CRM migration
Field-level mapping, validation, and rollback between Leaf360 and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Leaf360
Source
Freshsales
Destination
Compatibility
12 of 12
objects map 1:1 between Leaf360 and Freshsales.
Complexity
BStandard
Timeline
2–5 days
Overview
Leaf360 stores mortgage CRM data as borrower contacts with embedded custom fields for loan officer, LOS Data Sync, mortgage calculator output, and referral source. The platform uses a flat contact-centric model with deal records and task objects. Freshsales separates Leads and Contacts into distinct objects, uses Accounts for companies, and stores deals with pipeline-keyed stage values. This architectural gap is the central challenge of the migration: Leaf360 borrower contacts with loan-type and referral-source metadata must map to Freshsales Contacts plus custom fields, and Leaf360 referral records must collapse into Freshsales Deals. We handle this through a staged CSV-to-API pipeline: validate Leaf360 data exports, build Freshsales custom fields for mortgage-specific properties, import accounts first, then contacts, then deals with stage value mapping per pipeline. Workflows, automations, and integration connections do not migrate — they must be rebuilt in Freshsales. Delta pickup captures in-flight changes during cutover so Freshsales reflects Leaf360's final state at go-live. Scoped read access on Leaf360 means your team continues working uninterrupted throughout the process.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Leaf360 object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Leaf360
Contact (Borrower)
Freshsales
Contact
1:1Leaf360 borrower contacts map directly to Freshsales Contacts. Email, name, phone, address, job title, and custom loan metadata transfer. Leaf360 contacts without a primary company land as Freshsales Contacts without an AccountId — your team assigns accounts after migration or during a follow-up cleanup pass.
Leaf360
Contact (Loan Officer)
Freshsales
User / Agent
1:1Leaf360 loan officer contacts that represent your internal team map to Freshsales Users (agents). We resolve by email match against Freshsales user accounts. Unmatched loan officer records land as Contacts with a custom Loan_Officer__c field so the relationship is preserved even when no Freshsales user account exists yet.
Leaf360
Company / Broker
Freshsales
Account
1:1Leaf360 companies and mortgage broker organizations map to Freshsales Accounts. Account name, domain/website, industry, employee count, and annual revenue transfer directly. Parent-child company hierarchies in Leaf360 map to Freshsales Parent Account field — parent records must migrate first to avoid broken lookups.
Leaf360
Referral Record
Freshsales
Deal
1:1Leaf360 referral records have no direct Freshsales equivalent. We collapse them into Freshsales Deals with the referral source preserved as a custom field (Referral_Source__c) and the referral partner contact linked via the deal's contact association. Referral pipeline stage values map to Freshsales Deal Stage pick-list values per configured pipeline.
Leaf360
Pipeline Stage (Referral)
Freshsales
Deal Stage (per Pipeline)
1:1Leaf360 referral pipeline stages (e.g., Prospect, Pre-Approved, Submitted to LOS, Funded) map to Freshsales Deal Stage values value-by-value. Each Leaf360 pipeline requires its own Freshsales pipeline so stage pick-list values are scoped correctly. Probability and forecast category re-applied based on Freshsales pipeline configuration.
Leaf360
LOS Data Sync Status
Freshsales
Custom Field on Contact / Deal
1:1Leaf360's LOS Data Sync is a mortgage-specific custom field storing the integration status with loan origination systems. Freshsales has no native equivalent — we create a custom text or pick-list field (LOS_Data_Sync_Status__c) on the Contact and/or Deal object depending on where the sync data lives in your Leaf360 setup.
Leaf360
Visual App / Follow Up Boss Data
Freshsales
Custom Fields on Contact
1:1Leaf360's Visual App inside Follow Up Boss stores visual pipeline data and follow-up status linked to specific contacts. Freshsales does not have a native Visual App equivalent. We create custom fields (Visual_App_Status__c, Follow_Up_Boss_ID__c) on Freshsales Contacts to preserve this data for reference and future re-integration.
Leaf360
Task
Freshsales
Task
1:1Leaf360 tasks with scheduling, prioritization, and status tracking map to Freshsales Tasks. Task subject, due date, priority, status, and owner transfer directly. Owner resolved by email match against Freshsales users. Standalone tasks not linked to a contact or deal land as Freshsales Tasks without a parent record.
Leaf360
Note / Comment
Freshsales
Note
1:1Leaf360 collaboration notes and @mentions on contacts and deals migrate to Freshsales Notes. Original timestamps, note body content, and author information transfer. Rich-text formatting is preserved where the source format is compatible. Notes without a parent record migrate as standalone Freshsales Notes.
