CRM migration

Migrate from Adaptix to Freshsales

Field-level mapping, validation, and rollback between Adaptix and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Adaptix logo

Adaptix

Source

Freshsales

Destination

Freshsales logo

Compatibility

10%

1 of 10

objects map 1:1 between Adaptix and Freshsales.

Complexity

CModerate

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Adaptix to Freshsales is a migration from a marketing automation platform into a sales CRM. Adaptix holds Contacts, Companies, Automations, Landing Pages, Forms, and Audience Segments; Freshsales holds Leads, Contacts, Accounts, Deals, and Tasks. The structural difference matters: Adaptix has no native deal pipeline or opportunity object, while Freshsales builds its sales process around Accounts and Deals. We map Adaptix Contacts to Freshsales Contacts (for existing customers) or Leads (for new prospects) using the Adaptix lifecycle stage as the routing signal, map Companies to Accounts, and preserve custom property values in Freshsales custom fields. We do not migrate Automations as live workflows, Landing Pages as rebuildable templates, or AI send-time optimization data. We deliver HTML exports of landing pages and a written automation inventory for the customer's admin to rebuild post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Adaptix logo

Adaptix

What's pushing teams away

  • Small-team pricing ceiling — As contact volume grows beyond 10,000, costs scale rapidly with audience-based pricing, making the platform expensive relative to standalone email tools.
  • Limited advanced CRM features — No native deal pipeline management, opportunity tracking, or revenue attribution beyond basic campaign reporting, which frustrates sales-marketing alignment needs.
  • Complex automation rebuild on switch — Automation logic is not exportable as executable workflows; teams must manually reconstruct complex journeys in the new platform.
  • Enterprise governance gaps — Multi-team access and compliance controls are only available on higher tiers, limiting adoption in regulated industries without costly upgrades.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Adaptix objects map to Freshsales

Each row shows how a Adaptix object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Adaptix

Contact

maps to

Freshsales

Contact or Lead (routing required)

1:many
Fully supported

Adaptix Contacts with a lifecycle stage indicating a known buyer or customer (e.g., customer, evangelist) map to Freshsales Contact linked to an Account. Contacts with lifecycle stage indicating a prospect (e.g., subscriber, lead) map to Freshsales Lead. We compute the routing decision from the Adaptix lifecycle_stage property during the transform phase and preserve the original value in a custom field adaptix_lifecycle_stage__c for audit.

Adaptix

Company

maps to

Freshsales

Account

1:1
Fully supported

Adaptix Company records map directly to Freshsales Account. The Company name becomes Account Name. If the Adaptix Company has an associated domain, that maps to the Account Website field and is used as the dedupe key during import.

Adaptix

Custom Properties (Contact-level)

maps to

Freshsales

Custom Fields (Contact and Lead)

lossy
Fully supported

Each Adaptix custom property on a Contact becomes a Freshsales custom field on the Contact or Lead object. We match field types during discovery (text to text, number to number, date to date, dropdown to picklist). Dropdown custom properties require the picklist values to be pre-created in Freshsales before migration because Freshsales only maps fields with matching value sets during lead conversion.

Adaptix

Custom Properties (Company-level)

maps to

Freshsales

Custom Fields (Account-level)

lossy
Fully supported

Adaptix custom properties on Company records map to Freshsales Account custom fields. Field type matching follows the same rules as Contact custom properties. Account-level custom fields are available from Freshsales Growth tier onward.

Adaptix

Tags

maps to

Freshsales

Labels (Freshsales)

lossy
Mapping required

Adaptix tags used for audience segmentation and contact classification map to Freshsales Labels (the equivalent segmentation construct). Tags stored as multi-checkbox properties migrate to Freshsales multi-select picklist fields. We export a tag-to-label mapping table and advise the customer to pre-create the Labels in Freshsales during setup.

Adaptix

Automations

maps to

Freshsales

Workflow Documentation (manual rebuild)

lossy
Mapping required

Adaptix automation workflows are not exportable in machine-readable form. We export each automation as a human-readable step-by-step document capturing the trigger, conditions, actions, delays, and tag assignments. The customer rebuilds these in Freshsales Workflows (available from Growth tier) or Freshsales bots (Pro tier). We do not execute the rebuild as part of the migration scope.

