CRM migration

Migrate from Agent Legend to Salesforce Sales Cloud

Field-level mapping, validation, and rollback between Agent Legend and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.

Agent Legend logo

Agent Legend

Source

Salesforce Sales Cloud

Destination

Salesforce Sales Cloud logo

Compatibility

90%

9 of 10

objects map 1:1 between Agent Legend and Salesforce Sales Cloud.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Agent Legend is a lead management platform built for real estate professionals, centered on AI-powered lead scoring (Lily), circle prospecting, and campaign automation tied to CRM integrations with Lofty and Follow Up Boss. Its data model holds Contacts with Lily lead scores, Campaigns with messaging sequences, and custom property fields scoped to real estate use cases. Salesforce Sales Cloud uses a standard CRM object graph: Leads and Contacts as separate objects, Accounts as company records, Opportunities tied to pipeline stages and Record Types, with custom fields using the __c suffix. The migration carries Agent Legend contacts, campaigns, custom fields, and activity history into Salesforce, then surfaces the rebuild requirements — Lily scoring logic, circle prospecting automations, and campaign sequences — as reference exports for your Salesforce admin. We use the Salesforce REST API and Bulk API for data ingestion, with field-level validation against a pre-run sample before the full cutover commits.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Agent Legend logo

Agent Legend

What's pushing teams away

  • The per-contact pricing model ($0.40/contact) becomes expensive at scale as contact databases grow into the thousands, with no flat-rate unlimited tier available.
  • Lily AI features (lead scoring, data enrichment) are proprietary and do not export with contact records, meaning migration means losing the intelligence layer built over years.
  • Steep learning curve around campaign setup, Circle Prospecting configuration, and CRM integration workflows frustrates agents who expect faster time-to-value.
  • Limited multi-user collaboration features on lower tiers, with seat-based pricing creating friction for teams that need shared inbox or role-based access controls.
  • Customer support responsiveness is inconsistent, with some users reporting delayed responses when integration or billing issues arise.

Choosing

Salesforce Sales Cloud logo

Salesforce Sales Cloud

What's pulling them in

  • The AppExchange marketplace with 5,000+ prebuilt apps gives enterprises integrations for nearly every business workflow without custom development.
  • Native Einstein AI for lead scoring, opportunity insights, and predictive forecasting adds intelligence without a separate platform purchase.
  • Territory management, multi-currency support, and advanced forecasting satisfy the needs of complex B2B sales organizations with structured revenue teams.
  • Slack, Tableau, and CPQ are deeply integrated into the core platform, keeping the sales stack unified for teams already in the Salesforce ecosystem.
  • Organizations with a large, established Salesforce implementation choose it because switching costs — integrations, custom code, trained admins — are prohibitive.

Object mapping

How Agent Legend objects map to Salesforce Sales Cloud

Each row shows how a Agent Legend object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Agent Legend

Contact

maps to

Salesforce Sales Cloud

Lead

1:1
Fully supported

Agent Legend stores all prospects as Contacts with Lily scoring. These map directly to Salesforce Lead records. The Lily score migrates as a custom number field (Lily_Score__c). Owner resolution matches emails to existing Salesforce users, with unmatched owners flagged for fallback assignment or manual review before migration commits.

Agent Legend

Contact

maps to

Salesforce Sales Cloud

Contact

1:many
Fully supported

If Agent Legend contacts have closed deal records (indicated by campaign response or status field), those records split into Salesforce Contacts attached to Accounts. Unconverted prospects remain as Leads. The split rule is configurable based on your Agent Legend status values.

Agent Legend

Campaign

maps to

Salesforce Sales Cloud

Campaign

1:1
Fully supported

Agent Legend Campaigns map one-to-one to Salesforce Campaigns. Campaign name, type, status, start date, and end date migrate directly. Campaign members—contacts who received campaign communications—become Salesforce Campaign Members, with Member Status populated from Agent Legend response tracking data. This preserves the full campaign participation history.

