CRM migration
Field-level mapping, validation, and rollback between Grow CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Grow CRM
Source
Freshsales
Destination
Compatibility
7 of 10
objects map 1:1 between Grow CRM and Freshsales.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Moving from Grow CRM to Freshsales is a structural migration driven by two constraints that define the entire project: Grow CRM has no public REST API, so all data extraction relies on CSV exports or direct database reads for self-hosted instances, and Freshsales has no native invoicing or project management module, so Grow CRM's Invoices, Estimates, Tasks, and Help Desk Tickets must be mapped to Freshsales equivalents or preserved as attachments. We begin every engagement by verifying whether the source is a CodeCanyon self-hosted instance or the Grow CRM SaaS version, since self-hosted instances may use non-current database schemas and require a version check before export. We migrate Contacts, Companies, Leads, Deals, and tags as first-class objects, and we preserve Invoices and Estimates as PDF or CSV attachments linked to the parent Contact or Deal. Workflows, client portal credentials, project hierarchies, and help desk automation do not migrate; we deliver a written inventory for the customer's admin to rebuild in Freshsales.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Grow CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Grow CRM
Contact
Freshsales
Contact
1:1Grow CRM Contacts map directly to Freshsales Contacts. Standard fields (name, email, phone, address, tags) transfer via CSV import using email as the dedupe key. Grow CRM's client custom fields (name, type, options) are extracted from the database during scoping and pre-created as Freshsales custom fields on Contact before import. Any Grow CRM contact that was also linked as a client for invoicing carries a client_type__c custom field in Freshsales to preserve billing context.
Grow CRM
Company
Freshsales
Account
1:1Grow CRM Company records map to Freshsales Accounts. The company name becomes the Account Name, and domain or website fields map from Grow CRM's company_url property. Contacts linked to a Company in Grow CRM are imported after the Account exists so that the Contact-Account relationship is preserved at import time through the Freshsales account_id field.
Grow CRM
Lead
Freshsales
Lead
1:1Grow CRM Leads map directly to Freshsales Leads with status, source, and owner preserved. Lead score from Grow CRM transfers to a custom field lead_score__c on the Freshsales Lead since Freshsales's native scoring (Freddy AI) is computed post-migration from new behavioral data. We use email as the unique identifier during import to detect and flag duplicate Leads.
Grow CRM
Opportunity
Freshsales
Deal
1:1Grow CRM Opportunities map to Freshsales Deals. Deal value, stage, expected close date, and owner transfer directly. Grow CRM pipeline stages are mapped to Freshsales deal stages during import; the stage probability from Grow CRM is stored in a custom field original_probability__c in Freshsales for reference. Closed-won and closed-lost reason fields map to Freshsales deal loss_reason and notes fields.
Grow CRM
Invoice
Freshsales
Contact + Deal (attachment)
1:manyFreshsales has no native invoice object. Grow CRM Invoices (including line items, totals, tax, payment status, and related client contact) are exported as CSV and converted to PDF or CSV files attached to the corresponding Freshsales Contact or Deal record via Freshsales's file attachment API. Payment status (paid, pending, overdue) is stored in a custom picklist field invoice_status__c on the Contact. Historical paid invoices migrate as closed records; open invoices migrate as open with original due dates preserved.
Grow CRM
Estimate
Freshsales
Deal (attachment)
1:1Grow CRM Estimates (quotes with line items, totals, validity dates, and status) have no direct Freshsales equivalent. We export Estimates as PDF or CSV and attach them to the related Freshsales Deal via the Freshsales file API. The estimate total and validity expiry date are stored in custom fields estimate_total__c and estimate_valid_until__c on the Deal so that sales reps can reference them without opening the attachment.
Grow CRM
Payment
Freshsales
Contact + Deal (activity note)
lossyGrow CRM Payments (amount, gateway Stripe or PayPal, date, linked invoice) are not a standard Freshsales object. We create a custom Payments module from Freshsales Pro plan (custom module) or, for Growth plan migrations, store payment records as Contact activity notes with a structured template: [Payment] Amount: $X | Gateway: Stripe | Date: YYYY-MM-DD | Status: Received. The customer selects the approach during scoping based on their Freshsales plan tier.
Grow CRM
Help Desk Ticket
Freshsales
Contact (activity note)
lossyFreshsales has no native help desk or case management module beyond Freshdesk (a separate Freshworks product). Grow CRM Help Desk Tickets (status, priority, assignee, conversation history) are exported and conversation threads are preserved as plain-text notes attached to the corresponding Freshsales Contact. Ticket status and priority are stored in custom fields ticket_status__c and ticket_priority__c on the Contact. We document the ticket list in a CSV handoff report so the customer can decide whether to migrate tickets to Freshdesk separately.