Adaptix

Landing Pages

maps to

Freshsales

HTML Assets + Freshsales Forms

lossy
Mapping required

Adaptix landing pages export as static HTML with embedded form markup. Dynamic connections to Adaptix's form handler, tag assignments, and automation triggers are severed on export. We package each page as an HTML file and separately export the form field definitions. The customer rebuilds pages in their preferred landing page tool and recreates form-to-automation connections manually.

Adaptix

Forms

maps to

Freshsales

Forms (Freshsales or Freshmarketer)

lossy
Mapping required

Adaptix form field definitions export as JSON with consent settings preserved. We map the field schema to Freshsales form fields during discovery. If the customer also licenses Freshmarketer, forms migrate to Freshmarketer Forms; otherwise, they migrate to Freshsales web forms. Consent checkboxes map to Freshsales subscription preference fields.

Adaptix

SMS Opt-in Status

maps to

Freshsales

Custom Field on Contact

lossy
Fully supported

Adaptix SMS consent records are tied to Contacts as a property but have no equivalent native object in Freshsales. We flag SMS consent as a required custom field (sms_consent__c) on the Contact object, map the consent value directly, and include it in the compliance handoff documentation for the customer's admin to verify post-migration.

Adaptix

Audience Segments

maps to

Freshsales

Freshsales Filters (manual rebuild)

lossy
Mapping required

Adaptix audience segments are built from contact filter rules. We extract the segment definition (filter conditions, logic operators, and membership list) and document it for manual rebuild in Freshsales using its filter and view system. Segment membership lists (the specific contacts in each segment) are exported as CSV and can be imported as a static list in Freshsales if the customer prefers a list-based approach over filter-based segmentation.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Adaptix logo

Adaptix gotchas

High

Audience-based pricing means migration scoping counts every contact

High

Automation workflows are not exportable as executable logic

Medium

AI optimization data is not portable

Medium

Landing pages export as HTML but lose dynamic form connections

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Automations and workflows do not migrate as executable code

    Adaptix automation journeys use a drag-and-drop builder with triggers, conditions, actions, and delays. Adaptix does not provide a machine-readable export of live workflows. We export each automation as a step-by-step reference document (trigger, filter logic, each action, tag assignments, delay durations). The customer rebuilds them in Freshsales Workflows (Growth tier) or Freshsales Bots (Pro tier). We do not execute the rebuild. Automations with complex time-based delays and multi-branch logic require the most manual effort post-migration.

  • Landing pages lose automation connections on export

    Adaptix landing pages export as static HTML with embedded form markup, but dynamic connections to Adaptix's form handler, tag assignments, and automation trigger enrollment are severed at export. A page that enrolled contacts into an automation on form submission will not carry that enrollment logic. We package pages as HTML assets and separately export form definitions. The customer rebuilds form-to-automation connections manually in Freshsales or their chosen landing page tool. We flag each affected page during discovery.

  • AI send-time and subject line optimization data is not portable

    Adaptix's Send Time Optimization scores, subject line performance history, and Spintax configurations are internal to the platform and are not exported. Teams lose their AI-learned send-time windows and subject line performance baselines. Freshsales Freddy AI starts fresh with its own model. We document these values at migration time for manual reference only and recommend capturing screenshots of key AI dashboard metrics before cutover.

  • Freshsales API rate limits cap migration throughput on Growth plan

    Freshsales API limits vary by plan: Growth 1,000 requests/hour, Pro 2,000/hour, Enterprise 5,000/hour. We use Freshsales bulk import tools (CSV-based) for standard record migration which does not count against API limits directly. For custom API-based integrations or delta sync, we chunk requests and implement rate-limit handling consistent with the subscribed plan tier. We advise customers on Growth plan to upgrade to Pro before migration if large engagement history or real-time sync is required.

  • Lead conversion field mapping must be pre-configured before migration

    Freshsales requires that Lead custom fields be mapped to corresponding Contact, Account, and Deal custom fields before Lead conversion runs. If this mapping is not configured, data in those fields is lost at conversion. We create the custom fields in Freshsales during schema setup and document the required field mapping for lead conversion in the handoff package. We do not automate lead conversion; the customer's admin runs conversions post-migration.