Agent Legend

Campaign (Circle Prospecting)

maps to

Salesforce Sales Cloud

Campaign + Custom Engagement Program

1:1
Fully supported

Agent Legend's circle prospecting defines geographic circles around properties and automates outreach sequences. These do not map to a native Salesforce object. We export circle parameters as a custom object (Circle_Program__c) with radius, center coordinates, and associated contacts. The sequence logic must be rebuilt in Salesforce Sales Engagement.

Agent Legend

Campaign (Messaging Sequence)

maps to

Salesforce Sales Cloud

Salesforce Sales Engagement Sequences

1:1
Fully supported

Agent Legend messaging sequences (email, SMS, voice drop steps) have no Salesforce native equivalent. Salesforce Sales Engagement Cadences handle multi-step outreach but the sequence definitions are platform-specific. We export your Agent Legend sequence steps as a structured CSV for rebuilding in Sales Engagement.

Agent Legend

Lily Lead Score

maps to

Salesforce Sales Cloud

Custom Number Field (Lily_Score__c)

1:1
Fully supported

Lily's 1–100 scoring model migrates as a custom number field on both Lead and Contact. Salesforce Einstein Lead Scoring uses a separate scoring service with different inputs. We preserve the Lily score as a reference field for comparison during the transition period.

Agent Legend

Custom Property Fields

maps to

Salesforce Sales Cloud

Custom Fields (__c)

1:1
Fully supported

Agent Legend custom fields (real-estate specific: property type, loan status, referral source) map to Salesforce custom fields. Field types are translated: picklists to picklists, text to text, dates to dates. Large text areas may need truncation or custom fields in Salesforce.

Agent Legend

Activity History (Emails, Calls, Notes)

maps to

Salesforce Sales Cloud

Task / Event / Note

1:1
Fully supported

Agent Legend engagement records (emails logged, calls made, notes attached) migrate as Salesforce Tasks (for calls and emails) and Notes (for text notes). Original timestamps and activity owners are preserved. Inline images in notes are downloaded and reattached as Salesforce Files.

Agent Legend

Attachment / File

maps to

Salesforce Sales Cloud

Salesforce Files

1:1
Fully supported

Files attached to Agent Legend records—such as property images, contract PDFs, and lead documents—are re-uploaded to Salesforce Files. Each file retains its original name and is linked to the parent record via ContentDocumentLink. Salesforce's 25 MB per-file limit applies; larger files are split or stored in Salesforce CRM Content for retrieval. This preserves the full attachment history during migration.

Agent Legend

Integration Links (Lofty, Follow Up Boss)

maps to

Salesforce Sales Cloud

Account / Contact Cross-Reference

1:1
Fully supported

Agent Legend contacts may have existing Lofty or Follow Up Boss IDs. We store these as custom text fields (Lofty_ID__c, FUB_ID__c) on the migrated Salesforce record. If duplicate records exist across Agent Legend, Lofty, or Follow Up Boss, de-duplication runs against email as the primary key, keeping the most recently modified entry and archiving the others with cross-references.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Agent Legend logo

Agent Legend gotchas

High

Lily AI scores do not export from Agent Legend

High

CRM integration tokens and OAuth connections do not transfer

Medium

Contact-level per-message pricing creates billing risk on high-volume imports

Medium

Custom fields are not fully documented in the public API

Low

Letter templates use proprietary merge tag syntax

Salesforce Sales Cloud logo

Salesforce Sales Cloud gotchas

High

Workflow Rules and Process Builder are retired

High

Bulk API batch quota exhaustion during large imports

Medium

Storage overage billing is non-obvious

Medium

Account-Contact many-to-many relationship mapping

Low

Territory and team member import ordering dependencies

Pair-specific challenges

  • Lily lead scores require Salesforce custom field and do not feed Einstein scoring

    Agent Legend's Lily scoring runs on 1,600+ third-party enrichment signals outside Salesforce. When records migrate, the Lily score lands as a custom number field (Lily_Score__c). Salesforce Einstein Lead Scoring, available at the Unlimited edition, uses Salesforce CRM data and activity signals to generate its own scores — it does not inherit Lily's methodology. If your team relies on Lily scores for rep prioritization, you must establish a transition period where Lily_Score__c drives outreach priority until Einstein scoring stabilizes on your migrated dataset. Building a Salesforce Flow that surfaces Lily_Score__c as a list view field is the fastest path to preserving the prioritization logic.

