic export

Medium

Custom form data requires formvalue-level parsing

Medium

Project templates and subtypes need subtype-aware mapping

Low

Workflow Automations are tier-gated and non-portable

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Atollon formvalue normalisation adds a migration step

    Atollon stores custom form field values in separate formvalue records linked by formID and context, not directly on the parent object. A single Folder, Project, Activity, or Milestone may have multiple formvalue records. We parse each formvalue individually, resolve the field schema via formID, and normalise field-level values into Monday.com custom fields. This normalisation step is required before any record is inserted into Monday.com and is not required for standard CRM objects in other migration pairs. Without it, form data silently drops and custom field values appear blank in Monday.com.

  • Atollon has no publicly documented API for programmatic export

    Atollon Lagoon CRM provides no publicly accessible API documentation covering endpoints, authentication, or rate limits. We verify API access credentials and test connectivity during scoping; where the API is unavailable or returns inconsistent responses, we fall back to structured CSV export supported by Atollon's data tools. CSV export has lower throughput than API-based migration and may require chunking for large record sets. This constraint adds time and manual handling to the scoping and extraction phases that customers migrating from platforms with open APIs do not experience.

  • Project subtypes require schema-aware field mapping

    Atollon Projects span at least four subtypes (Contracts, Business cases, Service contracts, Consultations), each potentially using different templates with different custom field sets. Monday.com represents all project subtypes as Items in the same or different boards with column-based custom fields. We apply subtype-aware mapping by classifying each project by its template origin, then applying the corresponding Monday.com column schema. Projects without a clear template default to a generic mapping with a Project Type label applied. If the customer does not have a clear template taxonomy in Atollon, the subtype mapping may require manual classification during scoping, which extends the timeline.

  • Monday.com's Activity model differs from Atollon's

    Atollon Activities (calls, emails, meetings, tasks) are first-class objects with type, timestamp, owner, and body stored as structured fields. Monday.com represents engagement history primarily as Updates on Items, with Time Tracking for duration and an Activity Log for system-generated change events. We preserve Atollon Activity timestamps and content as Updates, but the migration does not produce a unified timeline view identical to Atollon's Activity structure. Customers relying on structured call disposition codes, email thread linking, or meeting attendee lists may need to adapt how they interpret the migrated data in Monday.com.

  • Workflow Automations and Campaign Management do not migrate

    Workflow Automation is gated to Atollon's Advanced tier (EUR 496+/month) and is not exposed via API. Campaign Management is gated to the Ultimate tier. Neither automation logic nor campaign logic can be exported programmatically. We document which automations and campaigns existed in Atollon as a written inventory (trigger, conditions, actions, and affected records) and provide a rebuild guide for Monday.com Automations. The customer's admin rebuilds the automations manually in Monday.com's automation builder. This is a post-migration activity that is out of scope for the migration engagement.

Migration approach

Six steps for a successful Atollon Lagoon CRM to monday CRM data migration

  1. Discovery and data audit

    We audit the Atollon Lagoon CRM instance covering record counts by object (Folders, Firms, Projects by subtype, Activities, Milestones), custom form count and formvalue density, active-user count versus named seats, and tier-gated feature usage (Workflow Automation, Campaign Management). We verify API access credentials or fallback export capability. We identify the project template taxonomy to support subtype-aware mapping. The discovery output is a written migration scope document with record counts, a preliminary field map, and an automation inventory checklist for the customer to complete.

  2. Formvalue extraction and schema normalisation

    We extract all formvalue records linked to Folders, Firms, Projects, Activities, and Milestones. Each formvalue record is parsed against its formID to resolve the field schema, and field-level values are normalised into a flat record structure ready for Monday.com custom field mapping. We handle the 1:N case where one parent has multiple formvalues. The normalised dataset is validated against the parent record count to confirm no formvalues are orphaned or dropped before the Monday.com schema design begins.

