CRM migration
Field-level mapping, validation, and rollback between Atollon Lagoon CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Atollon Lagoon CRM
Source
monday CRM
Destination
Compatibility
7 of 9
objects map 1:1 between Atollon Lagoon CRM and monday CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Migrating from Atollon Lagoon CRM to Monday.com CRM is a structural migration across two fundamentally different data models. Atollon organises contacts and companies under a shared Folder structure with Projects placed against a Firm or individual Contact, while Monday.com CRM uses a board-and-item architecture where Items serve as Contacts, Deals, or Tasks depending on board type. We normalise Atollon's formvalue records (stored separately from parent forms) into Monday.com custom fields, apply subtype-aware mapping for Projects spanning Contracts, Business cases, Service contracts, and Consultations, and preserve Activity timestamps against the migrated contact and company Items. Workflow Automations and Campaign Management are Advanced-tier features in Atollon that are not accessible via API and cannot migrate; we deliver a written inventory for manual rebuild in Monday.com Automations. Monday.com's per-user pricing (starting at $10/user/month on Basic) contrasts with Atollon's active-user model, which bills only users who log in, making the cost comparison dependent on your current active-user count and team growth trajectory.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Atollon Lagoon CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Atollon Lagoon CRM
Folders (Contacts)
monday CRM
Items (Contacts board)
1:1Atollon Folders (contacts stored within the Firm database) map to Items in a Monday.com Contacts board. We extract folder name, classification (client, potential client, partner), contact details (email, phone), and any custom form field values from the linked formvalue records. The contact's parent Firm reference resolves to a Monday.com Group or a linked Company Item depending on the board structure the customer chooses. We normalise formvalue field values into Monday.com custom fields (text, number, date, dropdown) using the formID to resolve the field schema before mapping.
Atollon Lagoon CRM
Firms (Companies)
monday CRM
Items (Companies board) or Groups
1:1Atollon Firms (company-level records) map to Monday.com Items in a Companies board or to Groups within the Contacts board. We carry forward firm classification (client, potential client, partner), address data, and any custom firm-level formvalues. Firms with child Folders link to their contact Items via a lookup relationship column. Where the customer's Monday.com setup uses a single Contacts board with company data as group-level fields, we flatten the firm data into group properties.
Atollon Lagoon CRM
Projects
monday CRM
Items (Projects board)
1:1Atollon Projects (Contracts, Business cases, Service contracts, Consultations) map to Items in a Monday.com Projects board. We apply subtype-aware mapping by classifying each project by its template origin before applying the corresponding custom field set. Contract projects carry contract value, duration, and renewal date as custom fields; Service contracts carry SLA terms and assigned service contacts; Consultations carry engagement type and deliverable milestones. Projects without a clear template default to a generic item mapping with a Project Type label applied. We preserve the project-folder or project-firm linkage as a People or Relation column pointing to the migrated contact or company Item.
Atollon Lagoon CRM
Activities (calls, emails, meetings, tasks)
monday CRM
Updates, Time Tracking, and Activity Log
1:1Atollon Activities (calls, emails, meetings, tasks) linked to Folders or Firms migrate to Monday.com Updates on the linked Item, with Time Tracking entries for call duration and meeting length. We preserve the original timestamp, activity type, owner, and body content. Calls become Updates with a note of duration; emails become Updates with the email body and subject preserved; meetings become Updates with location and attendee notes; tasks become subitems or to-do column entries on the linked Item. The original Atollon owner resolves to the Monday.com user by email match.
Atollon Lagoon CRM
Milestones
monday CRM
Subitems or Timeline columns
lossyAtollon Milestones track timeline checkpoints within Projects or Activities and may carry custom form data. We map Milestones to Monday.com Subitems on the parent Project Item, applying the milestone's due date as the Subitem's due date and any custom formvalues as Subitem custom fields. For milestones that are purely date-based (no additional fields), we use a Timeline column on the parent Item with start and end dates representing the milestone window.
Atollon Lagoon CRM
Custom Forms
monday CRM
Custom Fields on Items
lossyAtollon custom forms attached to Folders, Projects, Activities, or Milestones via formID and context have their values stored in separate formvalue records. We parse each formvalue record, resolve the field schema via formID, and map each field value to the corresponding Monday.com custom field on the target Item. Multi-value fields (checkboxes, multi-select) map to Monday.com multi-select or dropdown columns. The mapping handles the 1:N case where one parent has multiple formvalues by creating separate Item entries or by appending values to a multi-value field depending on the form semantics.
Atollon Lagoon CRM
Service Support Records
monday CRM
Items (Service/Cases board)
1:1Atollon's Service and Support module manages ticket-like records with status, priority, assigned agent, and linked Firm/Project references. We map these to Items in a Monday.com Service board, preserving status (as Status column), priority (as Priority or Labels column), assigned agent (as People column), and linked Firm/Project references (as Relation columns pointing to the migrated company and project Items). Historical ticket conversations migrate as Updates on the Item.