  • Circle prospecting logic has no native Salesforce equivalent and must be rebuilt

    Agent Legend's circle prospecting defines geographic areas around target properties and automates multi-channel outreach to contacts within that radius. Salesforce has no native geo-radius campaign concept — you cannot create a Campaign that automatically enrolls contacts based on proximity to an address. FlitStack exports your circle definitions (center coordinates, radius, associated contacts) as a structured reference file. Your Salesforce admin rebuilds the geo-enrollment logic using Salesforce Maps (for visualization) and Sales Engagement Cadences (for sequence automation). This is manual configuration work outside the data migration scope.

  • Campaign sequences require Salesforce Sales Engagement rebuild

    Agent Legend campaigns store multi-step messaging sequences (email, SMS, voice drop) with timing rules between steps. Salesforce's native Campaign object tracks campaign membership but does not execute outbound sequences — that requires Salesforce Sales Engagement (available at Unlimited and Agentforce 1 editions). Your Agent Legend sequence steps export as a CSV listing step type, timing, and content. Your Salesforce admin rebuilds each sequence as a Sales Engagement Cadence. Until rebuilt, Salesforce cannot replicate the automated follow-up cadence your team ran in Agent Legend.

  • Dual CRM records from Lofty and Follow Up Boss integrations require de-duplication

    Agent Legend's native integrations with Lofty and Follow Up Boss may have created contact records that also exist in those CRMs. When migrating from Agent Legend, you may have duplicate records — one from Agent Legend's sync with Lofty, one from Agent Legend's sync with Follow Up Boss, and potentially one from a direct Lofty-to-Salesforce sync if that was active. FlitStack de-duplicates against email as the primary key, keeping the most recently modified record. Records with unique emails from each source merge into a single Salesforce Contact or Lead. Records with conflicting data (different names at the same email) are flagged for manual resolution before the migration commits.

  • Agent Legend's per-contact billing flag does not translate to Salesforce

    Agent Legend charges $0.40 per contact communicated with, not per total contacts in the database. Salesforce has no equivalent per-contact billing model — you pay per user seat regardless of contact volume. If your Agent Legend costs were driven by outreach volume (contacts messaged per month), that cost model disappears in Salesforce. We preserve the Agent Legend contact count and monthly outreach volume as reference fields (Total_Contacts__c, Monthly_Outreach_Volume__c) so your finance team can model the Salesforce cost against the actual outreach volume before committing to the platform.

Migration approach

Six steps for a successful Agent Legend to Salesforce Sales Cloud data migration

  1. Extract Agent Legend data via API and profile field inventory

    FlitStack connects to Agent Legend's API using scoped read access to extract all Contacts, Campaigns, Custom Fields, and Activity records. We profile the data to identify field types, pick-list values, empty field rates, and duplicate candidates from Lofty/Follow Up Boss integration records. A field inventory report is delivered before mapping begins so your team confirms which Agent Legend custom fields are business-critical and which can be archived rather than migrated.

  2. Build Salesforce schema and custom fields

    Before any data moves, your Salesforce admin (or FlitStack) creates the custom fields identified in the field inventory—including Lily_Score__c, Property_Type__c, Loan_Status__c, Referral_Source__c, Source_System_ID__c, Original_Create_Date__c, and Circle_Program__c. Field Level Security is configured per profile for each field. The Campaign object receives the appropriate Type and Status pick-list values, and record types are added for each sales process to align with your pipeline stages.

  3. Resolve owners and run de-duplication

    Agent Legend owner emails are matched against Salesforce User emails. Unmatched owners are flagged — your team either creates Salesforce users first or assigns records to a fallback owner. De-duplication runs against email address: when Agent Legend contacts from Lofty and Follow Up Boss share an email, the most recently modified record wins and the others are archived with a cross-reference to the surviving Salesforce record. De-duplication results are reviewed before migration commits.

