CRM migration
Field-level mapping, validation, and rollback between Adaptix and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Adaptix
Source
Freshsales
Destination
Compatibility
1 of 10
objects map 1:1 between Adaptix and Freshsales.
Complexity
CModerate
Timeline
2-4 weeks
Overview
Moving from Adaptix to Freshsales is a migration from a marketing automation platform into a sales CRM. Adaptix holds Contacts, Companies, Automations, Landing Pages, Forms, and Audience Segments; Freshsales holds Leads, Contacts, Accounts, Deals, and Tasks. The structural difference matters: Adaptix has no native deal pipeline or opportunity object, while Freshsales builds its sales process around Accounts and Deals. We map Adaptix Contacts to Freshsales Contacts (for existing customers) or Leads (for new prospects) using the Adaptix lifecycle stage as the routing signal, map Companies to Accounts, and preserve custom property values in Freshsales custom fields. We do not migrate Automations as live workflows, Landing Pages as rebuildable templates, or AI send-time optimization data. We deliver HTML exports of landing pages and a written automation inventory for the customer's admin to rebuild post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Adaptix object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Adaptix
Contact
Freshsales
Contact or Lead (routing required)
1:manyAdaptix Contacts with a lifecycle stage indicating a known buyer or customer (e.g., customer, evangelist) map to Freshsales Contact linked to an Account. Contacts with lifecycle stage indicating a prospect (e.g., subscriber, lead) map to Freshsales Lead. We compute the routing decision from the Adaptix lifecycle_stage property during the transform phase and preserve the original value in a custom field adaptix_lifecycle_stage__c for audit.
Adaptix
Company
Freshsales
Account
1:1Adaptix Company records map directly to Freshsales Account. The Company name becomes Account Name. If the Adaptix Company has an associated domain, that maps to the Account Website field and is used as the dedupe key during import.
Adaptix
Custom Properties (Contact-level)
Freshsales
Custom Fields (Contact and Lead)
lossyEach Adaptix custom property on a Contact becomes a Freshsales custom field on the Contact or Lead object. We match field types during discovery (text to text, number to number, date to date, dropdown to picklist). Dropdown custom properties require the picklist values to be pre-created in Freshsales before migration because Freshsales only maps fields with matching value sets during lead conversion.
Adaptix
Custom Properties (Company-level)
Freshsales
Custom Fields (Account-level)
lossyAdaptix custom properties on Company records map to Freshsales Account custom fields. Field type matching follows the same rules as Contact custom properties. Account-level custom fields are available from Freshsales Growth tier onward.
Adaptix
Tags
Freshsales
Labels (Freshsales)
lossyAdaptix tags used for audience segmentation and contact classification map to Freshsales Labels (the equivalent segmentation construct). Tags stored as multi-checkbox properties migrate to Freshsales multi-select picklist fields. We export a tag-to-label mapping table and advise the customer to pre-create the Labels in Freshsales during setup.
Adaptix
Automations
Freshsales
Workflow Documentation (manual rebuild)
lossyAdaptix automation workflows are not exportable in machine-readable form. We export each automation as a human-readable step-by-step document capturing the trigger, conditions, actions, delays, and tag assignments. The customer rebuilds these in Freshsales Workflows (available from Growth tier) or Freshsales bots (Pro tier). We do not execute the rebuild as part of the migration scope.
Adaptix
Landing Pages
Freshsales
HTML Assets + Freshsales Forms
lossyAdaptix landing pages export as static HTML with embedded form markup. Dynamic connections to Adaptix's form handler, tag assignments, and automation triggers are severed on export. We package each page as an HTML file and separately export the form field definitions. The customer rebuilds pages in their preferred landing page tool and recreates form-to-automation connections manually.
Adaptix
Forms
Freshsales
Forms (Freshsales or Freshmarketer)
lossyAdaptix form field definitions export as JSON with consent settings preserved. We map the field schema to Freshsales form fields during discovery. If the customer also licenses Freshmarketer, forms migrate to Freshmarketer Forms; otherwise, they migrate to Freshsales web forms. Consent checkboxes map to Freshsales subscription preference fields.