Leaf360
Attachment / File
Freshsales
File / Attachment
1:1Leaf360 document attachments on borrower contacts and referral records re-upload to Freshsales Files. File name, content type, size, and parent record association preserved. Freshsales enforces a 25MB per file limit — files exceeding this are flagged for manual handling before the migration runs.
Leaf360
Workflow / Automation
Freshsales
Workflow (Freshsales)
1:1Leaf360 workflow automations, task triggers, and notification rules do not migrate to Freshsales. The automation logic is platform-specific and cannot be auto-translated. We export Leaf360 workflow definitions as a JSON reference document that your Freshsales admin uses to rebuild equivalent automation in Freshsales' Automation Rules and Sequences tools.
Leaf360
Integration Connection
Freshsales
Integration Connection
1:1Leaf360's connections to Follow Up Boss, Arive, Lending Pad, and other third-party tools do not transfer. Each integration must be re-established in Freshsales — either through Freshworks Marketplace apps, native integrations, or API-based custom work. We provide an integration inventory checklist as part of the migration plan.
| Leaf360 | Freshsales | Compatibility | |
|---|---|---|---|
| Contact (Borrower) | Contact1:1 | Fully supported | |
| Contact (Loan Officer) | User / Agent1:1 | Fully supported | |
| Company / Broker | Account1:1 | Fully supported | |
| Referral Record | Deal1:1 | Fully supported | |
| Pipeline Stage (Referral) | Deal Stage (per Pipeline)1:1 | Fully supported | |
| LOS Data Sync Status | Custom Field on Contact / Deal1:1 | Fully supported | |
| Visual App / Follow Up Boss Data | Custom Fields on Contact1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Note / Comment | Note1:1 | Fully supported | |
| Attachment / File | File / Attachment1:1 | Fully supported | |
| Workflow / Automation | Workflow (Freshsales)1:1 | Fully supported | |
| Integration Connection | Integration Connection1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Leaf360 gotchas
No public API for data export
Workflow automations do not export
Integration OAuth tokens are non-transferable
Referral Partner objects require schema mapping
Custom field scoping is required upfront
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Analyze Leaf360 CSV exports and build the field map
We extract or guide your team through Leaf360's CSV export from the admin interface, capturing all standard and custom fields on Contact, Company, Deal, Task, and Note objects. We cross-reference Leaf360's custom-fields API endpoint to enumerate every custom property (LOS Data Sync, Visual App, loan officer, referral source) and identify which ones require Freshsales custom field pre-creation. The result is a complete field map with transformation notes, value-mapping requirements for pick-list fields, and a Freshsales custom-field creation checklist delivered before any data moves.
Create Freshsales custom fields and configure pipelines
We create the custom fields identified in the field map — Loan_Type__c, Loan_Amount__c, LOS_Data_Sync_Status__c, Referral_Source__c, Source_System_ID__c, Visual_App_Status__c — on the appropriate Freshsales objects before importing records. If Leaf360 uses multiple referral pipelines, we configure corresponding Freshsales pipelines and populate the Deal Stage pick-list values value-by-value to match Leaf360's stage progression. This step runs in parallel with your Freshsales admin review so schema is ready before the first data load.
Migrate accounts, contacts, and loan officer users first
We sequence the import to respect Freshsales' foreign-key requirements: Accounts (companies) import before Contacts, and loan officer contacts that map to Freshsales Users resolve by email match before importing. Any Leaf360 contacts representing your internal team land as Freshsales Users; borrower contacts with loan metadata land as Contacts with the custom mortgage fields populated from Leaf360's export. Duplicate detection runs against email and Source_System_ID__c to prevent overwriting existing Freshsales records.
Migrate referral records as Freshsales Deals with stage mapping
Leaf360 referral records import as Freshsales Deals. The referral source, loan type, loan amount, and LOS Data Sync status populate the corresponding custom fields on each Deal. Pipeline stage values map through the value-mapping table created in Step 1, and Freshsales' probability field populates based on the stage-to-probability rules configured per pipeline. Owner resolution by email match applies to Deals as well — unmatched deal owners are flagged for team assignment before the full run commits.
Validate with a sample migration and run the full cutover
A representative slice of records — typically 100–500 spanning contacts, accounts, deals, and activities — migrates first against your live Freshsales instance. We generate a field-level diff between the Leaf360 source and the Freshsales destination so you can verify custom field population, referral-to-deal mapping, owner resolution, and stage value mapping before the full run. After your sign-off, the full migration runs with a 24–48 hour delta window that captures any records modified in Leaf360 during cutover, followed by an audit log and reconciliation report.
Platform deep dives
Leaf360
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Leaf360 and Freshsales.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Leaf360: Not publicly documented..
Data volume sensitivity
Leaf360 doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Leaf360 to Freshsales migration scoping. Not seeing yours? Book a call.
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