Atollon Lagoon CRM
Invoices and Billing Records
monday CRM
Items with Invoice fields
1:1Atollon billing and finance module generates invoices linked to Projects or Firms, including invoice header data, line items, amounts, and status. We map invoice header records to Monday.com Items with custom fields for invoice number, issue date, due date, total amount, and status. Line items map to Subitems with description, quantity, unit price, and line total. Detailed financial history migration (payment logs, credit notes) depends on the customer's Monday.com setup; we map the invoice header and line items as the primary scope and flag detailed payment history as a separate consideration if the customer requires it.
Atollon Lagoon CRM
Campaign Records
monday CRM
Not migrated (manual rebuild)
1:1Campaign management is an Ultimate-tier feature in Atollon that links campaign records to targets. Monday.com CRM does not have a native campaign management module equivalent to Atollon's campaign tracking. We do not migrate campaign records as functional CRM data. We extract a list of campaign names, statuses, and linked targets as a CSV inventory that the customer's marketing team uses to rebuild campaign structure in Monday.com (using Tags, Groups, or a dedicated Campaigns board) and to reimport target contact lists manually or via CSV upload.
| Atollon Lagoon CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Folders (Contacts) | Items (Contacts board)1:1 | Mapping required | |
| Firms (Companies) | Items (Companies board) or Groups1:1 | Mapping required | |
| Projects | Items (Projects board)1:1 | Mapping required | |
| Activities (calls, emails, meetings, tasks) | Updates, Time Tracking, and Activity Log1:1 | Fully supported | |
| Milestones | Subitems or Timeline columnslossy | Mapping required | |
| Custom Forms | Custom Fields on Itemslossy | Mapping required | |
| Service Support Records | Items (Service/Cases board)1:1 | Mapping required | |
| Invoices and Billing Records | Items with Invoice fields1:1 | Mapping required | |
| Campaign Records | Not migrated (manual rebuild)1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Atollon Lagoon CRM gotchas
Active-user billing scoping on import
No publicly documented API for programmatic export
Custom form data requires formvalue-level parsing
Project templates and subtypes need subtype-aware mapping
Workflow Automations are tier-gated and non-portable
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and data audit
We audit the Atollon Lagoon CRM instance covering record counts by object (Folders, Firms, Projects by subtype, Activities, Milestones), custom form count and formvalue density, active-user count versus named seats, and tier-gated feature usage (Workflow Automation, Campaign Management). We verify API access credentials or fallback export capability. We identify the project template taxonomy to support subtype-aware mapping. The discovery output is a written migration scope document with record counts, a preliminary field map, and an automation inventory checklist for the customer to complete.
Formvalue extraction and schema normalisation
We extract all formvalue records linked to Folders, Firms, Projects, Activities, and Milestones. Each formvalue record is parsed against its formID to resolve the field schema, and field-level values are normalised into a flat record structure ready for Monday.com custom field mapping. We handle the 1:N case where one parent has multiple formvalues. The normalised dataset is validated against the parent record count to confirm no formvalues are orphaned or dropped before the Monday.com schema design begins.
Monday.com board and column design
We design the Monday.com board structure based on the customer's chosen layout: typically a Contacts board, a Companies board (or Groups within Contacts), a Projects board with subtype-aware groups or separate boards per project type, and a Service board. We create custom fields on each board matching the normalised Atollon field names and types (text, number, date, dropdown, multi-select, relation). The board design is documented in a schema diagram and shared with the customer for sign-off before any data is imported into the destination environment.
Sandbox migration and reconciliation
We run a full migration into a Monday.com test workspace using production-like data volume. The customer reconciles record counts, spot-checks 25-50 records against the Atollon source (contact details, project subtypes, activity timestamps, form field values), and validates that the board and column structure matches their operational expectations. Any field mapping corrections, column type adjustments, or board structure changes happen in the sandbox before production migration begins. Owner matching by email is validated at this stage.
Production migration in dependency order
We run production migration in record-dependency order: Firms (Companies) first, then Folders (Contacts) with Firm references resolved, then Projects with subtype-aware schema applied, then Activities (as Updates with timestamp and type preserved), then Milestones as Subitems or Timeline entries, then Service Support Records, then Invoice headers and line items. Custom formvalues are merged into Items during the same phase as their parent record. Each phase emits a row-count reconciliation report before the next phase begins. CSV export fallback is used where the Atollon API is unavailable, with chunking for large record sets.
Cutover, validation, and automation handoff
We freeze Atollon writes during cutover and run a final delta migration of any records modified during the migration window. We enable Monday.com as the system of record and deliver the Automation and Campaign inventory document to the customer's admin team with a rebuild guide for Monday.com Automations. We support a one-week hypercare window to resolve any reconciliation issues raised by the customer's team. We do not rebuild Atollon Workflows or Campaign Management logic as Monday.com automations inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Atollon Lagoon CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Atollon Lagoon CRM and monday CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Atollon Lagoon CRM and monday CRM.
Object compatibility
All 8 core objects map 1:1 between Atollon Lagoon CRM and monday CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Atollon Lagoon CRM: Not publicly documented.
Data volume sensitivity
Atollon Lagoon CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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