CRM migration

Migrate from Brokerkit to Salesforce Sales Cloud

Field-level mapping, validation, and rollback between Brokerkit and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.

Brokerkit logo

Brokerkit

Source

Salesforce Sales Cloud

Destination

Salesforce Sales Cloud logo

Compatibility

100%

12 of 12

objects map 1:1 between Brokerkit and Salesforce Sales Cloud.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Brokerkit organizes real estate brokerage data around agents, recruits, brokerages, and transaction deals within a recruiting-focused data model. Salesforce Sales Cloud uses Account, Contact, Lead, and Opportunity objects to model similar relationships but enforces different relationships and field naming conventions. FlitStack AI extracts Brokerkit data via direct API access or structured CSV export, maps agent and recruit records to Contact and Lead objects respectively, maps Brokerkit company records to Account, and maps transaction deals to Opportunity with custom fields for Brokerkit-specific properties like agent licensing status and recruiting pipeline stage. We preserve original create dates and owner assignments via custom datetime fields and email-based user resolution. Workflows, email templates, and recruiting sequences do not transfer — we export definitions as JSON for your Salesforce admin to rebuild using Flow or Apex. The migration runs through Salesforce Bulk API with field-level diff validation before commit. In addition, FlitStack records a full audit trail of each migrated record, including source system IDs and timestamps, to support downstream reconciliation and compliance reporting. The delta-pickup window captures any new or changed entries during cutover, and a rollback script restores the org to its pre-migration state if needed.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Brokerkit logo

Brokerkit

What's pushing teams away

  • The platform lacks deep customization options, leaving brokerages with non-standard recruiting workflows forced to work around the tool's opinionated structure.
  • Canadian market integrations do not exist, and no native equivalents to US tools like RealMetrix means international teams have no path forward within the platform.
  • Reporting and analytics fall short for teams that need pipeline attribution broken down beyond basic source-level tracking.

Choosing

Salesforce Sales Cloud logo

Salesforce Sales Cloud

What's pulling them in

  • The AppExchange marketplace with 5,000+ prebuilt apps gives enterprises integrations for nearly every business workflow without custom development.
  • Native Einstein AI for lead scoring, opportunity insights, and predictive forecasting adds intelligence without a separate platform purchase.
  • Territory management, multi-currency support, and advanced forecasting satisfy the needs of complex B2B sales organizations with structured revenue teams.
  • Slack, Tableau, and CPQ are deeply integrated into the core platform, keeping the sales stack unified for teams already in the Salesforce ecosystem.
  • Organizations with a large, established Salesforce implementation choose it because switching costs — integrations, custom code, trained admins — are prohibitive.

Object mapping

How Brokerkit objects map to Salesforce Sales Cloud

Each row shows how a Brokerkit object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Brokerkit

Agent

maps to

Salesforce Sales Cloud

Contact

1:1
Fully supported

Brokerkit agents map 1:1 to Salesforce Contacts. Salesforce requires an AccountId lookup — agents without a primary brokerage company are attached to a default 'Unassigned Brokerage' Account record. Agent status (active, inactive, suspended) migrates as a custom pick-list field. This custom field is named Agent_Status__c and is added to the Contact object during schema preparation.

Brokerkit

Recruit

maps to

Salesforce Sales Cloud

Lead

1:1
Fully supported

Brokerkit recruits in the recruiting pipeline route to Salesforce Leads. Brokerkit recruiting stage values map to Salesforce Lead Status via value-by-value mapping. Once a recruit converts to an agent, the Lead converts to a Contact with the original recruit history preserved as custom fields.

Brokerkit

Brokerage / Company

maps to

Salesforce Sales Cloud

Account

1:1
Fully supported

Brokerkit company records map to Salesforce Accounts. Brokerkit parent-child company relationships map to Salesforce ParentId. Multi-agent associations (Brokerkit N:N) collapse to one primary AccountId per Contact with additional relationships surfaced as Account Contact Relations. We also create Account Contact Relation entries for each secondary brokerage link, ensuring all historical associations are preserved and queryable in Salesforce reports.