Adaptix
SMS Opt-in Status
Freshsales
Custom Field on Contact
lossyAdaptix SMS consent records are tied to Contacts as a property but have no equivalent native object in Freshsales. We flag SMS consent as a required custom field (sms_consent__c) on the Contact object, map the consent value directly, and include it in the compliance handoff documentation for the customer's admin to verify post-migration.
Adaptix
Audience Segments
Freshsales
Freshsales Filters (manual rebuild)
lossyAdaptix audience segments are built from contact filter rules. We extract the segment definition (filter conditions, logic operators, and membership list) and document it for manual rebuild in Freshsales using its filter and view system. Segment membership lists (the specific contacts in each segment) are exported as CSV and can be imported as a static list in Freshsales if the customer prefers a list-based approach over filter-based segmentation.
| Adaptix | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact or Lead (routing required)1:many | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Custom Properties (Contact-level) | Custom Fields (Contact and Lead)lossy | Fully supported | |
| Custom Properties (Company-level) | Custom Fields (Account-level)lossy | Fully supported | |
| Tags | Labels (Freshsales)lossy | Mapping required | |
| Automations | Workflow Documentation (manual rebuild)lossy | Mapping required | |
| Landing Pages | HTML Assets + Freshsales Formslossy | Mapping required | |
| Forms | Forms (Freshsales or Freshmarketer)lossy | Mapping required | |
| SMS Opt-in Status | Custom Field on Contactlossy | Fully supported | |
| Audience Segments | Freshsales Filters (manual rebuild)lossy | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Adaptix gotchas
Audience-based pricing means migration scoping counts every contact
Automation workflows are not exportable as executable logic
AI optimization data is not portable
Landing pages export as HTML but lose dynamic form connections
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and contact routing rule
We audit the Adaptix portal to capture total Contact and Company count, all custom properties (names, types, picklist values), existing tags, automation count and complexity, landing page count, form definitions, SMS consent field presence, and any audience segment definitions. We design the Contact-versus-Lead routing rule based on Adaptix lifecycle stage values and deliver a written migration scope document that includes the full custom field schema to be created in Freshsales before data migration begins.
Freshsales schema setup
We create all required custom fields on Contact, Lead, and Account objects in the destination Freshsales account. For Contact custom fields that need to survive Lead conversion, we create matching fields on both Lead and Contact and configure the conversion field mapping. We pre-create Labels in Freshsales that correspond to Adaptix tags. We do not create custom modules (Enterprise feature) unless the customer has licensed Enterprise; if Enterprise is not licensed, custom data requirements route to custom fields on standard objects.
Test migration to Freshsales sandbox
We run a full test migration into a Freshsales sandbox or trial environment using production-like data volume. The customer reconciles record counts (Contacts in, Accounts in, custom field values present), spot-checks 20-30 random records field by field against the Adaptix source, and signs off the mapping before production migration. Corrections to field types, picklist values, and routing rules happen in this phase.
Data export and transform
We export all Contacts and Companies from Adaptix via list management tools or API. We apply the lifecycle-stage routing transform to split Contacts into Freshsales Lead and Contact records. Custom properties transform to Freshsales custom field values with type validation. Tags transform to Freshsales Labels. SMS consent values map to the pre-created sms_consent__c custom field. We produce a transform manifest documenting every field mapping decision.
Production migration in dependency order
We run production migration in this order: Accounts (from Adaptix Companies), Contacts (with AccountId resolved and adaptix_lifecycle_stage__c preserved), Leads (routed by lifecycle stage), and custom field values for each. Each phase emits a row-count reconciliation report. Owner assignment resolves by email match against Freshsales Users; unresolved owners go to a reconciliation queue for admin provisioning before the next phase.
Automation and landing page handoff
We deliver the automation inventory (step-by-step reference documents for each Adaptix workflow) and landing page HTML package. We document the required Freshsales Workflow rebuild steps for each automation. We do not rebuild automations or landing pages as part of the migration scope. We offer a one-week hypercare window for reconciliation issues raised during the first week of live use in Freshsales.
Platform deep dives
Adaptix
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Adaptix and Freshsales.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Adaptix: Adaptix references an API rate limiter in its documentation but does not publish specific thresholds. We assume typical SaaS limits (a few hundred requests per minute per tenant) and tune extraction concurrency against the customer's tier during scoping..
Data volume sensitivity
Adaptix doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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