CRM migration
Field-level mapping, validation, and rollback between PropFlo and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
PropFlo
Source
Salesforce Sales Cloud
Destination
Compatibility
11 of 12
objects map 1:1 between PropFlo and Salesforce Sales Cloud.
Complexity
BStandard
Timeline
48–72 hours
Overview
PropFlo is purpose-built for real estate developers and brokers, storing deals at the unit-booking level with property hierarchies, cost sheets, and Agreement of Sale (AOS) generation. Salesforce Sales Cloud models opportunities at the deal or project level, using Opportunity Stage pick-lists tied to Sales Processes and Record Types. The migration carries PropFlo contacts, companies, leads, and deal records into Salesforce, but real estate-specific concepts like unit assignments, booking status, and cost sheet line items require custom Opportunity fields or a Property__c custom object. FlitStack sequences the migration so foreign keys resolve correctly — accounts before contacts, then opportunities with owner resolution by email match — and runs a sample migration with field-level diff before committing to the full load. Workflows, approval flows, and AOS templates do not migrate; we export PropFlo workflow definitions as a rebuild reference for your Salesforce admin. A pre-flight validation checks record counts, field-level completeness, and relationship integrity before any data loads begin.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a PropFlo object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
PropFlo
Lead / Contact
Salesforce Sales Cloud
Lead / Contact
1:manyPropFlo stores both leads and customers in a unified contact model. FlitStack splits by PropFlo's contact type: 'Lead' type routes to Salesforce Lead; 'Customer' type routes to Salesforce Contact. Email, phone, and address fields map directly. Untyped contacts default to Lead for Salesforce.
PropFlo
Company / Account
Salesforce Sales Cloud
Account
1:1PropFlo company records map directly to Salesforce Account. Company name, industry, website, phone, and billing address fields translate one-to-one. PropFlo's parent-company hierarchy maps to Salesforce ParentId lookup — the parent account must migrate first to prevent circular reference errors during loading.
PropFlo
Deal / Booking
Salesforce Sales Cloud
Opportunity
1:1PropFlo deals are unit-level bookings tied to a property. Each booking maps to one Salesforce Opportunity with unit details stored in custom fields (Unit_Number__c, Tower__c, Floor__c). For projects with multiple units, FlitStack creates separate Opportunities per booked unit and optionally links them via a Project custom object.
PropFlo
Property / Unit
Salesforce Sales Cloud
Property__c (Custom Object) or Opportunity Fields
1:1PropFlo property data (tower name, unit type, floor, facing, carpet area, rate per sq ft, total cost) requires either a custom Property__c object with a lookup from Opportunity, or custom fields on Opportunity. FlitStack recommends the custom object approach for projects with complex unit inventories and field-based storage for simple single-project setups.
PropFlo
Booking Status
Salesforce Sales Cloud
Opportunity Stage + Custom Field
1:1PropFlo booking status values (Inquiry, Site Visit, Booking Confirmed, AOS Generated, Loan Under Processing, Registered) map to Salesforce Opportunity Stage pick-list values. Each stage requires probability and forecast category assignment. Stage-entry timestamps from PropFlo are preserved as custom datetime fields for audit trail continuity.
PropFlo
Cost Sheet / Pricing
Salesforce Sales Cloud
OpportunityLineItem / Custom Fields
1:1PropFlo cost sheet line items (base price, GST, parking, PLC, floor rise) map to Salesforce OpportunityLineItem records using a PriceBookEntry, or to custom decimal fields on Opportunity if a formal quote structure is not needed. FlitStack preserves unit rate and total amount as custom fields for reporting continuity.
PropFlo
Task / Activity
Salesforce Sales Cloud
Task / Event
1:1PropFlo activity logs including site visit calls, follow-up tasks, and meetings map to Salesforce Task and Event records. Subject, description, due date, and ownerId resolve by email match. Original activity timestamps are preserved. Task Type distinguishes call, email, meeting, and site visit activity types.
PropFlo
Document / Attachment
Salesforce Sales Cloud
ContentDocument / Attachment
1:1PropFlo file attachments including AOS PDFs, payment receipts, and KYC documents re-upload to Salesforce Files (ContentDocument) linked to the corresponding Opportunity or Account record. File size limits apply — Salesforce Files cap at 25MB per file. Inline images embedded in PropFlo notes are extracted and re-hosted as Salesforce Files.
PropFlo
User / Owner
Salesforce Sales Cloud
User
1:1PropFlo owner assignments resolve to Salesforce User records by email address. Unmatched owners are flagged in the pre-flight report before migration — admin either provisions Salesforce user accounts or assigns records to a fallback user. Active or inactive status and role are preserved where available.
