CRM migration
Field-level mapping, validation, and rollback between MARS and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.
MARS
Source
Pipedrive
Destination
Compatibility
9 of 12
objects map 1:1 between MARS and Pipedrive.
Complexity
CModerate
Timeline
2-4 weeks
Overview
Moving from MARS to Pipedrive is a schema-translation migration. Both platforms follow standard CRM conventions with Contacts, Companies, Deals, and Activities, but the data model differences matter at migration time. MARS keeps Contact and Company as separate objects with a company field on the Contact; Pipedrive uses People and Organizations as first-order entities that link independently to Deals. We split MARS Companies into Pipedrive Organizations and resolve the person-to-organization link during deal import. Custom fields carry across, but Pipedrive does not allow field type changes after creation, so we verify all custom field types in MARS against Pipedrive's accepted types before schema build. Activity history migrates through Pipedrive's REST API with rate-limit handling and chunked batch inserts. Pipedrive's per-user pricing model (Essential from $14/user/mo annually) is more predictable than the contact-count billing some teams experience on MARS, and Pipedrive's 400-plus integrations cover the tools mid-market teams typically need.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a MARS object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
MARS
Contact
Pipedrive
Person
1:1MARS Contacts map to Pipedrive People. The MARS contact email address becomes the Person email field and serves as the dedupe key during import. First name and last name split from the MARS full-name field. Phone, address, and any standard fields migrate to their Pipedrive equivalents. Custom fields on Contact carry as Pipedrive custom fields on Person.
MARS
Company
Pipedrive
Organization
1:1MARS Companies map to Pipedrive Organizations. The company name becomes the Organization name field. Website, address, phone, and industry fields migrate directly. Organization is created before Person import so that the person-organization link is satisfied at the moment of Person insert if MARS Contact carries a company association.
MARS
Deal
Pipedrive
Deal
1:1MARS Deals map directly to Pipedrive Deals. Deal name, value, expected close date, stage, and owner migrate. The MARS deal stage maps to a Pipedrive Stage within the target Pipeline. Closed-won and closed-lost status from MARS carries into Pipedrive Deal status values.
MARS
Deal Stage
Pipedrive
Stage
lossyEach MARS deal stage value maps to a Pipedrive Stage. We configure the target Pipeline in Pipedrive with stages matching the MARS stage names and probabilities before migration. If MARS uses multiple pipelines, we create a Pipedrive Pipeline for each and assign the correct pipeline ID to Deals during import.
MARS
Pipeline
Pipedrive
Pipeline
lossyMARS pipelines map to Pipedrive Pipelines. Each Pipedrive Pipeline gets its own set of Stages, and Deals are assigned to the correct Pipeline by matching the pipeline name from MARS to the configured Pipedrive Pipeline. We configure pipelines before any Deal import so that the pipeline ID reference is valid at insert time.
MARS
Activity: Call
Pipedrive
Activity (Call type)
1:1MARS call activities map to Pipedrive Activity records with type set to Call. Duration, disposition, and outcome fields carry to Pipedrive custom fields on the Activity. The activity is linked to the parent Person and Deal via Pipedrive's subentity references at insert time.
MARS
Activity: Email
Pipedrive
Activity (Email type)
1:1MARS email activities map to Pipedrive Activity records with type set to Email. Subject and body content carry to the Pipedrive Activity subject and content fields. Attachments migrate as linked files on the Activity record. The activity is linked to the correct Person and Deal via lookup at insert time.
MARS
Activity: Meeting
Pipedrive
Activity (Meeting type)
1:1MARS meeting activities map to Pipedrive Activity records with type set to Meeting. Start time, duration, and location fields carry from MARS. The activity is linked to the relevant Person and Deal at migration time.
MARS
Activity: Task
Pipedrive
Activity (Task type)
1:1MARS task activities map to Pipedrive Activity records with type set to Task. Subject, due date, status, and priority migrate directly. The task is linked to the parent Person, Organization, or Deal via Pipedrive's subentity references.
MARS
Note
Pipedrive
Note
1:1MARS notes attached to Contacts, Companies, or Deals migrate to Pipedrive Note records linked via ContentDocumentLink to the parent record. Note content migrates as rich text with the creation timestamp preserved.