Migration approach

Six steps for a successful Adaptix to Freshsales data migration

  1. Discovery and contact routing rule

    We audit the Adaptix portal to capture total Contact and Company count, all custom properties (names, types, picklist values), existing tags, automation count and complexity, landing page count, form definitions, SMS consent field presence, and any audience segment definitions. We design the Contact-versus-Lead routing rule based on Adaptix lifecycle stage values and deliver a written migration scope document that includes the full custom field schema to be created in Freshsales before data migration begins.

  2. Freshsales schema setup

    We create all required custom fields on Contact, Lead, and Account objects in the destination Freshsales account. For Contact custom fields that need to survive Lead conversion, we create matching fields on both Lead and Contact and configure the conversion field mapping. We pre-create Labels in Freshsales that correspond to Adaptix tags. We do not create custom modules (Enterprise feature) unless the customer has licensed Enterprise; if Enterprise is not licensed, custom data requirements route to custom fields on standard objects.

  3. Test migration to Freshsales sandbox

    We run a full test migration into a Freshsales sandbox or trial environment using production-like data volume. The customer reconciles record counts (Contacts in, Accounts in, custom field values present), spot-checks 20-30 random records field by field against the Adaptix source, and signs off the mapping before production migration. Corrections to field types, picklist values, and routing rules happen in this phase.

  4. Data export and transform

    We export all Contacts and Companies from Adaptix via list management tools or API. We apply the lifecycle-stage routing transform to split Contacts into Freshsales Lead and Contact records. Custom properties transform to Freshsales custom field values with type validation. Tags transform to Freshsales Labels. SMS consent values map to the pre-created sms_consent__c custom field. We produce a transform manifest documenting every field mapping decision.

  5. Production migration in dependency order

    We run production migration in this order: Accounts (from Adaptix Companies), Contacts (with AccountId resolved and adaptix_lifecycle_stage__c preserved), Leads (routed by lifecycle stage), and custom field values for each. Each phase emits a row-count reconciliation report. Owner assignment resolves by email match against Freshsales Users; unresolved owners go to a reconciliation queue for admin provisioning before the next phase.

  6. Automation and landing page handoff

    We deliver the automation inventory (step-by-step reference documents for each Adaptix workflow) and landing page HTML package. We document the required Freshsales Workflow rebuild steps for each automation. We do not rebuild automations or landing pages as part of the migration scope. We offer a one-week hypercare window for reconciliation issues raised during the first week of live use in Freshsales.

Platform deep dives

Context on both ends of the pair

Adaptix logo

Adaptix

Source

Strengths

  • Audience-based pricing that starts low and scales predictably by contact tier rather than feature gating.
  • Free guided migration for lists, templates, and domains reduces initial switching friction.
  • AI send-time and subject-line tools integrated without requiring a separate AI subscription.
  • Template marketplace covering welcome, onboarding, promo, and re-engagement sequences with brand kit controls.
  • Single platform for email, SMS, landing pages, forms, and lifecycle automation reduces tool sprawl.

Weaknesses

  • No native deal pipeline or opportunity object; sales teams must rely on external CRM integration.
  • Automation workflows are not portable; teams cannot export live journeys to another platform.
  • AI optimization data (send-time scores, subject line history) is not exported, forcing a reset on performance baselines.
  • Enterprise multi-team governance and compliance guardrails are gated behind higher pricing tiers.
  • Limited public API documentation; automation and deep integration require Adaptix-specific knowledge not widely available.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Adaptix and Freshsales.

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    C

    Adaptix: Adaptix references an API rate limiter in its documentation but does not publish specific thresholds. We assume typical SaaS limits (a few hundred requests per minute per tenant) and tune extraction concurrency against the customer's tier during scoping..

  • Data volume sensitivity

    B

    Adaptix doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Adaptix to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Adaptix to Freshsales data migrations

Answers to the questions buyers ask most during Adaptix to Freshsales migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and four weeks for accounts under 10,000 Contacts and 2,000 Companies with a straightforward custom property schema and no complex automation rebuild requirements. Migrations with large custom property sets, SMS consent compliance requirements, audience segment logic, or multiple landing pages requiring HTML rework move to five to eight weeks. The Freshsales schema setup and test migration typically consume the first week; production migration runs in the second week for simple migrations.

Adjacent paths

Related migrations to explore

Ready when you are

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