Brokerkit

Deal / Transaction

maps to

Salesforce Sales Cloud

Opportunity

1:1
Fully supported

Brokerkit deals and transactions map to Salesforce Opportunities. Each recruiting pipeline stage becomes a Salesforce Opportunity Stage value within the appropriate Sales Process and record type. Deal amount, close date, and owner map directly; pipeline-specific fields migrate as custom Opportunity fields.

Brokerkit

Recruiting Pipeline

maps to

Salesforce Sales Cloud

Record Type + Sales Process

1:1
Fully supported

Brokerkit recruiting pipelines become Salesforce record types. Each record type gets its own Sales Process so stage pick-list values are scoped correctly per recruiting track. We deliver a record-type and page-layout setup plan before data lands so your admin pre-creates the schema.

Brokerkit

Pipeline Stage

maps to

Salesforce Sales Cloud

Opportunity Stage

1:1
Fully supported

Brokerkit stage names map to Salesforce stage names value-by-value per record type. Stage probability and forecast category re-applied based on Salesforce defaults or your specified rules. Stage-entered timestamps preserved as custom datetime fields for reporting continuity. We also validate that each stage transition aligns with the defined Sales Process to avoid validation errors during opportunity updates.

Brokerkit

Agent Licensing Info

maps to

Salesforce Sales Cloud

Custom fields on Contact

1:1
Fully supported

Brokerkit agent licensing fields (license number, state, expiration) have no Salesforce standard equivalent. We create custom fields (License_Number__c, License_State__c, License_Expiration__c) on Contact and migrate values preserving the original data. Your admin assigns field-level security per profile. These custom fields are configured as required where applicable and can be included in validation rules to enforce compliance with state licensing regulations.

Brokerkit

Recruit Source

maps to

Salesforce Sales Cloud

Lead Source

1:1
Fully supported

Brokerkit recruiting source values (referral, job board, event, etc.) map to Salesforce Lead Source pick-list. Unmapped values are flagged for admin review and either collapsed into an 'Other' value or added to the Salesforce pick-list before migration. We recommend documenting the final mapping in a shared reference sheet to streamline future lead source reporting and campaign attribution.

Brokerkit

Activity (Call, Email, Meeting, Note)

maps to

Salesforce Sales Cloud

Task / Event / Note

1:1
Fully supported

Brokerkit logged calls and emails map to Salesforce Tasks with Type='Call' or Type='Email'. Meetings map to Events with original start/end times preserved. Notes map to Salesforce Notes. Original timestamps, owners, and parent-record links (Contact, Lead, Opportunity) are preserved. Task and Event records also inherit the Salesforce record type associated with the parent object to maintain appropriate page layouts and automation triggers.

Brokerkit

Custom Property (Agent/Recruit)

maps to

Salesforce Sales Cloud

Custom Field (__c)

1:1
Fully supported

Brokerkit custom properties on agents and recruits become Salesforce custom fields on Contact or Lead. We create the custom fields in Salesforce Object Manager before migration, set appropriate field types (text, picklist, number, date), and map values directly. Properties with no Salesforce equivalent are flagged as no_equivalent and preserved as reference fields.

Brokerkit

Attachment / File

maps to

Salesforce Sales Cloud

Salesforce Files

1:1
Fully supported

Brokerkit file attachments on agent or recruit profiles are downloaded and re-uploaded to Salesforce Files, linked to the corresponding Contact or Lead record. File size limits apply — Salesforce Files cap at 25MB per file; files exceeding this threshold are flagged for manual handling.

