CRM migration

Migrate from Atollon Lagoon CRM to Nutshell

Field-level mapping, validation, and rollback between Atollon Lagoon CRM and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.

Atollon Lagoon CRM logo

Atollon Lagoon CRM

Source

Nutshell

Destination

Nutshell logo

Compatibility

67%

6 of 9

objects map 1:1 between Atollon Lagoon CRM and Nutshell.

Complexity

BStandard

Timeline

1-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Atollon Lagoon CRM to Nutshell is a migration from a Central European all-in-one platform with bundled projects, service, and finance into a focused SMB CRM with strong English-language documentation, a documented REST API, and a straightforward per-user pricing model. Atollon organizes individual contacts as Folders within a Firm database, stores custom form field values in separate formvalue records linked by formID, and has no publicly accessible API documentation. We resolve the Folder-to-Contact mapping, parse each formvalue record individually against its formID, and apply subtype-aware mapping for the four project subtypes (Contracts, Business cases, Service contracts, Consultations). Nutshell has no native Projects module, so Projects migrate as linked Note records with classification metadata or as a custom object if the Nutshell plan supports it. Workflow automations are Advanced-tier only in Atollon and are not exposed via API, so we document the automation inventory and provide a rebuild guide for Nutshell instead of migrating them as code.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Atollon Lagoon CRM logo

Atollon Lagoon CRM

What's pushing teams away

  • Very limited public API documentation means customers needing deep integrations or data portability hit a wall and look for alternatives with better developer resources.
  • The platform has stronger market presence in Czech and Central European markets; English-language support resources and documentation are thin for international teams.
  • With only three verified G2 reviews, independent signal on long-term reliability and feature trajectory is sparse — some buyers seek more validated platforms.
  • Organizations that grow beyond mid-market requirements often find the platform's feature set less extensible than global CRM leaders like Salesforce or HubSpot.
  • Limited third-party app marketplace compared to established CRMs means teams needing niche tools (specialised enrichment, advanced analytics) migrate elsewhere.

Choosing

Nutshell logo

Nutshell

What's pulling them in

  • Lowest cost entry point among mid-market CRMs—Foundation plan starts at $13/user/month, making it accessible for teams validating CRM fit before committing.
  • Integrated sales automation and email sequencing on Pro plans without requiring a separate email marketing platform, per verified Capterra reviews.
  • Consistently praised for intuitive interface and fast onboarding, with case studies reporting 100% team adoption rates within initial deployment periods.
  • Strong customer support responsiveness cited across G2 reviews, with dedicated support tiers available on Enterprise plans.
  • Native integrations with WhatsApp, Facebook Messenger, Instagram, and Slack reduce reliance on third-party middleware for common communication channels.

Object mapping

How Atollon Lagoon CRM objects map to Nutshell

Each row shows how a Atollon Lagoon CRM object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Atollon Lagoon CRM

Folders (Contacts)

maps to

Nutshell

People

1:1
Mapping required

Atollon Folders classified as client, potential client, or partner map to Nutshell People records. We preserve the folder classification in a custom field on the Person record. Each Folder is resolved individually against its parent Firm (Company) reference to populate the Company link in Nutshell. The Folder's full name, email addresses, phone numbers, address fields, and any custom column values migrate directly.

Atollon Lagoon CRM

Firms (Companies)

maps to

Nutshell

Company

1:1
Mapping required

Atollon Firms map to Nutshell Companies 1:1. We use the Firm name as the Company name and carry forward any custom classification columns, industry tags, and address data. A Company record is created first so that the People-to-Company relationship is satisfied at the moment of Person insert. Firms without a clear name default to a placeholder and are flagged for manual review post-migration.

Atollon Lagoon CRM

Projects

maps to

Nutshell

Note or Custom Object

1:many
Mapping required

Nutshell has no native Projects module. We map Projects as Nutshell Notes with a classification prefix indicating the subtype (Contract, Business case, Service contract, Consultation) and a reference link back to the related Firm (Company) or Folder (Person). For customers on Nutshell Growth or higher plans, we can create a Project custom object with a subtype picklist, a Firm lookup, and custom fields carrying project-specific data. Projects without a clear template default to a generic Note mapping. Each project subtype is classified before mapping so that the correct field schema is applied.

Atollon Lagoon CRM

Activities

maps to

Nutshell

Activity Timeline

1:1
Fully supported

Atollon Activities (calls, emails, meetings) linked to Folders or Firms migrate to Nutshell Activity records on the corresponding Person or Company. We preserve the activity type, timestamp, owner, direction (inbound/outbound), and body content. If Atollon stores call duration or meeting attendees, these migrate to custom fields on the Activity record. The activity ordering is preserved by setting the timestamp to the original Atollon Activity timestamp.

Atollon Lagoon CRM

Milestones

maps to

Nutshell

Task

lossy
Mapping required

Atollon Milestones tracking timeline checkpoints within Projects or Activities map to Nutshell Tasks linked to the corresponding Note or Person/Company. Milestone order, due date, and completion status migrate as Task fields. Any custom field values on the Milestone are parsed via formvalue and mapped to Task custom fields.