MARS
Owner
Pipedrive
User
1:1MARS owners resolve by email match against Pipedrive User records. We extract every distinct owner email referenced on Contacts, Companies, Deals, and Activities and match to Pipedrive Users by email. Any MARS owner without a matching Pipedrive User is held in a reconciliation queue for the customer's admin to provision before record import resumes.
MARS
Custom Field
Pipedrive
Custom Field
lossyMARS custom fields on Contacts, Companies, and Deals carry to Pipedrive Custom Fields on the equivalent object. We verify each MARS custom field type against Pipedrive's accepted types before schema build. Pipedrive does not allow field type changes after creation, so type verification happens in the discovery phase. If a type mismatch is found, we recreate the field with the correct type and use Pipedrive System ID export/import to transfer existing data.
| MARS | Pipedrive | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Company | Organization1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Deal Stage | Stagelossy | Fully supported | |
| Pipeline | Pipelinelossy | Fully supported | |
| Activity: Call | Activity (Call type)1:1 | Fully supported | |
| Activity: Email | Activity (Email type)1:1 | Fully supported | |
| Activity: Meeting | Activity (Meeting type)1:1 | Fully supported | |
| Activity: Task | Activity (Task type)1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Owner | User1:1 | Fully supported | |
| Custom Field | Custom Fieldlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
MARS gotchas
Low public information
Vendor-implemented deployments vary widely
No public API documented
Pipedrive gotchas
Custom field hash keys differ per account
Export access gated by visibility groups
Token-based API rate limits since December 2024
Sequences and Automations not exposed via REST API
Cost escalates via workflow caps and add-ons
Pair-specific challenges
Migration approach
Discovery and schema inventory
We audit the MARS environment across all objects in scope: Contacts, Companies, Deals, Activities, Notes, and any custom fields or custom objects. We count records per object, document pipeline and stage structures, identify custom field types, and identify any MARS owners referenced across records. We produce a written discovery report that lists the exact object count, field inventory, and any schema issues (missing required fields, unsupported field types) that require resolution before migration begins.
Pipedrive schema pre-build
We configure the Pipedrive destination account before any data moves. This includes creating Pipedrive Pipelines and Stages matching the MARS pipeline structure, creating all custom fields with verified types on Person, Organization, and Deal objects, and inviting all required Users to Pipedrive with email addresses matching the MARS owners. Pipedrive's field type immutability is confirmed at this stage. The customer reviews and approves the Pipedrive configuration before we proceed to data migration.
Sandbox migration and reconciliation
We run a trial migration into the customer's Pipedrive account using production-like data volume. We migrate a representative sample of records across all object types and validate the dependency chain (Organizations before People before Deals before Activities). The customer reconciles record counts and spot-checks mapped fields for accuracy. Any mapping corrections are documented and applied before production migration begins. No production data moves until sandbox sign-off is received.
Owner reconciliation
We extract every distinct MARS owner email and match against Pipedrive User accounts. Any MARS owner without a matching Pipedrive User goes to a reconciliation queue. The customer provisions missing Users in Pipedrive before production migration begins. Owner references on all migrating records are validated against the resolved User table before insert.
Production migration in dependency order
We run production migration in the validated dependency sequence: Organizations (from MARS Companies), People (from MARS Contacts with Organization ID resolved), Deals (with Person and Organization IDs resolved, pipeline and stage assigned), Activities (via REST API with subentity linking, chunked and rate-limited), and Notes (via ContentDocumentLink). Each phase emits a row-count reconciliation report before the next phase begins. MARS writes are frozen during the cutover window.
Cutover, validation, and automation handoff
We run a final delta migration of any MARS records modified during the cutover window, then enable Pipedrive as the system of record. We deliver a written inventory of any MARS Workflows, Sequences, or Automations that require rebuild in Pipedrive, with a description of each automation's trigger, conditions, and recommended Pipedrive equivalent. We support a one-week hypercare window where we resolve any record linkage or data quality issues raised by the customer's team. Workflow rebuilds and Pipedrive automation setup are outside standard migration scope and are handled by the customer's admin team or a Pipedrive implementation partner.
Platform deep dives
MARS
Source
Strengths
Weaknesses
Pipedrive
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 8 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across MARS and Pipedrive.
Object compatibility
8 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
MARS: Not publicly documented..
Data volume sensitivity
MARS doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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