Brokerkit

Integration / Connection

maps to

Salesforce Sales Cloud

No Equivalent

1:1
Fully supported

Brokerkit integrations with third-party tools (IDX, MLS, email providers) have no Salesforce equivalent. We document each active integration for your admin to reconfigure in Salesforce using AppExchange apps or native integrations. No integration settings or credentials transfer. We also provide a checklist of required OAuth scopes and endpoint URLs needed for each integration, helping your admin set up connections quickly after migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Brokerkit logo

Brokerkit gotchas

High

CSV exports truncate long text fields

High

No public API means migration tooling is limited

Medium

Plan tier limits restrict what data exists

Medium

Integration connections do not transfer on migration

Salesforce Sales Cloud logo

Salesforce Sales Cloud gotchas

High

Workflow Rules and Process Builder are retired

High

Bulk API batch quota exhaustion during large imports

Medium

Storage overage billing is non-obvious

Medium

Account-Contact many-to-many relationship mapping

Low

Territory and team member import ordering dependencies

Pair-specific challenges

  • Recruiting pipeline stages require Salesforce record type pre-creation before data lands

    Brokerkit organizing deals by recruiting pipeline means each pipeline becomes a Salesforce Sales Process keyed by record type. Your Salesforce admin must create the record types and page layouts before FlitStack loads Opportunity records — otherwise the RecordTypeId field has no valid value and validation fails. We deliver a schema setup plan listing exactly which record types, fields, and page layouts are needed so this is completed before migration day.

  • Agent-to-brokerage relationship is 1:N in Salesforce rather than N:N

    Brokerkit supports assigning an agent to multiple brokerages natively. Salesforce contacts have a single primary AccountId with additional relationships managed through Account Contact Relations — a separate object with its own setup. We migrate the most recently active brokerage assignment as the primary AccountId and surface the rest as Account Contact Relations. If your brokerage uses multi-brokerage agent assignments for compliance or commission-splitting purposes, your admin should review the resulting relationships post-migration.

  • Agent licensing and recruiting-specific fields need Salesforce custom field creation before migration

    Brokerkit stores agent licensing information (license number, state, expiration) and recruiting-specific attributes as custom properties. Salesforce has no standard fields for these — they require custom field creation in Object Manager before data loads. We include a custom field creation checklist with API names, field types, and pick-list values so your admin sets these up during the planning phase. Fields not created in advance are held as unmapped and loaded after the custom field is added.

  • Recruit-to-agent conversion requires manual trigger in Salesforce after migration

    In Brokerkit, a recruit advancing to agent status is a status change within the same record. In Salesforce, a recruit (Lead) becomes an agent (Contact) via Lead conversion — a separate operation that creates an Account and Opportunity if configured. We migrate recruit records as Salesforce Leads. Any Brokerkit recruits who are already agents in Brokerkit are migrated as Contacts. Your sales ops team should review the Lead queue post-migration and run conversions for recruits who are ready to advance.

Migration approach

Six steps for a successful Brokerkit to Salesforce Sales Cloud data migration

  1. Audit Brokerkit data and build the Salesforce schema plan

    FlitStack extracts a full data inventory from Brokerkit — agent profiles, recruit records, company/brokerage entries, transaction deals, activity history, and all custom properties. We cross-reference with your Salesforce org's existing objects and fields. Your Salesforce admin receives a schema setup plan listing the record types, Sales Processes, and custom fields (with __c API names) to create before migration begins. This step typically takes 3–5 business days depending on schema complexity.

  2. Resolve owners by email and map recruiting pipeline stages

    Brokerkit owner IDs are resolved by email match against Salesforce users. Any Brokerkit owners without a corresponding Salesforce user are flagged before migration — your team either creates the Salesforce user or designates a fallback owner. Simultaneously, we map each Brokerkit recruiting pipeline stage to Salesforce Opportunity Stage values within the appropriate record type, documenting the value-mapping table for your admin to validate.

  3. Migrate Accounts, then Contacts and Leads, then Opportunities

    Salesforce foreign-key constraints require a specific load order. We sequence the migration as: (1) Brokerages → Accounts, (2) Agents → Contacts and Recruits → Leads with owner resolution, (3) Deals → Opportunities with RecordTypeId and stage mapping, (4) Activities linked to parent records. This ordering ensures AccountId on contacts and Opportunity Contact Roles resolve correctly without orphaned records. We also validate referential integrity after each load batch and log each step for auditability.