Atollon Lagoon CRM

Custom Forms (formvalue records)

maps to

Nutshell

Custom Fields

lossy
Fully supported

Atollon custom forms attached to Folders, Projects, Activities, or Milestones store field values in separate formvalue records linked by formID and context. We parse each formvalue record individually, resolve the field schema via the corresponding formID, and map each field value to a Nutshell custom field on the relevant object (Person, Company, or Note). Because the formvalue-to-form relationship is not always 1:1, we aggregate all formvalues for a given parent into a single set of custom field values, with multi-value fields migrated as comma-separated values or a custom text area.

Atollon Lagoon CRM

Service Support Records

maps to

Nutshell

Person or Case

1:1
Mapping required

Atollon service and support ticket records map to Nutshell Cases if the customer is on a plan supporting Cases, or to Person records with a custom status field if Cases are not available. We preserve ticket status, priority, assigned agent reference, and the linked Firm/Project relationship as custom fields or linked Notes.

Atollon Lagoon CRM

Workflow Automations

maps to

Nutshell

None

1:1
Not supported

Workflow Automation in Atollon is an Advanced-tier feature gated at EUR 496/month and is not accessible via the public API. We do not migrate automation rules. We audit which automations existed during the scoping call, document the trigger, conditions, and actions for each, and provide a written rebuild guide mapped to Nutshell's workflow rule builder as part of the migration package.

Atollon Lagoon CRM

Campaign Records

maps to

Nutshell

Person Tags or Lists

1:1
Mapping required

Atollon Campaign Management (Ultimate tier) records including campaign name, status, and linked targets migrate to Nutshell as a combination of Person tags and a linked Note describing the campaign. Marketing automation actions do not migrate; we provide a rebuild guide for any marketing sequences that existed in Atollon.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Atollon Lagoon CRM logo

Atollon Lagoon CRM gotchas

High

Active-user billing scoping on import

High

No publicly documented API for programmatic export

Medium

Custom form data requires formvalue-level parsing

Medium

Project templates and subtypes need subtype-aware mapping

Low

Workflow Automations are tier-gated and non-portable

Nutshell logo

Nutshell gotchas

High

Contact tier limits enforced on import

Medium

No bulk API endpoint requires paginated extraction

Medium

Email sequences not exportable via API

Medium

Foundation plan disables key sales features

Pair-specific challenges

  • No publicly documented API requires CSV fallback planning

    Atollon Lagoon CRM has no publicly accessible API documentation covering endpoints, authentication methods, or rate limits. We verify API access credentials and test connectivity during scoping. Where the API is unavailable or undocumented for a given data type, we fall back to structured CSV export supported by the platform's data tools. We plan both paths before migration begins so that data export does not stall mid-project.

  • Custom form data stored as separate formvalue records adds normalisation overhead

    Atollon stores custom form field values in separate formvalue records linked by formID and context, not directly on the parent object. The relationship between form and formvalue is not always 1:1, meaning a single parent record may have multiple formvalue entries. We parse each formvalue record individually, resolve the field schema via formID, and map field-level values to destination custom properties. This normalisation step is required for every custom form field and adds time that is not present in standard CRM-to-CRM migrations.

  • Active-user billing means user count reconciliation is required before migration

    Atollon bills per actively-used user profile, not per named seat. If the customer has more named employees than active users in their plan, importing records may cause Nutshell to create more user accounts than the current Atollon active-user count covers. We flag the active-user count during scoping, align the Nutshell user provisioning to the minimum required active profiles, and document any additional user provisioning needed post-migration.

  • Projects have four subtypes requiring subtype-aware mapping before field assignment

    Atollon Projects span at least four subtypes (Contracts, Business cases, Service contracts, and Consultations), each potentially using different templates with different custom field sets. We classify each project by its template origin before applying any field mapping. Projects without a clear template default to a generic mapping. Without this classification step, field values from one project subtype can be incorrectly mapped to a different subtype's schema.

  • Nutshell custom fields have plan-specific type and count limits

    Nutshell custom fields are supported on People, Companies, and Leads, but field types and the number of custom fields vary by plan. We verify the destination plan's custom field allowance during scoping and flag any overflow before migration. If a customer's Atollon custom form has more fields than the Nutshell plan supports, we migrate the highest-value fields first and document the remainder for manual entry post-migration.

Migration approach

Six steps for a successful Atollon Lagoon CRM to Nutshell data migration

  1. Scoping and export feasibility assessment

    We audit the Atollon Lagoon CRM instance for Folders, Firms, Projects (with subtypes), Activities, Milestones, and custom forms. We verify API access credentials and test connectivity against the observed internal API patterns (CreateCustomForm, formID, context, formvalue). Where the API is inaccessible or returns incomplete data, we fall back to structured CSV export. We identify active-user count, active Workflow Automations count, and the form template inventory to scope the formvalue normalisation workload. The scoping output is a written migration scope document and an export feasibility report.