Grow CRM
Tag
Freshsales
Tag
1:1Grow CRM tags on Contacts, Companies, and Opportunities are stored as comma-separated values in the CSV export. We normalize tag values during the transform step, recreate the tag taxonomy in Freshsales, and apply tags to the migrated Contact, Account, and Deal records. Tag collisions (identical names on different objects) are resolved by namespace-prefixing: crm_tag, account_tag, deal_tag.
Grow CRM
User Roles and Permissions
Freshsales
User
1:1Grow CRM team member roles and permission sets are not structurally exportable. We extract the user list (name, email, assigned role) from the Grow CRM database or user management UI and provide a CSV of team members with their roles. The customer provisions corresponding Freshsales Users manually or through admin import. Role definitions are not migrated; Freshsales's standard profile and permission set model is applied post-migration by the customer's admin.
| Grow CRM | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Opportunity | Deal1:1 | Fully supported | |
| Invoice | Contact + Deal (attachment)1:many | Fully supported | |
| Estimate | Deal (attachment)1:1 | Fully supported | |
| Payment | Contact + Deal (activity note)lossy | Fully supported | |
| Help Desk Ticket | Contact (activity note)lossy | Fully supported | |
| Tag | Tag1:1 | Fully supported | |
| User Roles and Permissions | User1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Grow CRM gotchas
No public API means all data extraction is CSV-based
Self-hosted instances lack automatic updates
Custom fields require manual schema reconstruction
Client portal access records are not migratable
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Instance verification and scoping
We determine whether the source is a Grow CRM SaaS instance or a self-hosted CodeCanyon installation and verify the installed version. For self-hosted instances, we request read-only database credentials and inspect the schema for column names, custom field tables, and any version-specific structure. We extract record counts for every object (Contacts, Companies, Leads, Opportunities, Invoices, Estimates, Payments, Help Desk Tickets) and document any Grow CRM custom field definitions on Clients and Tasks directly from the database. This output is a written migration scope with a data dictionary for every source object and a Clean up recommendation for any data quality issues found.
Custom field schema creation in Freshsales
We pre-create every custom field required in Freshsales before any data import begins. This includes custom fields for Grow CRM client-type metadata on Contacts, invoice status and totals on Contacts, estimate totals and validity on Deals, payment metadata as structured notes, ticket status and priority on Contacts, and any custom numeric or date fields from Grow CRM Tasks that are being preserved. Custom fields are created via Freshsales's Field Setup UI or API depending on the migration volume. This step prevents import failures due to missing target fields and is validated in a Freshsales sandbox or trial org before production migration begins.
CSV extraction and transform for each object
We export each Grow CRM object as a CSV file using the built-in export function (SaaS) or a SELECT query against the database (self-hosted). Each CSV is validated for field completeness, duplicate records, date format consistency, and null-handling rules. We apply the transform step: email deduplication key applied, phone number format normalized, tag values extracted and normalized, relationship IDs resolved to the correct target object, and any Grow CRM-specific enumerated values mapped to Freshsales-compatible picklist values. The transform output for each object is a staging CSV ready for Freshsales import.
Record import in dependency order
We import records into Freshsales in strict dependency order to satisfy lookup relationships: Accounts (from Companies) first, then Contacts (with account_id resolved), then Leads (with owner email matched to Freshsales User), then Deals (with account_id, contact_id, and owner resolved). Invoices and Estimates are processed as files attached to the parent Contact or Deal after the parent records exist. Payments and Help Desk Ticket history are attached as structured notes after the parent Contact record is confirmed. Tags are applied last after all tagged records exist in Freshsales to avoid tag-on-missing-record errors.
Client portal re-invite handoff
We deliver a CSV of every Grow CRM Contact that had client portal access, flagged by a has_portal_access__c column set to true. This report is handed off to the customer's admin with instructions for sending Freshsales or Freshdesk portal invitations in bulk. We do not send invitations on behalf of the customer as portal provisioning is an administrative action that requires the customer to configure their Freshsales portal settings first.
Cutover, validation, and workflow inventory delivery
We freeze writes to Grow CRM during cutover, run a final delta migration of any records created or modified since the initial export, then mark Freshsales as the system of record. We validate record counts (Contacts in, Accounts in, Leads in, Deals in), spot-check 20-30 records across objects against the source CSV, and resolve any mapping errors. We deliver the workflow inventory document listing every Grow CRM workflow requiring rebuild in Freshsales Workflows (Growth plan) or Freshsales Pro Workflows. We do not rebuild Grow CRM workflows as Freshsales automations inside the migration scope; that is a separate engagement. We provide a one-week hypercare window for reconciliation issues raised by the customer's team.
Platform deep dives
Grow CRM
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Grow CRM and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Grow CRM: Not publicly documented.
Data volume sensitivity
Grow CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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