  3. Monday.com board and column design

    We design the Monday.com board structure based on the customer's chosen layout: typically a Contacts board, a Companies board (or Groups within Contacts), a Projects board with subtype-aware groups or separate boards per project type, and a Service board. We create custom fields on each board matching the normalised Atollon field names and types (text, number, date, dropdown, multi-select, relation). The board design is documented in a schema diagram and shared with the customer for sign-off before any data is imported into the destination environment.

  4. Sandbox migration and reconciliation

    We run a full migration into a Monday.com test workspace using production-like data volume. The customer reconciles record counts, spot-checks 25-50 records against the Atollon source (contact details, project subtypes, activity timestamps, form field values), and validates that the board and column structure matches their operational expectations. Any field mapping corrections, column type adjustments, or board structure changes happen in the sandbox before production migration begins. Owner matching by email is validated at this stage.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Firms (Companies) first, then Folders (Contacts) with Firm references resolved, then Projects with subtype-aware schema applied, then Activities (as Updates with timestamp and type preserved), then Milestones as Subitems or Timeline entries, then Service Support Records, then Invoice headers and line items. Custom formvalues are merged into Items during the same phase as their parent record. Each phase emits a row-count reconciliation report before the next phase begins. CSV export fallback is used where the Atollon API is unavailable, with chunking for large record sets.

  6. Cutover, validation, and automation handoff

    We freeze Atollon writes during cutover and run a final delta migration of any records modified during the migration window. We enable Monday.com as the system of record and deliver the Automation and Campaign inventory document to the customer's admin team with a rebuild guide for Monday.com Automations. We support a one-week hypercare window to resolve any reconciliation issues raised by the customer's team. We do not rebuild Atollon Workflows or Campaign Management logic as Monday.com automations inside the migration scope; that is a separate engagement or an internal admin task.

Platform deep dives

Context on both ends of the pair

Atollon Lagoon CRM logo

Atollon Lagoon CRM

Source

Strengths

  • All-in-one CRM, project management, service, and finance reduces tool sprawl for professional services teams.
  • Custom forms on Folders, Projects, Activities, and Milestones allow administrators to extend the data model without code.
  • Active-user billing model — paying only for users who log in — differentiates from per-seat pricing for firms with variable team sizes.
  • Built-in team email, SMS, and phone integration within the CRM eliminates separate communication stack costs.
  • Cloud and desktop deployment options give customers flexibility on hosting preference.

Weaknesses

  • Extremely limited public API documentation — no publicly available developer reference, authentication method, or rate limits documented.
  • Very low independent review volume (3 verified G2 reviews) makes it difficult to assess real-world satisfaction with support and uptime.
  • Central European market focus means fewer English-language resources, community forums, and integration connectors than globally-distributed CRMs.
  • No documented bulk export or bulk API capabilities, which complicates large-volume data migration for customers switching platforms.
  • Workflow automations are not exposed via API — automation rules cannot be migrated and must be manually rebuilt in the destination system.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Atollon Lagoon CRM and monday CRM.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Atollon Lagoon CRM and monday CRM.

  • Object compatibility

    A

    All 8 core objects map 1:1 between Atollon Lagoon CRM and monday CRM.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Atollon Lagoon CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Atollon Lagoon CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Atollon Lagoon CRM to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Atollon Lagoon CRM to monday CRM data migrations

Answers to the questions buyers ask most during Atollon Lagoon CRM to monday CRM migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for accounts with under 5,000 Folders, 2,000 Firms, and 500 Projects with straightforward custom field mapping. Migrations with high formvalue density (multiple forms per parent record), more than four project subtypes, large Activity histories, or Service Support Records requiring Case-equivalent mapping move to eight to twelve weeks because of the formvalue normalisation pass, subtype schema design, and Activity timestamp preservation work. The extraction phase (verifying API access or setting up CSV export) typically takes one to two weeks and runs in parallel with Monday.com board design.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Atollon Lagoon CRM.
Land in monday CRM, intact.

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