  2. Destination schema design and custom field provisioning

    We design the Nutshell destination schema. For each Folder field, we map to a corresponding Nutshell Person field or create a custom field on Person. For each Firm field, we map to a Company field or create a custom field on Company. For custom form fields, we create Nutshell custom fields on the relevant object (Person, Company, or Note), aggregating multi-value formvalue entries. For Projects, we configure either a Note-based structure with classification metadata or a custom object if the Nutshell plan supports it. We verify the destination plan's custom field limits against the total formvalue field count before provisioning.

  3. Project subtype classification and formvalue parsing

    We classify every Atollon Project by its template origin (Contract, Business case, Service contract, Consultation) before applying any field mapping. For each custom form, we parse every formvalue record, resolve the field schema via formID, and normalise the field values into a flat record keyed on the parent object. This step is the most Atollon-specific part of the migration and cannot be automated generically because the formvalue structure varies by form.

  4. Firm-Folder dependency resolution and Company-Person import

    Atollon Firms (Companies) and Folders (Contacts) have a dependency: Folders can reference a parent Firm. We export Firms first, create Nutshell Company records, then export Folders and create Person records with the Company relationship resolved. Owner reconciliation maps Atollon user references to Nutshell user accounts by email match. Any Owner without a matching Nutshell user is flagged for the customer's admin to provision before record import resumes.

  5. Activity timeline and Milestone import

    We import Activities (calls, emails, meetings) as Nutshell Activity records linked to the corresponding Person or Company. Milestones import as Tasks linked to the related Note or Person/Company. For large engagement volumes, we batch records and use Nutshell's API with rate-limit handling. Activity ordering is preserved by setting timestamps to the original Atollon Activity timestamps. Service support tickets import as Cases or Person-based records depending on the destination plan.

  6. Cutover, validation, and automation rebuild handoff

    We freeze Atollon writes during the cutover window, run a final delta migration of any records modified during the migration period, then designate Nutshell as the system of record. We validate record counts in Nutshell against the Atollon export totals and spot-check 20-30 records for field-level accuracy. We deliver the Workflow Automation inventory and rebuild guide to the customer's admin team. We do not rebuild Atollon Workflows as Nutshell workflow rules inside the migration scope; that work is documented for the admin to configure post-migration.

Platform deep dives

Context on both ends of the pair

Atollon Lagoon CRM logo

Atollon Lagoon CRM

Source

Strengths

  • All-in-one CRM, project management, service, and finance reduces tool sprawl for professional services teams.
  • Custom forms on Folders, Projects, Activities, and Milestones allow administrators to extend the data model without code.
  • Active-user billing model — paying only for users who log in — differentiates from per-seat pricing for firms with variable team sizes.
  • Built-in team email, SMS, and phone integration within the CRM eliminates separate communication stack costs.
  • Cloud and desktop deployment options give customers flexibility on hosting preference.

Weaknesses

  • Extremely limited public API documentation — no publicly available developer reference, authentication method, or rate limits documented.
  • Very low independent review volume (3 verified G2 reviews) makes it difficult to assess real-world satisfaction with support and uptime.
  • Central European market focus means fewer English-language resources, community forums, and integration connectors than globally-distributed CRMs.
  • No documented bulk export or bulk API capabilities, which complicates large-volume data migration for customers switching platforms.
  • Workflow automations are not exposed via API — automation rules cannot be migrated and must be manually rebuilt in the destination system.
Nutshell logo

Nutshell

Destination

Strengths

  • Simple, intuitive interface with minimal learning curve for sales teams new to CRM
  • Per-seat pricing is transparent and predictable, with annual billing reducing monthly cost
  • Full data export tool available for all account data including backups
  • Open JSON-RPC API allows programmatic access to all core objects
  • Native multichannel engagement (email, SMS, WhatsApp) without third-party add-ons for communication

Weaknesses

  • Reporting and analytics are considered weak, requiring manual Excel exports for detailed analysis
  • No bulk API endpoint—migration requires paginated API reads that must be rate-limited carefully
  • JSON-RPC API is less common than REST, requiring custom integration code compared to standard REST CRMs
  • Add-on costs (Forms, Nutshell IQ, Email Marketing) are per-company charges that stack on top of per-seat pricing
  • Feature restrictions on entry-level plans mean teams often need mid-tier to get basic automation

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Atollon Lagoon CRM and Nutshell.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Atollon Lagoon CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Atollon Lagoon CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Atollon Lagoon CRM to Nutshell migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Atollon Lagoon CRM to Nutshell data migrations

Answers to the questions buyers ask most during Atollon Lagoon CRM to Nutshell migration scoping. Not seeing yours? Book a call.

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Migrations under 10,000 Folders, 5,000 Firms, and moderate custom form usage typically complete in one to three weeks. Migrations with high-volume Projects across all four subtypes, complex formvalue data across hundreds of form templates, or large engagement histories move to four to eight weeks because of the formvalue normalisation step, subtype-aware project classification, and parent-record dependency resolution.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Atollon Lagoon CRM.
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