PropFlo
Custom Fields / Properties
Salesforce Sales Cloud
Custom Fields (__c)
1:1PropFlo custom properties (RERA number, possession date, parking slot, loan status, channel partner) migrate as Salesforce custom fields with __c suffix on the appropriate object. Field type mapping applies: text fields to Text(255), dates to Date, pick-lists to Picklist with value-by-value mapping.
PropFlo
Workflow / Approval Flow
Salesforce Sales Cloud
N/A
1:1PropFlo workflows for demand note approval, AOS generation triggers, and payment reminder schedules do not migrate to Salesforce. FlitStack exports workflow definitions as a JSON reference document for admin review. Rebuilding these automations in Salesforce Flow is scoped separately from the data migration engagement.
PropFlo
Report / Dashboard
Salesforce Sales Cloud
N/A
1:1PropFlo reports and dashboards do not migrate — underlying data transfers but reporting configurations are destination-specific. FlitStack maps the record types and custom fields so reports can be rebuilt in Salesforce Reports & Dashboards post-migration with the same data structure.
| PropFlo | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Lead / Contact | Lead / Contact1:many | Fully supported | |
| Company / Account | Account1:1 | Fully supported | |
| Deal / Booking | Opportunity1:1 | Fully supported | |
| Property / Unit | Property__c (Custom Object) or Opportunity Fields1:1 | Fully supported | |
| Booking Status | Opportunity Stage + Custom Field1:1 | Fully supported | |
| Cost Sheet / Pricing | OpportunityLineItem / Custom Fields1:1 | Fully supported | |
| Task / Activity | Task / Event1:1 | Fully supported | |
| Document / Attachment | ContentDocument / Attachment1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Custom Fields / Properties | Custom Fields (__c)1:1 | Fully supported | |
| Workflow / Approval Flow | N/A1:1 | Fully supported | |
| Report / Dashboard | N/A1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
PropFlo gotchas
No documented REST API constrains migration approach
AOS and Demand Note document files require separate handling
WhatsApp conversation media attachments not included in standard export
Workflow automations cannot be exported and must be rebuilt
Dashboard and report definitions are not exportable
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Audit PropFlo data model and build Salesforce schema plan
FlitStack extracts PropFlo's full object schema — contacts, accounts, deals, custom properties, activities, and attachments — via API. We inventory all custom fields, pick-list values, and relationship types. Then we deliver a Salesforce schema setup plan: Record Type names for each PropFlo deal pipeline, custom Property__c object design if needed, all custom Opportunity fields with types and pick-list values, and Sales Process configuration. Salesforce admins create the schema before validation runs.
Resolve PropFlo users to Salesforce User records
FlitStack matches PropFlo owner IDs to Salesforce User records by email address lookup. A pre-flight report lists matched users, unmatched owners, and fallback assignments. Admin provisions Salesforce accounts for unmatched users or confirms fallback owner assignment. No record loads without a resolved Salesforce OwnerId — this dependency is enforced before any data movement begins.
Migrate accounts and contacts first, then opportunities
Salesforce requires Account records to exist before Contact.AccountId resolves, and Contact records to exist before Opportunity.ContactRoles can attach. FlitStack sequences the migration in dependency order: Account records load first, then Contact records split by PropFlo contact type (Lead vs. Contact), then Opportunity records with booking status mapped to Opportunity Stage values. Custom Opportunity fields are loaded in the same batch as the opportunity records.
Run sample migration with field-level diff
A representative slice — typically 100–500 records spanning contacts, companies, opportunities, and activities — migrates first. FlitStack generates a field-level diff comparing PropFlo source values against Salesforce destination values for every mapped field. You verify booking status mapping, unit field population, owner resolution accuracy, and cost sheet aggregation before the full migration run commits to production.
Execute full migration with delta-pickup window
The full dataset loads into Salesforce against the validated mapping. A delta-pickup window of 24–48 hours captures any PropFlo records created or modified during the cutover window so Salesforce reflects the final state at go-live. Audit log tracks every record operation with timestamps and user attribution. One-click rollback is available if reconciliation finds unexpected data divergence after loading.
Platform deep dives
PropFlo
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across PropFlo and Salesforce Sales Cloud.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
PropFlo: Not publicly documented.
Data volume sensitivity
PropFlo doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during PropFlo to Salesforce Sales Cloud migration scoping. Not seeing yours? Book a call.
Walk through your PropFlo to Salesforce Sales Cloud migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave PropFlo
Other ways to arrive at Salesforce Sales Cloud
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.