  4. Run sample migration with field-level diff

    A representative slice of 100–500 records migrates first — spanning contacts with Lily scores, campaign members, activities, and custom property fields. We generate a field-level diff between the Agent Legend source values and the Salesforce destination values so you can verify Lily score translation, campaign type mapping, owner resolution, and de-duplication logic before the full run commits. You approve the sample before cutover begins.

  5. Full migration with delta-pickup and rollback availability

    Full migration runs using Salesforce Bulk API for high-volume record ingestion. A delta-pickup window (24–48 hours) captures any Agent Legend records modified during cutover — your team keeps working in Agent Legend until go-live. Salesforce Files are uploaded with ContentDocumentLink associations. The audit log records every operation. One-click rollback is available if reconciliation finds unexpected data gaps. After rollback window closes, Agent Legend read access is revoked.

Platform deep dives

Context on both ends of the pair

Agent Legend logo

Agent Legend

Source

Strengths

  • Lily AI lead scoring provides actionable prioritization without requiring technical setup or third-party data pipelines.
  • Circle Prospecting automates recurring geographic outreach, saving agents an estimated 19.7 hours per month on manual database sorting.
  • Native integrations with Follow Up Boss, Lofty, and 500+ lead sources reduce duplicate data entry across the real estate agent stack.
  • Predictable per-contact pricing with annual billing option that waives the $499 setup fee for qualifying teams.
  • Campaign response rates of 28–55% significantly exceed industry averages of 2–6%, validating the AI-driven targeting approach.

Weaknesses

  • Per-contact pricing scales poorly at high volume with no unlimited tier, making the platform expensive for large databases.
  • AI intelligence (Lily scores, enrichment data) does not export, meaning years of lead prioritization data are lost on migration.
  • Limited public API documentation and unclear rate limiting create challenges for custom automation and migration tooling.
  • Single-seat Starter tier restricts team collaboration, pushing teams toward higher tiers for shared access.
  • Customer support responsiveness is inconsistent according to third-party reviews, which complicates issue resolution during migration.
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Destination

Strengths

  • Largest enterprise app ecosystem in CRM with 5,000+ AppExchange integrations covering nearly every vertical workflow.
  • Native Einstein AI delivers lead scoring, opportunity insights, and predictive forecasting without a third-party layer.
  • Advanced territory management, multi-currency, and flexible forecasting satisfy complex B2B revenue structures.
  • Deep platform extensibility: Custom Objects, Apex, Flow, and the Metadata API allow full schema customization.
  • Well-documented REST API, Bulk API, and Composite API with published rate limits for programmatic migration.

Weaknesses

  • Pricing model is layered and opaque in practice: per-seat fees plus storage overages, add-on subscriptions, and annual uplifts compound to 30–40% above sticker price.
  • Workflow Rules and Process Builder are deprecated, forcing all orgs onto Salesforce Flow — a migration task that catches many teams by surprise.
  • Steep administrative complexity: meaningful configuration requires a dedicated Salesforce admin or consultant.
  • API rate limits are edition-gated (100k/day base for Enterprise) and easily exhausted by large historical imports without throttling.
  • Data export is exportable via Data Loader but preserving relationship integrity across 30+ objects requires careful ETL sequencing.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Agent Legend and Salesforce Sales Cloud.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Agent Legend: Not publicly documented.

  • Data volume sensitivity

    B

    Agent Legend doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Agent Legend to Salesforce Sales Cloud migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Agent Legend to Salesforce Sales Cloud data migrations

Answers to the questions buyers ask most during Agent Legend to Salesforce Sales Cloud migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Agent Legend to Salesforce Sales Cloud migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Agent Legend to Salesforce migrations complete in 48–72 hours of clock time for under 50,000 records. Larger setups with 500,000+ records, multiple campaign types, or extensive circle prospecting configurations extend to 5–7 days. The longest planning step is translating Lily lead scores and campaign sequence logic — the actual data movement is fast once the Salesforce schema is built.

Adjacent paths

Related migrations to explore

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