  4. Run sample migration with field-level diff

    A representative slice — typically 100–300 records spanning agents, recruits, brokerages, and deals — migrates into a Salesforce sandbox first. We generate a field-level diff showing source values against destination values for every mapped field. You verify that recruiting stage mapping, license field values, owner resolution, and relationship chains all look correct before the full run commits. We also compare record counts and checksum totals to ensure completeness before proceeding.

  5. Execute full migration with delta-pickup window and rollback readiness

    The full migration runs against your Salesforce production org using Bulk API for large record sets. A delta-pickup window of 24–48 hours captures any Brokerkit records created or modified during cutover. FlitStack writes a full audit log of every record created, updated, or skipped. If reconciliation fails, one-click rollback reverts the org to its pre-migration state. Your team continues working in Brokerkit throughout the migration window.

Platform deep dives

Context on both ends of the pair

Brokerkit logo

Brokerkit

Source

Strengths

  • Tiered plans scale from solo broker to 10-seat brokerage with predictable per-user pricing.
  • Built-in SMS and email follow-up sequences without requiring a separate engagement platform.
  • Multi-admin account support on Core and Expansion tiers enables office manager delegation.
  • Strong customer support reputation with responsive ticket resolution and webinar-based onboarding resources.

Weaknesses

  • No public API documentation means migration relies on CSV exports, which can truncate long text fields.
  • Canadian market has no integrations or localization, making the platform US-only for practical purposes.
  • Limited customization compared to general-purpose CRMs like HubSpot or Follow Up Boss.
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Destination

Strengths

  • Largest enterprise app ecosystem in CRM with 5,000+ AppExchange integrations covering nearly every vertical workflow.
  • Native Einstein AI delivers lead scoring, opportunity insights, and predictive forecasting without a third-party layer.
  • Advanced territory management, multi-currency, and flexible forecasting satisfy complex B2B revenue structures.
  • Deep platform extensibility: Custom Objects, Apex, Flow, and the Metadata API allow full schema customization.
  • Well-documented REST API, Bulk API, and Composite API with published rate limits for programmatic migration.

Weaknesses

  • Pricing model is layered and opaque in practice: per-seat fees plus storage overages, add-on subscriptions, and annual uplifts compound to 30–40% above sticker price.
  • Workflow Rules and Process Builder are deprecated, forcing all orgs onto Salesforce Flow — a migration task that catches many teams by surprise.
  • Steep administrative complexity: meaningful configuration requires a dedicated Salesforce admin or consultant.
  • API rate limits are edition-gated (100k/day base for Enterprise) and easily exhausted by large historical imports without throttling.
  • Data export is exportable via Data Loader but preserving relationship integrity across 30+ objects requires careful ETL sequencing.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Brokerkit and Salesforce Sales Cloud.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Brokerkit: Not publicly documented — confirm with Brokerkit support during scoping..

  • Data volume sensitivity

    B

    Brokerkit doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Brokerkit to Salesforce Sales Cloud migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Brokerkit to Salesforce Sales Cloud data migrations

Answers to the questions buyers ask most during Brokerkit to Salesforce Sales Cloud migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Brokerkit to Salesforce Sales Cloud migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Brokerkit-to-Salesforce migrations complete within 48–72 hours of clock time for setups under 25,000 records. Larger Brokerkit instances with 25,000+ agent and recruit records, multiple recruiting pipelines, or extensive custom properties extend to 5–10 days. The longest single step is planning the Salesforce schema — record type and custom field setup typically takes 3–5 business days before data movement begins. FlitStack sequences the technical migration to overlap schema preparation with your admin's setup work.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Brokerkit.
Land in Salesforce Sales Cloud, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day